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Creating Website Content for Buying Cycle Personas

Creating Website Content for Buying Cycle Personas | Content Creation, Curation, Management | Scoop.it
Even the most detailed personas are lacking until they're placed in the context of the buying cycle. The good news? The buying cycle itself can be a source of meaningful personas.
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Content Creation, Curation, Management
The best way to get informed on the content hype
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Rescooped by massimo facchinetti from Online Marketing Resources
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How To Use @Pocket @Buffer & @IFTTT to Make Your Social Sharing Efficient

How To Use @Pocket @Buffer & @IFTTT to Make Your Social Sharing Efficient | Content Creation, Curation, Management | Scoop.it

Automated content sharing across different platforms, while you keep a log of what is being shared in a Google Doc. I've been using this for almost a year!


Via Pedro Da Silva
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Rescooped by massimo facchinetti from Inspired By Design
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45 New Handpicked Free Fonts for Designers

45 New Handpicked Free Fonts for Designers | Content Creation, Curation, Management | Scoop.it
New best handpicked free fonts for graphic designers with commercial-use. All fonts are highest quality and useful for freelance designers. In this post we have gathered some of best free fonts for graphic and web designers.

Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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Introducing the Content Marketing Team Matrix

Introducing the Content Marketing Team Matrix | Content Creation, Curation, Management | Scoop.it
A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful - cut-out-and-keep guide for content professionals.

Via Stefano Principato
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7 Ideas to Boost Your CTA Performance

7 Ideas to Boost Your CTA Performance | Content Creation, Curation, Management | Scoop.it

Via Pedro Da Silva
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The "7S" Superheros of a Killer Infographic - How to Get More Shares and Drive Traffic

The "7S" Superheros of a Killer Infographic - How to Get More Shares and Drive Traffic | Content Creation, Curation, Management | Scoop.it
This post shows shows how to create a knockout infographic that gets more shares and drives traffic by using 7 keys or "superpowers".

Via malek
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malek's curator insight, Today, 3:28 PM

We have a lot of info graphic makers, templates, and designs. But the infographic inspiration comes from 7 superheroes.

Story, style, Simplicity,Size, Stats, Sharearability and Source

Rescooped by massimo facchinetti from The Marketing Technology Alert
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A Handy Little Guide to Pairing Fonts [Infographic]

A Handy Little Guide to Pairing Fonts [Infographic] | Content Creation, Curation, Management | Scoop.it

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Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).




Via iNeoMarketing
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iNeoMarketing's curator insight, Today, 1:34 PM

Very cool!

Miami Marketing Tools's curator insight, Today, 2:50 PM

Having trouble choosing the right font combination for your print? Attached is an interesting table with what to match and what to avoid

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Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup

Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup | Content Creation, Curation, Management | Scoop.it
Are you seeing links drop off in third-party tools, yet they're still showing in Google Webmaster Tools? Here's the sneaky thing that may be happening.

Via Pedro Da Silva
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Rescooped by massimo facchinetti from Serious Play
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How to Wow: Four Useful Insights on Amazing Digital Storytelling - The TechSoup Blog - Community - TechSoup

How to Wow: Four Useful Insights on Amazing Digital Storytelling - The TechSoup Blog - Community - TechSoup | Content Creation, Curation, Management | Scoop.it

The Internet is awash in a flood of digital storytelling tips. You know that telling your story is an important way to connect your nonprofit with your constituents and move people to action, but HOW?!

Look no further! Here are four good ideas to incorporate into your own digital storytelling from two digital storytelling gurus.


Via Ariana Amorim
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malek's curator insight, Today, 7:32 AM

An ever-expanding universe of platforms for consumer engagement, digital storytelling has never been more important to the long-term vitality of a brand. 

Rescooped by massimo facchinetti from Surviving Social Chaos
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3 social video trends to implement in your content marketing

3 social video trends to implement in your content marketing | Content Creation, Curation, Management | Scoop.it
While we’ve all seen dozens of trends come and go already in 2014, one thing has been consistent in these lists is the role of video in content marketing.

Via zackrizmanic, donhornsby
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donhornsby's curator insight, Today, 5:53 AM

(From the article): In order to get the results you’re aiming for, you need to adjust your content strategy to fit who’s viewing, where they’re viewing, and with what. Current trends suggest that young people are largely viewing video content on social media platforms and/or via smartphones and tablets. To communicate with people, it’s necessary to meet them where they’re at. Take advantage of these trends to put together fresh, fun video marketing accessible across platforms and devices.

