Content Creation,...
Follow
Find
40.6K views | +42 today
 
Rescooped by massimo facchinetti from Marketing For Accountants
onto Content Creation, Curation, Management
Scoop.it!

LinkedIn Is Betting on Video Content to Boost Engagement in B2B Marketing

LinkedIn Is Betting on Video Content to Boost Engagement in B2B Marketing | Content Creation, Curation, Management | Scoop.it
Professional networking site LinkedIn recently added self-serve video ads that connect to YouTube to give marketers a way to insert their videos into LinkedIn's existing ad units.

 

Professional networking site LinkedIn recently added self-serve video ads that connect to YouTube to give marketers a way to insert their videos into LinkedIn’s existing ad units.

 

The videos show up in place of the standard 300 x 250 ad units and play for 30 seconds before giving viewers the option to click through to a website. Rather than pre-roll ads, these are stand-alone YouTube ads that are formatted to work on LinkedIn as well. They can be used to promote a “complex B2B service” or send “an inspiring brand message,” according to the announcement.

 

While hiring solutions are still the top sources of revenue for LinkedIn, B2B content marketing could prove to be an area of growth. A report published by the Content Marketing Institute found that LinkedIn is the number one resource for B2B content marketing, with 83 percent of B2B content marketers using LinkedIn to distribute their content, compared to the 80 percent who use Facebook and Twitter.

 

However, marketing revenue made up only 28 percent of LinkedIn’s total revenue in the second quarter of 2012, down from 32 percent in the second quarter of 2011. In a second-quarter earnings call, SVP and CFO Steve Sordello explained to investors, “Our self-serve LinkedIn Ads platform continued to outpace overall site page views, although revenue declined slightly versus the first quarter as field sales absorbed more of the available inventory. Click-through rates and CPCs steadily improved versus last year and in addition to working to drive further engagement on the site, we continue to look for new ways to add inventory for our self-serve channel.”

 

The video ads appear to fit into this category, as they are on the self-serve platform. A LinkedIn spokesperson told SocialTimes, “We are always exploring new ways to drive engagement and bringing new products like video ads is part of our larger plan to do so.”


Via Colin Cowap
more...
No comment yet.
Content Creation, Curation, Management
The best way to get informed on the content hype
Your new post is loading...
Your new post is loading...
Rescooped by massimo facchinetti from Social Media Useful Info
Scoop.it!

100 Content Marketers to Follow on Twitter in 2015

100 Content Marketers to Follow on Twitter in 2015 | Content Creation, Curation, Management | Scoop.it

Kick off your 2015 by learning from the experts of content marketing. WittyParrot’s list of 100 Content Marketers to Follow on Twitter will give you expert tips on content that drives business to you and helps you foster client relationships.


Via Ivo Nový
more...
No comment yet.
Rescooped by massimo facchinetti from Entrepreunership, eCommerce, Management, Small Business & Work Orientation
Scoop.it!

Why lean is the future of content marketing | Scoop.it Blog

Why lean is the future of content marketing | Scoop.it Blog | Content Creation, Curation, Management | Scoop.it
You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources?

Via ThePinkSalmon
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

The 6 Principles of the Science of Persuasion [Infographic]

The 6 Principles of the Science of Persuasion [Infographic] | Content Creation, Curation, Management | Scoop.it
Persuading customers to buy can be difficult. Learn about the six factors that guide decision-making.
more...
No comment yet.
Rescooped by massimo facchinetti from SEO Tips, Advice, Help
Scoop.it!

Content Curation: How to Easily Find Great Content to Share

Content Curation: How to Easily Find Great Content to Share | Content Creation, Curation, Management | Scoop.it

Social Media Marketing Podcast 130, in this episode we explores content curation, why it's valuable and tools to make new content discovery easy.


Via Bonnie Burns
more...
Bonnie Burns's curator insight, January 30, 11:43 AM

Learn how to explore content curation

Ivo Nový's curator insight, Today, 3:40 AM

Learn how to explore content curation, an interesting interview with Ian Cleary.

Rescooped by massimo facchinetti from Content Marketing, Curation, Social Media & SEO
Scoop.it!

5 Key Things To Learn About Content Marketing In 48"

5 Key Things To Learn About Content Marketing In 48" | Content Creation, Curation, Management | Scoop.it

Content marketing is one of the most powerful marketing tools startups can employ. Blogs are powerful drivers of awareness and creators of purchasing intent which ultimately lead to new customers, new employees or other new opportunities. This is doubly true as buyers are educating themselves before contacting sales teams to a far greater extent than ever. Below are the five things I wish I would have known when I first started.


Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, January 30, 2:13 PM

I love the way Tomasz Tunguz puts things in a concise, elegant and convincing ways. He's not a marketer (originally an engineer and now a VC) but what he says about content marketing is priceless (about startups and particular saas startups too! - I've often curated some of his stuff here).


