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9 Tips for Professional Service Firms to Maximize their Website Content | Business 2 Community

9 Tips for Professional Service Firms to Maximize their Website Content | Business 2 Community | Content Creation, Curation, Management | Scoop.it

Many professional service firms forget to leverage one of their greatest marketing assets: their intellectual property. Your ideas, stories and even methodologies are the single best way to differentiate your firm.

 

Many firms are willing to invest in thought leadership campaigns. But, in order to maximize that investment, you need to design the right “home base” to show those assets off.

 

Your website content should be a compelling invitation to clients, alumni and targets. Take a look at your current site with this “thought leadership management” checklist in mind:


Read more at http://www.business2community.com/content-marketing/9-tips-for-professional-service-firms-to-maximize-their-website-content-0489445#sBoHFqCmh6rkSd2a.99


Via Russ Merz, Ph.D.
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Content Creation, Curation, Management
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The Typography Trends Every Marketer Should Have on Their Radar [Infographic]

The Typography Trends Every Marketer Should Have on Their Radar [Infographic] | Content Creation, Curation, Management | Scoop.it
Check out this infographic to learn the current typography trends to watch for this year.
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Rescooped by massimo facchinetti from Transmedia: Storytelling for the Digital Age
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How Google Is Reimagining Books

How Google Is Reimagining Books | Content Creation, Curation, Management | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, February 8, 2:43 PM


Meg Miller:  "Editions At Play sees designers and authors working simultaneously to build a new type of e-book from the ground up."

Rescooped by massimo facchinetti from MarketingHits
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5 Ways Content Marketing Can Drive: Brand Awareness

5 Ways Content Marketing Can Drive: Brand Awareness | Content Creation, Curation, Management | Scoop.it

Brand awareness is the only way potential customers know who you are and what you do. Without it, your company can toss its snazzy content marketing out the window.


Via Brian Yanish - MarketingHits.com
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A Four-Step Process for Creating Compelling Content for Your Audience

A Four-Step Process for Creating Compelling Content for Your Audience | Content Creation, Curation, Management | Scoop.it
Content - Marketers, bloggers, and small business owners have struggled with the same problem for years: how to create compelling content. Why? Because they're using the wrong process—or, worse, no process at ...

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, February 8, 1:39 PM

Need to Know How to Create Compelling Content for Your Audience? Here's a 4 Step Process You Might Find Useful.

Rescooped by massimo facchinetti from Content marketing for b2b
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3 Steps to Completing a Painless Content Audit for SEO

3 Steps to Completing a Painless Content Audit for SEO | Content Creation, Curation, Management | Scoop.it

It’s not enough to simply produce content for your website—you have to produce the right content for your audience.


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The 8 Most Important Skills for Content Promotion (and How to Learn Them)

The 8 Most Important Skills for Content Promotion (and How to Learn Them) | Content Creation, Curation, Management | Scoop.it
The bar has been raised. Creating great content isn’t enough anymore if you want your content marketing to be successful. ...

Via Peg Corwin
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Peg Corwin's curator insight, January 27, 10:57 AM

8 skills needed by successful content promoters: an ability to think criticaly, to do research, to identify what produces results, to be social, to empathasize, to organize, to learn continuously and to work in a team.
"By breaking down your efforts and results, you can determine which of your efforts are contributing the most to your results. Then, you can cut out all the rest. Why spend 80% of your efforts on only 20% of the returns you want?"