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Creative Content Marketing at Scale with Lee Odden #SESNY

Creative Content Marketing at Scale with Lee Odden #SESNY | Content Creation, Curation, Management | Scoop.it
TopRank Online Marketing CEO Lee Odden shares his creative content marketing framework for sustainable, scalable brand content at SES New York.
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Content Creation, Curation, Management
The best way to get informed on the content hype
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Content Marketing Lessons Learned in 2014 … and Trends to Watch in 2015 - Business 2 Community

Content Marketing Lessons Learned in 2014 … and Trends to Watch in 2015 - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Welcome to Episode 102 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we continued our month-long focus on your 2015 strategy by sharing some tips for �…
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Information Architecture for SEO - Whiteboard Friday

Information Architecture for SEO - Whiteboard Friday | Content Creation, Curation, Management | Scoop.it
Many best practices in information architecture are increasingly leading to SEO benefits, and in today's Whiteboard Friday, Rand explains which ones you should pay attention to.
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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015) | Content Creation, Curation, Management | Scoop.it
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.
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The Key Components of a Content Manager's Editorial Calendar

The Key Components of a Content Manager's Editorial Calendar | Content Creation, Curation, Management | Scoop.it

Orchestrating a coherent content strategy and building a blog audience often requires the coordination on many pieces of content created by multiple content creators. Working from one editorial calendar is essential for the long-term success of your blog.


These various challenges may seem daunting, but they can all be addressed by putting time and energy into creating one simple and uniform document used by the entire team. A robust, well-reasoned and methodically constructed editorial calendar can be the most critical piece of your content strategy.


Via Peg Corwin, Brian Yanish - MarketingHits.com
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Peg Corwin's curator insight, December 25, 11:37 AM

You are working on your 2015 content editorial calendar, aren't you?

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Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current

Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current | Content Creation, Curation, Management | Scoop.it

In 2014, staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis. Content marketers are constantly getting better at what they do and audiences are becoming more discerning. The result is a do-or-die marketing landscape where only the most current content marketers (i.e., the ones staying on top of trends) will survive.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, December 27, 9:09 AM

With the amount of content being published daily, in 2015 this is going to be more important then ever before.

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The Top 7 Content Marketing Trends That Will Dominate 2015

The Top 7 Content Marketing Trends That Will Dominate 2015 | Content Creation, Curation, Management | Scoop.it
Content marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles. In this article, I’ll outline some of the significant challenges marketers will face this [...]
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SEO Strategy for 2015 Will Focus on Lead Generation - The Content Standard by Skyword

SEO Strategy for 2015 Will Focus on Lead Generation - The Content Standard by Skyword | Content Creation, Curation, Management | Scoop.it
More than 60 percent of respondents cited increased lead generation as one of the most important SEO strategy objectives for the coming year.
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10 Internal Search Tips Worth A Million [w/ 4 via @Scenttrail]

10 Internal Search Tips Worth A Million [w/ 4 via @Scenttrail] | Content Creation, Curation, Management | Scoop.it

A couple weeks ago, we dug into internal site search & found that in some cases, searches performed by only 10% of the site's total traffic made up nea

Tip #1 - Make sure search boar is visible.

Tip #2 - Use auto-complete, suggestions and create Top 10 Search results content.

Tip #3 - Show most "relevant" results first (see tip #10).

Tip #4 - Deliver results in "local language" i.e. call things the same as your audience.

Tip #5 - Offer multiple ways users can filter results (price, category, best reviewed, most shared).

Tip #6 - Include product reviews, in-stock status and purchasing buttons.


Tip #7: Mine internal search to guide merchandising.

Tip 8: Keep SEO Spiders away from internal search results to avoid duplicate content and no social support problems.

Tip #9: Give customers the ability to save searches to MyProfile.

Tip #10 Use an algorithm to fire search results based on predictive analytics (persona based if possible).

Marty Note
When I was a Director of Ecommerce we used Internal search to help make our aggressive growth goals. I added 7 - 10 because internal search is every ecommerce team's best ally. Internal search is a goldmine of information. Follow these ten tips to mine the gold internal search provides.



Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Excellent Chart Comparing The Best Digital Storytelling Tools of 2014 ~ Educational Technology and Mobile Learning

Excellent Chart Comparing The Best Digital Storytelling Tools of 2014 ~ Educational Technology and Mobile Learning | Content Creation, Curation, Management | Scoop.it

Via Marta Torán
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Marta Torán's curator insight, December 26, 4:09 PM

Herramientas para contar historias

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6 trends redefining the way we watch television

6 trends redefining the way we watch television | Content Creation, Curation, Management | Scoop.it
Spoiler alert: It's a whole different ball game.

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 25, 12:40 PM


Lindsay Rothfeld:  "In 2014, several big trends solidified themselves as potential game-changers for the entertainment and television industry: Among them participatory television, enhanced analytics, mobile engagement, new options for advertisers and increased digital streaming."

Marco Favero's curator insight, December 26, 6:07 AM

aggiungi la tua intuizione ...

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10 tips for becoming a better conversationalist

10 tips for becoming a better conversationalist | Content Creation, Curation, Management | Scoop.it
Whether you love standing around and chatting or cringe at the thought of yet another “forced” conversation, being a good conversationalist is important for both networking and ...

Via Kamal Bennani
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How to Give a Bad Infographic a Makeover [Infographic]

How to Give a Bad Infographic a Makeover [Infographic] | Content Creation, Curation, Management | Scoop.it
Learn what makes an infographic bad -- and how to avoid making the same mistakes.

Via Jeff Domansky
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Jeff Domansky's curator insight, December 24, 5:03 PM

Here's an infographic with a couple of basic tips on, what else, how to make a bad infographics good.

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The Ultimate Guide to 2014’s SEO Changes: How to Deal with a New Reality

The Ultimate Guide to 2014’s SEO Changes: How to Deal with a New Reality | Content Creation, Curation, Management | Scoop.it
2014 was a busy year for Google. Get expert opinions on how the main changes of 2014 are going to affect us next year.
Via Pedro Da Silva
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Content Marketing or Inbound Marketing: Which Is Better for SEO? - Business 2 Community

Content Marketing or Inbound Marketing: Which Is Better for SEO? - Business 2 Community | Content Creation, Curation, Management | Scoop.it
What exactly is inbound marketing SEO and how will it help your businesses to achieve sustainable SEO success while also generating more leads? Since the Penguin Update of April 2013, ‘Content Ma…
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Staying creative for blog writing - See a Man About a Blog

Staying creative for blog writing  - See a Man About a Blog | Content Creation, Curation, Management | Scoop.it
29 WAYS TO STAY CREATIVE from TO-FU on Vimeo. I was just writing a new blog post about what prevents us from writing a blog when Judy Heminsley shared this great little video with me.

Via Laura Brown
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Why Visual Content Will Explode In 2015 by @danielnewmanuv

Why Visual Content Will Explode In 2015 by @danielnewmanuv | Content Creation, Curation, Management | Scoop.it
Over the past few years, content marketing has seen an explosive growth, and it shows no signs of slowing down. While the Internet abounds in reports and surveys that highlight this trend, I’m going to share with you two very insightful stats related to the boom:

  • Content Marketing Institute’s (CMI) latest B2B Content Marketing Report shows that 70% of B2B marketers are creating more content than they did one year ago.
  • According to a Forrester Research finding, content volume is growing at a rate of 200% annually.


With companies across every industry turning to content as a way to engage a new breed of buyers, we are starting to see a need for maturity and evolution in content marketing. While so many companies are now proclaiming to do content marketing, not everyone is doing it right. There’s less fresh and original content, and more rehashed stuff, which is making the online space reek of that same old regurgitated content.


Via Brian Yanish - MarketingHits.com, Fred Zimny
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Brian Yanish - MarketingHits.com's curator insight, December 23, 11:15 AM

With million of pages of content being created and uploaded monthly, standing out from the crowd is going to take more effort then ever before. Using visual content to grab your readers attention and keep them coming back.

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The Top 20 Most Popular Websites: 1996 to the Present #INFOGRAPHIC

The Top 20 Most Popular Websites: 1996 to the Present #INFOGRAPHIC | Content Creation, Curation, Management | Scoop.it
Here are the most popular websites from 1996 to 2013. Can you guess where Yahoo ranked in the most recent year?

Via Brian Yanish - MarketingHits.com
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15 fantastic examples of parallax scrolling websites | Designer Daily: graphic and web design blog

15 fantastic examples of parallax scrolling websites | Designer Daily: graphic and web design blog | Content Creation, Curation, Management | Scoop.it
Technology is never constant and so is the web design and development. With the latest web standards like HTML 5 and CSS3, it has been possible to create interesting and eye-catchy effects in browsers. One of the examples is the parallax illusions which have made the web design even more appealing. Parallax scrolling involves the …
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Marco Favero's curator insight, December 27, 9:01 AM

aggiungi la tua intuizione ...

