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7 Ideas to Steal from Ikea's Content Strategy | Social Media Today

7 Ideas to Steal from Ikea's Content Strategy | Social Media Today | Content Creation, Curation, Management | Scoop.it
social media strategy If I were to reveal a hidden talent of mine, I’d say I’m good at assembling Ikea furniture. As most Swedes, I’ve grown up with flat packages and family quarrels around mounting manuals.
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Content Creation, Curation, Management
The best way to get informed on the content hype
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8 Design Elements Your Blog Needs Right Now

8 Design Elements Your Blog Needs Right Now | Content Creation, Curation, Management | Scoop.it
The design of your blog is very important. Make sure you have these 8 design elements on your blog for your readers and for Google.

Via Stefano Principato
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Marco Favero's curator insight, Today, 8:53 AM

aggiungi la tua intuizione ...

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7 Types of Content to Include in Your Strategy and Why {part 1}

7 Types of Content to Include in Your Strategy and Why {part 1} | Content Creation, Curation, Management | Scoop.it
Content Marketing Strategy Must-Haves | Part 1: When creating content, a good rule is to make it deep and wide. To get the full benefits of inbound marketing, you need to create shareable content.
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Marco Favero's curator insight, Today, 8:55 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Digital marketing and user experience
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6 Essential Elements Of A Modern Website Redesign

6 Essential Elements Of A Modern Website Redesign | Content Creation, Curation, Management | Scoop.it
New technologies, tools, advancements in mobile, and the power of social media have altered the online landscape over the past decade.

Via Stephen Walker
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SEO: How to Optimize Knowledge Graph for Your Brand

SEO: How to Optimize Knowledge Graph for Your Brand | Content Creation, Curation, Management | Scoop.it

The Knowledge Graph is like a free billboard on Google’s search results. Maximizing the real estate your Knowledge Graph occupies will further dominate search results when customers search for your brand.

 


Via Kamal Bennani
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Marco Favero's curator insight, May 21, 5:18 PM

aggiungi la tua intuizione ...

Peter Graham's curator insight, May 21, 7:05 PM

Now, this is interesting and worth a look.

Rescooped by massimo facchinetti from Latest Social Media News
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Google set to free Photos from Google+ once and for all

Google set to free Photos from Google+ once and for all | Content Creation, Curation, Management | Scoop.it

Google is gearing up to launch a photo-sharing site that is independent of its social network Google+, a new report suggests.


Via Kamal Bennani, Gerrit Bes
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Rescooped by massimo facchinetti from How to find and tell your story
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How To Make A Fairy Tale Convert : The Art Of Storytelling | Medium

How To Make A Fairy Tale Convert : The Art Of Storytelling - The Coffeelicious - Medium

"Storytelling is the art of convincing your target audience to empty their pockets for your products and services without actually giving them a sales pitch. What replaces the sales pitch in this campaign is a fairy tale that revolves around their lives and features your products every now and then showcasing how ‘useful’ they are.


Great stories always begin with a hook, making a promise to the reader that reading it is going to be worth their time (and money). The first and foremost thing to do post setting the hook, is to make your customer the hero of the story!


Then you can walk in all the elves and miscellaneous fancies to keep him hooked; no matter which character you use, ensure that is relatable to the reader and not you.


No matter how long your story is, the one thing that will keep your readers going is the crown prize that is being promised or suggested through the tale. The next step is to just make sure your story has a happy ending that is in sync with what has been filled in by your audience previously via feedbacks, polls and other interactions.

Remember, everyone loves a happily ever after!"


Read the full article to find out more about these tips to keep in mind when you tell your own fairy tale:

  1. Don’t be Cruella — just quit the show off!
  2. Don’t run on Cinderella’s time — make it last!
  3. Don’t be a bore — what if the shoe never got lost?
  4. Don’t go haywire — stick to a theme!
  5. Don’t add to their grief — make it a happy ending!
  6. Don’t make the ending a definite one — keep them wanting more!

Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, May 21, 1:29 AM

There's some good references and visuals in the article - Pixar's 22 rules, the hero's journey, and storytelling TED style.

