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The Top 10 Branded Viral Videos from 2012

The Top 10 Branded Viral Videos from 2012 | Content Creation, Curation, Management | Scoop.it

What is  the biggest “branded” viral videos of the year?

Videos that were pushing a brand or product of some sort and still got shared. That is a little harder than getting a music video out there.


Via malek
massimo facchinetti's insight:

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

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malek's curator insight, January 9, 2013 5:49 AM

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

Content Creation, Curation, Management
The best way to get informed on the content hype
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The Next Big Thing In Responsive Design

The Next Big Thing In Responsive Design | Content Creation, Curation, Management | Scoop.it
Responsive design has to go beyond optimizing for different screen sizes. It has to suffuse an organization's entire culture.

Via Soraia Ferreira
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2015 Trend Preview: The Pantone Colors That Will Define The Year Ahead

2015 Trend Preview: The Pantone Colors That Will Define The Year Ahead | Content Creation, Curation, Management | Scoop.it
A sneak peek at the hues that will be everywhere next year - get to know them now and you'll be ahead of the curve

Via Kate Smith
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Kate Smith's curator insight, Today, 4:52 AM

What do you think of the colors Pantone predicts will be hot in 2015?

Marco Favero's curator insight, Today, 7:12 AM

aggiungi la tua intuizione ...

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Can A Search Engine Make You More Creative?

Can A Search Engine Make You More Creative? | Content Creation, Curation, Management | Scoop.it
"With Yossarian you can increase the diversity and frequency of your Ah ha! moments." Oh really?
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Best Practices for Using Creative Commons in Digital Storytelling | NetSquared

Best Practices for Using Creative Commons in Digital Storytelling | NetSquared | Content Creation, Curation, Management | Scoop.it
RT @johnhaydon: RT @jenn4good: Best Practices for Using Creative Commons in Digital Storytelling http://t.co/wsRuWGJYr4

Via Cindy Rudy
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Decoding Body Language

Body Language is one of the most important thing to know when it comes to human communication. Learn some of the most commonly and easily identifiable non-verb…


Via Stefano Principato
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This Pixar Supercut Will Remind You Just How Important Color is in Storytelling

This Pixar Supercut Will Remind You Just How Important Color is in Storytelling | Content Creation, Curation, Management | Scoop.it
One oft overlooked aspect of filmmaking, whether it happens during production or post, is color. Sure, you grade your film to give it the look and feel you want, but how well are you utilizing color to tell your stories?
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Enterprise Content Management Delivers ROI - Mobile Enterprise

Enterprise Content Management Delivers ROI - Mobile Enterprise | Content Creation, Curation, Management | Scoop.it
Enterprise Content Management Delivers ROI Mobile Enterprise ROI for enterprise content management (ECM) is providing increasing value for customers according to a new analysis by Nucleus Research, delivering an average of $7.50 for every dollar...
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Rescooped by massimo facchinetti from Curation & The Future of Publishing
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Content Curation: Nine Things To Keep in Mind

Content Curation: Nine Things To Keep in Mind | Content Creation, Curation, Management | Scoop.it
If you want to market yourself using social media, content curation is a key part of the process. Here are nine tips to keep in mind while curating content.

Via Marc Rougier
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Marc Rougier's curator insight, September 21, 1:39 PM

An actionable and pertinent list of 9 ideas to follow for an effective content curation, by Tommy Landry from ReturnOnNow.


Whether for Content Marketing, Audience engagement or Thought Leadership, content curation must first follow the basic rule of Marketing: Know your target audience.


Tommy also reminds some curation-specific rules:


- Stay on theme. It's easy to lose focus when you curate because existing content is... infinite; define and respect your editorial line; curate consistently with your message and values)/


- Add value. Again, with content curation, mere sharing is possible but not enough: your personal insight, your unique perspective is required. Help, educate, inspire. And be subjective!


