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Star Trek: 10 Content Marketing Lessons | Heidi Cohen

Star Trek: 10 Content Marketing Lessons | Heidi Cohen | Content Creation, Curation, Management | Scoop.it
With its mission, “To boldly go where no one has gone before,” Star Trek has built an enduring brand around amazing content.
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Content Creation, Curation, Management
The best way to get informed on the content hype
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How Much Money Should I Invest in Content Marketing 2015 #contentmarketing

How Much Money Should I Invest in Content Marketing 2015 #contentmarketing | Content Creation, Curation, Management | Scoop.it
If the question you’re asking is: “How much money should I invest in content marketing for 2015?” — you’ll never get the right answer.

The correct question is, “How much money should I invest in lead generation, e-commerce revenue generation, brand awareness and/or brand loyalty in 2015?”

For most companies, these are the main objectives of Internet marketing campaigns. The main Internet marketing programs to support these objectives are SEO, PPC, email marketing and social media marketing.

Via Brian Yanish - MarketingHits.com
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Mobile Will Revive and Redefine Content Marketing - Adweek

Mobile Will Revive and Redefine Content Marketing - Adweek | Content Creation, Curation, Management | Scoop.it
Some think that the brand-as-publisher trend has reached its peak, when in reality it's just getting started. A mere five years ago, Red Bull was an energy drink, not a global media company.

Via brandinmind
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The Ultimate Content Marketing Toolkit

The Ultimate Content Marketing Toolkit | Content Creation, Curation, Management | Scoop.it
Haley runs us through the many tools that can help you make great content. From researching to writing to promoting, there's a tool for everything!
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Can You Use that Photo? Understanding Fair Use and What Photos Can and Can’t Be Used Legally on Your Blog

Can You Use that Photo? Understanding Fair Use and What Photos Can and Can’t Be Used Legally on Your Blog | Content Creation, Curation, Management | Scoop.it
According to MDG Advertising, 37% of Facebook users engage more fully with a post that has a photo included; and 67% of customers state that the quality of a product’s image helps them decide whether or not to purchase the product.

One of the reasons that sites like Pinterest have become so popular is that people find the images engaging. You’ve probably heard it said that a picture is “worth 1000 words”. This is true because humans are visually driven.

Via Brian Yanish - MarketingHits.com
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2015 Will Be the Year of Video Marketing - Profs

2015 Will Be the Year of Video Marketing - Profs | Content Creation, Curation, Management | Scoop.it

Digest...


1. The play button will take center stage as the most compelling call to action on the Web

2015 will be the year that video becomes an integrated part of email marketing, content marketing, social, SEO, and demand-generation programs, helping marketers improve their day-to-day results while increasing brand affinity and enhancing customer relationships.

 

2. Video analytics and attribution will take the lead

Modern video marketing platforms now offer the ability to track much more than just view counts. Marketers can gain insight into actual audience engagement and average drop-off rates for their videos, as well as how each video is contributing to lead generation and revenue.

 

3. Video will become a strategic tool for lead generation and qualification

Only video offers a reliable means of tracking actual engagement with content, and 2015 is the year that marketers will start to use these insights to their advantage.

 

4. YouTube will be a complement, not the focus

Though YouTube offers a very affordable solution for video hosting, it lacks the tools you need to make video an integrated part of your digital brand and content marketing programs, and it doesn't offer the data and tools you need to turn video assets into valuable marketing tools.

 

5. Use of video analytics as part of marketing automation and CRM will increase

Although more than 70% of marketers report that video converts better than other content types, fewer than 10% are actually using video analytics to enhance lead qualification and customer insights. As more marketers use video to attract and engage their audiences, they'll quickly want to start collecting video analytics within their marketing automation and CRM platforms to turn data into results.

 

 

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Via iNeoMarketing
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iNeoMarketing's curator insight, December 17, 7:25 PM

See #3: the revelation that video is the only content type that offers a reliable means to track actual engagement...that is so damn true. Starts, pauses, stops, shares, etc. all in one content piece.

