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How Brand Content Helped Transform a Bank into a Media Master

How Brand Content Helped Transform a Bank into a Media Master | Content Creation, Curation, Management | Scoop.it

How many banks can you think of that put so much faith in the power of brand content that they began producing award-winning television and video shows on a daily basis? No matter how hard you try, it’s likely you’ll only come up with one: Jyske (pronounced You-ska) Bank.

 

Jyske Bank has created one of the most high-tech, in-house television production studios in Denmark. In fact, the company refers to itself as both a bank and a media company. Jyskebank.tvproduces amazing financial programming, as well as compelling stories that the bank believes are relevant to its core audience of younger consumers and small enterprises.

 

Jyske’s brand content program is made up of two key values:

Remaining true to the organization’s guiding vision, which it calls “Our Foundations“Telling good stories

In addition, every piece of content the company shares is embeddable or sharable on other sites. Because of this “sharing” philosophy, 80 percent of Jyske’s content is viewed, not on its website or owned channels, but rather on outside sources, according to the company.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, April 7, 2013 3:18 PM

Very interesting case example of how a brand used its expertise to create content and build greater brand engagement.

Content Creation, Curation, Management
The best way to get informed on the content hype
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Free Photos That Don't Suck · Pexels

Free Photos That Don't Suck · Pexels | Content Creation, Curation, Management | Scoop.it
Find free high quality photos you can use everywhere. ✓ Free for commercial use ✓ No attribution required
Via Pedro Da Silva
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How To Add Remote Libraries to the WordPress Media Library

How To Add Remote Libraries to the WordPress Media Library | Content Creation, Curation, Management | Scoop.it
WordPress offers excellent oEmbed support for embedding content from more than two dozen major services. Pasting a link into the editor on its own line will have it magically appear as embedded media.
Via Pedro Da Silva
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Olivier Milo's curator insight, Today, 6:15 AM

Embedding videos made a little easier!

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15 Must-Have Tools for Professional Copywriters

15 Must-Have Tools for Professional Copywriters | Content Creation, Curation, Management | Scoop.it
They say that a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact. No matter what niche you specialize in, it…

Via Stefano Principato
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Marco Favero's curator insight, Today, 6:31 AM

aggiungi la tua intuizione ...

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Top Content Marketing Mistakes Holding You Back - Business 2 Community

Top Content Marketing Mistakes Holding You Back - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Business 2 Community Top Content Marketing Mistakes Holding You Back Business 2 Community Top Content Marketing Mistakes Holding You Back image eventige blog 1 2014 may not be over yet but we've already seen our fair share of content marketing...
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3 Mobile Apps that Put Visual Content Creation in Your Pocket

3 Mobile Apps that Put Visual Content Creation in Your Pocket | Content Creation, Curation, Management | Scoop.it
These 3 Mobile Apps give you the ability to create killer visual content for social media - by producing awesome images, in real-time, on-the-go.
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How to Write a Content Marketing Plan in 7 Steps

How to Write a Content Marketing Plan in 7 Steps | Content Creation, Curation, Management | Scoop.it
Once you’ve established your business online with a website, it’s time to start advertising to your audience. The Internet is a huge space with vast amounts of pages and information, so it is unl…
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Why Content Marketing increases your organic traffic | Visual.ly

Why Content Marketing increases your organic traffic | Visual.ly | Content Creation, Curation, Management | Scoop.it
Content marketing is very important for any organic campaign. An informational infographic on Why Content Marketing Increases Your Organic Traffic.
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Does Content Marketing Really Have a Confidence Problem? - Business 2 Community

Does Content Marketing Really Have a Confidence Problem? - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Does Content Marketing Really Have a Confidence Problem?
Business 2 Community
Have you mastered the new channels and communication formats your audience has shifted to, like Instagram, SnapChat or WeChat?
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7 Ways to Create the Perfect Image for Your Social Content

7 Ways to Create the Perfect Image for Your Social Content | Content Creation, Curation, Management | Scoop.it

In today’s visual world, you need more than a great headline to entice your readers to click and share. Your engagement on nearly every social platform, including your blog, is highly dependent on the images you associate with your content, and more importantly, on your audience’s perception of those images. Stock images that mildly relate to your content are not enough. The image needs to add to your social copy, and moreover, inspire a user to share....


Via Jeff Domansky
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How HBR Has Turned Its Old Content Into New Revenue - Folio Magazine

How HBR Has Turned Its Old Content Into New Revenue - Folio Magazine | Content Creation, Curation, Management | Scoop.it
Folio Magazine
How HBR Has Turned Its Old Content Into New Revenue
Folio Magazine
Smart media companies have figured out how to continuously pull in revenue from some of their oldest content—sometimes going back over a hundred years.
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How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names - Whiteboard Friday

How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names - Whiteboard Friday | Content Creation, Curation, Management | Scoop.it
Google is drawing connections between semantic concepts and brand names, and it's affecting SERPs. In today's Whiteboard Friday, Rand explains that process, offering tips on how we can help make sure our own brands are included.
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Handbook of Digital Storytelling

Handbook of Digital Storytelling | Content Creation, Curation, Management | Scoop.it
“The Digital Commmonwealth team have been working on producing a resource which helps people develop digital storytelling skills. The handbook is intended for use by the participants of the project,...”
Via Cindy Rudy
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Marco Favero's curator insight, September 19, 9:48 AM

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Visual Content Is Shaping the Future of Social Media [Infographic]

Visual Content Is Shaping the Future of Social Media [Infographic] | Content Creation, Curation, Management | Scoop.it
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.

Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.

According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.


Via Lauren Moss
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Michelle Smith's curator insight, September 19, 1:29 PM

Social media used to be about text that grabbed consumers attention. Now, its all about the visuals and text doesn't matter as much. According to this article our brains process visuals 60,000 times faster than text. Depending on whom you are targeting, visuals may be the best bet. For example, if you are targeting B2C, you should consider using things such as Vine to grab the consumers attention because they are much more responsive to that. If you are targeting B2B, it is best to stick with text-like options such as Linkedin. When marketing, it is important to take into consideration whom your target market is before you put together a marketing plan. You never know, they may want to see more visuals. 

Charlotte Mace de Gastines's curator insight, September 19, 3:34 PM

Global trend : the power of visual content

mcgrawmarketing's curator insight, Today, 8:09 AM

You know how much I loathe infographics...but this one was easy to read and made sense.  I would suggest that "All social networks should be considered" but unless you have unlimited resources, you might want to test and prioritize and invest where the greatest return is generated.  (Sorry, I work with firms much smaller than Oracle, about $38 billion, so they tend to have fewer resources.)  ;)

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8 Surprising Gamification Statistics - DigitalChalk Blog

8 Surprising Gamification Statistics - DigitalChalk Blog | Content Creation, Curation, Management | Scoop.it
“ We’ve rounded up 10 statistics on the use of gamification in eLearning, some of which may surprise you.”
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This Email Delivery Infographic Will Help Get Yours to Inboxes

This Email Delivery Infographic Will Help Get Yours to Inboxes | Content Creation, Curation, Management | Scoop.it
This email delivery infographic shows that you can directly influence whether your emails land in the inbox or the dreaded Spam folder. Here's how.
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Marco Favero's curator insight, Today, 5:47 AM

aggiungi la tua intuizione ...

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5 Ways You Can Generate Better Content - Business 2 Community

5 Ways You Can Generate Better Content - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Business 2 Community
5 Ways You Can Generate Better Content
Business 2 Community
And you thought you were just sharing an article on Google+, liking a LinkedIn post, re-Tweeting or posting a picture to Instagram… nope, you are creating content.
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Marco Favero's curator insight, Today, 5:46 AM

aggiungi la tua intuizione ...

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3 Ways To Use Content Marketing As A Business Owner - Business 2 Community

3 Ways To Use Content Marketing As A Business Owner - Business 2 Community | Content Creation, Curation, Management | Scoop.it
3 Ways To Use Content Marketing As A Business Owner
Business 2 Community
Content marketing is the sum of all online campaigning for businesses.
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The Importance And Challenges Of Social Media Content Curation [SURVEY REPORT]

The Importance And Challenges Of Social Media Content Curation  [SURVEY REPORT] | Content Creation, Curation, Management | Scoop.it
This is our second blog post about the results of a large social media marketing survey we connected with hundreds social media marketers, brands and agencies.  We first wrote about the time requir...
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Updated! 273 data visualisation tools and resources - Visualising Data

Updated! 273 data visualisation tools and resources - Visualising Data | Content Creation, Curation, Management | Scoop.it
It has taken a while to complete this task but I have finally managed to complete the task of updating the large collection of data visualisation tools and resources.
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The Best Periodic Table of Web Design and Development Process | Visual.ly

The Best Periodic Table of Web Design and Development Process | Visual.ly | Content Creation, Curation, Management | Scoop.it
Best web design firm follow a caliber process when designing new websites, starting from the customer’s short and moving logically through a differe
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Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter | Content Creation, Curation, Management | Scoop.it
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search



Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, Today, 12:46 AM

GREAT Haiku Deck by Harris (@OptimizePrime). So good its no wonder it has over 50,000 views. What makes it great is how well it understands the "we are all media companies" now riff I laid down in Red Bull Branding Lessons on Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ).

The "new seo" and "everyone is a media company" work nicely together. Great and INSIGHTFUL deck by a new trusted SEO source for me.

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Are Keywords Still Relevant, and How to Use the Right Ones

Are Keywords Still Relevant, and How to Use the Right Ones | Content Creation, Curation, Management | Scoop.it

Editor's note: this post is brought to you by Kristi Hines, a freelance writer, professional blogger, and social media enthusiast.


Via Pedro Da Silva
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Marco Favero's curator insight, September 19, 5:23 PM

aggiungi la tua intuizione ...

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Content Marketing Insourcing: Tips For Turning Internal Resources Into Content ... - Business 2 Community

Content Marketing Insourcing: Tips For Turning Internal Resources Into Content ... - Business 2 Community | Content Creation, Curation, Management | Scoop.it
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Content Marketing Insourcing: Tips For Turning Internal Resources Into Content ...
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Welcome to the New Sales Process: How to Let Content Do the Selling

Welcome to the New Sales Process: How to Let Content Do the Selling | Content Creation, Curation, Management | Scoop.it
The way people buy has changed -- so your marketing and sales process has to, too. Here's why and how you can use content to close more deals.
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Rescooped by massimo facchinetti from B2B Marketing and PR
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The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum

The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum | Content Creation, Curation, Management | Scoop.it
“ Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.”
Via Jenni Hilton
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