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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How to Calculate Your Content Curation ROI

How to Calculate Your Content Curation ROI | Content Creation, Curation, Management | Scoop.it

As you can see, if you’re having trouble tracking ROI for content marketing, you’re definitely not alone. Only 21% of B2B marketers said they were successful at tracking ROI. Only 23% of B2C marketers said the same.

But don’t let those graphs get you down. And definitely don’t use them as an excuse for not even trying to track ROI. Maybe you’ll never achieve a perfect ROI measurement, but even a rough idea of whether you’re profitable or not is important. It’s especially important if you want to pitch your boss or senior staff for more budget, or maybe even a raise.

There are a lot of ways that ROI calculations can get painfully complex, but it’s better to have a flawed analysis than no analysis at all. Besides, you’re not launching a spaceship based on how perfectly accurate your ROI calculations are. All you really need to know is if you’re profitable or not....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 20, 11:56 PM

Pam Neeley offers tips on how to calculate your content curation ROI..

Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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How to Increase Your Content's Shareability

How to Increase Your Content's Shareability | Content Creation, Curation, Management | Scoop.it

How did Canva's Design School triple their traffic in 60 days? It all came down to refining their content strategy.


Via Kamal Bennani
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The Power of Visual Storytelling in Content Marketing (Infographic)

The Power of Visual Storytelling in Content Marketing (Infographic) | Content Creation, Curation, Management | Scoop.it
How can visual storytelling help market a business? In this day and age, content marketing through visual storytelling has become a powerful tool to engage consumers. No longer is it needed for a lar…

Via Stefano Principato
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Stefano Principato's curator insight, May 20, 3:14 AM

Visual storytelling allows you to promote your products without necessarily having to tell people about them. Therefore, your prospects are able to decide for themselves without feeling pressured or sold. Through powerful visual storytelling, businesses are able to evoke emotions, thus, developing a deeper engagement with their audience.

Rescooped by massimo facchinetti from digital marketing strategy
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Keep Your Funnel Full By Sharing Content Buyers Love

Keep Your Funnel Full By Sharing Content Buyers Love | Content Creation, Curation, Management | Scoop.it
Let’s assume at this point you have started your social selling efforts. You have optimized your profile, strategically expanded your network, and know how and where to find potential prospects. Now it’s time to engage your prospects with relevant and timely

Via Anita Windisman, Ivo Nový, malek
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Slideshare Content Creation and Marketing Checklist

Slideshare Content Creation and Marketing Checklist | Content Creation, Curation, Management | Scoop.it
Try this helpful checklist for Slideshare content creation and marketing your presentations on the platform.
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Marco Favero's curator insight, May 19, 3:19 PM

aggiungi la tua intuizione ...

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8 Conversion-Boosting Ways to Personalize Your Content - Copyblogger

8 Conversion-Boosting Ways to Personalize Your Content - Copyblogger | Content Creation, Curation, Management | Scoop.it
Discover eight elements you could personalize to receive the benefits of creating content that adapts to the right person at the right time.
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3 Things an IKEA Dresser can teach us about Content Management

3 Things an IKEA Dresser can teach us about Content Management | Content Creation, Curation, Management | Scoop.it
3 Things that an IKEA Dresser can teach us about ECM and Taxonomy and Metadata
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B2B Content Marketing Tips for Creating Winning Content

B2B Content Marketing Tips for Creating Winning Content | Content Creation, Curation, Management | Scoop.it
The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. W

Via Stefano Principato
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Stefano Principato's curator insight, Today, 3:56 AM

Writing killer content for business buyers takes practice.

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14 Content Marketing Tools That Will Double Your Search Traffic

14 Content Marketing Tools That Will Double Your Search Traffic | Content Creation, Curation, Management | Scoop.it

What’s the best content marketing tool out there? Chances are, it’s mentioned in this article – along with thirteen other tools that can double your blog’s search trafficwhen paired up with good stories and valuable content.

Marketers are investing more into content marketing than ever before – but just like them, you want to make sure that you get the best ROI.


Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Effective Technology Integration into Education
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Free Roadmap PowerPoint templates

Free Roadmap PowerPoint templates | Content Creation, Curation, Management | Scoop.it

Free Roadmap PowerPoint templates with awesome timelines and slide designs that you can use for product development.