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How To Google Proof Your Website for 2015 - Business 2 Community

How To Google Proof Your Website for 2015 - Business 2 Community | Content Creation, Curation, Management | Scoop.it
In October, Google started rolling out a new update to its search algorithm. Penguin 3 is part of the ongoing effort to reduce spam and other low-quality content on the web.
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Use Visual Content to Enhance Your Message

Use Visual Content to Enhance Your Message | Content Creation, Curation, Management | Scoop.it
Today’s society is in a state of intoxication, people are unable to go anywhere without a constant overload of information being ambushed upon them.

Via Kamal Bennani
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Marco Favero's curator insight, December 27, 4:18 AM

aggiungi la tua intuizione ...

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5 Storytelling Lessons from the History of Humanity | The Spundge Blog

5 Storytelling Lessons from the History of Humanity | The Spundge Blog | Content Creation, Curation, Management | Scoop.it

"Storytelling has been one of our defining human characteristic, even before we developed oral languages. Signs, marks on the skin, drawings on the sand, were common ways to communicate achievements, the location of water, or the whereabouts of dangerous enemies waiting to ambush their prey. With time, we have developed sophisticated ways of transforming information into narratives, relaying messages, and conveying images."


Read the full article to see examples and find out how to make stories memorable using these 5 storytelling lessons from history:

  1. The Lascaux & Chauvet caves in France - the caveman lesson:   Use familiar images. Pick visuals that your audience can relate to, and pair them with your message. Your audience will understand it and remember it vividly.
  2. Hieroglyphics... Infographics? -  the mummy lesson:  Present your hard data using infographics while threading a compelling story. Combine this with the Caveman Lesson: use familiar images and your audience will understand and relate to your message, and most importantly, remember it.

  3. The Bible, Coran, Talmud, Vedas - the God almighty lesson:  Build narratives around things that you know and use shared and common examples so your audience can relate. Use repetition when you cannot use images and do so in subtle ways, introducing slight variations each time. Then re-write, re-write, and re-write once again…

  4. Aesop's Fables and the moral of the story - the fabulist lesson:  Be concise. Make your story self-explanatory, and don’t give all the answers. Never underestimate your audience’s intelligence: provide value, guide them, and let them come to their own conclusions.


  5. Reason & emotion: The stories of William Shakespeare - the bard's lesson:  Plan your story and give it a clear plot with a well defined arc — it will keep your audience engaged. Know your audience and make sure your story uses the right voice, style and language.


Via Kim Zinke (aka Gimli Goose)
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You're Not Relevant: 6 Content Marketing Tips to Avoid Blending In

You're Not Relevant: 6 Content Marketing Tips to Avoid Blending In | Content Creation, Curation, Management | Scoop.it
Being relevant means to be closely connected. When customers align with your brand and feel connected, they start to develop trust in you and your products and services. Revenue grows as trust is strengthened.

When it comes to marketing, there is nothing worse than blending in. Being considered “not relevant” either through your marketing messages or by word-of-mouth, does no one any good. Companies send us information all the time but it’s often not very relevant or valuable (aka: spam). When you’re not relevant, you’re forgotten. Good content marketing makes a person stop…read… think… behave… differently.

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, December 26, 5:48 PM

aggiungi la tua intuizione ...

misslenali's curator insight, December 27, 5:18 PM

important for all content creators to think about..... #content marketing

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5 Sources of Online Traffic You’ve Never Heard Of | SEJ

5 Sources of Online Traffic You’ve Never Heard Of | SEJ | Content Creation, Curation, Management | Scoop.it
Here are 5 sources of online traffic that you are not using but should use to get an edge over you competitors.

Via Bonnie Burns, Roy Kenda, Official AndreasCY, malek
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Jakarta Web Developer's curator insight, December 25, 3:26 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

WebTech Group STL's curator insight, December 25, 4:24 PM

5 Sources of Online Traffic You’ve Never Heard Of | SEJ - WebTech Group

Sergey Pavlov's curator insight, December 26, 9:23 AM

Ideas for traffic

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25 eCommerce Content Marketing Tools for 2015

25 eCommerce Content Marketing Tools for 2015 | Content Creation, Curation, Management | Scoop.it
We all love to read and share unique and trendiest stories. It is not possible for everyone to generate compelling content and thus, we have collected 25 eCommerce content marketing tools to create and share content on the web.
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21 Questions To Help You Define Your Content Marketing Strategy

21 Questions To Help You Define Your Content Marketing Strategy | Content Creation, Curation, Management | Scoop.it
Answer these 21 questions, and you will be well on your way to building an effective content marketing strategy.
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