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Find Content Marketing Gold by Mining Your Sales Department

Find Content Marketing Gold by Mining Your Sales Department | Content Creation, Curation, Management | Scoop.it
Marketing's role is increasingly about managing the conversation with an audience — with content serving as the catalyst. Sales has been having the conversation face-to-face for decades, so who bet...

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Content Creation, Curation, Management
The best way to get informed on the content hype
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Why your business should focus on content strategy in 2015 - B2B News Network

Why your business should focus on content strategy in 2015 - B2B News Network | Content Creation, Curation, Management | Scoop.it
Google’s Panda algorithm has changed the game for digital marketers. Where once “SEO” was the buzzword of the day, “content strategy” now reigns supreme.
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4 Content Marketing Trends to Follow in 2015

4 Content Marketing Trends to Follow in 2015 | Content Creation, Curation, Management | Scoop.it
Email marketing's typically seen as a good way of distributing already existing content and to promote content and products to all the subscribers listed. But that's all going to change.
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Marco Favero's curator insight, Today, 8:57 AM

aggiungi la tua intuizione ...

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Content Marketing Is The New SEO

Content Marketing Is The New SEO | Content Creation, Curation, Management | Scoop.it
If you’ve run a business at any point in the last ten years and browsed around online a bit, then odds are you came across the mention of “SEO.” SEO, or search engine optimization, is basically a strategy to help attract more traffic to your...
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SEO tools for content marketers. Part 1. Market analysis and keyword research.

SEO tools for content marketers. Part 1. Market analysis and keyword research. | Content Creation, Curation, Management | Scoop.it
An article on useful SEO tools that can ease the content marketing process.
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Blogging on LinkedIn – Can It Convert?

Blogging on LinkedIn – Can It Convert? | Content Creation, Curation, Management | Scoop.it
With LinkedIn Publishing open to all, are there conversion benefits from blogging on LinkedIn? Get case studies and content creation tips here.

Via Noland Hoshino
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An Infographic on the Future of Infographics

An Infographic on the Future of Infographics | Content Creation, Curation, Management | Scoop.it

If you love infographics, you're hardly alone. They’re simple, informative, and they look great. But what will they look like in a year's time? If you're keen on keeping your content strategy air tight, you ought to be a little curious.


With this in mind, Column Five, a data visualization company out of California, offers a peek of what's to come. Just make sure you don't spend too long looking at the pretty pictures, because from modular design to divisible content, there are plenty of valuable tips on how to stay ahead of the visual storytelling curve....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 1:00 AM

Three trends will drive the evolution of visual storytelling.

Marco Favero's curator insight, Today, 3:36 AM

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27 Superb Sites With Royalty Free Stock Images For Commercial Use

27 Superb Sites With Royalty Free Stock Images For Commercial Use | Content Creation, Curation, Management | Scoop.it
27 Siti Stupenda Immagini Stock per uso commerciale che può essere utilizzato sul vostro blog, siti web, social media, ecc ...

Via Alessandro Rea, Marco Favero
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Marco Favero's curator insight, December 16, 5:39 PM

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David Swaddle's curator insight, Today, 8:26 PM

A great resource list for anybody creating PowerPoints, websites or learning materials. It can be a real pain to find the images you can use, but this list should help you get the job done with style.

Rescooped by massimo facchinetti from The Marketing Technology Alert
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The Biggest Content Gap in Technology Marketing - Gartner

The Biggest Content Gap in Technology Marketing - Gartner | Content Creation, Curation, Management | Scoop.it
A few weeks ago, Jon Reed (of diginomica), and I had an interesting (at least we thought so!) dialog via twitter and blog comments about case studies.  We both were lamenting the lack of great case studies in the technology industry.  But we had a disagreement about what needs to be in them.  Jon, who is a savvy businessman and strong technologist, is a big believer that case studies should almost always have information on implementation, training, and support.  I, on the other hand, believe in fit for purpose.  If you are using a case study to illustrate why someone should consider doing something different, you don’t need to talk about implementation details.  Save that for later.  For me, it’s all about where you see the case study helping the reader in their buying process.

That being said, within this dialog was something that I may have unintentionally implied was not important.   That is the necessity to provide potential buyers with details on implementation, training, and support.   The lack of good content in this area is, for me, the biggest gap in technology marketing.


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iNeoMarketing's curator insight, December 16, 9:01 PM

He's right!! And it's as if the case study is left for the channel partner to create! I smell...OPPORTUNITY!

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Twitter Rated Most Effective for Content Marketing [INFOGRAPHIC] - AllTwitter

Twitter Rated Most Effective for Content Marketing [INFOGRAPHIC] - AllTwitter | Content Creation, Curation, Management | Scoop.it

A new study of marketers in the United Kingdom has rated Twitter as the most effective social media platform for content marketing.

In the third annual Trends report, Axonn Media found that 89 percent of UK marketers used Twitter to distribute content and 75 percent said that they found it to be the most effective channel. This placed Twitter first ahead of LinkedIn which, while in use by 96 percent of marketers, was only cited as effective by 61 percent.

Facebook was given the thumbs up by just 29 percent of respondents.

Overall, social media finished third behind in-person events and blogs for effectiveness....


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Jeff Domansky's curator insight, December 16, 11:35 PM

This study surprised me and I would really like to see a clearer, more comprehensive look at results rather than an informal "Which one works better?" question.