1. Know Your Target Audience

2. Be consistent

3. Use Content Curation Tools for Efficiency

4. Stay On Theme

5. Be Selective

6. Promote A Wide Variety of Sites

7. Don't Just Share Big Media Content

8. Spark Discussions

9. Add Value


Peter Sampson's curator insight, September 22, 1:32 PM

9 = Know your target audience; Be consistent; Use content curation tools; Stay on theme; Be selective; Promote a variety of sites; Don't just share big media sites; Spark discussions; Add value.

Nevermore Sithole's curator insight, Today, 12:50 AM

Content Curation: Nine Things To Keep in Mind

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15 Storytelling Techniques

15 Storytelling Techniques | Content Creation, Curation, Management | Scoop.it
Storytelling is a major part of any content marketing strategy. Why? You see, there’s one big problem with online marketing. It’s online. In other words, since Internet marketing is … well, on …

Via Stefano Principato
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4 Basics of Brand Publishing and 40+ Tools to Get it Done - Small Business Trends

4 Basics of Brand Publishing and 40+ Tools to Get it Done - Small Business Trends | Content Creation, Curation, Management | Scoop.it
Small Business Trends
4 Basics of Brand Publishing and 40+ Tools to Get it Done
Small Business Trends
Most companies just don't have a strategy around video. If you are looking to be the ...

Via Rebecca Downing
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Marco Favero's curator insight, September 22, 7:37 AM

aggiungi la tua intuizione ...

Witmer Group's curator insight, September 22, 9:14 AM

Wow, this article is chock full of tools brands can use for creating, managing, and publishing content. 

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How to use videos in marketing #infographic

How to use videos in marketing #infographic | Content Creation, Curation, Management | Scoop.it
“Video should be an essential part of your marketing strategy. Here’s why.”
Via Brian Yanish - MarketingHits.com
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OXY GREY's curator insight, September 22, 2:12 AM

La vidéo devrait faire partie de votre stratégie marketing. Si ce n'est pas le cas, découvrez cette infographie.

Yvonne A Jones's curator insight, September 22, 5:21 AM

Using videos in your marketing is an effective way to educate your market in short segments, and build your credibility at the same time.  When you can provide answers to questions your readers ask through video you're also building the know, like and trust factor quickly as it's no longer one-dimensional.

malek's comment, Today, 7:01 AM
welcome back Rodrigo
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Why White Papers Still Matter: Their Role in Effective Content Marketing

Why White Papers Still Matter: Their Role in Effective Content Marketing | Content Creation, Curation, Management | Scoop.it
The white paper is not dead. While versions of the concept may have proliferated and diluted its potential power, if done right the white paper still matters. Find out more about the best way to le...
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Make Your Own Storybook for Free

Make Your Own Storybook for Free | Content Creation, Curation, Management | Scoop.it
This free new tool makes storytelling fun again!

Via Ana Cristina Pratas
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Ana Cristina Pratas's curator insight, September 21, 9:35 AM

Great to use with young learners. 

Marco Favero's curator insight, September 21, 1:19 PM

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The Fundamentals of Search Engine Optimisation #infographic

The Fundamentals of Search Engine Optimisation #infographic | Content Creation, Curation, Management | Scoop.it
Here is JSEO's visual insight into the basics of SEO. Explore Just SEO to keep up to date with all the relevant online marketing news & receive expert advice about how you can optimize all elements of your businesses digital campaigns.

Via Stefano Principato
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Marco Favero's curator insight, Today, 6:43 AM

aggiungi la tua intuizione ...

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Does Your Company Story Have These 5 Essentials?

Does Your Company Story Have These 5 Essentials? | Content Creation, Curation, Management | Scoop.it

The five essential elements to a great company story are to provide your unique value proposition, inspire your audience, include your accomplishments, share your challenges, add your vision!



Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, Today, 6:44 AM

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The Best Graphic Design Trends of 2014

The Best Graphic Design Trends of 2014 | Content Creation, Curation, Management | Scoop.it
Graphic design has become much more than beautiful designs. In fact, it has gone beyond website pages, here are a few graphic design styles that we are seeing this year.

