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The Top 10 Branded Viral Videos from 2012

The Top 10 Branded Viral Videos from 2012 | Content Creation, Curation, Management | Scoop.it

What is  the biggest “branded” viral videos of the year?

Videos that were pushing a brand or product of some sort and still got shared. That is a little harder than getting a music video out there.


Via malek
massimo facchinetti's insight:

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

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malek's curator insight, January 9, 2013 8:49 AM

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

Content Creation, Curation, Management
The best way to get informed on the content hype
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Rescooped by massimo facchinetti from Online Marketing Resources
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The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising | Content Creation, Curation, Management | Scoop.it

Content marketing and native advertising can accomplish similar goals, so which tactic provides the greater ROI, and which is right for your business? This post shows the results of new research from Fractl and Moz, and has the answers you need.


Via Pedro Da Silva
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The 10 Commandments of User Interface Design (Infographic)

The 10 Commandments of User Interface Design  (Infographic) | Content Creation, Curation, Management | Scoop.it
User interface design is more than skin deep. Here's an infographic that sums up the 10 Commandments of User Interface Design quite succinctly.

Via Ana Cristina Pratas
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The Social Network That Rewards Content Creators: An Inside Look at Tsu’s Growth

The Social Network That Rewards Content Creators: An Inside Look at Tsu’s Growth | Content Creation, Curation, Management | Scoop.it
When Tsu launched in October, it was met with both hope and skepticism.

Via jean-luc scherer
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In the Big Data Era, Content is Still King

In the Big Data Era, Content is Still King | Content Creation, Curation, Management | Scoop.it
A curious thing happened at a recent conference on media measurement, big data, technology, and ad targeting: Speaker after speaker touted the importance of creating great content.

Via Mat Loup
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How To Tell a Story with your Analytics Reports

How To Tell a Story with your Analytics Reports | Content Creation, Curation, Management | Scoop.it

How to tell a story through analytics, touching on the importance of not just reporting data but conveying applicable insight


Via Pedro Da Silva
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Top 7 Reasons To Invest In Content Marketing

Top 7 Reasons To Invest In Content Marketing | Content Creation, Curation, Management | Scoop.it

Top 7 Reasons To Invest In Content Marketing: Form boosting your online traffic to giving your audience empowerment


Via Bonnie Burns
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Bonnie Burns's curator insight, May 5, 12:14 PM

Content marketing is a crucial aspect for increasing traffic to websites, generating leads, and enhancing an entrepreneur’s SEO (search engine optimization) efforts. If you still aren’t using content marketing in your online business strategy, here are some strong signs that will make you reconsider the possibility of investing in content marketing.

Rescooped by massimo facchinetti from Content Marketing, Curation, Social Media & SEO
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Content Marketing in Boring Industries: 10 Companies Doing it Right

Content Marketing in Boring Industries: 10 Companies Doing it Right | Content Creation, Curation, Management | Scoop.it

I’m pretty confident that solid content marketing principles apply to everyone – in every field. So I did some digging and started investing companies in boring industries and found that there are tons of great examples out there of businesses that are crushing it online.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 5, 12:36 PM

Because Content Marketing is about publishing content, a common confusion is that it must be news.


But while content marketing can certainly be newsworthy, entertaining or even spectacular, it doesn't have to be. In boring B2B industries (not to say that all B2B is boring!), interesting doesn't mean necessarily mean fun. For prospects eager to be educated on a given topic, there's nothing more interesting than the perfect blog post that explains in a simple and actionable way how to solve this or that problem. 


Content marketer and entrepreneur Sujan Patel did a great job at giving 10 inspiring examples of how to thrive through cotnent in a boring industry.

Gina Tucker's curator insight, May 5, 12:43 PM

Don't think your industry has "interesting" enough content? Impossible! No matter what your business is, or how "boring" your expertise, there is an audience for it. There is dynamic content possible in ANY industry! 