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Content curation v/s content creation: The how's and why's. | social4ce

Content curation v/s content creation: The how's and why's. | social4ce | Content Creation, Curation, Management | Scoop.it
Content curation v/s content creation: The how's and why's. August 4, 2014 | Author: RayaneSerhan. Have you ever come across a status or picture or any other type of post on social media, that left you surprised for a minute?
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Presentation design trends - PowerPoint Tips Blog

Presentation design trends - PowerPoint Tips Blog | Content Creation, Curation, Management | Scoop.it
ShareTweet This is a guest post by Mike Parkinson.  Mike is an internationally recognized visual communication and presentation expert, trainer, and award-winning author. Over the last 22 years, he created thousands of presentations that results in improved success rates for his clients. He owns a creative services firm, 24 Hour Company (24hrco.com), authored a [...]
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Great Content Writing: How Panda Continues To Look Kindly On It (Infographic)

Great Content Writing: How Panda Continues To Look Kindly On It (Infographic) | Content Creation, Curation, Management | Scoop.it
During my daily trawling throughout the net, I came across this fabulous infographic I had to share with you. It gives an excellent visual summary of how the latest Google Panda update (4.1) affects…
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Pinterest Interests: What Marketers Need to Know

Pinterest Interests: What Marketers Need to Know | Content Creation, Curation, Management | Scoop.it
Avete bisogno di un modo semplice per trovare nuovi contenuti al pin? Vuoi vedere i pin da parte di persone diverse da quelle seguite? Trovare un buon contenuto di Repin è sempre stato fondamentale per il successo Pinterest. La soluzione è quella di seguire gli interessi su Pinterest.

In questo articolo scoprirete come trovare e utilizzare gli interessi Pinterest per migliorare la visibilità e l'impegno.


Via Kamal Bennani, Marco Favero
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Marco Favero's curator insight, Today, 3:51 PM

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Peg Corwin's curator insight, Today, 5:07 PM

Follow interests on Pinterest to increase visibility, find new people to follow and engage easier.  


It's tricky to find this Interests feature, but I followed the instructions and did.  Surely the platform will make it easier in the future.

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10 predictions for content marketing in 2015

10 predictions for content marketing in 2015 | Content Creation, Curation, Management | Scoop.it

2015 will be the year of ROI, but also the year that the power shifts, once and for all, to the consumer as people decide what content to engage with and share.


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7 SEO Predictions for 2015 #infographic

7 SEO Predictions for 2015 #infographic | Content Creation, Curation, Management | Scoop.it
The SEO landscape is constantly changing and 2015 will be no different. With Google adding new algorithms and updating existing ones you can be sure of a turbulent year ahead for website owners.
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Marco Favero's curator insight, Today, 8:57 AM

aggiungi la tua intuizione ...

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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources pl…
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Five Cool Decks About Content Strategy - SocialFish

Five Cool Decks About Content Strategy - SocialFish | Content Creation, Curation, Management | Scoop.it
Lots to learn about content strategy from these expert slide decks.
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How Print Publications Impact B2B Content Marketing Development

How Print Publications Impact B2B Content Marketing Development | Content Creation, Curation, Management | Scoop.it
How B2B SEO's can leverage the realization that print publications still impact vendor trustworthiness and capability in the B2B buyer evaluation process
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SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift

Rand Fishkin's presentation on some of the big changes from the search engines and how SEO and marketing tactics must respond to keep up.


Via Pedro Da Silva
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Peg Corwin's curator insight, Today, 5:16 PM

The pros at Moz gather what you need to know about SEO in a Slideshare with 83 pages.

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Why The Best SEO Firms Don't Offer Guaranteed Results

Why The Best SEO Firms Don't Offer Guaranteed Results | Content Creation, Curation, Management | Scoop.it

Hiring an SEO firm can be stressful. It can be tempting to choose an SEO firm that offers a guarantee, but here's why you shouldn't.


Via Pedro Da Silva
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Top 10 Great Tools For Social Content Creation

Top 10 Great Tools For Social Content Creation | Content Creation, Curation, Management | Scoop.it
Social content creation is definitely not an easy job! You need to know how and what to write in order to have engaging content that attracts visitors and makes people talk about your site, blog or page. Any company that wants to promote its brand using social media (successfully) knows that simply posting information on a blog or Twitter account won’t solve anything. Your online content needs to be dynamic and creative in order to reach its main target: the client.


As the person in charge with creating engaging content, your life is pretty busy. In order to make your job a little bit easier, we compiled a list of top 10 tools that can help you create amazing content....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 16, 11:23 PM

Here's a solid list of social media tools for your social marketing toolbox.

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How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday

How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday | Content Creation, Curation, Management | Scoop.it
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.

Via Pantelis Chiotellis
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The Evolution of Search and Google SEO, an Infographic

The Evolution of Search and Google SEO, an Infographic | Content Creation, Curation, Management | Scoop.it

The Evolution of Search and Google SEO, an Infographic search engine optimization Google Keywords Panda SEO has evolved along with a other digital tools


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Marco Favero's curator insight, December 16, 8:29 AM

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Social Globe's curator insight, December 16, 4:01 PM

"Back in the day, when you typed a phrase into a search engine, it would identify keywords in that phrase and only display results which contained them. Now, semantic search algorithms have given search engines the ability to not only make word associations, but to identify context and intent – quite similar to the human brain." Amazing !

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Infographic Inspiration From The Best Brands In Content Marketing

Infographic Inspiration From The Best Brands In Content Marketing | Content Creation, Curation, Management | Scoop.it
Infographics are heavy hitters in content marketing. And their popularity continues to skyrocket. As a tactic, infographics saw the biggest rise in usage amongst B2B marketers, jumping from 51% to 62…
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