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5 Philosophies To Keep Creative Minds Clicking

5 Philosophies To Keep Creative Minds Clicking | Content Creation, Curation, Management | Scoop.it

Creativity is tough to come by, so we want to make sure it flows as easily as possible. LifeKraze CEO Ben Wagner explains a few of his team's secrets for keeping those inspired juices flowing.

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Content Creation, Curation, Management
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SEO and Content Marketing Thought Leadership Is Diverging Again

SEO and Content Marketing Thought Leadership Is Diverging Again | Content Creation, Curation, Management | Scoop.it
Last decade the disciplines of SEO and content marketing had very little in common and few would have said they did. Content marketing was just beginning to emerge as a viable organic digital mark
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Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website

Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website | Content Creation, Curation, Management | Scoop.it
If you run the typical website, more than half of the people who visit leave in fewer than 15 seconds.

If that’s not a red flag to you, it should be. As digital marketers push the boundaries of delivering a truly excellent customer experience, brand websites are re-emerging as one of their most important marketing channels. After all, it’s the number one place consumers go to learn more about your brand and product offerings — and the longer you can get them to stick around, the more loyal they (and their wallets) become.

But inviting people to your website is like inviting them to a party: If it’s boring, they’re going to leave. Most of us wouldn’t invite our friends over and give them nothing to eat, nothing to drink, nothing to do and no one to talk to. And the same should apply to your website. If you want your guests to want to stay, you have to roll out the red carpet.

Here are three of the most common party fails and their surprisingly easy fixes:

Via Brian Yanish - MarketingHits.com
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steve batchelder's curator insight, Today, 12:10 PM

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7 Amazing Website Layout Design Tools

7 Amazing Website Layout Design Tools | Content Creation, Curation, Management | Scoop.it
The art of creating a captivating website design is one of skill, efficiency, and precision. When it comes to website layout and design, seasoned web design professionals work smart, not hard.

In order to accomplish award winning WordPress web design, designers will often turn to helpful website design and layout tools which are available on the internet to do much of the heavy lifting. That is not to say that these tools do all the work; they merely make it easier.

The web design game seems to be constantly evolving, and at a break-neck speed. It is hard to keep up with all of the tools that are available, so with this in mind we asked our friends and colleagues what tools they rely on for the best web design layouts.

Via Brian Yanish - MarketingHits.com
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25 FREE Continuous Improvement Tools and Templates

25 FREE Continuous Improvement Tools and Templates | Content Creation, Curation, Management | Scoop.it
During my time working with some of the most successful companies on the planet I’ve amassed a collection of Kaizen templates that I’d love to share with you.There are other people online selling similar things for $10 each so that’s around $250 worth of continuous improvement templates you can have absolutely free.They are hosted for download in my members only process improvement community Compass Business Club.If you are a member just log in and find them in the ‘Templates’ section.If you aren't a member just yet you can get a free trial account HERE Not

Via Steven Bonacorsi
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How To Curate Content To Make Your Brand Look Good

How To Curate Content To Make Your Brand Look Good | Content Creation, Curation, Management | Scoop.it

The perfect tool Should content curation: - help me analyze my audience and Identify Their main interests  - Suggest content filter and based on my business goals and relate it with my audience main interests - identify influencers and field experts (...) - allow me to personalize my message and the way I Communicate with the audience - Provide insights me of how my content curation strategy is going and what to Improve Could I do it - make it simple, quick and effective







Via Guillaume Decugis, Aki Puustinen, steve batchelder
massimo facchinetti's insight:

This is an interesting recap of how content curation Helps brand development and what is needed in a curation tool.

 

This was meant as a spec for Groupiest, a tool That unfortunately shut down on June 30 after it's initial lack of traction. But Regardless of What Happened to this tool, the premises on Which it was built still stand And what are You should look for in a content curation tool. 

