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Rescooped by massimo facchinetti from Visual and Interactive Content Strategy onto Content Creation, Curation, Management |
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Creativity is one of the best human skills and imagination your best tool. The concept of creativity can vary depending on the context in which it is, has several meanings, depending on human activity that is involved in it.
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Mariana Soffer's curator insight,
May 22, 9:54 AM
Here's an inspiring short article by Elia Morling on the role of curators in storytelling.
Elia reports of a discussion he has had with netnographerOlga Kravets, in which she suggested that: "...curators serve their tribe like dumpster divers.
But here, is the most compelling part as Elia really seems to have distilled and illustrated here the three key and most valuable traits of a modern content curator:
a) Curators represent a new type of tribal leadership that operates bottom-up and peer to peer. c) Within a tribe they are not only appreciated for leveraging their insider skills, but for sustaining and developing their culture."
Definitely worth reading. Inspiring. 8/10
Full post:http://tribaling.com/blog/2013/05/15/curators-and-tribal-currency/ 
John Slifko's curator insight,
May 22, 5:29 PM
The Dewey scoopit site will be doing much more on the topic of content curation, one of a growing number of communication technologies and creative scenes in 2013.
John Slifko's curator insight,
May 22, 5:33 PM
The Euro American Masonic Open Forum will also engage theory and praxis in communication, learning and democratic association. Delete the scoop?
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Content curation services, which had been one of the choice tools of marketing experts for some time now. Content curation is evolving from not being only a professional tool but a tool that saves web surfers time as personal service. Via gigicogo Delete the scoop?
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This article is a first-hand experience of creating and promoting four infographics. I will reveal exactly which techniques worked, which were an exercise in futility and which were utter disasters.
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This brainology infographic will give you 15 facts that you probably didn't know about your brain. They might increase the creativity of your imagination.
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For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still has its share of
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Dan Aldridge's curator insight,
May 22, 8:59 AM
Very cool Flowboard app for the iPad allows you to create your stories, share it with others and present it on your tablet. Delete the scoop?
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Great content sells. It converts. It helps with SEO. And sometimes, it works like magic: it goes viral, creates traffic inflow, and helps you achieve your goals. But what exactly is great content? How do you produce something so great it’ll go viral and help you achieve your goals? The Internet is inundated with a lot of similar-looking content. This very article might sound similar to something you’ve seen before. Unique content is hard to produce, and it’s getting harder by the day as more websites grasp the importance of content marketing. In view of all this, how do you produce great content that stands apart from the rest? Answer people’s needs.... Via Jeff Domansky 
Jeff Domansky's curator insight,
May 21, 12:49 PM
Great quote and advice: "In view of all this, how do you produce great content that stands apart from the rest? Answer people’s needs...." 
Frederique Niel's curator insight,
May 21, 1:28 PM
Social media is all about connecting with your clients (or potential clients) by providing content that is of interest to them. This article is about finding what they want to hear about. Delete the scoop?
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Every company dreams of having a small legion of employee-ambassadors. After all, employees can and do have a huge effect. The company’s reputation gets a positive push. It suddenly becomes easier to find employees. Via Stefano Principato 
Stefano Principato's curator insight,
May 21, 10:27 AM
There are four types of content that are important when preparing a strategy to develop active employee-ambassadors. Delete the scoop?
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It seems that for every one of the roughly 300 million photos uploaded to Facebook each day, users can find corresponding words of advice on how to manage their photos on the social network.
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David Wesson Evolve Social 's curator insight,
May 20, 8:12 PM
In this artice David Armano deconstructs modern marketing as we know & talks abut the need for modern marketing to be responsive and set up to deal with real time Influences. His responsive content marketing model should be te framework for ALL brands small & large. A great article helping redefine how we think of content marketing. Delete the scoop?
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In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed?
To answer that question, Uberflip researched key usage data from February 2010 through February 2013 using Google Analytics and Uberflip Metrics then created the following infographic.
Other trends that Uberflip noticed in the digital content readership include the growth of mobile content consumption and the focus on content being shareable.