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Why your business should focus on content strategy in 2015 - B2B News Network

Why your business should focus on content strategy in 2015 - B2B News Network | Content Creation, Curation, Management | Scoop.it
Google’s Panda algorithm has changed the game for digital marketers. Where once “SEO” was the buzzword of the day, “content strategy” now reigns supreme.
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4 Content Marketing Trends to Follow in 2015

4 Content Marketing Trends to Follow in 2015 | Content Creation, Curation, Management | Scoop.it
Email marketing's typically seen as a good way of distributing already existing content and to promote content and products to all the subscribers listed. But that's all going to change.
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Marco Favero's curator insight, December 17, 8:57 AM

aggiungi la tua intuizione ...

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Content Marketing Is The New SEO

Content Marketing Is The New SEO | Content Creation, Curation, Management | Scoop.it
If you’ve run a business at any point in the last ten years and browsed around online a bit, then odds are you came across the mention of “SEO.” SEO, or search engine optimization, is basically a strategy to help attract more traffic to your...
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SEO tools for content marketers. Part 1. Market analysis and keyword research.

SEO tools for content marketers. Part 1. Market analysis and keyword research. | Content Creation, Curation, Management | Scoop.it
An article on useful SEO tools that can ease the content marketing process.
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Blogging on LinkedIn – Can It Convert?

Blogging on LinkedIn – Can It Convert? | Content Creation, Curation, Management | Scoop.it
With LinkedIn Publishing open to all, are there conversion benefits from blogging on LinkedIn? Get case studies and content creation tips here.

Via Noland Hoshino
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An Infographic on the Future of Infographics

An Infographic on the Future of Infographics | Content Creation, Curation, Management | Scoop.it

If you love infographics, you're hardly alone. They’re simple, informative, and they look great. But what will they look like in a year's time? If you're keen on keeping your content strategy air tight, you ought to be a little curious.


With this in mind, Column Five, a data visualization company out of California, offers a peek of what's to come. Just make sure you don't spend too long looking at the pretty pictures, because from modular design to divisible content, there are plenty of valuable tips on how to stay ahead of the visual storytelling curve....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 17, 1:00 AM

Three trends will drive the evolution of visual storytelling.

Marco Favero's curator insight, December 17, 3:36 AM

aggiungi la tua intuizione ...

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27 Superb Sites With Royalty Free Stock Images For Commercial Use

27 Superb Sites With Royalty Free Stock Images For Commercial Use | Content Creation, Curation, Management | Scoop.it
27 Siti Stupenda Immagini Stock per uso commerciale che può essere utilizzato sul vostro blog, siti web, social media, ecc ...

Via Alessandro Rea, Marco Favero
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Marco Favero's curator insight, December 16, 5:39 PM

aggiungi la tua intuizione ...

David Swaddle's curator insight, December 17, 8:26 PM

A great resource list for anybody creating PowerPoints, websites or learning materials. It can be a real pain to find the images you can use, but this list should help you get the job done with style.

Andrew Gerkens's curator insight, December 17, 11:31 PM

Pixabay has been my go to site, but there is a great list of options here!

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Haiku Deck's Premium Presentation Templates Are Now Free ~ Educational Technology and Mobile Learning

Haiku Deck's Premium Presentation Templates Are Now Free ~ Educational Technology and Mobile Learning | Content Creation, Curation, Management | Scoop.it
I just learned through Tony Vincent that the popular presentation tool Haiku Deck is now offering its premium presentation templates for free. This offer is only valid through the holidays. Go ahead and grab some of these beautiful templates to use in your next presentation. For those of you not yer familiar with Haiku Deck, here is a short review of it.

Via John Evans
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John Evans's curator insight, December 18, 6:34 AM

Check out Haiku Deck's Blog for all the information -

Happy Holidays from Haiku Deck: Free New Fonts and Filters!

 https://blog.haikudeck.com/new-fonts/ ;

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Infographic: 15 digital trends for 2015 | The Wall Blog

Infographic: 15 digital trends for 2015 | The Wall Blog | Content Creation, Curation, Management | Scoop.it
Research by digital consultancy Bell Pottinger Digital has revealed the 15 top digital trends that are set to change the way brands communicate in 2
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Marco Favero's curator insight, December 18, 3:43 AM

aggiungi la tua intuizione ...