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The Breaking Bad Guide to Storytelling [Infographic]

The Breaking Bad Guide to Storytelling [Infographic] | Content Creation, Curation, Management | Scoop.it
Check out this infographic featuring the best B2B marketing tips and twists from the creators of the award-winning series, Breaking Bad. #EE13

Via José Carlos
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Dominique Taste's curator insight, May 5, 1:41 PM

Une infographie qui présente les principes de storytelling développés par les scénaristes et producteurs de la série pour maintenir les spectateurs en haleine. Des idées qui peuvent également servir à fidéliser votre audience dans le cadre du brand content.

Fausto Cantu's curator insight, May 5, 10:06 PM
The Breaking Bad Guía de Storytelling Infografía
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Why You Need A Persona-Based Content Marketing Strategy

Why You Need A Persona-Based Content Marketing Strategy | Content Creation, Curation, Management | Scoop.it
You’ve heard it before: To be successful with content marketing, your content must be catered to the customer. More specifically, content should speak to customer pain points and challenges throughout the buyer’s journey.

However, to create content that is truly targeted, you need to understand exactly who your buyers are and what their journey looks like.

Enter persona-based content marketing: creating and promoting content with a specific buyer persona in mind.

Via Brian Yanish - MarketingHits.com
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William Caleb Rodgers's curator insight, May 5, 1:16 PM
Become that ideal person your audience will TRUST. In other words, find out the base things that make your target prospect tick and then become those things!!
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22 Free Content Marketing Tools To Drive Your Content Marketing Plans

22 Free Content Marketing Tools To Drive Your Content Marketing Plans | Content Creation, Curation, Management | Scoop.it
One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. While there is a…

Via Stefano Principato
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How To Review Your App Analytics In 10 Minutes A Day - Business 2 Community

How To Review Your App Analytics In 10 Minutes A Day - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Let’s face facts: You’re busy. Like, really busy. So busy that it can be a challenge to dedicate time and thoughtful analysis to your app metrics. It’s easy to get lost in meetings, to-dos, and…
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How to build backlinks with social bookmarking sites? — Tricks2Blogging - Smart Ways To Blogging

How to build backlinks with social bookmarking sites? — Tricks2Blogging - Smart Ways To Blogging | Content Creation, Curation, Management | Scoop.it
With more than 500 DoFollow Social Bookmarks links you can boost your traffic in a boom if you know the impact of backlinking. To make quality backlinks and
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SNMinc WebGems's comment, May 4, 1:23 AM
Backlinks from social bookmarking sites are good links to consider and also boost up search engine presence. They are also "Do Follow" and I think this is one of the safest way to build backlinks. Have you tried it?
Marco Favero's curator insight, May 4, 2:56 AM

aggiungi la tua intuizione ...

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7 Content Marketing Tools to Improve Your Productivity

7 Content Marketing Tools to Improve Your Productivity | Content Creation, Curation, Management | Scoop.it
Content marketing can be time-consuming. With a good plan you can become more effective, and using the right tools should be an important part of that. These seven tools will help make a big difference in your content marketing productivity.

Via Brian Yanish - MarketingHits.com
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10 Landing Pages that Convert for Content Marketing

10 Landing Pages that Convert for Content Marketing | Content Creation, Curation, Management | Scoop.it
The top content marketing strategies to use for your landing page to increase conversions and traffic.

Via Neil Ferree
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Neil Ferree's curator insight, May 5, 10:25 PM

Marketing Your Content With Landing Pages


There are several ways in which you can take advantage of content marketing and landing pages:


This is an excellent way to grow your list and expand your online visibility 

Rescooped by massimo facchinetti from The Marketing Technology Alert
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What is Google Analytics Cohort Analysis? Your Detailed Guide | Marketing Technology

What is Google Analytics Cohort Analysis? Your Detailed Guide | Marketing Technology | Content Creation, Curation, Management | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.


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iNeoMarketing's curator insight, May 5, 4:24 PM

Outstanding! Review and bookmark for future reference. Click through for the complete guide: no registration necessary!

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How to Turn Your Bullet Points Into Visually-Engaging Elements

How to Turn Your Bullet Points Into Visually-Engaging Elements | Content Creation, Curation, Management | Scoop.it

Professional designers will advise against ever using bullet points in a deck: Bullet points act like bullets — they kill your presentation. However, this mentality can change if you transform your bullet points into a visual component of your presentation.