Mobile content isn't the only type of content to gain popularity. Video has also grown astronomically in the past three years. In February 2010, only a lowly 6% of users were incorporating video into their digital content. However, in February 2013, the number had almost grown quadrupled; 22% of users are now incorporating video in their digital content.
With more and more people turning to digital content, those folks want their content to be easily shared. In February 2010, people preferred to share content via email. However, now in 2013, the number of folks sharing content via email has decreased from 93.3% in 2010 to 53.3% in February 2013. What gobbled up the percentage there was Facebook, which grew from 3.4% users sharing content via the social platform in 2010 to 27.4% in 2013. Via Russ Merz, Ph.D. Delete the scoop?
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Content marketing is about attracting the right target audience and getting them to take appropriate action as a result of engaging with your content. Content marketing metrics is about measuring the results. Via Stefano Principato
Stefano Principato's curator insight,
May 20, 10:14 AM
What metrics do you track to assess your content marketing success? Delete the scoop?
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Robin Good's curator insight,
May 22, 3:14 PM
A great collection of key articles on curation prepared by David Kelly to support his ASTD 2013 session on Curation: Beyond the Buzzword. The curated list includes nearly 40 selected articles divied into four groups:
b) Curation-Themed Writing Very useful. Good selection. 8/10 Full resource page: http://davidkelly.me/2013/05/curation-beyond-the-buzzword-resources-shared-at-astd2013/ Presentation on Slideshare: http://www.slideshare.net/DavidKelly3/curation-beyond-the-buzzword-astd2013-21430067 
Monica S Mcfeeters's curator insight,
May 22, 11:05 PM
This looks like a great collection of links to some useful sites. Delete the scoop?
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As more of us engage with social media via smartphones, we’re discovering that taking a picture “on-the-go” with a high-resolution phone is much easier
malek's curator insight,
May 22, 2:55 PM
Real Oohs and Aahs: Content with images attracts 94% more total views on average than content without images, and videos are clicked on 12 times more often than links and text posts combined Delete the scoop?
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You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to
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This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.
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Using infographics to relay information or to market brands and products is now a hot trend with online businesses. Over the past few years, these graphical presentations have gone up in popularity.
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Chanel and Christian Louboutin ranked at the top in a study about the most popular luxury fashion brands on Pinterest.
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Here’s an email exchange I had with a colleague the other day: Colleague: Thought it was a bit too easy! I’ll go back to them and see when the next times are. Thanks Simon Me: Sorry about this. Via Ana Cristina Pratas Delete the scoop?
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I tend to keep an eye on the UK’s most popular websites (Alexa is a good source for this data), as I know that my clients and their customers are likely to be familiar with their navigation features, tools and interfaces.
There is a risk that creating something ‘too new’ or ‘too different’ can give rise to negative user feedback, a recent case in point being Microsoft® Windows 8 lacking a Start button.
For most projects, delivery timescales are tight and there isn’t time to experiment with wild and fanciful navigation.
More importantly, users want to find things quickly. They don’t want to have to ‘learn’ how to use your site, it should be intuitive to them.
Caveat: if you are in a role or on a project where you need to set a completely new trend then this article isn’t for you!
Adopting popular navigation rhetoric is a sure way to deliver both familiarity and current ‘best practice’ both of which drive swift user acceptance.
I’ve pulled together some good examples that high-traffic sites are using, which can be viewed as ‘building blocks’ for user friendliness. These interfaces work well and are ideal for adoption into your own prototypes and for using as part of rationale development. Via Russ Merz, Ph.D. Delete the scoop?
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For the past six weeks we've been using our Facebook cover photo to demonstrate fun ways to leverage the new cover photo rules. If you haven't heard, a few
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If you a small business looking to generate more traffic to your website, pay attention Many small businesses are using social media and content marketing to generate traffic and leads for their business. These are two great methods, but one in particular holds a lot more long-term value than the other. Via Shanika Journey Delete the scoop?
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Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. Via janlgordon Delete the scoop?
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What can you do to stay creative, even when you do not feel like being that way?
Insightful
A good "thinking and commitment" resource with ideas for every type of personality and style.
For related posts by Deb: