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14 Tools for Writing a Content Marketing Style Guide for Your Blog | Business 2 Community

14 Tools for Writing a Content Marketing Style Guide for Your Blog | Business 2 Community | Content Creation, Curation, Management | Scoop.it
You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to
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Content Creation, Curation, Management
The best way to get informed on the content hype
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Craft a Better Presentation with Zombie Apocalypse Principles

Craft a Better Presentation with Zombie Apocalypse Principles | Content Creation, Curation, Management | Scoop.it
We've all daydreamed about how we'd react if the undead began rise from their graves and the zombie apocalypse commenced. It would take quick thinking, careful planning, and grace under pressure. Oddly enough, these are the same principles it takes to craft an effective presentation.
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Instagram Slang: A Guide to Becoming an Instagram Lingo NINJA

Instagram Slang: A Guide to Becoming an Instagram Lingo NINJA | Content Creation, Curation, Management | Scoop.it

Using hashtags, acronyms & the right slang is a great way to get more Likes and followers on Instagram.


Terms like #TBT, #WCW & #MCM can be confusing at first. I was lost when I first started using Instagram!


I always wished I’d had a handy guide to explain all the lingo.


That’s why I wrote this article — because speaking the Instagram slang is such an easy way to get more followers. So here are definitions for 32 of the most common Instagram terms....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 2:50 AM

Confused by Instagram slang like #TBT, #Regram & #POTD? Have no fear! Aaron Lee's Instagram lingo guide explains the difference between #WCW & #MCM & the rest.

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Why Content Marketing Won't Solve Your Marketing Problem - Business 2 Community

Why Content Marketing Won't Solve Your Marketing Problem - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Are content marketers being asked to become miracle workers? A few years ago social media was the answer to all a company’s marketing woes. Now it seems like content marketing is the new miracle cu…
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7 Factors in Content Creation for Google

7 Factors in Content Creation for Google | Content Creation, Curation, Management | Scoop.it
Google is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content ranks high in its search results.
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The Psychology of Sponsorship – 7 Content Marketing Opportunities

The Psychology of Sponsorship – 7 Content Marketing Opportunities | Content Creation, Curation, Management | Scoop.it
Sponsorship, the acquisition of rights to affiliate or directly associate with a product, person, organisation, venue, cause, team, league or event, is a rising star in the marketing mix, worth $51BN+ globally and growing at 4%+ annually. But despite exciting new digital opportunities for activating (bringing to life) sponsorship deals – live, on-screen and in situ – little attention from digital marketers has been given over to sponsorship. The upshot is sponsorship remains a silo seperated from digital marketing, despite opportunities to fuse the two.  What then are the top digital activation opportunities in sponsorship?

To digitally optimise sponsorship, it helps to understand the basics of how sponsorship can work as an effective marketing tool, so here’s a quick primer on the psychology of sponsorship that outlines 7 digital opportunities in sponsorship using a behaviourist take on Kahneman’s ‘Thinking, Fast (System 1) and Slow (System 2)’ model (that I’ve been putting together for an upcoming conference paper on the Digital Future of Sponsorship). If you want to skip the psychobabble, and jump the end for a summary of the 7 opportunities, feel free!

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, October 31, 12:02 PM

aggiungi la tua intuizione ...

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Google's “Panda 4.1″ Update will Change Your Content Marketing Strategy - Business 2 Community

Google's “Panda 4.1″ Update will Change Your Content Marketing Strategy - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Google loves change and loves me, probably more than any other company in the world and that’s noticeable in their algorithms, especially Panda and more specifically, a new iteration in the form…
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Marco Favero's curator insight, October 31, 4:21 AM

aggiungi la tua intuizione ...

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Six Reasons To Fire Your SEO Agency - Search Engine Land

Six Reasons To Fire Your SEO Agency - Search Engine Land | Content Creation, Curation, Management | Scoop.it
What distinguishes a good search engine optimization practitioner from a not-so-good one? Columnist Neil Patel shares his thoughts.
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Rescooped by massimo facchinetti from Serious Play
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16 great tools for creating mood boards | Graphic design | Creative Bloq

16 great tools for creating mood boards | Graphic design | Creative Bloq | Content Creation, Curation, Management | Scoop.it
Whether you work in digital media, logo design or even brochure design, if you're trying to get a big design idea across, a good mood board can be invaluable.

Via Ariana Amorim
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Are you thinking of your content as Lego building blocks?

Are you thinking of your content as Lego building blocks? | Content Creation, Curation, Management | Scoop.it
There are many content types and tactics for content marketing. Each has it's place. Each offers unique benefits. Creating original content on an ongoing

Via Guillaume Decugis
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Guillaume Decugis's curator insight, October 30, 4:50 PM

As a kid my favorite game was to play Lego and build, deconstruct and rebuild stuff (spaceships mostly: I'm a geek...). As a father, I've been fascinated to see that construction game becoming my kids' favorite too and see what they came out with in terms of new ideas to build. 


Are you thinking of your content as modular with lego-type building blocks?


Leed Odden says you should because you'll then be able to turn mico-content into eBooks and then blog posts, newsletters, etc... And vice versa. 


Rebecca Lieb of the Altimeter group came out with the turkey leftover analogy to explain how you could turn epic content such as an ebook or a white paper into many other pieces of content with only marginal additional work. It's interesting to complement that with the opposite approach and plan your micro-content so that it can fit into something bigger. 


As Lee Odden points out, content curation plays an important role if you want to pursue this strategy: "Curation of micro-content is easy, provides useful information to your target audience".


And because of the many benefits he describes with social and SEO, by assembling your Lego content blocks into an awesome content spaceship, you might realize that the whole is greater than the sum of its parts. 

