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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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What do the best corporate blogs do well?

What do the best corporate blogs do well? | Content Creation, Curation, Management | Scoop.it
So, corporate blogging is NOT dead. Who’s doing it well? By now, we’ve all heard about the Southwest Airlines and Starbucks blogs of the world. But, what about other larger companies? Those we might not hear about as often–but those who continue to blog month after month. And do so with what appears to be some success (I say “appears” because we can never know for sure how these companies are measuring success with their blogs). Here are five companies that aren’t talked about quite as much when it comes to blogging–and how they’re pulling the right strings when it comes to corporate blogging....
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Jeff Domansky's curator insight, April 7, 2013 12:17 PM

Arik Hanson shares a useful perspective on corporate blogging and what works best.

Content Creation, Curation, Management
The best way to get informed on the content hype
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Using Interactive Content to Stand Out - Business 2 Community

Using Interactive Content to Stand Out - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Using Interactive Content to Stand Out
Business 2 Community
While Mark Schaefer's idea of “content shock” has been discredited, marketers still need to do all we can to stand out in the overwhelming crowd of marketing efforts.
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Rescooped by massimo facchinetti from Transmedia Storytelling meets Tourism
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How the web is reshaping TV

How the web is reshaping TV | Content Creation, Curation, Management | Scoop.it
New services from Sky and the BBC show that the web is creeping into TV more than ever. But what does the future hold?

Via Soraia Ferreira
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Rescooped by massimo facchinetti from Personal [e-]Learning Environments
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Use Stories in eLearning: 6 Tips to Bring Out Your Inner Storyteller

Use Stories in eLearning: 6 Tips to Bring Out Your Inner Storyteller | Content Creation, Curation, Management | Scoop.it
Since storytelling has such power to engage learners and help them retain information, it makes sense for eLearning to incorporate stories.

Via ThePinkSalmon
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How to Shift PR From Vanity Metrics to Value-Driven Measurement

How to Shift PR From Vanity Metrics to Value-Driven Measurement | Content Creation, Curation, Management | Scoop.it

This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.Vanity, to any degree, is typically a substitute for things (or people) that lack true substance.


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Distribution: The Key Content Marketing Differentiator - Business 2 Community

Distribution: The Key Content Marketing Differentiator - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Distribution: The Key Content Marketing Differentiator
Business 2 Community
If you're in the marketing business, then you've likely heard the expression “content is king.” It's no secret that rich, original content drives engagement.
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Is a Content Management System Necessary? - Business 2 Community

Is a Content Management System Necessary? - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Is a Content Management System Necessary?
Business 2 Community
A content management system, or CMS, is software that allows you to create, edit, and publish content to a website or blog without advanced coding knowledge.
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Rescooped by massimo facchinetti from Online Marketing Resources
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Four inventive ways to distribute content

Four inventive ways to distribute content | Content Creation, Curation, Management | Scoop.it

Post links on your social media channels, obviously. Put a teaser in your email newsletter, of course. Syndicate it through relevant recommendation platforms, OK then.


Via Pedro Da Silva
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Rescooped by massimo facchinetti from Social media insider
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Brands Stay Cool With the ALS Ice Bucket Challenge

Brands Stay Cool With the ALS Ice Bucket Challenge | Content Creation, Curation, Management | Scoop.it
If you represent a brand and you haven’t participated in the ALS Ice Bucket Challenge, you could be missing out on a chance to show the human side of corporate life, spread goodwill, and even call out your competitors. Images of ice buckets being dumped have been ubiquitous on social media the past few weeks – you may have even been the recipient of freezing cold water yourself. What’s amazing about this movement is that even big name CEOs are willing to get chilly for charity,...

Via Mat Loup
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Rescooped by massimo facchinetti from How to find and tell your story
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3 rookie storytelling mistakes | Ragan

3 rookie storytelling mistakes | Ragan | Content Creation, Curation, Management | Scoop.it

"People who attempt to tell one of these [five fundamental] stories in a business setting or presentation often make basic storytelling mistakes."


