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How to Perform a Complete SEO Audit for Your Website in 2013

How to Perform a Complete SEO Audit for Your Website in 2013 | Content Creation, Curation, Management | Scoop.it
One of the most important things in an SEO Audit is not finding what is wrong with a website, but rather to find a list of things that need to be changed

Via Ma veille, Stéphanie Gagin
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Content Creation, Curation, Management
The best way to get informed on the content hype
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Rescooped by massimo facchinetti from digital marketing strategy
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How to Future-Proof Your Content Marketing Strategy

How to Future-Proof Your Content Marketing Strategy | Content Creation, Curation, Management | Scoop.it
Learn why you should care about future-proofing your content -- and get tips on how to do it.

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malek's curator insight, October 29, 8:06 PM

The title should be intriguing, but not over the top.

malek's comment, Today, 7:03 AM
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4 Examples of Great Content Created for Pinterest

4 Examples of Great Content Created for Pinterest | Content Creation, Curation, Management | Scoop.it
4 Examples of Great Content Created for Pinterest | HelloSociety Blog

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Funk Up Your Web Design: Find Your Site's VOICE

Funk Up Your Web Design: Find Your Site's VOICE | Content Creation, Curation, Management | Scoop.it

Marty Note
Watching the excellent HBO Documentary about James Brown Mr. Dynamite made me think of FUNK and web design. Web design is easy to get WRONG (lol).

It is tricky to design online with a sense of surprise, beauty and novelty. I like the Digital Invaders design as it feels free and spontaneous. Other designs such as Monster CSS and Creative With A K feel like they are trying to appear spontaneous and free.

Trying too hard is EASY in web design too. Remember all websites are STAGES we designers SET. The trick is to set a stage that feels like it is happening now and won't feel dated tomorrow. Feels like there are enough visual hooks in Digital Invaders it would be easy to keep it fresh with minimum fuss.

I like Emigre too. Emigre creates the same sense of happening now but that design is at the other end of the spectrum from Digital Invaders. Its hard to beat the grid. First website I created, in 1999, used a Mondrian grid.

Grids help organize massive amounts of information without that mountain feeling like it is about to crush you. I like the funky NOISE contrasted to the quiet grid because they demonstrate the need to find a visual VOICE in your web design. That voice can be anything as long as it feels authentic TO YOU.

The web is very good at finding and amplifying DISSONANCE. When you try to FUNK IT UP and aren't really funky it shows like you are wearing the wrong decades fashion (painful). Your customers are your audience.Set the stage anyway you want, but do so with an eye toward YOUR TRUTH.

The closer you stay on the tiny beam of "authentically us" the more success your web design has. This is why there are no web design maxims that apply all the time. What works for Emigre is very different than Digital Invaders but both work, both are authentic and have that hard to describe but know it when you see it TRUTH great web design must have.


Via Martin (Marty) Smith
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15 Questions You Must Answer when Creating a B2B Content Marketing Plan

15 Questions You Must Answer when Creating a B2B Content Marketing Plan | Content Creation, Curation, Management | Scoop.it

Ho deciso di condividere le 15 domande che troviamo sono fondamentali per qualsiasi organizzazione di entrare in qualsiasi campagna di contenuti di marketing. E se la vostra azienda è in procinto di abbracciare contenuti di marketing, e non è stato ancora risposto ciascuna di queste domande, mi piacerebbe esorto vivamente di rispondere a loro prima di andare avanti. Qui va, ...


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Marco Favero's curator insight, October 29, 3:35 AM

aggiungi la tua intuizione ...

Guru Cancer Center's curator insight, October 29, 6:01 AM

What is  #surgicaloncology and it's procedures and when it is used in cancer  treatments?For more details  visit the link,http://goo.gl/vUjHwy

dave@zudepr's curator insight, October 29, 6:39 AM

Worth a read.