 

Actually These requirements can be Grouped in three main areas:

 

1. Content discovery: at Scoop.it, we've built a semantic search algorithm That Helps you discover content from an infinite number of sources (not just the RSS feeds of the sites you know) by simply entering keywords. Also We Strongly believe That no algorithm is perfect. So we not only improve increase These results by taking the actions of other users on Scoop.it That content into account but we Ultimately let users choose what to publish. Discovery is automated but not publishing as it's the opportunity to add value and exercise judgment and this is what will create a bond With your audience. 

 

2. Content publishing: this step is not just about hitting publish, it's Also About editing your post. Beyond mere formatting, it's about adding your own message to your own voice: your insight as we call it. Bringing context adds value to your audience and Helps Establish yourself as a thought leader. 

 

3. Analytics: getting a feedback loop is extremely Important to anything you do that you 'd like to improve increase over time. Understanding how your audience views Respond not just But Also Through reactions and conversions is extremely Important for us. 


Making this content loop - discover, publish, analyze - Easier and faster for Themselves efficient is what professionals and marketers look Should heir When trying to streamline content curation process. 

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Aki Puustinen's curator insight, Today, 10:52 AM

This is an interesting recap of how content curation helps brand development and what is needed in a curation tool.

 

This was meant as a spec for Groupiest, a tool that unfortunately shut down on June 30 after it's initial lack of traction. But regardless of what happened to this tool, the premises on which it was built still stand And are what you should look for in a content curation tool. 

 

These requirements can actually be grouped in 3 main areas:

 

1. Content discovery: at Scoop.it, we've built a semantic search algorithm that helps you discover content from an infinite number of sources (not just the RSS feeds of the sites you know) by simply entering keywords. We also strongly believe that no algorithm is perfect. So we not only improve these results by taking the actions of other Scoop.it users on that content into account but we ultimately let users decide what to publish. Discovery is automated but not publishing as it's the opportunity to add value and exercise judgement and this is what will create a bond with your audience. 

 

2. Content publishing: this step is not just about hitting publish, it's also about editing your post. Beyond simple formatting, it's about adding your own message to your own voice: your insight as we call it. Bringing context to your audience adds value and helps establish yourself as a thought leader. 

 

3. Analytics: getting a feedback loop is extremely important to anything you do that you'd like to improve over time. Understanding how your audience responded not just through views but also reactions and conversions is extremely important for us. 


Making this content loop - discover, publish, analyze - easier and faster for themselves is what efficient professionals and marketers should look when trying to streamline heir content curation process. 

steve batchelder's curator insight, Today, 12:11 PM

This is an interesting recap of how content curation Helps brand development and what is needed in a curation tool.

 

This was meant as a spec for Groupiest, a tool That unfortunately shut down on June 30 after it's initial lack of traction. But Regardless of What Happened to this tool, the premises on Which it was built still stand And what are You should look for in a content curation tool. 

 

Actually These requirements can be Grouped in three main areas:

 

1. Content discovery: at Scoop.it, we've built a semantic search algorithm That Helps you discover content from an infinite number of sources (not just the RSS feeds of the sites you know) by simply entering keywords. Also We Strongly believe That no algorithm is perfect. So we not only improve increase These results by taking the actions of other users on Scoop.it That content into account but we Ultimately let users choose what to publish. Discovery is automated but not publishing as it's the opportunity to add value and exercise judgment and this is what will create a bond With your audience. 

 

2. Content publishing: this step is not just about hitting publish, it's Also About editing your post. Beyond mere formatting, it's about adding your own message to your own voice: your insight as we call it. Bringing context adds value to your audience and Helps Establish yourself as a thought leader. 

 

3. Analytics: getting a feedback loop is extremely Important to anything you do that you 'd like to improve increase over time. Understanding how your audience views Respond not just But Also Through reactions and conversions is extremely Important for us. 


Making this content loop - discover, publish, analyze - Easier and faster for Themselves efficient is what professionals and marketers look Should heir When trying to streamline content curation process. 

Marc Wachtfogel, PhD's curator insight, Today, 4:48 PM

This is an interesting recap of how content curation helps brand development and what is needed in a curation tool.

