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Responsive Email Marketing An Ecom MUST In A Mobile World [Tips]

Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve

Via paulo oliveira, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 21, 2013 9:42 AM

Email The Register Of Ecommerce
Email out performed all other channels when I was an Ecom director. Email contributed more margin to the bottom line and was the cash register of other "lost leader" channels such as PPC. 

Email also creates important diversification. People on YOUR list put you in control at least as far as you don't irritate or spam. If more than a tiny group on your list complains you are marketing insensitive to their needs (spamming in other words) and your ISP will black ball your website and it can be hellish to get off. 

 

Email As Mobile Life Curator
Email marketing is not without its new challenges. Batch and blast the same message means conversion will go down as spam complaints go up. Email's role is changing with the dominance of smart phones.

Smart phones and pads are the easiest way to manage emails. Email deletion is easiest on mobile and mobile fills up the free time of waiting in lines and sitting on the subway. Wonder why your open rates are going DOWN? A: Smart phones. 

All of this means you need personas and segments AND responsive emails in your email marketing these days. You MUST create relevant messages. Use personas, fully articulated archetypes for between 3 and 7 "super groups" within your list. 

Know what segments within your list such as "multi-buyers" or VIPs are the most profitable. Combine personas, which THEY ARE with your financial segments what THEY MEAN to you to create campaigns that will appeal to THEM and make money for YOU. 

Email Marketing In Mobile World Tips
* Subject Line is beyond important.

* Create responsive email (email must look great on all devices).  

* Use PERSONAS and SEGMENTS together.

* Tell STORIES over TIME.

* Curate User Generated Content INTO your email marketing.

* Count and trend unopens as a NO.

* Create & Trend new KPIs such as $ / sent, $ / opens.

* Keep emails OFF your website (dupe content and hurt heuristics).

 

This last bullet needs some explanation. Your email marketing needs a "can't see this email view it here" link, but keep your creative in a NON-SPIDERED folder.

 

Allowing your emails to get spidered can cause duplicate content problems and the heuristics of your emails don't help since, if you are creating great Call To Action emails, your audience will not spend much time on your emails as they are simply attention getter pass through to points of conversion. 

Martin (Marty) Smith's comment, April 21, 2013 4:57 PM
Thanks for the Scoop Massimo. Marty
Content Creation, Curation, Management
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The best ways to stay creative (Video)

The best ways to stay creative (Video) | Content Creation, Curation, Management | Scoop.it
Creativity is not the privilege of a few. Everyone has the ability to be consistently creative. Here are 29 simple tips to achieve this goal.

Via Cendrine Marrouat - SocialMediaSlant.com
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Readability Tools That Will Help Improve Your Site's Content

Readability Tools That Will Help Improve Your Site's Content | Content Creation, Curation, Management | Scoop.it
Content readability is an important factor in the user's experience. This is a list of excellent tools for testing the readability of your content.
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Rescooped by massimo facchinetti from Online Marketing Resources
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Republishing Your Content May Still Be Dangerous

Republishing Your Content May Still Be Dangerous | Content Creation, Curation, Management | Scoop.it

In the past, I enjoyed republishing content to sites like Business 2 Community and Yahoo Small Advisor. I also experimented with reposting on platforms like Linkedin.


Via Pedro Da Silva
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Rescooped by massimo facchinetti from SteveB's Social Learning Scoop
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30+ Free Infographic Templates & Vector Kits for Download

30+ Free Infographic Templates & Vector Kits for Download | Content Creation, Curation, Management | Scoop.it
Infographics are incredibly useful design kits that include data related graphics. Laying out charts and graphs can be an unwelcome chore for some designers, but with a handy vector infographic kit it can be easy and effortless.

Via steve batchelder
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Rescooped by massimo facchinetti from Inclusive Business and Impact Investing
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Millennials value greater flexibility, appreciation, team collaboration and global opportunities

Millennials value greater flexibility, appreciation, team collaboration and global opportunities | Content Creation, Curation, Management | Scoop.it

Our study looks at millennials' attitudes toward work, how they will impact workplace dynamics, and how companies should adjust their talent strategy to accommodate this new reality


Via W. Robert de Jongh
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6 Actionable SEO Tips

6 Actionable SEO Tips | Content Creation, Curation, Management | Scoop.it

Technical SEO has clearly been one of the pillars that enabled many businesses to thrive in the information age.