By going to the point, focusing on data and making complex things simple, he's been building an awesome readership on his blog.


His 5 tips will take you less than a minute to read and are either a great reminder or great things to start doing as a content marketer.

Jakarta Web Developer's curator insight, January 30, 3:10 PM

Web Design & Development

be social:  
https://www.facebook.com/JakartaWebDeveloper

Monica Norton's curator insight, Today, 1:27 PM

Good list... esp. #4: invest in evergreen content.

Scooped by massimo facchinetti
Scoop.it!

How To Bolster Credibility In Content Marketing

How To Bolster Credibility In Content Marketing | Content Creation, Curation, Management | Scoop.it
Are you credible? And by that I mean: is your content trustworthy? If not, your brand’s credibility is sure to suffer. As a writer and editor, I’ve learned that backing up your content with sourc…
more...
No comment yet.
Rescooped by massimo facchinetti from Content Marketing & Content Strategy
Scoop.it!

Present Your Best - A Customer Success Strategy Template

Present Your Best -  A Customer Success Strategy Template | Content Creation, Curation, Management | Scoop.it
Use this customer success strategy template to present your best to the executive team.

Via Stefano Principato
more...
No comment yet.
Rescooped by massimo facchinetti from The Marketing Technology Alert
Scoop.it!

10 Content Amplification Tools You Must Have - Social Marketing Writing

10 Content Amplification Tools You Must Have - Social Marketing Writing | Content Creation, Curation, Management | Scoop.it

Digest...


#1 – AddThis

#2 – ShareThis

#3 – LinkedIn

#4 – Facebook ads

#5 – Promoted tweets

#6 – Buffer

#7 – MailChimp

#8 – Storify

#9 – Hootsuite

#10 – Outbrain

 

Receive a FREE daily summary of The Marketing Technology Alert


Via iNeoMarketing
more...
iNeoMarketing's curator insight, January 29, 5:44 PM

Click through for more details. MIA: Twitter lead cards.

Jake Peters's curator insight, January 30, 4:14 PM

+1 for MailChimp. I had a brief fling with AWeber this week, it was disastrous, so now I'm back in the fold.

Scooped by massimo facchinetti
Scoop.it!

Why there is a huge demand for Effective Content in SEO Process

Whyfor there is an mighty inquiry considering adequate peace in seo prep: vUiLpBcyp http://t.co/GHc6btvpwf
more...
No comment yet.
Rescooped by massimo facchinetti from Content Marketing & Content Strategy
Scoop.it!

8 Advanced Trends In Social And Digital Marketing (Infographic)

8 Advanced Trends In Social And Digital Marketing (Infographic) | Content Creation, Curation, Management | Scoop.it
Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out? Then I’ve got a challenge for you. Take a look at Signal’s new infographic, “The 8 B…

Via Stefano Principato
more...
No comment yet.
Rescooped by massimo facchinetti from Digital Content Marketing
Scoop.it!

Why good storytelling helps you design great products

Why good storytelling helps you design great products | Content Creation, Curation, Management | Scoop.it

“It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.”


Via brandinmind
more...
Mike Donahue's curator insight, January 29, 8:48 AM

A great aspect of storytelling is how well it can convey the emotional state of the user throughout their experience. 

Rescooped by massimo facchinetti from MarketingHits
Scoop.it!

5 Content Marketing Ideas for February 2015

5 Content Marketing Ideas for February 2015 | Content Creation, Curation, Management | Scoop.it
n February 2015, content marketers can connect with potential customers around holidays like Valentine’s Day or Groundhog Day, via sites like SlideShare, or even with inspirational quotes.

Content marketing is essentially the act of creating some content — articles, videos, podcasts, whatever — and distributing that content with the hope of engaging customers and eventually making a sale.

What follows is a list of five content marketing ideas to try in February.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by massimo facchinetti from Content marketing for b2b
Scoop.it!

Celebrating the Top 50 Content Marketers

Celebrating the Top 50 Content Marketers | Content Creation, Curation, Management | Scoop.it
The Kapost 50 celebrates the best content marketing brands based on the quality and frequency of new content, audience engagement and creativity.

Via Monique Walhof
more...
Monique Walhof's curator insight, Today, 11:17 AM

Congrats to all behind the scenes working it at these companies!

Suggested by Pradip Debnath
Scoop.it!

Online Marketing Trends to Focus on 2015

Online Marketing Trends to Focus on 2015 | Content Creation, Curation, Management | Scoop.it
Online marketing is rapidly developing towards some directions and departing from others, rendering some practices obsolete and becoming an increasingly important medium for creating an online brand experience.
more...
Monique Walhof's curator insight, Today, 11:24 AM

time to think of a helpful tool to create :)

Rescooped by massimo facchinetti from Social Media Strategies
Scoop.it!

