In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed?
To answer that question, Uberflip researched key usage data from February 2010 through February 2013 using Google Analytics and Uberflip Metrics then created the following infographic.
Other trends that Uberflip noticed in the digital content readership include the growth of mobile content consumption and the focus on content being shareable.
Mobile content consumption makes up one-fifth of global traffic. (Desktop traffic continues declining steadily.) Case in point, in February 2013, 21% of visits were from mobile devices, while just three years earlier, only 1.6% of visits were. The number keeps growing with every year.
Mobile content isn't the only type of content to gain popularity. Video has also grown astronomically in the past three years. In February 2010, only a lowly 6% of users were incorporating video into their digital content. However, in February 2013, the number had almost grown quadrupled; 22% of users are now incorporating video in their digital content.
With more and more people turning to digital content, those folks want their content to be easily shared. In February 2010, people preferred to share content via email. However, now in 2013, the number of folks sharing content via email has decreased from 93.3% in 2010 to 53.3% in February 2013. What gobbled up the percentage there was Facebook, which grew from 3.4% users sharing content via the social platform in 2010 to 27.4% in 2013.
Content marketing is about attracting the right target audience and getting them to take appropriate action as a result of engaging with your content. Content marketing metrics is about measuring the results.
It’s now common and accepted for an online business to have customers from different countries and if you run any kind of business online then at least at (RT @lyquix: How to Make an International Content Marketing Strategy via @B2Community
You've seen videos of people doing ridiculous things on the Internet. But you probably haven't seen too many videos of small businesses sharing their good work. Web video is more or less the domain of the ridiculous — whether that means something cute or something painful. Even top ads and commercials have a touch of the absurd (Old Spice, Dos Equis, I'm looking at you). So how does a small business compete with disturbingly low attention spans and a whole Internet of viral videos? Read on for five ways that small businesses can take advantage of web video without blowing their budgets and let us know your own success stories in the comments below....
If you a small business looking to generate more traffic to your website, pay attention Many small businesses are using social media and content marketing to generate traffic and leads for their business. These are two great methods, but one in particular holds a lot more long-term value than the other.
Every marketing professional knows that there isn’t one magic ingredient that creates effective marketing: different industries find success with different methods and tools, and there are an infini (3 Tips for Better Content Marketing and Lead Nurturing...
Editor’s note: Steve Wishman is a presentation designer at Prezi. Known for creating rich cinematic presentations for TED presenters and Silicon Valley leaders, engineers, startups, and more, Steve comes to Prezi with a lofty but simple goal: to create breathtaking visual stories that help change the world.
I first started to dabble with content marketing in 1998. At that time, I worked in the internal communications department for an insurance company. Our goal was to get the employees to use our internal processing and database services, rather than outsourcing. Our solution: We created a monthly print newsletter focused on educating employees on the latest Microsoft Office updates and enhancements. Over the following six months, employees did start to use more of our services. The newsletter was part of the solution that made this achievement possible. Now, 15 years later, I’ve seen all sides of this little, booming industry, and it has afforded me a bit of perspective. We’ve come so far, and yet there is still so much to be accomplished. Here are some of the things we (at CMI) have learned along the way. I hope you find one or two helpful nuggets of wisdom in here....
Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience Before you can put together a video that will be relevant to your audience, you need to know precisely who that audience is. It’s important not to try to appeal to everyone – instead, figure out your archetypal customer. Two tools to help you do this are Sally Hogsheads 7 triggers of fascination and a simple guide to creating a customer persona. This’ll smooth out the rest of the process, because it’s much easier to figure out what to say to one person than to 1000....