How many banks can you think of that put so much faith in the power of brand content that they began producing award-winning television and video shows on a daily basis? No matter how hard you try, it’s likely you’ll only come up with one: Jyske (pronounced You-ska) Bank.
Jyske Bank has created one of the most high-tech, in-house television production studios in Denmark. In fact, the company refers to itself as both a bank and a media company. Jyskebank.tvproduces amazing financial programming, as well as compelling stories that the bank believes are relevant to its core audience of younger consumers and small enterprises.
Jyske’s brand content program is made up of two key values:
Remaining true to the organization’s guiding vision, which it calls “Our Foundations“Telling good stories
In addition, every piece of content the company shares is embeddable or sharable on other sites. Because of this “sharing” philosophy, 80 percent of Jyske’s content is viewed, not on its website or owned channels, but rather on outside sources, according to the company.
Via Russ Merz, Ph.D.