Rescooped by massimo facchinetti from Content Curation World
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Track Content Changes on Any Web Site in Real-Time with MonitorBook

Track Content Changes on Any Web Site in Real-Time with MonitorBook | Content Creation, Curation, Management | Scoop.it

Via Robin Good
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Robin Good's curator insight, Today, 4:03 AM



MonitorBook is a new free web app which allows you to track changes to any piece of content on any web page available online. 


MonitorBook is very easy to use. You just install the bookmarklet available in the Instruction section of the site and then as soon as you are on a page where you want to track changes to something, you click the bookmarklet and then select the piece of content on the page that you want to track. That's it.

If you go back to your web account on MonitorBook you will find inside the section called Trackings the page element you have selected to track and any possible changes that have happened to it.


I look forward to see RSS output and more advanced options to decide every how long to check and what to report.


Handy for anyone needing to keep a page under tabs though without an alerting system the key benefit may be lost.


Free to use.


Pro version available.
Pricing info: https://monitorbook.com/#pricing  


Try it out now: https://monitorbook.com/ 


Check this short clip to see how MonitorBook works: http://vimeo.com/104398714 






Mr Tozzo's curator insight, Today, 8:09 AM

Track Content Changes on Any Web Site in Real-Time with MonitorBook

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5 Tools to Help You Discover Great Content to Share With Your Fans |

5 Tools to Help You Discover Great Content to Share With Your Fans | | Content Creation, Curation, Management | Scoop.it
Do you need to discover great content for a more engaging social media experience? This article shares five tools to help you brainstorm new content ideas.
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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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Image Optimization: How to Optimize Images for Your Blog

Image Optimization: How to Optimize Images for Your Blog | Content Creation, Curation, Management | Scoop.it

Google hates a slow website, and it loves fast ones.This is going to continue because more and more people now browse their content on mobile devices, where you typically have slower connection speeds.Are you monitoring the performance of your web pages?  Do you do anything to optimize your images?  Because this is going to make up a significant portion of the download time for your website.On our blog, we typically include a lot of images and this can increase the page download time.  This means image optimization is important for us, and it is for you, too!...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 26, 10:54 PM
Looking for some Image Optimization techniques for images on your blog? Ian Clearly shows how to improve performance of your website.
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What Is Content Marketing? And 9 More Content Marketing Questions Answered - Business 2 Community

What Is Content Marketing? And 9 More Content Marketing Questions Answered - Business 2 Community | Content Creation, Curation, Management | Scoop.it
What Is Content Marketing? And 9 More Content Marketing Questions Answered Business 2 Community When our team got involved, we helped them to deliver more consistent content, some of it original to the customer, some of it licensed from leading...
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Rescooped by massimo facchinetti from MarketingHits
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Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem

Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem | Content Creation, Curation, Management | Scoop.it

As marketers, we deal with a variety of tools and applications on a daily basis. From marketing automation to sales tracking to email marketing, we need these tools to do our jobs effectively and manage/track all of the different campaigns we’ve deployed.


However, one piece of the marketing technology ecosystem that is sometimes overlooked is the way we manage our files, including media, images, text, video and more. Let’s face it; you can’t just have a folder on your computer to manage projects anymore. You need a central repository for your team to access and share the necessary files while also keeping it organized. That is why digital asset management (DAM) is now a critical component of the marketing technology ecosystem.


Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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15 Free Content Marketing Tools To Make Your Life Easier

15 Free Content Marketing Tools To Make Your Life Easier | Content Creation, Curation, Management | Scoop.it
Content manager and content marketers lives can get a bit hectic. They spend a lot of time identifying what is seen as relevant and valuable content, in relation to their product, with the intent of …

Via Stefano Principato
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Rescooped by massimo facchinetti from Didactics and Technology in Education
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Hyperlapse from Instagram

Hyperlapse from Instagram | Content Creation, Curation, Management | Scoop.it
Get Hyperlapse from Instagram on the App Store. See screenshots and ratings, and read customer reviews.

