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Insight from the Content Marketing Summit: The Three S Model for Content Success | SmartBlogs

Insight from the Content Marketing Summit: The Three S Model for Content Success | SmartBlogs | Content Creation, Curation, Management | Scoop.it

As the consumer becomes more accustomed to immediate access to information, marketers are faced with a mounting challenge: how to capture attention and improve engagement. Competition is fierce: On average, individuals receive more than 3,000 brand impressions each day. At the Content Marketing Summit last month in Chicago, leading marketers includingLeslie Resier of IBM, Travis Wrightof Norton by Symantec and Jon Morrisof Rise Interactive discussed content-marketing strategies for cutting through the noise.

 

All three agreed that to succeed in the evolving digital landscape, marketers must create content that is easy to find and consume and compelling enough for the consumer to share with a larger audience. We at Skyword like to refer to this approach as the Three S Model for Content Success: Searchable, Snackable and Sharable.


Via Russ Merz, Ph.D.
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Content Creation, Curation, Management
The best way to get informed on the content hype
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Rescooped by massimo facchinetti from Sales Best Practices (sales.eu.org)
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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective B2B Marketing Content That Will Lead to Sales Growth | Content Creation, Curation, Management | Scoop.it

Free eBook to Effective B2B Marketing Content That Will Lead to Sales Growth. Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.


Via Laurent J.V. Dubois
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Infographic: The Dos and Don'ts of Creativity

Infographic: The Dos and Don'ts of Creativity | Content Creation, Curation, Management | Scoop.it

You can prime your brain for creativity by adapting—and ditching—a few simple habits


Via Rona Lewis
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Rona Lewis's curator insight, February 7, 4:54 PM

Being open is the best thing you can do to inspire creativity.

Rescooped by massimo facchinetti from Content Marketing and Curation for Small Business
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Manufacturing Serendipity: How to Create Content that Captivates Your Audience

Manufacturing Serendipity: How to Create Content that Captivates Your Audience | Content Creation, Curation, Management | Scoop.it
Learn how to turn empathy, surprise, delight, and information into the kind of content your audience will connect with and remember.

Via Peg Corwin
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Peg Corwin's curator insight, January 27, 1:13 PM

The recipe to manufacture serendipity?  Create buyer personas to emphasize, put content in the right places, and surprise, inform, delight.

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How To Start A Successful Content Marketing Campaign From Scratch

How To Start A Successful Content Marketing Campaign From Scratch | Content Creation, Curation, Management | Scoop.it

Any content marketing campaign requires a solid foundation of knowledge, preparation, and execution in order to succeed.

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Rescooped by massimo facchinetti from Content Marketing Observatory
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How to Write a Book

How to Write a Book | Content Creation, Curation, Management | Scoop.it

Not long ago, a friend asked me to read his book. He’d written a rough draft and wasn’t sure what to do after that. Afte…


Via Frank Delmelle
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The #1 Conversion Killer in Your Copy (and How to Beat It) - Copyblogger

The #1 Conversion Killer in Your Copy (and How to Beat It) - Copyblogger | Content Creation, Curation, Management | Scoop.it
What makes prospects stare at your landing page, wanting what you have to offer, and yet, ultimately, close the page and move on to something else?
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Rescooped by massimo facchinetti from digital marketing strategy
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These 39 Sites Have Amazing Stock Photos You Can Use For Free — Vantage

These 39 Sites Have Amazing Stock Photos You Can Use For Free - Vantage - Medium

Most of the photos you will find on these sites are free from copyright restrictions or licensed under creative commons public domain dedication. You can copy, modify, distribute and use for even for commercial purposes, all without asking permission.


Via Jeff Domansky, malek
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Jeff Domansky's curator insight,