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The Top 10 Branded Viral Videos from 2012

The Top 10 Branded Viral Videos from 2012 | Content Creation, Curation, Management | Scoop.it

What is  the biggest “branded” viral videos of the year?

Videos that were pushing a brand or product of some sort and still got shared. That is a little harder than getting a music video out there.


Via malek
massimo facchinetti's insight:

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

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malek's curator insight, January 9, 2013 5:49 AM

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

Content Creation, Curation, Management
The best way to get informed on the content hype
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Content Marketing Enlightenment in Four Steps [Infographic] | Content Marketing Forum

Content Marketing Enlightenment in Four Steps [Infographic] | Content Marketing Forum | Content Creation, Curation, Management | Scoop.it

According to our recent study, the majority of marketers have adopted content marketing as an integral part of their marketing strategy. However, many of these marketers are still creating product-focused, egocentric content that brings little value to the reader; and they are struggling to compete against other content in the market.

 

To create non-egocentric content and to rise above the noise, we have provided four steps to content marketing enlightenment — a place where marketers are engaging readers and earning their trust. Within each step, we explain what marketers are doing, what the results are and what tactics to use to bring content to the next level.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 24, 8:33 PM

A maturity model view of #contentmarketing orientation starting with product focused egocentric content and culminating with enlightened quality focused content. Interesting view of different levels of brand content marketing sophistication. Where is your brand?

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5 Reasons We Forget Presentations

Learn 5 reasons why our audiences may not remember what we share in presentations. The principles are rooted in cognitive science.

Via Ariana Amorim
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What is Content Marketing?

What is Content Marketing? | Content Creation, Curation, Management | Scoop.it

Content marketing is creating information that your target audience wants and making it accessible to them. Let us now look at some definitions.


...OK, content marketing is popular. But why is it important for business owners and marketers?


In the last six years, the number of searches for various terms on Google alone doubled to 120 billion in 2012 from less than 60 billion in 2008.

Based on these numbers, we can definitely say that people now look for information online much more than they did earlier....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 23, 10:49 PM

Extensive look at content marketing strategies, tips and ROI.

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10 Free Tools to Help You Manage Your Content

10 Free Tools to Help You Manage Your Content | Content Creation, Curation, Management | Scoop.it

You’re bound to end up with a set of tools – which help to manage your workflow – after some time spent on a blogging spree. I’m very traditional, and I try to keep it as minimal as possible. Any of the below tools I’ve used at least once, and I’ve tagged them as tools that can help to create, manage and edit content. I hope they’ll prove to be of use to you.


Via Ally Greer, malek
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PkBibi's curator insight, July 24, 2:34 AM

Tools to help you manage your content

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6 Epic Content Marketing Examples from 2014

6 Epic Content Marketing Examples from 2014 | Content Creation, Curation, Management | Scoop.it
Come and see how content marketing can be done in the right way. We’ve gather six epic content marketing examples for you.

Via Soraia Ferreira
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How to Use Google Analytics Effectively #analytics

How to Use Google Analytics Effectively #analytics | Content Creation, Curation, Management | Scoop.it

For any business with a web presence understanding how traffic works and where it comes from is incredibly important. Google Analytics is a free (and powerful) solution that provides a wealth of information about how well a website is functioning.


A business can use Google Analytics to determine how much traffic is coming to its website, where that traffic comes from, and what visitors are doing once they are on the site. Google’s tool works pretty simply by tracking “tags” – a small piece of JavaScript code that needs to be installed on every page of a business’ website.


The tag effectively pulls data and collates it within a reports page in the Google Analytics admin interface. Here, a business can set up multiple reports for multiple websites within a given account.


Let’s consider Google Analytics in some more depth and how it could benefit your business and its understanding of traffic sources to its website.


Via Brian Yanish - MarketingHits.com
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Assessing Hummingbird's Impact On Search -- 10 Months Later

Assessing Hummingbird's Impact On Search -- 10 Months Later | Content Creation, Curation, Management | Scoop.it
On September 26, 2013, Google let slip that it had updated its overall search platform, which they referred to as “Hummingbird.” In this post, I am going to take a look back at the past year to see what impact Hummingbird may have had. One of my goals with this post is to help dispel […]

Via Jannette Pazer
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3 TED Talks That Uncover the Secrets of Storytelling

3 TED Talks That Uncover the Secrets of Storytelling | Content Creation, Curation, Management | Scoop.it

Great stories inspire. They invoke wonder and provoke engagement. They spark the connection that lights the fire of passion. These three TED talks show you exactly what that means and how you can apply it to your own brand storytelling.