Via Baiba Svenca
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Baiba Svenca's curator insight, May 5, 1:56 PM

Excellent suggestions for creators of presentations who want to use bullet points but don't want to look old-fashioned or boring.

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Now It's Official: More Google Searches Are Coming From Mobile Than Desktop

Now It's Official: More Google Searches Are Coming From Mobile Than Desktop | Content Creation, Curation, Management | Scoop.it

Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, more searches come from smartphones and tablets than from laptops and desktops.


Smartphones account for more than half of searches in 10 countries—including the U.S. and Japan—according to Google, which didn't release exact percentages or a full list of countries. But it is playing up mobile at its annual AdWords Performance Summit, being live-streamed this afternoon.


"The purchase funnel is officially dead," proclaimed Jerry Dischler, vp of product management at Google. "What we're seeing are these short bursts of activity that we're calling micro-moments. We see the new challenge for marketers is to be there at those moments anytime, anywhere....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 5, 2:40 PM

It's official. Mobile is now the majority in searches.

Emilio Ruano's curator insight, May 5, 7:36 PM

Well, any argument is solved by a simple search now. 

It's actually great how quickly the technology and humans are adapting to new hardware.

 

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Content Curation Lands on Google+: Introducing Collections

Content Curation Lands on Google+: Introducing Collections | Content Creation, Curation, Management | Scoop.it

Via Robin Good, Mr Branson
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Robin Good's comment, May 5, 11:38 AM
Gilbert, thank you for your kind question. Google+ Collections does can't really be compared with Scoop.it, as the first only provides the simplest and most basic means to group your G+ posts and to create new collections, while the second is a true content curation powerhouse with dedicated features for content discovery, filtering, editing and distribution. Indeed some of these are also part of G+, but I would say that G+ has added a *create a collection* feature to its service, while Scoop.it provides a fully featured and dedicated tool to this.

On the other hand G+ offers a potentially larger audience than Scoop.it, and much better SEO findability.
Robin Good's comment, May 5, 11:39 AM
In the end it all depends on what you want to do.
theo kuechel's curator insight, May 5, 2:28 PM

I think that this is the  feature that has been missing from Google +  It offers a much more flexible and controlled way to organise and curate resources than is possible using the G+ timeline.  Educators and students should find this very useful.  

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6 Ways to Use Crowdsourced Content in Your Social Media

6 Ways to Use Crowdsourced Content in Your Social Media | Content Creation, Curation, Management | Scoop.it
n recent years, businesses and marketers have turned their attention to crowdsourcing as a valuable source of user feedback. For a minimal cost, a business can gain feedback from multiple users that can help it refine and perfect its ideas.

Crowdsourcing is spreading into other areas, as well. As content has become a more integral part of marketing, professionals are realizing the power of the crowd for generating high-quality, versatile content for each of their online channels. Here are a few tips for using crowdsourced content to ramp up your content marketing strategy.

Via Brian Yanish - MarketingHits.com
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5 things content marketers should learn from list headlines

5 things content marketers should learn from list headlines | Content Creation, Curation, Management | Scoop.it

Listicles and number-based headlines refuse to die. Here are five reasons why and five things you can do instead of simply imitating them.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 4, 11:59 PM

Doug Kessler makes a very good analysis of why numbers are so attractive in blog headlines and what it means to Content Marketers. It's something I also observed when analyzing the performance of our email marketing and our subject lines (details here: http://bit.ly/1c9HufY ).


In our own analysis, the correlation existed but not to the point where we stopped using anything else. Plus a number of our headlines that include numbers are actually not lists.


An interesting objection to this rule is Upworthy: it's hard to think of any site being less click-bait driven than this one. Yet, they don't use numbers or list given the format they're using but also probably because unlike Buzzfeed or b2b content marketers, they focus on being inspirational.


But for the latter who need to be educating their prospects, following the principles Doug Kessler outlines in this post is a great rule.

Marco Favero's curator insight, May 5, 1:50 AM

aggiungi la tua intuizione ...