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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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6 'About Us' Pages That Are Probably Better Than Yours

6 'About Us' Pages That Are Probably Better Than Yours | Content Creation, Curation, Management | Scoop.it

If your 'About' page ain't too nifty, check out these examples and fix it up in a jiffy. When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business. So how do you balance your remarkable content creation with your website design needs? Why, with your 'About Us' page, of course! For a remarkable 'About Us' page, all you need to do is figure out your company's unique identity, and then share it with the world....


Via Jeff Domansky
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Laura Brown's comment, May 17, 2013 11:11 AM
I've put time into my About pages. They may not be fancy with HTML code but I think they're pretty good.
Jeff Domansky's curator insight, May 17, 2013 1:06 PM

This post is all about your About page and how to get about getting better About pages. Kidding aside, seriously good tips..

Jeff Domansky's comment, May 17, 2013 4:43 PM
Hey Laura thanks for the Scoop. To me the most important thing is that your About page reflects your uniqueness.
Content Creation, Curation, Management
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Rescooped by massimo facchinetti from Google Plus and Social SEO
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6 Convincing Reasons Why You Need a Content Strategy

6 Convincing Reasons Why You Need a Content Strategy | Content Creation, Curation, Management | Scoop.it
Investing in a content strategy as part of your marketing plan gets you where you want to go quicker, with much less anxiety and much better results.

Via Neil Ferree
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5 Reasons Content Marketing is Different From Other Marketing Approaches - Business 2 Community

5 Reasons Content Marketing is Different From Other Marketing Approaches - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Every company has customers with questions, and every customer has a million places they can go to get answers.
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Rescooped by massimo facchinetti from Serious Play
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Why are stories so important and why should we tell more of them?

Why are stories so important and why should we tell more of them? | Content Creation, Curation, Management | Scoop.it
I believe in being different and showing your uniqueness via a great story.
I believe that the businesses who tell stories will have a thicker bottom
line in the growing social web. Here are a few ways to tell better stories.

Via Ariana Amorim
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How to Create Content That Drives Organic Traffic #infographic

How to Create Content That Drives Organic Traffic #infographic | Content Creation, Curation, Management | Scoop.it
When writing content, there are a lot of factors you have to keep in mind. You need:
A great headline that’ll get people to click (without it being clickbait).
Well-written content that must get to the point, move along, be an enjoyable read, etc.

Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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Your Content Strategy Goes Green

No matter your business function, content is the core of your communication—internally and externally. But how can you make your content investment stretch? Re…


Via Stefano Principato
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Rescooped by massimo facchinetti from Transmedia Storytelling meets Tourism
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Content Marketing Tactics - 30 Examples

Content Marketing Tactics - 30 Examples | Content Creation, Curation, Management | Scoop.it
Content Marketing - Tactics and Best Practices Here is a series of practical tips on tactics that marketers can use to complement their content-focused onl

Via Soraia Ferreira
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5 Effective Ways to Increase Online Sales With a Blog - Business 2 Community (blog)

5 Effective Ways to Increase Online Sales With a Blog - Business 2 Community (blog) | Content Creation, Curation, Management | Scoop.it
Do you want to increase online sales for your ecommerce store? That’s probably one of the only questions in the world with one answer – “yes”. Then there is only one thing standing in your wa…
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Rescooped by massimo facchinetti from SteveB's Social Learning Scoop
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4 Ways Blogging Can Contribute To Site’s #SEO Strategy

4 Ways Blogging Can Contribute To Site’s #SEO Strategy | Content Creation, Curation, Management | Scoop.it
Having a blog provides an effective platform not only for SEO, but also to enable every brand to build its brand image, increase traffic as well as raise awareness and brand reputation.

Via steve batchelder
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5 Ways to Redefine and Retell your Brand’s Story

5 Ways to Redefine and Retell your Brand’s Story | Content Creation, Curation, Management | Scoop.it
Does your brand need a new story? Or do you need a new way to tell it? Here are 5 ways to start a new chapter for your brand -- everything from website redesign to fresh metrics.
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15 Necessary SEO Tools That An SEO Expert Can’t Live Without | Visual.ly

15 Necessary SEO Tools That An SEO Expert Can’t Live Without | Visual.ly | Content Creation, Curation, Management | Scoop.it
Online Marketing HQ is the best local SEO services website on the web. As a platform that tailored to help local businesses in UK, we do know how to s
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Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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How to Find and Target High-Value Keywords for Your Business

How to Find and Target High-Value Keywords for Your Business | Content Creation, Curation, Management | Scoop.it

Get the best tools and tips on gathering, refining, and evaluating keywords for your content marketing strategy.


Via Kamal Bennani
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Rescooped by massimo facchinetti from digital marketing strategy
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The Current and Future Role of Visual Media in Marketing

The Current and Future Role of Visual Media in Marketing | Content Creation, Curation, Management | Scoop.it
Content - Some 65% of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according to a recent report from the ...

Via malek
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The Single Marketing Practice That Will Make You Win in Google's Search Results

The Single Marketing Practice That Will Make You Win in Google's Search Results | Content Creation, Curation, Management | Scoop.it
There’s an easy way to throw a room full of marketers into a frenzy. Ask a simple question — ”What’s the one thing you should be doing to improve your search rankings? Go!” The shouting will begin. “Linkbuilding!
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Why You Need Content Strategy Before Editorial Planning

Why You Need Content Strategy Before Editorial Planning | Content Creation, Curation, Management | Scoop.it
This four-step process helps you generate content ideas that lead to better results for your business and your audience. – Content Marketing Institute.

Via Mat Loup
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Where the Digital Economy Is Moving the Fastest

Where the Digital Economy Is Moving the Fastest | Content Creation, Curation, Management | Scoop.it
Based on the research of the Fletcher School at Tufts University's Institute for Business in the Global Context and Planet eBiz.
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10 Foundational Elements of Successful Brand Storytelling

10 Foundational Elements of Successful Brand Storytelling | Content Creation, Curation, Management | Scoop.it
It's not news that people buy from people or that business and life are about personal, human relationships.
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