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7 Content Marketing Tips For When You Lack Time & Resources

7 Content Marketing Tips For When You Lack Time & Resources | Content Creation, Curation, Management | Scoop.it

Content curation is a great tactic for marketers without the resources to produce tons of original content. Columnist Chuck Sharp shares his tips on how to do it right.


Via Kamal Bennani
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Rescooped by massimo facchinetti from The Social Media Slant Magazine
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Lacking ideas for your Pinterest boards? Check out this infographic!

Lacking ideas for your Pinterest boards? Check out this infographic! | Content Creation, Curation, Management | Scoop.it
Pinterest may be one of the most fun social media platforms to use, many small business owners and solo-entrepreneurs are still reluctant to use it. Is it because they don't understand how it works? No. To me, it has a lot more to do with a lack of inspiration. "What should I share there," people often ask me. "I don't have any ideas."

Via Cendrine Marrouat - www.socialmediaslant.com
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Technogala's comment, October 30, 8:43 AM
Great tips
Technogala's comment, October 30, 8:43 AM
Great tips
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Should Your Brand Focus On Pinterest Or Instagram? [Infographic]

Should Your Brand Focus On Pinterest Or Instagram? [Infographic] | Content Creation, Curation, Management | Scoop.it
Every day, brands ask us whether Pinterest or Instagram is the better marketing platform for them. We created this handy flowchart to help inform your decisions on where you should be focusing your e…

Via Kelly Lieberman
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Rescooped by massimo facchinetti from Designing design thinking driven operations
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4 Essential Skills Communicators Will Need to Thrive in 2014 and Beyo…

As presented by Greg Swan at the PR News Next Practices Conferences on August 6, 2013, these skills are what the C-suite, customers and clients need most from …


Via Fred Zimny
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Content Marketing – Growth Secrets from Swayy [Interview]

Content Marketing – Growth Secrets from Swayy [Interview] | Content Creation, Curation, Management | Scoop.it
Not long ago I wrote a post titled ‘7 Practical Ways to Find Content Your Followers Will Love’. In that post I mentioned the company Swayy. Swayy is a platform that helps you discover and share r…
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7 Super Secrets of Selling SEO - INFOGRAPHIC

7 Super Secrets of Selling SEO - INFOGRAPHIC | Content Creation, Curation, Management | Scoop.it
Learn How to Sell SEO with these 7 Super Secrets from a 10+ year SEO veteran. If you follow these secrets you are guaranteed to sell more SEO.
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If SEO is Dead, How Dead is SEO? (INFOGRAPHIC) - Internet Marketing News

If SEO is Dead, How Dead is SEO? (INFOGRAPHIC) - Internet Marketing News | Content Creation, Curation, Management | Scoop.it
Heard the rumours saying SEO is dead? Check out our spooky Halloween infographic that answers the burning question: "Just how dead is SEO?"
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A Step-by-Step Guide to Creating Robust Content for the Holiday Season

A Step-by-Step Guide to Creating Robust Content for the Holiday Season | Content Creation, Curation, Management | Scoop.it

The process of modifying content marketing to suit seasonal changes is only just catching on.


Via Kamal Bennani
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Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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The State of Video Marketing in 2014 [INFOGRAPHIC]

The State of Video Marketing in 2014 [INFOGRAPHIC] | Content Creation, Curation, Management | Scoop.it

Discover the most important video marketing statistics for 2014. These video marketing stats highlight the most important trends in video marketing in 2014. Included is the shift towards mobile, the rise of Facebook and the increase in video marketing budgets.


Via Kamal Bennani
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Marco Favero's curator insight, October 31, 12:01 PM

aggiungi la tua intuizione ...

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The Dark Side of Content Marketing [Infographic] - MarketingProfs.com (subscription)

The Dark Side of Content Marketing [Infographic] - MarketingProfs.com (subscription) | Content Creation, Curation, Management | Scoop.it
Content - Content marketing is all the rage right now, but it has a dark side that businesses must acknowledge.
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Spooktacular Treats for Halloween

Spooktacular Treats for Halloween | Content Creation, Curation, Management | Scoop.it
Whether you’re hosting a Halloween bash or just want some tasty snacks before heading out to trick-or-treat, these recipes are sure to be a hit.
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Panda, Penguin, and What Google’s Recent Algorithm Updates Mean For Small Business Owners

Panda, Penguin, and What Google’s Recent Algorithm Updates Mean For Small Business Owners | Content Creation, Curation, Management | Scoop.it
If you are a small business owner who finds Google alliterative algorithms Penguin and Panda to be intimidating territory, you’re not alone. You have enough on your hands with running a business and maintaining a website without having to decipher what each Google algorithm update means for your marketing and SEO strategy. While it’s certainly …

Via Manish Dhane, Craig Deakin
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The Neuroscience of Storytelling

The Neuroscience of Storytelling | Content Creation, Curation, Management | Scoop.it
Why is storytelling so effective in a presentation and otherwise? Ethos3 is on the case.

Via José Carlos
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How to Future-Proof Your Content Marketing Strategy

How to Future-Proof Your Content Marketing Strategy | Content Creation, Curation, Management | Scoop.it
Learn why you should care about future-proofing your content -- and get tips on how to do it.

Via malek
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malek's curator insight, October 29, 8:06 PM

The title should be intriguing, but not over the top.

malek's comment, October 30, 7:03 AM
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4 Examples of Great Content Created for Pinterest

4 Examples of Great Content Created for Pinterest | Content Creation, Curation, Management | Scoop.it
4 Examples of Great Content Created for Pinterest | HelloSociety Blog

Via Kelly Lieberman
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