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The Top 10 Branded Viral Videos from 2012

The Top 10 Branded Viral Videos from 2012 | Content Creation, Curation, Management | Scoop.it

What is  the biggest “branded” viral videos of the year?

Videos that were pushing a brand or product of some sort and still got shared. That is a little harder than getting a music video out there.


Via malek
massimo facchinetti's insight:

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

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malek's curator insight, January 9, 2013 8:49 AM

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

Content Creation, Curation, Management
The best way to get informed on the content hype
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What is SEO? Content Tips For Graphic Designers - HOW Design & Scenttrail Note

What is SEO? Content Tips For Graphic Designers - HOW Design & Scenttrail Note | Content Creation, Curation, Management | Scoop.it

How strong is your content marketing strategy? What is SEO, anyway? Read 6 SEO tips and tricks to help you boost the visibility of your web content.

1. Strong Copy Trumps SEO.
2. Do Keyword Research.
3. Share Link Love (i.e. create great content).

Marty Note
Interesting to see how How Design explains SEO to graphic designers. I would take a slightly different tack. Let's reframe SEO in ways graphic designers can understand and adapt.

I create content daily and am learning SLOWLY how to make headlines sing and links flow in. As competition for links goes UP with the rising tide of content publishers are the right side of the bell curve where more than average links reside will learn a few tricks from graphic designers such as:

* ARRESTING Images.
* Demand hierarchy.
* Clear Calls To Action (CTAs).
* Headlines that GRAB and HOLD.

Content that doesn't get read doesn't help. The first rule of getting your content read is find an ARRESTING related image you won't get sued to use. Haiku Deck (http://www.haikudeck.com) is one of my favorite visual marketing tools. Need lawsuit free arresting images? Use Haiku Deck.

Demand Hierarchy is keeping demands on your visitors LOW. When I was a Director of Ecommerce we did extensive analysis of our 40+ homepage links and 5 mattered. Vicious 90%/10% rule in links. Key is to lower choice and eliminate the superfluous. 

CTAs don't have to be "buy now" anymore. We love asking a question with the link between the present page and the answer. Want To Be A Great Internet Marketer? Highlight and underline that sentence and it will get clicked because it is an IMPLIED CTA.

This doesn't mean we are above a good "Learn More", but too many "old style" CTAs can get boring and lose their punch.

Finally your HEADLINE or subheads matter. Headlines should set a hook. Subheads should organize the answer so readers can scan and skip sections. I try to live by the 7 word rule.

I read this rule about roadside billboards. Billboard creators limit their copy to 7 words because who can read more zipping buy at 60 mph. We all zip by at 100 mph on the web these days so short, punchy headlines that align with your arresting image and plant a hook work best.

We like KEYWORDS, Brands and questions in headlines too. Questions create curiosity. Keywords create scenttrail and brands create comfort and "like me" feelings of trust and security.



Via Martin (Marty) Smith
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Content Marketing: Thinking in Stories [Infographic]

Content Marketing: Thinking in Stories [Infographic] | Content Creation, Curation, Management | Scoop.it
Online, there are a multitude of websites, blogs and infographics to be found. In today’s digital world, marketers must find a way to stand out amid the competition—and the spam. Having an effect…

Via Stefano Principato
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How to get started with the new Google Slides - Daily Genius

How to get started with the new Google Slides - Daily Genius | Content Creation, Curation, Management | Scoop.it
Share on FacebookTweet ThisGoogle+Pin ItLinkedIn You’re not alone. It really does seem like Google is coming out with some exciting new app or highly useful product every week now. They’re doubling down on cloud-based tools right now and we’re all going to benefit. That’s because all the new Google Drive-related tools are free, easy to …

Via Tom D'Amico (@TDOttawa)
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Stunning Orange and Yellow Color Website Designs

Stunning Orange and Yellow Color Website Designs | Content Creation, Curation, Management | Scoop.it
Choosing a right color scheme is not always easy and it’s essential to your website’s design.

