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The Top 10 Branded Viral Videos from 2012

The Top 10 Branded Viral Videos from 2012 | Content Creation, Curation, Management | Scoop.it

What is  the biggest “branded” viral videos of the year?

Videos that were pushing a brand or product of some sort and still got shared. That is a little harder than getting a music video out there.


Via malek
massimo facchinetti's insight:

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

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malek's curator insight, January 9, 2013 8:49 AM

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

Content Creation, Curation, Management
The best way to get informed on the content hype
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Rescooped by massimo facchinetti from Story and Narrative
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Why Stories Work for Business

Why Stories Work for Business | Content Creation, Curation, Management | Scoop.it
Stories work for business because we [the audience] identify with brands. We see ourselves living the lives in these brands’ stories. Therefore, we begin telling stories too. Stories like my New York #missadventure.

Brands need to become media companies.

I recently attended a storytelling seminar with screenwriter, Robert McKee and one of the points he made speaks to this. Companies need to understand that in order to create loyal brand advocates they have to become media companies.

Via Gregg Morris
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5 Web Design Best Practices For a Great Website

5 Web Design Best Practices For a Great Website | Content Creation, Curation, Management | Scoop.it

Great websites do not happen by accident. A site is considered successful if it is useful, relevant, and well designed. As the Head of the UX department in a code-free web design platform, I spend a lot of time thinking about great design and how it can be used to create great websites. While different web projects each have different needs, there are some design principles and best practices that are universal to all sites. In this article, we will take a look at 5 Design Tips to Revive Your Dead Website....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 11:27 AM

A great website isn't about just great design, but also about how well it converts and much more. Learn how to do it and how to incorporate it in your site.

jose antonio gabelas's curator insight, Today, 2:07 PM

añada su visión ...

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This Is How We'll Experience Storytelling in the Future | WIRED

This Is How We'll Experience Storytelling in the Future | WIRED | Content Creation, Curation, Management | Scoop.it
A new exhibition looks at ways storytelling will change in years to come.
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Rescooped by massimo facchinetti from MarketingHits
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What Does Your Logo Design Say About Your Business?

What Does Your Logo Design Say About Your Business? | Content Creation, Curation, Management | Scoop.it
With her recent announcement about a bid for U.S. President in 2016, Hillary Clinton received just as much attention for debuting her new logo as officially joining the presidential race. The online feedback via Twitter and other channels was highly critical, claiming the logo looks low-budget, unoriginal, and, well, unpresidential. To further fuel the fiery online frenzy, WikiLeaks purported that Clinton copied the Twitter-version of their logo.

This begs the question: what does your logo say about your business or organization? Would candidate Clinton have received equally-harsh feedback had she debuted a more complex visual logo design, or would that have been blasted as high-budget and out-of-touch?

Getting a logo right is never easy but here are the core values that I recommend any logo should communicate to its audience, from dry cleaners and new restaurants to accounting firms and presidential candidates, to make it a resounding success:

Via Brian Yanish - MarketingHits.com
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Content Curation Visualized

Content Curation Visualized | Content Creation, Curation, Management | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense and introduce "others" to the *content curation* conundrum
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Marco Favero's curator insight, April 23, 5:59 AM

aggiungi la tua intuizione ...

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Keyword Research: 6 Free Tools

Keyword Research: 6 Free Tools | Content Creation, Curation, Management | Scoop.it
Nowadays, it's not only risky to focus on certain keywords, but it's counterproductive. Google wants to understand concepts, not the exact sequence of words searchers type. These six free tools can really help your keyword searches.
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The Content Marketing Ecosystem Is at a Crossroads

The Content Marketing Ecosystem Is at a Crossroads | Content Creation, Curation, Management | Scoop.it

Marchi come Intel, Ben & Jerry, Netflix, GE, AARP, Ford, NYT, American Express e molti, molti altri hanno capito che la ricerca e sociale non sono l'unico modo per ottenere contenuti visto. Questi marchi non sono beholdened allo stack di marketing per la visibilità, e non c'è bisogno di essere. Il tempo per sperimentare con i canali di cui sopra di promozione dei contenuti è ora. Ogni giorno trascorso senza che incorpora i canali sopra attivi e passivi è un altro giorno di dover far affidamento esclusivamente sulla pila tecnologia di marketing per guidare la visibilità dei contenuti. Ora è il momento di capire cosa funziona e cosa non lo fa in modo da poter guidare il traffico, il pubblico, le conversioni e, in ultima analisi, il ritorno necessario per giustificare la commercializzazione di contenuti per il lungo raggio ....


Via Jeff Domansky, Marco Favero
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Nedko Aldev's curator insight, April 23, 4:44 AM

 

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A-Writer's curator insight, April 23, 5:30 AM

http://www.a-writer.com/

Dwight Holcomb's curator insight, April 23, 12:27 PM

One of the greatest challenges in marketing is identifying the best tools to use from the large volume of resources which now exist.

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The 7 Components of a Magnetic Inbound Marketing Strategy - Digital Marketing Institute

The 7 Components of a Magnetic Inbound Marketing Strategy - Digital Marketing Institute | Content Creation, Curation, Management | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.


Via iNeoMarketing
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iNeoMarketing's curator insight, April 22, 5:52 PM

#6 is a questionable part of the overall agenda.

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3 Ingredients in the Secret Sauce for Digital Marketing Success - Business 2 Community

3 Ingredients in the Secret Sauce for Digital Marketing Success - Business 2 Community | Content Creation, Curation, Management | Scoop.it
What’s the secret sauce for digital marketing success? I did a podcast interview on Friday — I’ll share the link through my social networks and with my email subscribers once it’s live — an…

Via Stephen Walker
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Stephen Walker's curator insight, April 22, 9:43 PM

Simple but sensible and useful summary!

