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New SEO vs. Old SEO Smackdown [Infographic] | Visual.ly

New SEO vs. Old SEO Smackdown [Infographic] | Visual.ly | Content Creation, Curation, Management | Scoop.it
This infographic by ZealousWeb demonstrates the old vs. new approaches to SEO. It emphasises the inventive input required to be successful in SEO and

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 4, 2013 7:51 PM

Great infographic drawing the distinct and important differences between the OLD ways and the post Panda and Penguin ways. 

Andy Birkitt's curator insight, November 1, 2013 11:50 AM

Lol Great take on a serious note

Content Creation, Curation, Management
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How Advertising Makes Us Buy #Infographic

How Advertising Makes Us Buy #Infographic | Content Creation, Curation, Management | Scoop.it
According to a recent study from Microsoft, people lose concentration after eight seconds. To put that into perspective, that's one second less than the attention span of a goldfish.

Now factor in the absurd amount of ad exposure we encounter everyday, and it's no wonder why so many businesses are struggling to get their message heard.

As marketers and advertisers, it seems the odds couldn't be any less in our favor. 

So what's the solution?

Via Brian Yanish - MarketingHits.com
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Why A Blog Is Instrumental In Increasing Organic Traffic - Business 2 Community (blog)

Why A Blog Is Instrumental In Increasing Organic Traffic - Business 2 Community (blog) | Content Creation, Curation, Management | Scoop.it
Organic traffic is seen as the best type of traffic because it is free, and it brings in users that actually searched for something relevant to your product or service; thus, they are the most likely…...
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3 New Apps that Help Automate Content Promotion - SERPs Blog

3 New Apps that Help Automate Content Promotion - SERPs Blog | Content Creation, Curation, Management | Scoop.it

There is a vast number of tools available on the market that help you spread the word on your content and reach a target audience.In this post I decided to show you 3 that can help with powerful content promotion strategies:Influencer outreach,Sharing archived content, and promoting your content with email....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 2:24 AM

3 cool tools to help you be more effective in your content marketing.

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Inspired Storytelling: Engaging People & Moving Them To Action

Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and dat…


Via Stefano Principato
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Copywriting based on the science of persuasion

Copywriting based on the science of persuasion | Content Creation, Curation, Management | Scoop.it
If you’re ever going to sell anything online, copywriting is a much needed skill. The conventional copywriting wisdom says that you should more or less try stick to the following formula:

  1. Tell the reader you understand their need,
  2. Tell your prospect why your product is the best solution they can buy,
  3. Offer all kinds of proof like testimonials, charts and so on,
  4. Explain all the ways the product will benefit the customer,
  5. Present the price in a way that makes it sound like a great deal,
  6. Give a (better than) money-back guarantee,
  7. Add bonus products to really motivate the customer to buy,
  8. Make it a limited time or quantity offer,
  9. Ask for the sale and tell them exactly what steps to take.
  10. Is the exact sequence that persuades people or why should this work? What scientific data is available to use about persuasion? Which research can we rely on to make our writing more persuasive?

Here’s a summary of the most prominent books and publications on the matter.

Via Brian Yanish - MarketingHits.com
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Are You Missing The Most Important Audience for Your Content Marketing?

Are You Missing The Most Important Audience for Your Content Marketing? | Content Creation, Curation, Management | Scoop.it

There’s one audience that all brands should target. Yet, too many are ignoring this group. Are you? – Content Marketing Institute


Via Kamal Bennani
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How a Brand New Site Attracted 6,618 Visitors in One Week

How a Brand New Site Attracted 6,618 Visitors in One Week | Content Creation, Curation, Management | Scoop.it

Even the best content marketing ideas never get off the ground without a framework for promotion being in place.


Via Pedro Da Silva
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Choosing the Color Palette, Part 2: Tools for Pairing Colors - Piktochart

Choosing the Color Palette, Part 2: Tools for Pairing Colors - Piktochart | Content Creation, Curation, Management | Scoop.it

As we mentioned last week, picking the right colors is the single most important decision you can make when designing an infographic. Most designers realize this, and for years they’ve been trying to answer one question: is there a science to picking colors that work well together or is it just subjective? Why do some colors match, while others look strange?The internet has been debating this for a while without much consensus, but I believe the real answer is both: it’s an art and a science. Every design decision is heavily influenced by a designer’s intuition and sense of aesthetics, but there is also a strong scientific component that conveys if a color works well with another.Expert designers use it to validate their intuition, but we are going to learn how to use color theory to pair beautiful colors together....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 1:52 AM

Pairing colors effectively makes your design beautiful and helps your audience consume your content more effectively. We've listed three tools that can help you pair colors easier and better.

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3 Resources to Help You Create Remarkable Visual Content - Copyblogger

3 Resources to Help You Create Remarkable Visual Content - Copyblogger | Content Creation, Curation, Management | Scoop.it
In the current digital marketing landscape, visual content helps you produce the best experience for your audience. Find out more about how to create it ...
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The 17 Best Free Content Curation Tools | • /r/SideProject

The 17 Best Free Content Curation Tools | • /r/SideProject | Content Creation, Curation, Management | Scoop.it
2 points and 0 comments so far on reddit
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How to Build a Content Strategy

How to Build a Content Strategy | Content Creation, Curation, Management | Scoop.it
When businesses approach us for blogs, strategy is always a sticking point. Often, business people find it difficult to formulate titles, or run out of steam quite quickly after an initial burst of e…
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Master Content Marketing with These Tips from Our Community

Master Content Marketing with These Tips from Our Community | Content Creation, Curation, Management | Scoop.it
Content marketing has become a major part of many marketing strategies, and for good reason. The...
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A Good Google Drive Tool for Real-time Collaborative Diagramming

A Good Google Drive Tool for Real-time Collaborative Diagramming | Content Creation, Curation, Management | Scoop.it

Via Tom D'Amico (@TDOttawa)
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7 Ways to Engage Your Customer's Reptilian Brain

7 Ways to Engage Your Customer's Reptilian Brain | Content Creation, Curation, Management | Scoop.it
In creating marketing material for your brand or product, you may be asking, “What drives a customer to buy?” and “What initially draws their attention?”

According to the Triune Brain Theory, the reptilian region is the brain’s attention gatekeeper and decision maker. If you can grab the attention of a consumer’s reptilian brain with your landing page, advertisement, or commercial, you’ve got a much better shot at guiding them to conversion.

Via Brian Yanish - MarketingHits.com
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Can Content Marketing Accelerate Sales Pipeline? | B2B Marketing Insider

Can Content Marketing Accelerate Sales Pipeline? | B2B Marketing Insider | Content Creation, Curation, Management | Scoop.it
Can posting the right content for the right customer on the right channel at the right time really speed up a sale? When it’s put that way, that type of sa
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The ABCs of Google AdWords

The ABCs of Google AdWords | Content Creation, Curation, Management | Scoop.it
Google shocked the world earlier this month when it announced that the company would be folded into an umbrella company called Alphabet. Of course, Google will still be Google, and AdWords isn’t go…
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