Via SlideHunter, Marc Wachtfogel, PhD, Mark E. Deschaine, PhD
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SlideHunter's curator insight, April 18, 2014 4:17 PM

Download free roadmap templates for PowerPoint presentations.

TONIC's curator insight, July 11, 2014 2:41 AM

to add

nityanand's curator insight, July 28, 2014 8:37 AM

check this

Rescooped by massimo facchinetti from Integrated Brand Communications
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Content Marketing is a Balance of Curation and Creation | Marketing Technology

Content Marketing is a Balance of Curation and Creation | Marketing Technology | Content Creation, Curation, Management | Scoop.it

Content Marketing is a Balance of Curation and Creation by Douglas Karr on Marketing Technology

 

As we review topics on the Marketing Technology Blog to write about, we research their popularity as well as the content that’s already been published. If we believe we can update the topic and add additional details that are key to the topic – we typically take on the task of writing it ourselves. If we believe we can better illustrate the topic through images, diagrams, screenshots or even video – we’ll also take it on.

A good example of this was responsive design. We read a ton of articles out there – there was no shortage! However, when we identified that we could produce a video that explained it well, an article that pointed to its advantages, and an infographic that we could share that someone else had created… we knew we had a winner.

Our push isn’t just to write, it’s to share the best content we can develop. And if you follow the Marketing Technology Blog on Twitter, Facebook, or anywhere else, you’ll see that we share a ton of content from sites that are very much competing with us for our audience. Why? Because if we can’t do a better job explaining it, why not add value to our audience by sharing the amazing content of others?


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, May 21, 1:47 PM

Looking for some guidance about what type of content your brand should post online? Here are some useful guidelines.

Rescooped by massimo facchinetti from Latest Social Media News
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21 Tips to Write Blog Content Effectively

21 Tips to Write Blog Content Effectively | Content Creation, Curation, Management | Scoop.it
If you are having a hard time writing good content for your blog online, learn these 21 tips to write blog content effectively. These are great writing tips

Via Steven Healey, Gerrit Bes
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Marco Favero's curator insight, May 21, 4:53 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Social Marketing Revolution
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Why LinkedIn Doesn't Work for Content Marketing

Why LinkedIn Doesn't Work for Content Marketing | Content Creation, Curation, Management | Scoop.it

Why LinkedIn Doesn't Work for Content Marketing
Having a fascinating conversation with +Cendrine Marrouat about LinkedIn. Linkedin's "edgerank" or whatever they are using to depress how many of my connections see content I post IN LinkedIn is working. 

I created a test between Linkedin and my blog recently posting half on Scenttrail marketing (http://www.scenttrail.com/why-im-not-an-seo/ ) and the other half on LinkedIn (https://www.linkedin.com/pulse/why-im-seo-martin-marty-smith ) Scenttrail Marketing, my personal blog I just dusted off, crushed Linkedin confirming what we've been feeling - there is no "there" there for LI and content markeitng. 

Post continues on G+ where there is a there there despite naysayers.l  


Via Martin (Marty) Smith
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Martin (Marty) Smith's comment, May 21, 9:13 AM
@massimo facchinetti Thanks for the share my friend. Good to see you again! Marty
Martin (Marty) Smith's comment, May 21, 9:13 AM
@steve batchelder thanks for sharing Why I'm Not A SEO Steve and good to "see" you too :). Marty
Karen Dietz's comment, May 21, 1:20 PM
Wow -- great info Marty. I post my scoops to LinkedIn but don't count on it for much. I get likes from folks already following me. Not sure there's any value there.
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Content Marketing Why Knowing Your Numbers Matters

Content Marketing Why Knowing Your Numbers Matters | Content Creation, Curation, Management | Scoop.it
Every single business should have a blog and this blog should be part of your website, not hosted elsewhere, in fact I would go far as to say a blog is essential in today’s content marketing world. Your blog is your main focal point, the center if you like of all your content marketing efforts and that is why it must be on your website, because your website is the one thing that you own and control. If you think of your blog as the engine, then blogging is the fuel that drives that engine on your journey to online success. Without the knowledge to ensure blogging success, you’re simply shooting in the dark with your blog posts hoping something stic