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Next-Wave Content Creation Strategies for the End of the Online Ad Era

Next-Wave Content Creation Strategies for the End of the Online Ad Era | Content Creation, Curation, Management | Scoop.it
Prediction: One way or another, it won't be long before online ads go away altogether. Use these content creation strategies now to get your organization ready for the end of the online ad era.
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Content Creation, Curation, Management
The best way to get informed on the content hype
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Data, Digital, Discovery - the Future of Innovation

Data, Digital, Discovery - the Future of Innovation | Content Creation, Curation, Management | Scoop.it
Two recent examples show how digital disruption is having a huge impact on traditional businesses and business models and how rapidly innovation as a practice and process will need to change to keep

Via David Ednie
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David Ednie's curator insight, Today, 1:16 AM

Digital Disruption is driving change in the way we interact with organisations, vendors and brands, but the greatest impact of Digital Disruption is on the underlying business models. Two great examples of Digital Disruption impacting the existing, established business models in the HR Industry and the Insurance and Financial Services Industry. Get ready for change. Adapt or Die! 

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How to breathe new life into old content

How to breathe new life into old content | Content Creation, Curation, Management | Scoop.it
In early 2011 I put together a simple video for a friend's band for a song they made referencing a certain (lonely) dictator.

Via Vladimir Kukharenko
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Why Personalized Content is King - Business 2 Community

Why Personalized Content is King - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Business 2 Community
Why Personalized Content is King
Business 2 Community
When it comes to developing strong relationships in your professional network, “Personal Content” is king.
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Rescooped by massimo facchinetti from How to find and tell your story
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The Secret to Telling a Memorable Story With Your Brand | Vandelay Design

The Secret to Telling a Memorable Story With Your Brand | Vandelay Design | Content Creation, Curation, Management | Scoop.it

"A little daunted at the thought of writing your own brand story, one that you can actually become? While it does take some time and thought, creating a story for your graphic design business is very doable if you follow some story-telling tips and are honest with yourself."


Read the full article to find out more about this advice and examples, and you’ll have an excellent starting point for pulling your own real story together into a brand that sticks with clients:

  • create your character
  • create the plot
  • start off with a hook
  • don't forget the conflict
  • include a call to action
  • create a realistic voice
  • make it visual
  • add interactive elements
  • create the right pace

Via José Carlos, Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, July 31, 3:25 PM

Great tips that could be applied to any individual or business wanting to tell their story, whether it's online, a resume, or some other medium.

Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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All You Need Is Fun: How To Gamify Your Business [Infographic]

All You Need Is Fun: How To Gamify Your Business [Infographic] | Content Creation, Curation, Management | Scoop.it
It’s not hard to see that people love games- just check out your Facebook feed and see how many Candy Crush invitations you’ve received. But games aren’t just for fun, they can also help boost …

Via Stefano Principato
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Blendspace - Create lessons with digital content in 5 minutes

Blendspace - Create lessons with digital content in 5 minutes | Content Creation, Curation, Management | Scoop.it
Blendspace allows educators to blend their classroom with digital content.

Via Dimitris Bairamis
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Rescooped by massimo facchinetti from Digital-News on Scoop.it today
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Take your content marketing to the next level: 6 key takeaways from the Content Marketing Show 2014 | Branded3

Take your content marketing to the next level: 6 key takeaways from the Content Marketing Show 2014 | Branded3 | Content Creation, Curation, Management | Scoop.it
While Tim Grice was giving a talk at the Figaro Digital Marketing Conference earlier this month, I was heading to the Content Marketing Show in London. A d

Via Thomas Faltin
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7 steps to improve your brand's content curation

7 steps to improve your brand's content curation | Content Creation, Curation, Management | Scoop.it

We all know the benefits that come with smart content curation, but how do you do it right?

This article outlines what constitutes effective, smart, ethical content curation — and how that makes good business sense, too.


Via Ally Greer, Vladimir Kukharenko
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Emmanuel 'Manny' Gigante's curator insight, May 23, 7:25 AM

thank you @allygreer for the  game plan on #contentcurration

Julia Echeverría's curator insight, July 31, 3:55 AM

Realmente buenos los contenidos

Olga Senognoeva's curator insight, Today, 12:54 AM

Отмечу то, что сегодня на так часто встречается:

 

1 Ответы на вопросы:

 

В чем разница между пиратством и курированием контента?