Via Pedro Da Silva
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Rescooped by massimo facchinetti from Business in a Social Media World
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7 Proven Techniques to Make Your Blog Posts Soar

7 Proven Techniques to Make Your Blog Posts Soar | Content Creation, Curation, Management | Scoop.it
Don't just write the same old blog posts or content, stand out from your competitors using these 7 proven techniques.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, Today, 12:27 AM


If you are looking for non-rehashed tips, this article is for you. Except for #5, the other points are not mentioned often enough. 


#1: Prove your point with experience - You don't need to be the best, but the more experimenting the better.


#7: Invest in your site's design - Something I tell people all the time is this: Good content complemented by mediocre design is almost always invisible. People won't read it.


Overall, a very good post!

Rescooped by massimo facchinetti from Ukr-Content-Curator
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5 Content Marketing Rules for Google’s New Algorithm

5 Content Marketing Rules for Google’s New Algorithm | Content Creation, Curation, Management | Scoop.it
In order to appease Google’s algorithm and avoid a penalty, consider these your new content marketing rules for a very mobile ready world (and marketing campaign)

Via Vladimir Kukharenko
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Rescooped by massimo facchinetti from The Marketing Technology Alert
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Why Link Building Is NOT the Future of SEO - QuickSprout

Why Link Building Is NOT the Future of SEO - QuickSprout | Content Creation, Curation, Management | Scoop.it
By no means am I saying that you should ignore SEO. Optimizing your code for search engines, building links when you have spare time, and growing your social media channels are all activities you should continually do.

But they shouldn’t be your main focus.

You should be shifting the majority of your focus to building a great product or service as that is what users want. And when you aren’t building, you should be creating great content.

You need to provide content so great that people will want to not only read it but also bookmark it, share it, and tell their friends about it. Your content should be so detailed and helpful that no competitor would dare to copy you as it would take too much time and energy.

In addition, you should be signing up for Google Webmaster Tools and continually analyzing your click-through rates. You can get this data by clicking on “search traffic” in the navigation bar and then clicking on “search analysis.”


MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.


Via iNeoMarketing
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iNeoMarketing's curator insight, May 28, 5:42 PM

Link building is a part of the deal. The other parts: responsive design, site speed, strong content, good video.

Marco Favero's curator insight, Today, 3:36 AM

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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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5 Content Marketing Ideas for June 2015

5 Content Marketing Ideas for June 2015 | Content Creation, Curation, Management | Scoop.it

Content marketing is the practice of creating, publishing, and distributing valuable, interesting, and entertaining content with the aim of acquiring customers and making sales through engagement and relationships.Here are five content marketing ideas that your business can use in June 2015....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 28, 12:10 PM
In June 2015, content marketers have plenty of opportunities to connect with customers and prospects — producing articles, videos, graphics, and tools around holidays, summertime advice and more.
Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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Before You Publish, 10 Things to Do With Your Blog Content

Before You Publish, 10 Things to Do With Your Blog Content | Content Creation, Curation, Management | Scoop.it

With so many guides and great practical examples, it’s strange how bloggers continue making common mistakes that are wasting the time of their audience. If you go through different blogs from a niche you’re interested in, you’ll find some awesome posts, but you’ll have to admit that the below-average ones prevail. Do you want to make sure that the post you just wrote will get the right kind of attention? Here are 10 things you ought to do before hitting publish....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 28, 10:50 AM

Here are some smart blogging tips to help you get the most from your content.

Baptiste Poirat's curator insight, May 28, 11:33 AM

La check-list de ce que vous devez vérifier avant de publier votre dernier article de blog !

Rescooped by massimo facchinetti from Online Marketing Resources
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How to Create a Buyer Persona for Your Blog

How to Create a Buyer Persona for Your Blog | Content Creation, Curation, Management | Scoop.it

Let’s say for a moment that you want to go camping this weekend. Where are you going to go? Will you just jump in the car, drive into the wilderness and pitch a tent anywhere? Probably not.