Via Kamal Bennani
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Bettina Gifford's curator insight, July 23, 4:50 AM

Evoke wonder - Stanton' s talk is great

Jeni Mawter's curator insight, July 24, 12:49 AM

Storytelling principles that apply to all storytellers - even children's and young adult story tellers.

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Storytelling Returns to Marketing - Huffington Post

Storytelling Returns to Marketing - Huffington Post | Content Creation, Curation, Management | Scoop.it
Storytelling Returns to Marketing
Huffington Post
I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling.

Via brandinmind
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Keyword Research: The Definitive Guide

Keyword Research: The Definitive Guide | Content Creation, Curation, Management | Scoop.it
The most thorough guide to keyword research online. Find untapped, high-volume keywords that your customers search for in this expert-written guide.

Via Neil Ferree
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Neil Ferree's curator insight, July 21, 3:53 PM

Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress. Good onpage optimization will results in more traffic to your site.


I curated All 7 Chapters into this List.ly List in case you want to have a single source to bookmark for reading later.

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How to Perform a Hashtag Search Across Multiple Channels

How to Perform a Hashtag Search Across Multiple Channels | Content Creation, Curation, Management | Scoop.it
When you run a conference, event or Twitter chat, how do you monitor the traffic that is generated across multiple channels?


Do you know how to track conversations across Twitter, Facebook and Instagram?


Via Brian Yanish - MarketingHits.com
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The State of Content Marketing Today: Content Shock and New Directions - Business 2 Community

The State of Content Marketing Today: Content Shock and New Directions - Business 2 Community | Content Creation, Curation, Management | Scoop.it
The State of Content Marketing Today: Content Shock and New Directions Business 2 Community During the last couple of years, content marketing has been so effective, so successful and so high on everybody's agenda that almost nobody seemed to...

Via Thomas Faltin
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​RebelMouse 101: Top Ingredients to Creating Shareable Content

​RebelMouse 101: Top Ingredients to Creating Shareable Content | Content Creation, Curation, Management | Scoop.it
I recently sat down with Paul Berry, Founder and CEO of RebelMouse to get his take on a topic that is on the minds of every brand marketer: How do you make content more shareable and make sure your best content is being discovered by your audience? Drawing from his time as The Huffington Post CTO an...

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malek's curator insight, July 20, 2:46 PM

RebelMouse is now more attuned to viral content

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7 Marketing Diagrams That Explain Content Marketing

7 Marketing Diagrams That Explain Content Marketing | Content Creation, Curation, Management | Scoop.it

Quando i concetti si fanno difficili, contenuti diventa visivo. Diagrammi di marketing sono un modo veloce per spiegare i concetti interrelati e idee difficili. Niente rende un posto fangoso chiaro come una buona visuale.


Via Geoffrey Laloux, Stefano Principato, Marco Favero
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13 Visual Content Tips to Break Through Online Clutter

13 Visual Content Tips to Break Through Online Clutter | Content Creation, Curation, Management | Scoop.it

Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers.


Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute, with our limited ability to stay focused. Did you know the average adult’s attention span is shorter than that of a goldfish? We have just eight seconds of attention versus nine seconds for the fish. So, how do we capture our audiences' attention?...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 23, 10:32 PM

Smarter social marketing can always deliver good results.

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Business Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Karen Dietz, Brian Yanish - MarketingHits.com
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Vincent Martinet's curator insight, July 24, 7:35 AM

Pour ceux qui ont manqué cet excellent Slideshare sur le Storytelling :

 

http://fr.slideshare.net/kkapp/gamification-creating-engaged-learners-lten-keynote-slides?ref=http://karlkapp.com/keynote-slides-from-my-lten-address-on-gamification/

MichaelJDay's curator insight, July 24, 10:30 AM

If you don't think you use storytelling just stop and think for a moment, other than questions and commands our lives our made up of a microcosm of stories. Selling is storytelling. Sharing experiences in our lives is storytelling. The list goes on..

No Boxes's curator insight, July 24, 1:31 PM

How to tell your #business story.

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INFOGRAPHIC: Brands Steering Video Clicks Away From Facebook, YouTube

INFOGRAPHIC: Brands Steering Video Clicks Away From Facebook, YouTube | Content Creation, Curation, Management | Scoop.it
Video-distribution and traffic-driving network Jun Group sees a trend by brands shifting their digital goals away from Facebook and YouTube and toward their owned online destinations.

Via Brian Yanish - MarketingHits.com
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35 Must-Have Content Marketing Tools [INFOGRAPHIC]

35 Must-Have Content Marketing Tools [INFOGRAPHIC] | Content Creation, Curation, Management | Scoop.it

Brands around the globe continue to place a strong focus on content marketing with 74 percent spending more on this strategy in 2014, and four in 10 making it their primary focus.