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The 19 Best Content Marketing Blogs From 2014

The 19 Best Content Marketing Blogs From 2014 | Content Creation, Curation, Management | Scoop.it
Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared.
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Marco Favero's curator insight, December 18, 4:12 AM

aggiungi la tua intuizione ...

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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | Content Creation, Curation, Management | Scoop.it
In social media, we're all increasingly thinking about visual content. But there's one question we get asked quite often: Where can you find free, good quality images that are cleared to use for your blog posts or social media content?...

Via Ana Cristina Pratas, Genie Alva, ThePinkSalmon
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Character Minutes's curator insight, August 15, 7:43 AM

Great list of  sites!

Carmen Arias 's curator insight, September 12, 11:36 AM

More free images sources

Gary Harwell's curator insight, October 26, 1:19 AM

More places for photos. Good!

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Your 2015 Content Marketing Strategy: 6 Magic Questions

Your 2015 Content Marketing Strategy: 6 Magic Questions | Content Creation, Curation, Management | Scoop.it

Yes, it’s true that we only have two weeks..


But believe it or not, you still have time to put together a powerful content marketing strategy that will rock the house in 2015! It really boils down to answering six key questions.


WHY are we producing content?


WHO is our target audience?


WHAT topics are we going to cover in our content?


WHERE is this content going to live?


WHEN will we publish this content?


HOW will we manage the entire content marketing program?




Via Ivo Nový
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Pinterest Interests: What Marketers Need to Know

Pinterest Interests: What Marketers Need to Know | Content Creation, Curation, Management | Scoop.it
Avete bisogno di un modo semplice per trovare nuovi contenuti al pin? Vuoi vedere i pin da parte di persone diverse da quelle seguite? Trovare un buon contenuto di Repin è sempre stato fondamentale per il successo Pinterest. La soluzione è quella di seguire gli interessi su Pinterest.

In questo articolo scoprirete come trovare e utilizzare gli interessi Pinterest per migliorare la visibilità e l'impegno.


Via Kamal Bennani, Marco Favero
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Mr Tozzo's curator insight, December 18, 3:14 AM

Pinterest Interests: What Marketers Need to Know

Michelle Gilstrap's curator insight, December 18, 4:36 PM

Good information, Thanks Kamal

Sihem Neggaz's curator insight, December 18, 5:59 PM

What you need to know!

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10 predictions for content marketing in 2015

10 predictions for content marketing in 2015 | Content Creation, Curation, Management | Scoop.it

2015 will be the year of ROI, but also the year that the power shifts, once and for all, to the consumer as people decide what content to engage with and share.


Via Kamal Bennani
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7 SEO Predictions for 2015 #infographic

7 SEO Predictions for 2015 #infographic | Content Creation, Curation, Management | Scoop.it
The SEO landscape is constantly changing and 2015 will be no different. With Google adding new algorithms and updating existing ones you can be sure of a turbulent year ahead for website owners.
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Marco Favero's curator insight, December 17, 8:57 AM

aggiungi la tua intuizione ...

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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources pl…
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Five Cool Decks About Content Strategy - SocialFish

Five Cool Decks About Content Strategy - SocialFish | Content Creation, Curation, Management | Scoop.it
Lots to learn about content strategy from these expert slide decks.
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How Print Publications Impact B2B Content Marketing Development

How Print Publications Impact B2B Content Marketing Development | Content Creation, Curation, Management | Scoop.it
How B2B SEO's can leverage the realization that print publications still impact vendor trustworthiness and capability in the B2B buyer evaluation process
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SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift

Rand Fishkin's presentation on some of the big changes from the search engines and how SEO and marketing tactics must respond to keep up.


Via Pedro Da Silva
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Peg Corwin's curator insight, December 17, 5:16 PM

The pros at Moz gather what you need to know about SEO in a Slideshare with 83 pages.