 

This was meant as a spec for Groupiest, a tool that unfortunately shut down on June 30 after it's initial lack of traction. But regardless of what happened to this tool, the premises on which it was built still stand And are what you should look for in a content curation tool. 

 

These requirements can actually be grouped in 3 main areas:

 

1. Content discovery: at Scoop.it, we've built a semantic search algorithm that helps you discover content from an infinite number of sources (not just the RSS feeds of the sites you know) by simply entering keywords. We also strongly believe that no algorithm is perfect. So we not only improve these results by taking the actions of other Scoop.it users on that content into account but we ultimately let users decide what to publish. Discovery is automated but not publishing as it's the opportunity to add value and exercise judgement and this is what will create a bond with your audience. 

 

2. Content publishing: this step is not just about hitting publish, it's also about editing your post. Beyond simple formatting, it's about adding your own message to your own voice: your insight as we call it. Bringing context to your audience adds value and helps establish yourself as a thought leader. 

 

3. Analytics: getting a feedback loop is extremely important to anything you do that you'd like to improve over time. Understanding how your audience responded not just through views but also reactions and conversions is extremely important for us. 

 

Making this content loop - discover, publish, analyze - easier and faster for themselves is what efficient professionals and marketers should look when trying to streamline heir content curation process. 

Rescooped by massimo facchinetti from Herramientas y recursos para el aprendizaje online
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Las 5 mejores alternativas a PowerPoint

Las 5 mejores alternativas a PowerPoint | Content Creation, Curation, Management | Scoop.it

Si las diapositivas tradicionales no son lo tuyo, hay un número increíble de alternativas a PowerPoint disponibles para ti, tanto si quieres dar una presentación de ventas de gran impacto, como si se trata de una presentación con los resultados de la gestión de tu empresa o una ponencia sobre un tema interesante.


Via Net-Learning
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Carlos Rodrigues Cadre's curator insight, Today, 9:51 AM

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Top 100 SEO Blogs For Increasing Search Traffic

Top 100 SEO Blogs For Increasing Search Traffic | Content Creation, Curation, Management | Scoop.it
Are you looking for practical, insightful and educational SEO blogs? Then you're at the right place. Here are the BEST 100 blogs online.
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How to Optimize Your Blog for Content Distribution

How to Optimize Your Blog for Content Distribution | Content Creation, Curation, Management | Scoop.it

Good content is great to have, but it doesn’t mean much if no one sees it. You’re putting in all the work; you want all the shares, media pickup, and unique visitors you can get.

If you’re running a blog, are you sure it’s optimized for distribution? Even in this modern Web-publishing era, too many blogs are woefully behind the times: broken social counters, no CTAS, the list goes on. To make sure you’re publishing the right way, check out these tips to optimize your blog for content distribution...


Via Lauren Moss
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Marco Favero's curator insight, Today, 2:57 AM

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Carlos Rodrigues Cadre's curator insight, Today, 9:50 AM

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Rescooped by massimo facchinetti from 21st Century Learning and Teaching
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Does ethical content curation exist? A data-driven answer

Does ethical content curation exist? A data-driven answer | Content Creation, Curation, Management | Scoop.it

We’ve been asked "how ethical is content curation?" so many times we decided to dig deep to give you a data answer: ethical content curation exists.


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation



Via Gust MEES
massimo facchinetti's insight:

We’ve been asked "how ethical is content curation?" so many times we decided to dig deep to give you a data answer: ethical content curation exists.


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation


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Vittorio Canavese's curator insight, Today, 5:07 AM

We’ve been asked "how ethical is content curation?" so many times we decided to dig deep to give you a data answer: ethical content curation exists.

 

Learn more:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation

 

Javier Marrero Acosta's curator insight, Today, 5:40 AM

We’ve been asked "how ethical is content curation?" so many times we decided to dig deep to give you a data answer: ethical content curation exists.

 

Learn more:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation

 

Marcelo Ballester's curator insight, Today, 10:18 AM

We’ve been asked "how ethical is content curation?" so many times we decided to dig deep to give you a data answer: ethical content curation exists.