Rescooped by massimo facchinetti from Online Marketing Resources
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Keyword Finder & SEO Difficulty Tool - KWFinder.com

Keyword Finder & SEO Difficulty Tool - KWFinder.com | Content Creation, Curation, Management | Scoop.it

Find hundreds of hidden keywords with low SEO difficulty in seconds. KW Finder is your premier keyword research tool, try it out for free!


Via Pedro Da Silva
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The 7 Skills of Knowledge Work

The 7 Skills of Knowledge Work | Content Creation, Curation, Management | Scoop.it

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Carlos Rodrigues Cadre's curator insight, October 29, 9:27 AM

adicionar a sua visão ...

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Quantity + Quality Storytelling x Consistency = Success [INFOGRAPHIC]

Quantity + Quality Storytelling x Consistency = Success [INFOGRAPHIC] | Content Creation, Curation, Management | Scoop.it

As content marketers we always have to be breaking through the clutter so that we can help bring our content to the top. The direct mail era was very similar to what we’re being challenged by today. Yes, quality does rise to the top, but it’s also become a big quantity game. There is just too much out there to think that one piece of content is going to strike it rich.


Via Kamal Bennani
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Marco Favero's curator insight, October 28, 7:03 PM

aggiungi la tua intuizione ...

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4 web design trends for 2015 that will change your job forever

4 web design trends for 2015 that will change your job forever | Content Creation, Curation, Management | Scoop.it
Change is in the air, says Paul Boag As web professionals we often look at other industries with disbelief at their failure to adapt to digital. The downfall of music retailing, the demise of companies like Kodak and the challenges faced by newspapers.

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malek's curator insight, October 28, 8:17 AM
#4. The decline of the website

Chances are you have a single app on your mobile that aggregates movie listings from many sources.

Marco Favero's curator insight, October 28, 1:32 PM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Marketing + innovation + IT
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Corporate Creativity: Managing your marketing team (and career) to balance innovation and execution

Corporate Creativity: Managing your marketing team (and career) to balance innovation and execution | Content Creation, Curation, Management | Scoop.it
Learn from this exclusive MarketingSherpa interview with Jeff Stibel, author and CEO of Dun & Bradstreet Credibility Corp., and Lisa Nirell, author, about the changing landscape all marketers face and how to confront and overcome this environment...

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Anne Ricaud's curator insight, October 28, 10:46 AM

Comment équilibrer l'innovation et la mise en place "industrialisée" de projets marketing au sein des équipes marketing.... c'est lié bien sûr à des personnalités, compétences et équilibres individuels (gestion de projets, créativité, équilibre de vie etc.) mais on peut aussi faciliter cet équilibre...

Rescooped by massimo facchinetti from MarketingHits
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Content Marketing Lessons From the Battle Between Amazon and Hachette

Content Marketing Lessons From the Battle Between Amazon and Hachette | Content Creation, Curation, Management | Scoop.it
Search for a Hachette book, and you'll most likely find what you're looking for at either Amazon or Goodreads, an Amazon-owned website that adds a social dimension to reading and book buying.

That is why the long-running battle with Amazon over e-book pricing is such a high-stakes battle for Hachette—and all publishers. Amazon owns the coveted first position for millions of books; but, more importantly, it owns the customer relationship.

To a large degree, Amazon has achieved its enviable position via content marketing. Which means that an online retailer has effectively beaten a content company at content marketing.

How did that happen? That's a question all marketers need to ask, especially if they want to know how to maximize their content marketing strategy.

Here's a look at some takeaways from the battle between Amazon and Hachette.

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, October 27, 6:21 PM

aggiungi la tua intuizione ...

Guillaume Decugis's curator insight, October 28, 12:06 AM

How did it happen? 


Because Amazon put educating over selling and made their content easily accessible to their customers a way a publisher would.


Answering your customers' questions on an ongoing basis will help you not only win their attention - but also their business.


Here's how Amazon beat Hachette to this game.

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10-Minute Content Marketing Miracles | Haiku Deck

10-Minute Content Marketing Miracles | Haiku Deck | Content Creation, Curation, Management | Scoop.it

Created with Haiku Deck, free presentation software, these tips will help enhance your content marketing strategies.