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#Infographic 2015's Biggest Content Marketing Trends

#Infographic 2015's Biggest Content Marketing Trends | Content Creation, Curation, Management | Scoop.it
We still don't have flying cars, but we do have some fascinating trends.

Via Brian Yanish - MarketingHits.com
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Ralf Zmölnig's curator insight, April 22, 6:41 AM

A lot to read, but OK!

Marco Favero's curator insight, April 22, 11:52 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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Writing For Google's Biggest Algorithm Update Yet

Writing For Google's Biggest Algorithm Update Yet | Content Creation, Curation, Management | Scoop.it

The Google mobile update is set to affect all websites on a bigger scale than the Panda and Penguin. Learn how you can get your content in shape to prepare.


Via Kamal Bennani
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A-Writer's curator insight, April 22, 3:22 AM

http://www.aussiessay.com/

Marco Favero's curator insight, April 22, 5:41 AM

aggiungi la tua intuizione ...

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Mobilegeddon Is Today: Here's How It’s Going With Rollout Of Google's Mobile Friendly Update

Mobilegeddon Is Today: Here's How It’s Going With Rollout Of Google's Mobile Friendly Update | Content Creation, Curation, Management | Scoop.it
What to expect when the Google mobile friendly update is released today...
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Rescooped by massimo facchinetti from Website Design, Mobile Apps, Digital Marketing
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The Web Development App Process #Infographic

The Web Development App Process  #Infographic | Content Creation, Curation, Management | Scoop.it

The web app development process can be an intimidating thing to take on.

There is so much to do from wireframes to coding to design, so it is no surprise it is such a daunting task. In this Infographic, Tech King - http://bit.ly/Mm9VMe - break the process down at a high level and hopefully provide a more structured starting off point. Enjoy!

 

Source: http://bit.ly/Mmafe7


Via maxOz, Moumita Dasgupta
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Content Making: Best Websites for Content Creation

Content Making: Best Websites for Content Creation | Content Creation, Curation, Management | Scoop.it
When it comes to your blog or your business social media websites, it is so important to keep them updated all the time. Sometimes, finding original content is the hardest struggle of all, especially if you want to do so on a daily basis.
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The world’s languages, in 7 maps and charts

The world’s languages, in 7 maps and charts | Content Creation, Curation, Management | Scoop.it

"These seven maps and charts, visualized by The Washington Post, will help you understand how diverse other parts of the world are in terms of languages."


Tags: language, culture, infographic.


Via Seth Dixon
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LEONARDO WILD's curator insight, Today, 9:23 AM

And if you follow political clustering over time, it'll become clear why ...

Linda Alexander's curator insight, Today, 11:00 AM

The charts may provide some ammunition re: decisions related to second-language offerings in a school, although many Hindi-Urdu speakers, for example, also speak English.  There are also political and geographic considerations.     

Luis Cesar Nunes's curator insight, Today, 12:40 PM
Portuguese is the eighth most spoken language in the world
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How to make your landing page designs sizzle and convert

How to make your landing page designs sizzle and convert | Content Creation, Curation, Management | Scoop.it

How do you know when your landing page designs get in the way of what your visitors need to accomplish? You have to ask yourself 4 questions to find out.


Via Pedro Da Silva
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Economics of Design Thinking

Economics of Design Thinking | Content Creation, Curation, Management | Scoop.it
What is the value of being design focused?In a recent speech by the head of design at 3M, Eric Quint, shared a study around design driven organizations and the return on investment. The number, 224% was based on how much these design driven companies grew over and above the S&P Index. This speech was delivered at the FUSE Conference in Chicago, an event that takes place once a year and leaves us all craving more as soon as the last speaker leaves the stage.  As a design firm owner, we are very pleased when we get trustworthy numbers from clients. Our clients have 

Via Fred Zimny
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7 Content Marketing Tools to Improve Your Productivity

7 Content Marketing Tools to Improve Your Productivity | Content Creation, Curation, Management | Scoop.it
These seven tools can make a big difference in your content marketing productivity. From discovering your competitors keyword rankings to Google Analytics interpretations and editorial calendar plug-ins, these tools are all free.
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8 Inspiring Visual Content Marketing Quotes and Tips from the Experts

8 Inspiring Visual Content Marketing Quotes and Tips from the Experts | Content Creation, Curation, Management | Scoop.it

Content has evolved through the years and visual has become the norm throughout much of the web. In fact, according to the recent Content Marketing Institute study, 60% of business-to-consumer marketers will prioritize creating visual content for their brand this year. Whereas on the consumers’ side, research shows that 44% of respondents to a 2012 study by ROI Research said they are more likely to engage with brands if they post pictures.These numbers only mean that if you’re still not harnessing the power of visual media in marketing, you are behind and missing out!So if you’ve decided to kickstart your visual media strategy today, these 8 shareable words of wisdom from leading content marketing experts are just what you need!...


Via Jeff Domansky
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Rescooped by massimo facchinetti from The Marketing Technology Alert
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Best Organic Search Marketing (SEO) Platforms: Spring 2015 - G2

Best Organic Search Marketing (SEO) Platforms: Spring 2015 - G2 | Content Creation, Curation, Management | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.


Via iNeoMarketing
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Bob Speed's curator insight, April 23, 4:15 AM

Great info from MOZ...

Rescooped by massimo facchinetti from Business DNA (Design-Thinking)
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How It Works: Design Thinking [IBM Think Academy]

Trying to solve a problem or find better ways of getting work done? Get familiar with IBM Design Thinking and Agile. For more information on IBM Design ...

Via A. Kosuke
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