Read the full article to find out more about these three common pitfalls to avoid:

  1. Writing too much of what you know
  2. Writing what happened—in order.
  3. Surprising the audience with an unexpected ending


This article originally appeared on Public Words.


Via Kim Zinke (aka Gimli Goose)
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Rescooped by massimo facchinetti from Inspired By Design
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12 Amazing Sites With Breathtaking Free Stock Photos

12 Amazing Sites With Breathtaking Free Stock Photos | Content Creation, Curation, Management | Scoop.it

Photography has always been an integral part of web design. Unfortunately, we’ve grown accustomed to seeing crappy stock images of people in suits shaking hands. Not only are a lot of these stock photos tacky, but some of them cost money!


Thankfully, there’s been a growing number of websites with beautiful stock photography popping up all over the web. Best of all, they’re free.

In this post, we’ve curated a list of awesome websites for free stock photos.


Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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5 Stunning Tips That Make You Stand Out on SlideShare

5 Stunning Tips That Make You Stand Out on SlideShare | Content Creation, Curation, Management | Scoop.it

As content marketing’s quiet giant, do you know how to maximize your views on SlideShare? Check out these numbers below. Why wouldn’t you want to get involved with the biggest presentation community?


Via Jeff Domansky
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Jeff Domansky's curator insight, August 21, 7:23 AM

5 useful tips to help you get started on the right foot on Slideshare.

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What 22 Billion Newsletters Tell Us About Designing For Mobile Email - Smashing Magazine

What 22 Billion Newsletters Tell Us About Designing For Mobile Email - Smashing Magazine | Content Creation, Curation, Management | Scoop.it
This article interprets the Campaign Monitors Email Marketing report to help making informed decisions about what works in mobile email newsletters.
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Rescooped by massimo facchinetti from digital marketing strategy
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How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | Content Creation, Curation, Management | Scoop.it

Here are some tips for writing more compelling headlines...

The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.


Via Lauren Moss, malek
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Stefanie Greene's curator insight, August 21, 7:18 AM

Helpful infographic on writing headlines that can also apply to writing social media posts

Nivardo Cataplasma's curator insight, August 21, 8:10 AM

Buenos encabezados

massimo scalzo's curator insight, Today, 1:58 AM

Nice and meaningful ! Worth reading...

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Google to prioritise secure websites

Google to prioritise secure websites | Content Creation, Curation, Management | Scoop.it
Google says it will give preference to more secure encrypted web pages in its search rankings from now on.
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Rescooped by massimo facchinetti from Training, eBook, Social Media & Web Design
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4 Ways To Strategically Rethink Your Viral Sharing Strategy (Infographic)

4 Ways To Strategically Rethink Your Viral Sharing Strategy (Infographic) | Content Creation, Curation, Management | Scoop.it
Un nuovo modo di vedere virale Condivisione Può essere difficile capire veramente come on-line di contenuti diventa virale. A volte un video ben sviluppato siederà in un angolo di internet, mentre alcuni c casuale ...

Via Stefano Principato, Marco Favero
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Marco Favero's curator insight, Today, 2:42 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Digital & Social Marketing
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11 Content Marketing Statistics You Should Care About

11 Content Marketing Statistics You Should Care About | Content Creation, Curation, Management | Scoop.it

It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on?


Via Baochi
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Use Curation as a Supply Vehicle for Your Content Marketing

Use Curation as a Supply Vehicle for Your Content Marketing | Content Creation, Curation, Management | Scoop.it
Stuck for what to post in your content marketing? Curation might be the solution for you.
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6 Tools and Software you should use to filter the internet for conten…

Content is King! Content is also EVERYWHERE... In your face with emails..
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Rescooped by massimo facchinetti from Digital Delights - Digital Tribes
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8 Effective Ways To Get To Know Your Students - Infographic

8 Effective Ways To Get To Know Your Students - Infographic | Content Creation, Curation, Management | Scoop.it
One of the challenges of back to school time is that you’re filled with a classroom (or classrooms) of students you don’t know. The students you just spent the last year with know your style, understand your expectations and classroom rules. You know their personalities, learning styles, quirks, likes, and dislikes. That knowledge base makes …

Via Ana Cristina Pratas
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Rescooped by massimo facchinetti from Digital marketing and user experience
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Content Development is No Walk in the Park

Content Development is No Walk in the Park | Content Creation, Curation, Management | Scoop.it
In all of the project talk and planning around usability, design, technologies, etc., it's easy to lose sight of the content and the fundamentals that drive it. Those other elements are important to a website project, but content drives the project. The problem is when content development becomes a line item, it gets treated like one. Topic: Customer Experience.