Via Jeff Domansky
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Jeff Domansky's curator insight, October 27, 10:12 AM
Fast read and creative demonstration of Haiku Deck, a powerful, free presentation tool.
Marco Favero's curator insight, October 27, 10:27 AM

aggiungi la tua intuizione ...

Guillaume Decugis's curator insight, October 28, 1:05 AM

A great list of Lean Content ideas as a quick and easy to scan deck. 


2 take-aways from this:


1. Creating content is not always as hard as it seems, ie it doesn't have to be Pulitzer-prize-winning material (at least not always).


2. Leveraging existing content is a must: either by repurposing your own content or curating other people's.

Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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You keep saying mobile (I do not think it means what you think it means)

In this session took a look at how real people use the internet, be it directly or through a connected device and how task performance and engagement levels ar…

Via Stefano Principato
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How to Be Awesome on Slideshare

This is guide on how you can become awesome on slideshare. What factors play a role in your presentation to the attention you deserve? Learn about the importan…

Via Stefano Principato
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Rescooped by massimo facchinetti from The Social Media Slant Magazine
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Lacking ideas for your Pinterest boards? Check out this infographic!

Lacking ideas for your Pinterest boards? Check out this infographic! | Content Creation, Curation, Management | Scoop.it
Pinterest may be one of the most fun social media platforms to use, many small business owners and solo-entrepreneurs are still reluctant to use it. Is it because they don't understand how it works? No. To me, it has a lot more to do with a lack of inspiration. "What should I share there," people often ask me. "I don't have any ideas."

Via Cendrine Marrouat - www.socialmediaslant.com
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Technogala's comment, Today, 8:43 AM
Great tips
Technogala's comment, Today, 8:43 AM
Great tips
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Should Your Brand Focus On Pinterest Or Instagram? [Infographic]

Should Your Brand Focus On Pinterest Or Instagram? [Infographic] | Content Creation, Curation, Management | Scoop.it
Every day, brands ask us whether Pinterest or Instagram is the better marketing platform for them. We created this handy flowchart to help inform your decisions on where you should be focusing your e…

Via Kelly Lieberman
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Rescooped by massimo facchinetti from digital marketing strategy
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It's Time to Treat Content as Part of the User Experience

It's Time to Treat Content as Part of the User Experience | Content Creation, Curation, Management | Scoop.it
Posted by wrttnwrd
Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content.
It's not an add-on or a separate thing. It's an inseparable part of the user experience.

Via malek
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malek's curator insight, October 29, 7:58 AM
  1. Integrate content that can enhance the user experience
  2. Optimize what you already have
Martin (Marty) Smith's curator insight, Today, 3:59 AM

YES, agree content is part of "user experience". Thinking social media should be in the same category.

Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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The 10 Essential Elements Of A Content Engine

The 10 Essential Elements Of A Content Engine | Content Creation, Curation, Management | Scoop.it
Content marketing is a critical component of your company’s marketing strategy. In order to be successful marketing with engaging, educational or entertaining content, it’s essential that you hav…

Via Stefano Principato
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Marco Favero's curator insight, October 29, 3:31 AM

aggiungi la tua intuizione ...

Bruce McDuffee's curator insight, October 29, 3:40 PM

Good way to present the components of a strong content marketing team.  Executive buy-in will be critical to the long term success, but sometimes you need to start a pilot program first to get the buy-in.

Rescooped by massimo facchinetti from Digital Delights - Digital Tribes
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Three Emerging Trends Drive Digital Business (Infographic)

Three Emerging Trends Drive Digital Business (Infographic) | Content Creation, Curation, Management | Scoop.it
The road to digital business starts with ubiquitous “smart” things that will range from contact lenses that measure blood glucose to complex industrial turbines that can predict a failed bearing before it happens. This proliferation of devices is part of a “virtuous circle of smart things,” where falling costs inspire increased connectivity, leading to greater

Via Ana Cristina Pratas
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Rescooped by massimo facchinetti from How to find and tell your story
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12 Ways to Improve Your Digital Storytelling | Vocus

12 Ways to Improve Your Digital Storytelling | Vocus | Content Creation, Curation, Management | Scoop.it

"I wanted to understand the mechanics of storytelling and how people are able to leverage this tool to communicate ideas more effectively than I am predisposed to communicate."