Как курировать и соблюдать этическую сторону процесса?

Как улучшить SEO своих площадок?

 

2 Советы по использованию 3 лучших площадок для курирования: Scoop.it, Bundir, Storify.

 

Читайте здесь:  http://socialmedia.biz/2014/05/22/steps к улучшению-ваши-брендов-контент-курирование /

 

Время чтения 15 минут.

 

Автор Нихилу Джейн.

Rescooped by massimo facchinetti from All About LinkedIn
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The ultimate small business guide to LinkedIn [flowchart]

The ultimate small business guide to LinkedIn [flowchart] | Content Creation, Curation, Management | Scoop.it
LinkedIn is hit or miss for most people, but with this in-depth guide, it can be a sure thing.

Via Anita Windisman
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Rescooped by massimo facchinetti from B2B Lead Generation and Social Media
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How to Create Buyer Personas With Google Analytics

How to Create Buyer Personas With Google Analytics | Content Creation, Curation, Management | Scoop.it

“Build buyer personas from information found in Google Analytics, and the social media networks or forums your targets frequent.”


Via Liana Ling
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A. Brian Dengler's comment, July 30, 10:28 AM
This is great. Thank you for sharing.
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10 Reasons to Combine Search and Social (Infographic)

10 Reasons to Combine Search and Social (Infographic) | Content Creation, Curation, Management | Scoop.it

L'integrazione dei segnali di social media per algoritmi di ricerca sta cambiando il modo i motori di ricerca stanno effettuando. Gli studi dimostrano almeno il 58% dei consumatori va ai motori di ricerca per cercare qualcosa online, mentre il 40% sarebbe poi cercare un ulteriore aiuto decisionale attraverso i loro amici o colleghi di social media.

 

All-in-tutto, circa il 48% dei consumatori utilizza alcune forme di combinare social media con la ricerca per aiutarli nelle loro decisioni di acquisto.

 

Infografica at:  www.business2community.com/infographics/10-reasons-combine-search-social-infographic-0959819#!bp9xYI


Via Antonino Militello, Marco Favero
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Michael N. Francis's curator insight, July 30, 8:32 AM

From a branding (top of mind) point of view the more the client/customer sees the messaging the more they are likely remember and engage with it.

 Michael N. Francis

 

I Create Perceptions That Increase Your Profits !

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9 Content Curation Ideas for Bulking Up Your Editorial Calendar

9 Content Curation Ideas for Bulking Up Your Editorial Calendar | Content Creation, Curation, Management | Scoop.it
Creating original content on a consistent basis can require a lot of dedicated resources. Bulk up your editorial calendar with these 9 content curation ideas.
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Rescooped by massimo facchinetti from Digital marketing and user experience
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5 Psychological Principles of High Converting Websites

5 Psychological Principles of High Converting Websites | Content Creation, Curation, Management | Scoop.it
Studying behavioral psychology, I started evaluating and ranking potential tests based on informed predictions, and my experiments again began returning significant boosts in conversion.

Via Stephen Walker
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Cop Out of Content Creation With 10 Great Content Curation Tools

Cop Out of Content Creation With 10 Great Content Curation Tools | Content Creation, Curation, Management | Scoop.it

Content curation has become an important part of the content marketing mix. Here are ten tools to use in your content curation efforts.


Via Ally Greer, Vladimir Kukharenko
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Ally Greer's curator insight, April 20, 11:32 PM

Scoopiteer Sharon Hurley Hall put together a great list of content curation tools to save time on creation and make an impact with content!

aanve's curator insight, April 22, 7:53 PM

www.aanve.com

 

Comunicologos.com's curator insight, April 27, 12:37 PM

Content Curation Tools

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7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance - Copyblogger

7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance - Copyblogger | Content Creation, Curation, Management | Scoop.it
Do you have trouble simplifying a complicated message? Try these seven tips that help convey complex content.

Via Vladimir Kukharenko
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Overcoming Objections to Content Marketing - Business 2 Community

Overcoming Objections to Content Marketing
Business 2 Community
Sometimes there will be questions on how current staff will be able to take on a newer venture like content marketing.
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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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How to Generate Compelling Content Ideas for Your Online Customer or Member Community [Infographic]

How to Generate Compelling Content Ideas for Your Online Customer or Member Community [Infographic] | Content Creation, Curation, Management | Scoop.it
When your private online customer or member community is in its early stages, you have to rely heavily on content as the driving force that brings people in. Your online community is not just compet…

Via Stefano Principato
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What is content strategy?

