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Find Content Marketing Gold by Mining Your Sales Department

Find Content Marketing Gold by Mining Your Sales Department | Content Creation, Curation, Management | Scoop.it
Marketing's role is increasingly about managing the conversation with an audience — with content serving as the catalyst. Sales has been having the conversation face-to-face for decades, so who bet...

Via JordiCartes
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Content Creation, Curation, Management
The best way to get informed on the content hype
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How To Curate Good Content That Makes Your Brand Look Good In Social Media

How To Curate Good Content That Makes Your Brand Look Good In Social Media | Content Creation, Curation, Management | Scoop.it

There is good content all around the web First off, let’s clarify what good content means. From a marketing perspective good content for curation is:


  • Was written by an influencer or a field expert
  • Its information is very useful and few people know about it
  • Has an appealing title with the right keywords
  • Comes from a well-known and popular source
  • Has a good content structure and is easy to read
  • Is likely to be shared. This could mean that talks about a viral topic, has simple and fun images, a typical list post, etc…


Now, that we all know what good content means, we can agree that there is a lot of good content out there that may never be discovered. None of us have the time to search for this content and much less time to filter the interesting parts.


Via Neil Ferree
massimo facchinetti's insight:

Your content strategy shouldn’t be all about content but also about making connections. Either with your audience and with influencers.


You need to know who’s the voice or voices (let’s hope that they aren’t competitors) behind that viral hashtags or post and create a meaning and beneficial relationship.

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Neil Ferree's curator insight, August 2, 2:39 PM

Your content strategy shouldn’t be all about content but also about making connections. Either with your audience and with influencers.


You need to know who’s the voice or voices (let’s hope that they aren’t competitors) behind that viral hashtags or post and create a meaning and beneficial relationship.

steve batchelder's curator insight, Today, 1:25 AM

Your content strategy shouldn’t be all about content but also about making connections. Either with your audience and with influencers.


You need to know who’s the voice or voices (let’s hope that they aren’t competitors) behind that viral hashtags or post and create a meaning and beneficial relationship.

Rescooped by massimo facchinetti from Technology in Business Today
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25 Incredibly useful Websites every Entrepreneur should Bookmark

25 Incredibly useful Websites every Entrepreneur should Bookmark | Content Creation, Curation, Management | Scoop.it
Find out the 25 most useful websites every entrepreneur should bookmark for growing your business. You'll find tons of tools, strategies and motivation.

Via TechinBiz
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Marketing on a Budget: How to Produce Great Content Without Breaking the Bank - Search Engine Journal

Marketing on a Budget: How to Produce Great Content Without Breaking the Bank - Search Engine Journal | Content Creation, Curation, Management | Scoop.it
Want to create amazing content but have a low marketing budget? Here are some great ideas to help you produce amazing content without breaking the bank.
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Easy-to-use Multimedia Editing Tools for Sales Reps

Easy-to-use Multimedia Editing Tools for Sales Reps | Content Creation, Curation, Management | Scoop.it
Let's take a quick look at the visual editing tools that will turn your visuals from blah to professional in a matter of seconds.
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Rescooped by massimo facchinetti from Online Marketing Resources
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How to Exclude Internal Traffic in Google Analytics

How to Exclude Internal Traffic in Google Analytics | Content Creation, Curation, Management | Scoop.it

Do you know the simplest mistake most companies, agencies, and individuals overlook when it comes to reporting monthly numbers? Have you ever stopped and thought about how many times you visit your clients’ websites in an hour, in a day, in a month?