Via Baochi
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Animaker, Make Animated Explainers for free

Animaker, Make Animated Explainers for free | Content Creation, Curation, Management | Scoop.it
Animaker.com is a cloud-based do-it-yourself (#DIY) video making app that is bringing studio quality professional animation tools within reach of everyone.

Via Beth Dichter
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Beth Dichter's curator insight, September 22, 7:22 PM

Animaker is a new DIY video making tool that has many great features. You can check out their website and sign up to get an account (although it may take a few weeks). Compared to many of the other tools out that allow you to create animations, Animaker is more robust, providing more features for you to explore. Check it out and have fun creating animations for your students (or have your students create animations for you).

miracletrain 夢想驛站's curator insight, Today, 4:35 AM

HAVE TO TRY IT!

Bart van Maanen's curator insight, Today, 7:45 AM

Ziet er erg leuk uit en wil het graag proberen. Wie eerst?

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The Comprehensive Guide to Content Marketing Analytics & Metrics

The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Creation, Curation, Management | Scoop.it
The single most perplexing question for anyone in content marketing is: How do I measure the effectiveness of my content marketing? More often than not, when asked this question, marketers fall back …

Via Stefano Principato
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Marco Favero's curator insight, September 22, 3:06 PM

aggiungi la tua intuizione ...

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Why We're More Likely To Remember Content With Images And Video (Infographic)

Why We're More Likely To Remember Content With Images And Video (Infographic) | Content Creation, Curation, Management | Scoop.it
Without a visual component, your message might not be getting heard.
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5 Tools for Helping Students Find Creative Commons Images

5 Tools for Helping Students Find Creative Commons Images | Content Creation, Curation, Management | Scoop.it
To help navigate the often confusing space that is digital copyright, here are five tools that we recommend to help students find Creative Commons images.

Via Marta Torán
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Marta Torán's curator insight, September 22, 10:25 AM

Imágenes Creative Commons y herramientas para conseguirlas:

Photo Pin - Icon Finder - Pixabay - Flickr (Creative Commons) - FreePik

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The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters) | Content Creation, Curation, Management | Scoop.it
Qual è la differenza tra il marketing dei contenuti e il marketing inbound? Ecco cosa hanno detto 3.500 marketing.

Via Stefano Principato, Marco Favero
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Laura Armbruster's curator insight, September 22, 6:35 AM

Content - an important aspect of inbound marketing!

Marco Favero's curator insight, September 22, 7:35 AM

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Master Toolbox: How to Boost Your SEM Success - Business 2 Community

Master Toolbox: How to Boost Your SEM Success - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Business 2 Community Master Toolbox: How to Boost Your SEM Success Business 2 Community Master Toolbox: How to Boost Your SEM Success image Numero Uno 09 09 14 300x202 Search engine marketing (SEM), like any other procedure, can be made easier if...

Via Baochi
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How to Make Content Go Viral by Morgan Quinn - FinCon '14

“How do you make content go viral? Attention-grabbing headlines and SEO-friendly text are good places to start, but If content is truly going to go viral, you h…”
Via Stefano Principato
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Why Beacons are the Future of Customer Engagement | Visual.ly

Why Beacons are the Future of Customer Engagement | Visual.ly | Content Creation, Curation, Management | Scoop.it
By the end of 2014, there will be 30,000 active beacons in the U.S. With an increasing number of shoppers using their smartphones in-store to compare
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12 Digital Publishing Tools the Experts Recommend

12 Digital Publishing Tools the Experts Recommend | Content Creation, Curation, Management | Scoop.it

To celebrate the 2 year anniversary ofThe Future of Ink, we asked our expert writers to tell us about their favorite digital publishing tools they’ve discovered in the last six months or so.


If you are looking for tools to help you publish, curate and create digital content, you’ll find12 terrific tools to check out in this article....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 21, 8:14 AM

You'll definitely find one or more essential social media tools in this toolkit. Recommended reading. 9/10

Marco Favero's curator insight, September 21, 1:34 PM

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