Via Stephen Walker
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Rescooped by massimo facchinetti from Content Marketing, Curation, Social Media & SEO
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8 #ContentCuration #Tools That Will Slash Your PR Budget

8 #ContentCuration #Tools That Will Slash Your PR Budget | Content Creation, Curation, Management | Scoop.it
Creating content is necessary, but it can get expensive. Save money with these eight content curation tools.

Via Ricard Lloria, Ally Greer
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TeresaSiluar's curator insight, Today, 1:46 AM

8 Herramientas para buscar y recopilar contenidos en la red 

Rescooped by massimo facchinetti from Content Marketing 21st century
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How Data Can Be a Competitive Weapon in Your Content Marketing | Oracle Marketing Cloud

How Data Can Be a Competitive Weapon in Your Content Marketing | Oracle Marketing Cloud | Content Creation, Curation, Management | Scoop.it

Via denbro
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denbro's curator insight, August 21, 1:18 PM

Good article that points out how to use content effectively. If each piece of content reaches a different reader, then you’ve dramatically extended the reach of your campaign.

It’s fairly easy to write your next blog post or author your next eBook. Providing data-driven content is more challenging. However, it can create outsized returns. You should continue to publish blog posts and eBooks, but if that’s all that you do, your competition may be eating your lunch. Make data your secret weapon to win your competitors’ dinner and dessert.

Rescooped by massimo facchinetti from Surviving Social Chaos
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How to Combine Text and Visual Content for Better Social Engagement

How to Combine Text and Visual Content for Better Social Engagement | Content Creation, Curation, Management | Scoop.it
Discover how companies are using visual content to get better overall engagement with visual content and descriptive text.

Via donhornsby
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donhornsby's curator insight, August 21, 8:12 AM

Seven ways companies are using visual content to get better overall engagement.

Rescooped by massimo facchinetti from Serious Play
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The Ice Bucket Challenge and the Art of Storytelling | LinkedIn

The Ice Bucket Challenge and the Art of Storytelling | LinkedIn | Content Creation, Curation, Management | Scoop.it

"The challenge consists of people dropping buckets of ice water over themselves, recording it, sharing the experience to social media, and then nominating others to do the same. Challenge participants are also encouraged to make a donation to ALS research or to the charity of their choice. This viral campaign has undoubtedly achieved overwhelming success, raising both money and awareness for the disease, for which there is no cure."

 

True success lies in the art of storytelling –brands becoming part of people’s stories and people becoming part of the brand. Read the full article to find out more about these 10 lessons that can be learned from this ice-infused social phenomenon:

The value lies not in the idea, but in the doingTo ignite a social epidemic, flare up human involvementTransform consumers from the user, to the storytellerThink of a story as your currency for connectionEvolve from creating pictures and words, to creating experiencesMasterfully connect story and experienceEmploy technology as your enabling toolSimplicity mattersBut normalcy is overratedAnd lastly, every great story starts somewhere


Via Kim Zinke (aka Gimli Goose), Ariana Amorim
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Rescooped by massimo facchinetti from Inspired By Design
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30 Free Hand Drawn Fonts

30 Free Hand Drawn Fonts | Content Creation, Curation, Management | Scoop.it
If you are in search of the best hand drawn fonts for your project work, then this collection of 30 Free Hand Drawn Fonts can come in handy. Hand drawn fonts wherever utilized, always convey human touch to the readers.

Via Brian Yanish - MarketingHits.com
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