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Future of Content: Interview with Scoop.it's CEO Guillaume Decugis | Intelligent Head Quarters

Future of Content: Interview with Scoop.it's CEO Guillaume Decugis | Intelligent Head Quarters | Content Creation, Curation, Management | Scoop.it

...Many people are realising that content curation can help them navigate today’s chaotic online world, which is overfilled with information. They need trusted sources, whom can make sense of all the noise. Business are also realising that it is a critical component to their content marketing strategies. The fact is, all major brands are now online and companies can now quickly build up thought leadership through Content Curation....

 

Guillaume Decugis: "We’re actually the opposite of content farming. Content farming was about producing cheaply low quality content to game Google through SEO tactics and algorithmic aggregation. This means you have 800 stories on “At what time does the SuperBall starts?” for instance. In other words, spam. Scoop.it users however don’t add to the noise but fulfill a very noble and important role: they help quality existing content be surfaced and distributed to the right audience. The Web used to be dominated by algorithms; it’s turning more and more humans thanks to social networks and human curators. And it’s a good thing."...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 15, 2013 3:20 PM

Here's an excellent interview with Scoop.it co-founder Guillaume Decugis. Thoughtful comments on the future of curation and content...

Content Creation, Curation, Management
The best way to get informed on the content hype
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Rescooped by massimo facchinetti from Transmedia Storytelling meets Tourism
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Why people love immersive, interactive experiences – and how you can create amazing ones

Why people love immersive, interactive experiences – and how you can create amazing ones | Content Creation, Curation, Management | Scoop.it
Ed Daly of experiential agency Seeper explains the best approach to creating experiences that people will love.

Via siobhan-o-flynn, Soraia Ferreira
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Leadership in the Digital Age

What does it take to be a school leader in the digital age?


Via Stefano Principato
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Kelly Christopherson's curator insight, Today, 5:47 PM

Some great points and ideas! 

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4 Creative PR Strategies for Your CEO | SEJ

4 Creative PR Strategies for Your CEO | SEJ | Content Creation, Curation, Management | Scoop.it
For those of you who still getting used to the new picture, here are a few PR strategies to get your CEO’s name out there effectively.
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This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A

This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A | Content Creation, Curation, Management | Scoop.it
In This Old Marketing, Joe and Robert talk the $48 million acquisition of a content agency, Facebook’s news, plus raves and more – Content Marketing Institute.
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The roadmap to content marketing success for B2B software companies

The roadmap to content marketing success for B2B software companies | Content Creation, Curation, Management | Scoop.it
A breakdown of the best B2B tech content marketing timeline, including when to try different formats in your strategy. Based on numbers and hundreds of real world success stories.
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How B2B Content Marketers Are Missing the Mark

How B2B Content Marketers Are Missing the Mark | Content Creation, Curation, Management | Scoop.it
Content - B2B content marketers are intent on pushing their products/services in content pieces whereas their audience is looking for substantive ideas, according to a recent report from The Economist Group and ...
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The difference(s) between product content strategy and web content strategy — Shopify UX

The difference(s) between product content strategy and web content strategy - Shopify UX - Medium
I’ve been doing this thing called “content strategy” for a while now, always for web-focused agencies. But six months ag…
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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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Content Strategy for Everything

It's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are comp…


Via Stefano Principato
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Rescooped by massimo facchinetti from Social media insider
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Why You Need Content Strategy Before Editorial Planning

Why You Need Content Strategy Before Editorial Planning | Content Creation, Curation, Management | Scoop.it
This four-step process helps you generate content ideas that lead to better results for your business and your audience. – Content Marketing Institute.

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Where the Digital Economy Is Moving the Fastest

Where the Digital Economy Is Moving the Fastest | Content Creation, Curation, Management | Scoop.it
Based on the research of the Fletcher School at Tufts University's Institute for Business in the Global Context and Planet eBiz.
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10 Foundational Elements of Successful Brand Storytelling

10 Foundational Elements of Successful Brand Storytelling | Content Creation, Curation, Management | Scoop.it
It's not news that people buy from people or that business and life are about personal, human relationships.
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How to Showcase the Value of the Humanities and Storytelling - Huffington Post

How to Showcase the Value of the Humanities and Storytelling - Huffington Post | Content Creation, Curation, Management | Scoop.it
While placing an emphasis on STEM education will help fill technology-related jobs, it has overshadowed the importance of degrees within the humanities.
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Rescooped by massimo facchinetti from Digital Marketing Cyril Bladier
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Comment utiliser Youtube pour booster la notoriété de votre marque ?

Comment utiliser Youtube pour booster la notoriété de votre marque ? | Content Creation, Curation, Management | Scoop.it
youtube notoriétéCréé en février 2005 par Steve Chen, Chad Hurley et Jawed Karim, Youtube, le site d’hébergement de vidéos a été racheté par Google en octobre 2006 (selon Wikipédia). Depuis les attentes des internautes ont évolué.

Via Cyril Bladier
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Rescooped by massimo facchinetti from MarketingHits
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BuzzFeed Just Became a Content Marketing Tech Company

BuzzFeed Just Became a Content Marketing Tech Company | Content Creation, Curation, Management | Scoop.it
The content marketing tech industry is often likened to a horse race. If so, Secretariat might have just entered the field.

Yesterday, BuzzFeed signed a partnership deal with GroupM—the media-buying arm of major communications firm WPP and self-proclaimed “world’s largest media investment group”—to license out a combination of proprietary software and creative services.

While BuzzFeed gains access to GroupM’s large portfolio of clients, GroupM will be given a plethora of benefits. According to Advertising Age, the agency will receive “preferential” rates, a “creative residency” and dedicated staffers from BuzzFeed Motion Pictures, and, perhaps most importantly, exclusive access to BuzzFeed’s Pound analytics technology.

Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Transmedia Storytelling meets Tourism
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The Pixar Way to Think About Story Conflict

The Pixar Way to Think About Story Conflict | Content Creation, Curation, Management | Scoop.it
Offers two lessons you can learn from the complicated story conflict in Toy Story to improve your own writing.

Via José Carlos, Soraia Ferreira
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Inbound Marketing: Sales & Marketing Alignment Is Critical To Success - Business 2 Community

Inbound Marketing: Sales & Marketing Alignment Is Critical To Success - Business 2 Community | Content Creation, Curation, Management | Scoop.it
The number of companies practicing inbound marketing (or content marketing, as some call it) has grown dramatically in the last several years, and there is research to prove it.
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