 

Learn more:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation

 

Rescooped by massimo facchinetti from Digital Presentations in Education
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An Exhaustive List of Presentation Delivery Tips

Whether you’re pitching a new client, teaching a class or speaking at a conference, there may come a time when you need to prepare for and deliver a memorable …

Via Baiba Svenca
massimo facchinetti's insight:

What should you keep in mind when you deliver a presentation? Here are the answers, put together in a well designed presentation by SketchBubble.

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Frank J. Klein's curator insight, Today, 10:30 AM

What should you keep in mind when you deliver a presentation? Here are the answers, put together in a well designed presentation by SketchBubble.

Carmen Chavez, Ph.D.'s curator insight, Today, 10:45 AM

What should you keep in mind when you deliver a presentation? Here are the answers, put together in a well designed presentation by SketchBubble.

Nezha EL MASSOUDI's curator insight, Today, 12:13 PM

What should you keep in mind when you deliver a presentation? Here are the answers, put together in a well designed presentation by SketchBubble.

Rescooped by massimo facchinetti from How to find and tell your story
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Storytelling -- Beyond the Buzz | Huffington Post

Storytelling -- Beyond the Buzz | Huffington Post | Content Creation, Curation, Management | Scoop.it

Storytelling - it seems to be one of the hottest buzz words today. Everyone is saying that you must know how to be a good storyteller - but does anyone really know what that means?


Storytelling is the difference between rambling off data and giving it meaning. When we read a good book, we basically devour it - we feel swept into the story, time and space falls away - and it's sad to end it because it's like we're saying goodbye to a good friend. We don't look for 100% historical accuracy, technical data or facts and figures - we just give ourselves over to the experience So how do we take this into our writing, speeches and presentations? Whether you're selling a product, service, startup or even yourself, here are some storytelling tips that anyone can use."


Read the full article to find out why these storytelling tips work and how to use them:

  • Write From Your Audience's Perspective
  • Ideas that Grandma Would Understand
  • Build the Suspense
  • Visualize the Idea
  • Close with a Punch

Via Kim Zinke (aka Gimli Goose)
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Visual Content Marketing: A Resource Guide for Marketers

Visual Content Marketing: A Resource Guide for Marketers | Content Creation, Curation, Management | Scoop.it
Do you want to discover how to market your business with visual content? This article will help you create the perfect image to improve your marketing.

Via Kelly Lieberman
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Top 7 Content Marketing Buzzwords Explained

Top 7 Content Marketing Buzzwords Explained | Content Creation, Curation, Management | Scoop.it
If you’re new to the world of content marketing, you might be confused by some of the terms that get used often. Every industry has its terminology, but when it comes to marketing—especially cont…
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Marco Favero's curator insight, July 30, 10:30 AM

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8 Creative Ways to Enhance Your Content Marketing With Visuals

8 Creative Ways to Enhance Your Content Marketing With Visuals | Content Creation, Curation, Management | Scoop.it
On the web, there are few things more discouraging than a big block of text. That's because humans are visual creatures -- we tend to gravitate toward content that is pleasing to the eye, and we're especially drawn to visuals that capture (and keep) our attention. 

It's no wonder that 70% of marketers planned to increase their use of visuals in their content marketing this year. Sometimes visuals are just a more effective and creative way to present information, data, or difficult-to-understand concepts. After all, they don't say "a picture is worth a thousand words" for nothing. 

Adding visuals is not only a smart way to enhance the quality of your content -- but it's also proven to make your content marketing more effective.

In fact, tweets with images receive 18% more clicks and 150% more retweets, photo posts on Facebook brand pages account for 87% of total interactions, and in a recent study by Demand Gen Report, 86% of buyers expressed some level of desire to access interactive/visual content on demand. If you need even more convincing to incorporate visuals into your content marketing strategy, there are even more stats where those came from.

Via Brian Yanish - MarketingHits.com
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