Read the full article to find out more about these 12 best practices that you can use to improve your digital storytelling:

  1. Your story must have conflict
  2. Your story must have form
  3. Your story must align with audience values
  4. Your story must be sensual
  5. Your story must be (heavily) edited
  6. Your story must be plausible
  7. Your storytelling must have anecdotes
  8. Your story must challenge your audience
  9. Your story must have economy
  10. Your story has a lexicon
  11. Your story must leverage technology
  12. You must know this: your story is capricious

Via Kim Zinke (aka Gimli Goose)
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Rescooped by massimo facchinetti from Inbound Marketing Update
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Get Inspired: How 3 Tech Brands Approach Content Marketing

Get Inspired: How 3 Tech Brands Approach Content Marketing | Content Creation, Curation, Management | Scoop.it

Branded content is more important than ever. Here are three inspiring examples of tech brands leading the way with their content marketing strategies.


Via Kamal Bennani, Craig Deakin
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Rescooped by massimo facchinetti from B2B Marketing-The Practical Side
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Why Your Brain Loves Good Storytelling

Why Your Brain Loves Good Storytelling | Content Creation, Curation, Management | Scoop.it
Studying the neuroscience of compelling communication.

Via Lydia's Marketing & Communication Consulting
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5 Laws Of Content Marketing (Infographic)

5 Laws Of Content Marketing (Infographic) | Content Creation, Curation, Management | Scoop.it
We're still thinking about our #ThinkContent summit and the great takeaways we got from brands like VICE, BuzzFeed, Cisco, Twitter, Spotify, Dr. Pepper, and Target. Since we realize a whole day of content marketing lessons can be a lot to wrap your head around, we distilled the best points from the day into this handy infographic on the hard-and-fast rules of content marketing.
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malek's curator insight, October 28, 5:42 PM

The 5 laws

  1. Content is No Longer a Suggestion - It’s a Necessity
  2. Data and Measurement Are Crucial To Content Success.
  3. Authenticity Never Goes Out of Style.
  4. ROI is Crucial – But Don’t Let It Kill Something Good.
  5. The Future of Marketing is Personal.
Rescooped by massimo facchinetti from MarketingHits
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How to Set Up Google Analytics Goals and Score More Conversions

How to Set Up Google Analytics Goals and Score More Conversions | Content Creation, Curation, Management | Scoop.it
You look at Google Analytics and see tons of data but there are so many different numbers…  What should you focus on?

Ideally, you want to focus on a couple of key metrics that you can track on a regular basis.

Goals in Google Analytics help to focus your attention on these metrics.  Read on and we’ll bare all!

Why Set Up Goals?

Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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How to Use Google Analytics Behavior Reports to Optimize Your Content

How to Use Google Analytics Behavior Reports to Optimize Your Content | Content Creation, Curation, Management | Scoop.it

**Do you want to know what content performs best on your website? Have you heard of Behavior reports in Google Analytics? Knowing how visitors move through your website and interact with your content lets you optimize your website performance and conversions. In this article I'll share how Google Analytics Behavior reports let you assess the…


Via Kamal Bennani
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C. Todd Livengood's curator insight, October 27, 1:45 PM

"[Google Analytics'] Behavior section reveals what your visitors do on your website. Specifically, the reports tell you what pages people visit and what actions they take while visiting."

Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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Content Marketing Workshop - FinanceConnect:13

Originally presented as part of the FinanceConnect:13 Workshops on May 1, 2013, Andy Goldman and Mike Weir present a deep dive into Content Marketing and Linke…

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