Via Pedro Da Silva
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Managing Pros and Cons of Outsourcing Content

Managing Pros and Cons of Outsourcing Content | Content Creation, Curation, Management | Scoop.it

Via Pedro Da Silva
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3 Tips for Creating Effective Infographics to Boost Your Content Marketing ... - Business 2 Community

3 Tips for Creating Effective Infographics to Boost Your Content Marketing ... - Business 2 Community | Content Creation, Curation, Management | Scoop.it
When it comes to digital marketing, there are few techniques more widely used than the infographic. And when used effectively, they can provide a serious boost to any content marketing campaign.
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Why You Need To Embrace Content Creation And SEO

Why You Need To Embrace Content Creation And SEO | Content Creation, Curation, Management | Scoop.it
When marketers embraced content marketing, they felt they could leave SEO behind. It was all about the sharing economy, right something good and it would spread. Just a matter of adding the required sharing buttons for Facebook etc and job done.
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12 Tools for Content Writing Blogger Can't Live Without | b2bmarketing.net

12 Tools for Content Writing Blogger Can't Live Without | b2bmarketing.net | Content Creation, Curation, Management | Scoop.it
Content creating is one of the hardest skills that...
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Connectivism: Learning as a Community - Designed:2:Learn

Connectivism: Learning as a Community - Designed:2:Learn | Content Creation, Curation, Management | Scoop.it
In a modern world where knowledge objects are ubiquitous and openly accessible, the roles of educators and learners must evolve to meet the growing needs of the resulting high-paced, digital society. Connectivism is an emergent, net-enabled learning theory that suggests the most important result of a learning situation is the ability of the learner to make connections between distinct ideas using social capital and the affordances of digital networks.

Via Dr. Susan Bainbridge
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jane fullerton's curator insight, May 24, 10:02 AM

Great ideas for engaging students in broader engagement in social responsibility and personalized learning on the Web.

Alfio Gangemi's curator insight, May 24, 8:05 PM

This article talks about how educators roles have to evolve to meet the growing needs of a high paced digital society as well as Connectivism and how important it is in a modern day classroom to help students develop better understanding of distinct ideas using social capital and capabilities of digital networks. 

Heraclio Muñoz Cruz's curator insight, May 25, 8:14 AM

Conectivismo: Aprendizaje en comunidad.

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SAP Launches Digital Magazine to Reach C-Level Execs

SAP Launches Digital Magazine to Reach C-Level Execs | Content Creation, Curation, Management | Scoop.it

SAP is launching a digital magazine called Digitalist, designed to reach c-level executives and cover topics around the digital economy.


Via Karl Wabst
massimo facchinetti's insight:

IT pros take note. SAP has a strategy to influence your executives. What is yours?


"The goal for the stories, as was the goal for a lot of the content on Business Innovation, is to step back from products and even specific technologies and talk about the business issues of using technology"


You are the dinosaur if you cannot speak to your executives about the business and its aspirations. Do you understand their needs and desires? Only then will you effectively explain how technology is relevant in terms they can understand. After that, you may be able to get the money for your own needs and desires.

 

Ban the Black Box view of technology.


Take A Step Back To See The Bigger Picture: Introducing Digitalist Magazine, Executive Quarterly

http://www.digitalistmag.com/


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Karl Wabst's curator insight, August 1, 3:25 PM

IT pros take note. SAP has a strategy to influence your executives. What is yours?


"The goal for the stories, as was the goal for a lot of the content on Business Innovation, is to step back from products and even specific technologies and talk about the business issues of using technology"


You are the dinosaur if you cannot speak to your executives about the business and its aspirations. Do you understand their needs and desires? Only then will you effectively explain how technology is relevant in terms they can understand. After that, you may be able to get the money for your own needs and desires.

 

Ban the Black Box view of technology.


Take A Step Back To See The Bigger Picture: Introducing Digitalist Magazine, Executive Quarterly

http://www.digitalistmag.com/


steve batchelder's curator insight, August 2, 1:48 AM

IT pros take note. SAP has a strategy to influence your executives. What is yours?


"The goal for the stories, as was the goal for a lot of the content on Business Innovation, is to step back from products and even specific technologies and talk about the business issues of using technology"


You are the dinosaur if you cannot speak to your executives about the business and its aspirations. Do you understand their needs and desires? Only then will you effectively explain how technology is relevant in terms they can understand. After that, you may be able to get the money for your own needs and desires.