Via Brian Yanish - MarketingHits.com
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malek's curator insight, September 2, 12:47 PM

Orange color, lying between red and yellow in the visible spectrum, is a color associated with joy and energy.

 Orange is a bright, vibrant hue which can be easily noticed from a distance. That is why it is used as a sign to warn or alert the people

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Website Posts Need to Be Longer Now

Website Posts Need to Be Longer Now | Content Creation, Curation, Management | Scoop.it
In the month between June 28th and July 28th, Google made four major changes: (1) dropping authorship photos, (2) doubling In-depth, (3) removing many video snippets, and (4) the "Pigeon" update.

Via Peg Corwin
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Peg Corwin's curator insight, August 27, 6:39 PM

Quote:  Between late June and July 2014, "... the presence of in-depth articles [in search results] jumped from 6.0% to 12.7%, more than doubling (a +112% increase, to be precise). "


==> Write longer posts.,

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Content Marketing At Scale: Storytelling With Data + Insights

Content Marketing At Scale: Storytelling With Data + Insights | Content Creation, Curation, Management | Scoop.it
Part 2 in a series on creating content at scale. Click here for part 1.
Humans live, breathe, and dream stories.
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The Marriage of SEO and Valuable Content - Business 2 Community

The Marriage of SEO and Valuable Content - Business 2 Community | Content Creation, Curation, Management | Scoop.it
The Marriage of SEO and Valuable Content
Business 2 Community
Search engine optimization has grown up, and if your SEO strategy isn't focused on content optimization, read on.
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The best apps for taking notes

The best apps for taking notes | Content Creation, Curation, Management | Scoop.it
With so many awesome apps at your disposal, using a pen and paper just doesn't make much sense.
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Creating a Company Culture of Content Marketing

Creating a Company Culture of Content Marketing | Content Creation, Curation, Management | Scoop.it
There’s no escaping social media or blogging today. Companies worldwide are using social media and blogging as a means to connect with consumers and showcase their expertise. We’ve all seen the a…
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Telepathic Mail Communication To Be A Reality - University Of Barcelona ... - CrazyEngineers

Telepathic Mail Communication To Be A Reality - University Of Barcelona ... - CrazyEngineers | Content Creation, Curation, Management | Scoop.it
Telepathic Mail Communication To Be A Reality - University Of Barcelona ...
CrazyEngineers
These two technologies were combined to perform computer-mediated brain-to-brain (B2B) communication.
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7 Content Marketing Lessons You Wish You Know | SEJ

7 Content Marketing Lessons You Wish You Know | SEJ | Content Creation, Curation, Management | Scoop.it
In this post, Neil Patel will share the content marketing he learned after losing over 200,000 traffic for KISSmetrics.


During its peak, the KISSmetrics blog received 768,766 visitors a month and was growing at a rapid pace. Can you guess what our monthly traffic is now?


We get 543,348 visitors, which means our traffic is down by a whopping 225,418 visitors. Some of the traffic drop is intentional, but some of it isn’t.


Here is what I learned from a 29% traffic drop:


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, September 1, 8:32 PM

Neil covers many areas that can help your website or blog traffic.

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Keyword Research Made Easy With These 3 Tips

Keyword Research Made Easy With These 3 Tips | Content Creation, Curation, Management | Scoop.it
Many business owners get stuck when they performing keyword research for their paid search marketing campaign. Many will use Google’s Keyword Planner tool, but most of the times that isn’t enough…
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35 Content Marketing Tools To Promote Your Brand

35 Content Marketing Tools To Promote Your Brand | Content Creation, Curation, Management | Scoop.it

Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business.


Via Baochi
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A List of Brain-based Strategies to Create Effective eLearning

A List of Brain-based Strategies to Create Effective eLearning | Content Creation, Curation, Management | Scoop.it
Creating brain-based eLearning courses is actually relatively easy, especially when following the acronym B.R.A.I.N. B.A.S.E.D.

