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14 Tools for Writing a Content Marketing Style Guide for Your Blog | Business 2 Community

14 Tools for Writing a Content Marketing Style Guide for Your Blog | Business 2 Community | Content Creation, Curation, Management | Scoop.it
You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to
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Content Creation, Curation, Management
The best way to get informed on the content hype
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Content Marketing ROI: Do eBooks and White Papers Generate More Leads Than Blogs? A Data-Driven Answer

Content Marketing ROI: Do eBooks and White Papers Generate More Leads Than Blogs? A Data-Driven Answer | Content Creation, Curation, Management | Scoop.it
Is it better to generate a few leads every day through a dynamic blog or to generate a massive amount of leads every month through a white paper or eBook?

Via Peg Corwin
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Peg Corwin's curator insight, January 31, 9:16 AM

In case you missed this, check the ROI of short vs long form content in this content marketing case study.

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Content Isn't King - Customer Experience Is

Content Isn't King - Customer Experience Is | Content Creation, Curation, Management | Scoop.it
Content is not king. A new study shows that while brands pursue content strategies, they get less engagement. This is why customer experience is the king.

Via Mat Loup
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Mat Loup's curator insight, February 13, 8:45 PM

Top insight: "While the supply of content has risen, what has happened to the demand for it? Consumers may be multitasking more, but they still have just two ears, two eyes and so many hours in the day to consume media. Media consumption has risen, but nowhere near the pace of media production."

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77 Tools to Build a Website or App Without Code

77 Tools to Build a Website or App Without Code - Life Learning - Medium
Here's a list of the best website & app builders

Via Ana Cristina Pratas
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Leslie Haas's curator insight, Today, 12:24 AM

As we are asked to add more widgets, gadgets and other items to our sites, these kind of tools can come in handy.  

Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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10 Rocking Social Media and Content Marketing Insights

10 Rocking Social Media and Content Marketing Insights | Content Creation, Curation, Management | Scoop.it

At the end of the day, our marketing strategy depends on connecting with the reader with the best content to incite action. Like buying from you — right?

Here are ten social media, content marketing and customer experience facts and insights to help you put the ‘I know’ behind the ‘I think’ as you develop and activate your marketing plan this week.



Via Kamal Bennani
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Snapchat Content Strategy: How Marketers Can Win With Snapchat 

Snapchat Content Strategy: How Marketers Can Win With Snapchat  | Content Creation, Curation, Management | Scoop.it

Are you on Snapchat?

Want to know how to use it for marketing?

To discover how to create a content strategy on Snapchat, with this interview with Carlos Gil.


Via Brian Yanish - MarketingHits.com
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Content Strategy: A Development Guide #contentmarketing

Content Strategy: A Development Guide #contentmarketing | Content Creation, Curation, Management | Scoop.it
User engagement metrics, which measure what users do on your website and how they do it (such as time on page, session duration, bounce rate, and returning users), have become unofficial ranking signals with Google.

Gone are the days when posting a 400-word article with a 2% keyword density could boost a page’s search rankings. Now, poor quality content has a far more negative impact on a site, causing it to drown in a sea of content that was created just for SEO purposes.

Via Brian Yanish - MarketingHits.com
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