 

Ban the Black Box view of technology.


Take A Step Back To See The Bigger Picture: Introducing Digitalist Magazine, Executive Quarterly

http://www.digitalistmag.com/


Marc Wachtfogel, PhD's curator insight, August 2, 3:15 AM

IT pros take note. SAP has a strategy to influence your executives. What is yours?

 

"The goal for the stories, as was the goal for a lot of the content on Business Innovation, is to step back from products and even specific technologies and talk about the business issues of using technology"

 

You are the dinosaur if you cannot speak to your executives about the business and its aspirations. Do you understand their needs and desires? Only then will you effectively explain how technology is relevant in terms they can understand. After that, you may be able to get the money for your own needs and desires.

 

Ban the Black Box view of technology.

 

Take A Step Back To See The Bigger Picture: Introducing Digitalist Magazine, Executive Quarterly

http://www.digitalistmag.com/

 

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The Emergence of the Content Marketing Platform | Content Marketing Forum

The Emergence of the Content Marketing Platform | Content Marketing Forum | Content Creation, Curation, Management | Scoop.it
Take a deep dive into the marketing technology universe. Learn about the rise of a platform that will enable content marketers to drive more impact within their organizations.

Via Peg Corwin
massimo facchinetti's insight:

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

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Chris Balbrick Infographiste's curator insight, August 2, 7:40 AM

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

Thierry Matignon's curator insight, August 2, 12:52 PM

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

Jenny Thi Thanh Thao Le's curator insight, Today, 3:00 AM

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

Rescooped by massimo facchinetti from SEO and Social Media Marketing
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The Beginner’s Guide to Technical SEO

The Beginner’s Guide to Technical SEO | Content Creation, Curation, Management | Scoop.it

Neil Patel: 'Technical SEO just refers to any SEO work that is done aside from the content.Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.

 

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated.

While there isn’t much you can do to “game” search engines from a technical standpoint, there are some new factors in 2015 that you need to consider if you want to improve your or your clients’ rankings.

 

If I were to cover this subject in depth, I would have to create another advanced guide.

 

Instead, I’ll go over the most important aspects of technical SEO from a beginner’s perspective as well as give you a few specific tactics and next steps to fix common problems in each area'. 

 

Read More: http://www.quicksprout.com/2015/07/31/the-beginners-guide-to-technical-seo/


Via Antonino Militello
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Marco Favero's curator insight, August 1, 9:01 AM

aggiungere la vostra comprensione ...

Sue Walsh's curator insight, August 2, 7:05 PM

A great basic overview of SEO. Pogo-sticking is my favourite new (and apt) expression from the article.

Rescooped by massimo facchinetti from Online Marketing Resources
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Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | Content Creation, Curation, Management | Scoop.it
We ve updated our Ultimate Content Marketing Tools list to include over fifty new tools and several new categories including influencer marketing, paid promotion, writing, auditing and optimizing conversions.

Via Pedro Da Silva
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Rescooped by massimo facchinetti from MarketingHits
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Why Design Is Important for Content Marketing

Why Design Is Important for Content Marketing | Content Creation, Curation, Management | Scoop.it
Design has become ingrained in our culture in recent years. Visual storytelling is now more prominent because of social media and mobile browsing, and it’s forcing brands to up their content marketing game. But design is also everywhere and user experience influences us all in our everyday lives – from navigating through museums or malls through signage or watching that Toyota commercial that gives you all the feels, to simply navigating a website. Design is a broad term and has many definitions, but there is a science to it, too. There are psychologies and strategic principles that good content designers follow to ensure a comfortable yet engaging experience for the intended audience.

Via Brian Yanish - MarketingHits.com
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Comunicologos.com's curator insight, August 2, 11:36 AM

Color, Diseño y Marketing de Contenidos