If your organization is online, you need to have and use a content strategy. This presentation outlines what content strategy is and what content strategists d…

Via Stefano Principato
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6 Ways to Derail Your Content Marketing Program

6 Ways to Derail Your Content Marketing Program | Content Creation, Curation, Management | Scoop.it

Almost every business claims to have a content marketing program. But modern content marketing is not simply a matter of slapping up content as a part of your marketing program. Real content marketing is a modern thing, catalyzed by a combination of social technology, business analytics and the changing needs of customers.

 

A real content marketing program is developed in concert with the needs of both sales and marketing. It acts both as education and to generate leads. It should be interactive. And smart content marketers figure out ways to solicit ideas for content from the customers and from outside the business.

 


There are many ways to successfully operate a content marketing program. But, more often, businesses become ensnared by common pitfalls and their content marketing efforts fail to produce. Here are the six most common failures of content marketing – as a content marketer myself, I’ve seen each of them debilitate otherwise promising programs.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 31, 6:52 AM

A great set of cautionary #contentmarketing failure points that every #brandmanager needs to know. Post on your bulletin board. 

Rescooped by massimo facchinetti from Entrepreunership, eCommerce, Management, Small Business & Work Orientation
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Los 10 productos más vendidos de la Historia #infografia #infographic #marketing

Los 10 productos más vendidos de la Historia #infografia #infographic #marketing | Content Creation, Curation, Management | Scoop.it
Hola: Una infografía con los 10 productos más vendidos de la Historia. Un saludo

Via ThePinkSalmon
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How You Eyes Move On a Website (Infographic)

How You Eyes Move On a Website (Infographic) | Content Creation, Curation, Management | Scoop.it

Via Alok Raghuwanshi @ Hire Professional SEO Expert, malek
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malek's curator insight, July 31, 4:05 AM

Eye movement tracking is an established science with applications and devices. Some early fascinating results for your web design

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6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing | Convince and Convert

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing | Convince and Convert | Content Creation, Curation, Management | Scoop.it
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience.With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test.The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. I was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn.The results have been excellent: I amassed over 255,262 total views in a month....
Via Jeff Domansky
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Jeff Domansky's curator insight, July 30, 9:53 PM

Greg Ciotti shares some impressive results and advice from a month of publishing on LinkedIn's new publishing platform. Great traffic, solid targeting and nice ROI. Recommended reading for content marketing, PR and brand journalism pros. 9.5/10

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11 Steps to Building Your Content Marketing Machine

11 Steps to Building Your Content Marketing Machine | Content Creation, Curation, Management | Scoop.it
In organizations, processes are setup to produce consistent, repeated, and predictable results with minimal friction. Th...

Via Stefano Principato
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PIP-UK's curator insight, July 30, 2:10 AM

Kissmetrics are good company this is worth a look we'll be checking up on this later 

Sébastien Carensac's curator insight, July 31, 3:02 AM

add your insight...


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9 Informative Infographics To Guide Your Visual Content Marketing | Buffer

9 Informative Infographics To Guide Your Visual Content Marketing | Buffer | Content Creation, Curation, Management | Scoop.it

9 infografica informativi per aiutare a guidare i tuoi contenuti visual marketing, spiegando perché amiamo immagini e video nel contenuto leggiamo, condividere e godere.


Via Jeff Domansky, Marco Favero
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Jeff Domansky's curator insight, July 29, 11:33 AM

Great visual tips and reference.

A. Brian Dengler's curator insight, July 30, 8:00 AM

This is a great post. It even provides a "cheatsheet" -- that is, a template -- for preparing an infographic.

Diego A. Peris San Martín's curator insight, July 30, 9:01 AM

Excellent

 

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The Ultimate Guide to Competing with Content | SEJ

The Ultimate Guide to Competing with Content | SEJ | Content Creation, Curation, Management | Scoop.it
Winning with content starts with the recognition that you need to earn people’s attention, not rent it.
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Therese Torris's curator insight, July 29, 1:20 AM

Classic advice ("Know your audience" etc.) but, as I often say, it's essential to constantly remind ourselves of the basics and get them right