Via Ana Cristina Pratas, Rui Guimarães Lima
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Ana Cristina Pratas's curator insight, Today, 12:46 PM

"When you shoot a time lapse video with Hyperlapse, your footage will be instantly stabilized to smooth out the bumps from the road and give it a cinematic feeling. Capture an entire sunrise in 10 seconds—even from the back of a moving motorcycle. Walk through the crowds at an all-day music festival, then distill it into a 30 second spot. Capture your bumpy trail run and share your 5k in 5 seconds.

Features:

* Shoot handheld time lapse videos in motion— while you're walking, running, jumping or falling.
* Smooth out your video for cinematic quality with automatic stabilization. 
* Speed up your hyperlapse to be up to 12 times the speed.
* Share your videos seamlessly on Instagram and Facebook or save them to your camera roll to share anywhere, anytime.
* Start filming immediately with a simple design that gets out of the way of your creativity
* Download and start capturing. No sign up or account required."

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The 3 Content Curation Superpowers - Heidi Cohen

The 3 Content Curation Superpowers - Heidi Cohen | Content Creation, Curation, Management | Scoop.it
Want to achieve your business goals? Leverage the 3 content curation superpowers to help your target audience navigate the flood of informatino
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Rescooped by massimo facchinetti from Personal Branding & Leadership Coaching
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Content Marketing At Scale: An Introduction To Creating Quality Content Quickly

Content Marketing At Scale: An Introduction To Creating Quality Content Quickly | Content Creation, Curation, Management | Scoop.it
Marketers are having a hard time with content creation. This isn’t a secret. In fact, B2B marketers – a group responsible for producing a significant portion of some of the web’s most confu…

Via Stefano Principato
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Rescooped by massimo facchinetti from Training, eBook, Social Media & Web Design
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Display retargeting 101: a handy guide to the buzziest ads on the internet

Display retargeting 101: a handy guide to the buzziest ads on the internet | Content Creation, Curation, Management | Scoop.it
Retargeting si basa fondamentalmente sulla raccolta di dati utente e la sua applicazione intelligente per accelerare le conversioni.

Via Stefano Principato, Marco Favero
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Rescooped by massimo facchinetti from Digital Delights - Digital Tribes
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How to save a web page as a PDF in Safari on your iPad

How to save a web page as a PDF in Safari on your iPad | Content Creation, Curation, Management | Scoop.it
This article will show you how to easily convert any website into a PDF on your iPad using the bookmark tool.

Via Ana Cristina Pratas
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7 Essential Steps to Solving Customer Service Problems with Content

7 Essential Steps to Solving Customer Service Problems with Content | Content Creation, Curation, Management | Scoop.it
If you want to keep customers loyal, you need to be there when something goes wrong. But as a business grows, consistently providing top-notch customer service can be difficult and expensive. While n…
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Topics Not Keywords = The Future of SEO - Business 2 Community

Topics Not Keywords = The Future of SEO - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Business 2 Community Topics Not Keywords = The Future of SEO Business 2 Community In essence this means that keywords are still here to stay, but as the future of SEO comes into clearer focus we can see that topics instead of keywords is the answer...
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Rescooped by massimo facchinetti from MarketingHits
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Use Experiments to Improve Your Content Marketing Plan: 9 Ideas

Use Experiments to Improve Your Content Marketing Plan: 9 Ideas | Content Creation, Curation, Management | Scoop.it
Let’s gather round, fellow brand publishers, and join hands. It’s circle-of-trust time, and so we need to be honest with each other here:
When it comes down to it, we are in the business of selling stuff.

Via Brian Yanish - MarketingHits.com
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5 Tools to Help You Discover Great Content to Share With Your Fans |

5 Tools to Help You Discover Great Content to Share With Your Fans | | Content Creation, Curation, Management | Scoop.it
Do you need to discover great content for a more engaging social media experience? This article shares five tools to help you brainstorm new content ideas.
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Rescooped by massimo facchinetti from Digital Delights for Learners
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10 Free Online Video Editors

10 Free Online Video Editors | Content Creation, Curation, Management | Scoop.it
Web Hosting Review Boards has a vast repository of info which isn't limited to iPage Reviews & other hosting reviews but free online video editor as well..

Via Ana Cristina Pratas
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Training in Business's curator insight, Today, 2:01 AM

10 Free Online Video Editors

Jeff Domansky's curator insight, Today, 10:01 PM

Great collection of useful video editing tools.