Via Brian Yanish - MarketingHits.com
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10 Ways to Overcome Creativity's No.1 Crusher - PsychCentral.com (blog)

10 Ways to Overcome Creativity's No.1 Crusher - PsychCentral.com (blog) | Content Creation, Curation, Management | Scoop.it
10 Ways to Overcome Creativity's No.1 Crusher
PsychCentral.com (blog)
10 Ways to Overcome Creativity's No.1 Crusher “The worst enemy of creativity is self-doubt,” wrote Sylvia Plath in her journal. And she couldn't have been more accurate.

Via Creativity For Life, Laura Brown
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Sarah McElrath's curator insight, March 8, 2013 5:51 AM

Love #1. It is the power of the stories we tell ourselves that determine who we become.

 

"1. Remember self-doubt is a story.

As Davidson said, thinking you’re not good at something doesn’t make it true. Her art teacher triggered her self-doubt, but it was the stories spinning in Davidson’s mind that stopped her from creating. And these disempowering tales were clearly distorted."

Lee Wise's curator insight, July 9, 2013 7:15 AM

Some simple, good thoughts here to add a Beautiful Moment in your day... or maybe two?  

Lee Wise's curator insight, October 22, 2013 12:56 PM

Brief.  Inspirational. Insightful.  Enjoy for one or more Beautiful Moments In Time!

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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

Forrester thinks Content Marketing Isn’t Working – They’re Half Right | Content Creation, Curation, Management | Scoop.it

It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have.


Even then, the data from Forrester’s own study seem to suggest that the results from content marketing aren’t quite as downbeat as the Ad Age article would suggest (though I accept that bad news makes for more compelling reading.) For example, in answer to the question “During the past 12 months, how effectively have your content marketing efforts delivered business value?”

• 51% responded “somewhat effectively”
• 14% responded “very effectively”...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 22, 10:41 AM

Better content marketing strategies and execution badly needed for better results writes Howard Sewell.

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Adidas on the new rules of content marketing - Marketing

Adidas on the new rules of content marketing - Marketing | Content Creation, Curation, Management | Scoop.it
Adidas on the new rules of content marketing
Marketing
'All in or nothing' was more than just a World Cup strapline for Adidas, it was a real-time marketing state of mind.

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4 Content Generation Tools Digital Marketers Can’t Live Without

4 Content Generation Tools Digital Marketers Can’t Live Without | Content Creation, Curation, Management | Scoop.it
Farewell writer’s block! By using the follow six topic generation tools, you can develop article topics when you don’t have the slightest clue. Here are the four tools: 1. Blog Topic Generator Bl…

Via Stefano Principato
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Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer | Content Creation, Curation, Management | Scoop.it
Here's what you should focus on during your first 100 days as an inbound marketer.

Via Peg Corwin
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Peg Corwin's curator insight, July 16, 5:22 AM

Great action plan for getting started with inbound marketing.  

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How LinkedIn’s Content Score Can Help You Master the 3 Fs of Content Marketing

How LinkedIn’s Content Score Can Help You Master the 3 Fs of Content Marketing | Content Creation, Curation, Management | Scoop.it
Aberdeen’s Content Marketing & Management survey (238 responses through December 2013) indicated that 75% of B2B companies had an active content marketing initiative in place. I’ve seen other…
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How to Use Persona Empathy Mapping | UX Magazine

How to Use Persona Empathy Mapping | UX Magazine | Content Creation, Curation, Management | Scoop.it

Empathy: it’s a buzzword in the UX design world. Everybody’s doing it! But what exactly are they doing? There isn’t a quick “Empathy Filter” that we can apply to our work or our team, no formula to pump out results, and no magic words to bring it forth. There is, however, a simple workshop activity that you can facilitate with stakeholders (or anyone responsible for product development, really) to build empathy for your end users. At Cooper, we call it Persona Empathy Mapping.


Via Terry Patterson, Fred Zimny
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Terry Patterson's curator insight, July 20, 4:11 PM

Yet another way to find out details about users in a very creative and practical way. The empathy mapping workshop from Cooper reminds us how important it is to consider "context" in our design work. This is an activity that may cost a bit of time and effort, but when it is well done, it delivers great insight for any design team. 

malek's curator insight, July 21, 4:13 AM

An excellent example of the how to use design thinking in producing this highly informative empathy map.

Juwaeriah Abdussamad's curator insight, July 22, 10:22 AM

A great way to break into mental models!