8 Ways to Become a Better Storyteller Through Social Media

8 Ways to Become a Better Storyteller Through Social Media | Content Creation, Curation, Management | Scoop.it
Advertising innovator and iconoclast Howard Gossage said that people do not actually read ads, but rather what would pique their interests.


This is very much true today. With the advent of the Digital Age— and the rise of popular sites such as Facebook, Instagram, and Twitter — it was only a matter of how you would be able to capture the interest of your prospective customers.


And visual storytelling is one way to do it.


Via Ivo Nový
more...
Ivo Nový's curator insight, Today, 3:01 AM

Interesting tipsfor an effective storytelling that would boost your brand and your social media efforts.

Rescooped by massimo facchinetti from MarketingHits
Scoop.it!

7 Interactive Content Trends for 2015

7 Interactive Content Trends for 2015 | Content Creation, Curation, Management | Scoop.it

When it comes to prophesying trends (especially in the marketing world), everyone thinks they’re the top banana. But here’s the thing – there’s not really a right or wrong. There are opinions and that’s the beauty of it. There doesn’t have to be a top banana. There can be a whole bunch of awesomely smart and innovative bananas.

So, we took a little forward looking glimpse at the year to come and what it holds for interactive content (which is big deal right now by the way).

Here we go…David Letterman style…but with 7, not 10.

2015 Interactive Content Trends



Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

SEO Best Practices and Trends for 2015

SEO Best Practices and Trends for 2015 | Content Creation, Curation, Management | Scoop.it
The Internet is a huge factor in how marketing is performed nowadays, and keeping up with the latest SEO trends is important to keeping your marketing edge. This is because traditional push marketing is being replaced by more cost-effective inbound marketing strategies like search engine optimization (SEO), that drives targeted audiences to you as apposed to out bound marketing where you are marketing to the masses and hoping you reach the right people. Here are the top 8 SEO trends to watch for in 2015.

 


Via Kamal Bennani
more...
No comment yet.
Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

6 Productivity Hacks For Content Marketers

6 Productivity Hacks For Content Marketers | Content Creation, Curation, Management | Scoop.it

From content curation, organization to simple planning and time hacks, you'll find a ton of great tips.

 


Via Kamal Bennani
more...
No comment yet.
Rescooped by massimo facchinetti from Learning Technology News
Scoop.it!

Creative Educator - Five Habits of Great Coaches

Creative Educator - Five Habits of Great Coaches | Content Creation, Curation, Management | Scoop.it
Coaches do not spend most of their time lecturing or even “front-loading.” Coaches give players opportunities to practice and apply skills in a contextually appropriate situation, providing just-in-time feedback, asking targeted and specific questions, clarifying what is happening, and providing information relevant to what is happening at specific moments.

Via Nik Peachey
more...
Nik Peachey's curator insight, January 30, 4:55 AM

Some really useful tips. Focused on PBL teachers, but the tips can be applied to whatever you teach.

Linda Buckmaster's curator insight, January 30, 5:47 AM

Good tips for whatever subject

Rescooped by massimo facchinetti from MarketingHits
Scoop.it!

How Google Determines Search Results [Infographic]

How Google Determines Search Results [Infographic] | Content Creation, Curation, Management | Scoop.it
The secret sauce Google uses to determine where pages rank in search is just that: secret. It also changes all the time, making it even more difficult to know how to create content that’s easily found.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by massimo facchinetti from All about Business
Scoop.it!

10 Ideas to Inspire Your Next Blog Post |

10 Ideas to Inspire Your Next Blog Post | | Content Creation, Curation, Management | Scoop.it
Do you have a business blog? This article shares 10 ideas for blog posts that show your expertise and offer helpful information with your audience.

Via Ariadna's Fantasy
more...
No comment yet.
Rescooped by massimo facchinetti from Content Marketing & Content Strategy
Scoop.it!

4 Great Examples of Data Visualisation in Action [Infographic]

4 Great Examples of Data Visualisation in Action [Infographic] | Content Creation, Curation, Management | Scoop.it
Information overload. Infobesity. Infoxication. Whatever you call it, at some stage or other, we’ve all been there – sat in front of a data set so big or a report so heavy in detail it’s imposs…

Via Stefano Principato
more...
No comment yet.
Rescooped by massimo facchinetti from Content Marketing Observatory
Scoop.it!

"Per dollar, content marketing produces 3 times more leads"


Via Frank Delmelle
more...
No comment yet.
Rescooped by massimo facchinetti from Digital Content Marketing
Scoop.it!

2015 Design Trend to Watch: Responsive Storytelling

2015 Design Trend to Watch: Responsive Storytelling | Content Creation, Curation, Management | Scoop.it

We’ve spent a lot of time here at Propoint thinking about the new year and what it means for the world of information presentation, visualization, and design.


Via brandinmind
more...
No comment yet.