Via Pedro Da Silva
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Rescooped by massimo facchinetti from Social Media Useful Info
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Why Visual Storytelling is Taking Over The World

Why Visual Storytelling is Taking Over The World | Content Creation, Curation, Management | Scoop.it

One of the primary rules of online marketing is to deliver content in the format that’s most likely to resonate with your prospects; otherwise, you’re throwing your advertising budget away. 


If you were certain that a particular format would drive more traffic and earn more shares, wouldn’t you jump on it?
So why isn’t every marketer using video and visual storytelling to reach their target audience when the statistics show that it works?
Here’s all the proof you need.

Via Ivo Nový
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GulfToBayWeb's curator insight, May 28, 9:28 AM

This is an interesting article, worth the read

judyhaar's curator insight, May 28, 12:13 PM

Storytelling is key for your content

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Brand Marketing Evolution: The Future of Content Creation

Brand Marketing Evolution: The Future of Content Creation | Content Creation, Curation, Management | Scoop.it
In my previous article, I explored the immediate answer to our brand marketing woes: interactive content. But if history is any indicator, we can be confident that today’s innovations will quickly…
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Rescooped by massimo facchinetti from Training, eBook, Social Media & Web Design
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The Step By Step Guide To Publishing The Perfect Newsletter

The Step By Step Guide To Publishing The Perfect Newsletter | Content Creation, Curation, Management | Scoop.it
Se stai lottando per trovare un modo creativo per produrre regolare, contenuti freschi e costruire un pubblico, quindi dare tendenza più calda il contenuto di una prova di marketing: creare una newsletter. Nella mia esperienza, il più grande ostacolo maggior parte della gente di essere in grado di produrre grandi contenuti è se stessi. Non è che non si può venire con grandi idee, ...

Via Stefano Principato, Marco Favero
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Marco Favero's curator insight, Today, 8:48 AM

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Randy Bauer's curator insight, Today, 1:26 PM

Great resource for Newsletter Dev and Content Curation.

Rescooped by massimo facchinetti from Ukr-Content-Curator
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Idea Curation: How to Get More Ideas for Great Content

Idea Curation: How to Get More Ideas for Great Content | Content Creation, Curation, Management | Scoop.it
The art of idea curation: A complete look at ways to curate and cultivate to get more ideas for your blog posts, social media updates, and more.

Via malek, Vladimir Kukharenko
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malek's curator insight, May 25, 6:21 PM

How can we get more ideas more consistently? There’s inspiration everywhere. We’ve just got to keep our eyes open

Rescooped by massimo facchinetti from Didactics and Technology in Education
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Presentaciones geniales con Genial.ly

Presentaciones geniales con Genial.ly | Content Creation, Curation, Management | Scoop.it

Via Fernando Jesús Rodriguez García, Javier Sánchez Bolado, Nieves García Morán, Ricardo, Rui Guimarães Lima
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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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Understanding Content Curation: What It Is And What It Looks Like

Understanding Content Curation: What It Is And What It Looks Like | Content Creation, Curation, Management | Scoop.it
I want to help you create more quality content in less time and with less effort.  That is the purpose of this series of blog articles that I’m writing and publishing over the next few weeks.  Sp…

Via Stefano Principato
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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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Here are the Best Tools and Resources of 2015 | Tools

Here are the Best Tools and Resources of 2015 | Tools | Content Creation, Curation, Management | Scoop.it
It’s not always easy to find the best tools and resources for your work as a web developer or graphic designer, mostly because there are so many out there to choose from.


This is why we’ve taken the time to look for the most useful tools and resources to help you in your work and/or offer your clients a wider array of services. And here they are....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 28, 8:24 PM

Here's a great set of tools for bloggers and designers. I especially liked Stamplia - email templates marketplace; Pintastic to create your own Pinterest board; and PowerMockup a PowerPoint toolkit.

Marco Favero's curator insight, Today, 4:12 AM

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