Via Beth Dichter
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Beth Dichter's curator insight, September 2, 10:53 PM

Perhaps with school starting up again, I am more aware of the number of posts that look at metacognition, and how our brains learn. This post from SH!FT provides the acronym B.R.A.I.N. B.A.S.E.D to help you remember key components of designing a course. Although the post is designed for eLearning the same concepts are also important in a face-2-face environment.

Let's look at the B in brain. It stands for the "brain's time clock." How long can students engage in active learning vs. passive learning? How long can a student online stay engaged (or a student in your classroom)? For each letter there is an explanation and in most cases links to additional resources.

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Why Keeping the “Human Element” at the Heart of Marketing is Essential

Why Keeping the “Human Element” at the Heart of Marketing is Essential | Content Creation, Curation, Management | Scoop.it
Last week, Samsung took on the ALS Ice Bucket Challenge. However, instead of the company’s CEO dumping water over his head and pledging to donate, the Samsung Galaxy S5 received the icy bath and th…
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How To Grow With Inbound Marketing

A visual guide to inbound marketing with tips on how to grow your business. This is a bonus addition to the newly released 2nd edition of "Inbound Marketing" …

Via Stefano Principato
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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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Defining Thought Leadership in a Business Blog | Lou Hoffman

Defining Thought Leadership in a Business Blog | Lou Hoffman | Content Creation, Curation, Management | Scoop.it

...When it comes to organic search, Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content.Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences.


For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere.


Such dot-connecting points to blogging as one of the best platforms for thought leadership....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 2, 9:55 AM

Lou Hoffman shows how blogging can be an essential part of building thought leadership.

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The Anatomy of a Solid Inbound Marketing Campaign

The Anatomy of a Solid Inbound Marketing Campaign | Content Creation, Curation, Management | Scoop.it
Inbound marketing campaigns. You’ve heard the phrase; you know you should use them, but what are they? What components are included in the campaign and how do you execute the appropriate steps to b…

Via Stefano Principato
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How to Do Proper On-Page SEO for Your Website - Business 2 Community

How to Do Proper On-Page SEO for Your Website - Business 2 Community | Content Creation, Curation, Management | Scoop.it
How to Do Proper On-Page SEO for Your Website Business 2 Community Search Engine Optimization (SEO) has been around for a while now, yet a vast number of people and companies still seem astonishingly oblivious of what it takes to truly optimize a...
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The Right Content Format: An Integral Part Of Content Marketing Strategy

The Right Content Format: An Integral Part Of Content Marketing Strategy | Content Creation, Curation, Management | Scoop.it
You might be a passionate content writer, but do you experiment and innovate new formats and new ways to tell your stories? Do you mix diffe
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The Top 7 Guides to SEO

The Top 7 Guides to SEO | Content Creation, Curation, Management | Scoop.it
This one is for the new beginners who are interested in SEO and looking to get an edge, and for the experienced ones who want a reference point for the best Guides to SEO out there. When I got into S…
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How to Generate More Leads with Your Infographics

How to Generate More Leads with Your Infographics | Content Creation, Curation, Management | Scoop.it
With the ability to turn complex, boring information into visually appealing content, a well-designed infographic has the potential to go viral and get your brand message across. It’s one of the mo…
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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…

Via Karen Dietz, Jeff Domansky
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Ken Dickens's curator insight, August 27, 1:56 PM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

Jeff Domansky's curator insight, September 1, 11:58 PM

Great headline writing tips via storyteller Karen Dietz.

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5 Content Marketing Keys To The Customer Kingdom - MarketingThink by Gerry Moran

5 Content Marketing Keys To The Customer Kingdom - MarketingThink by Gerry Moran | Content Creation, Curation, Management | Scoop.it

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Creating Content for Every Stage of the Customer Lifecycle

Creating Content for Every Stage of the Customer Lifecycle | Content Creation, Curation, Management | Scoop.it
Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle. But don’t stop at sales; instead, create content to continuously e…

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