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The Top 10 Branded Viral Videos from 2012

The Top 10 Branded Viral Videos from 2012 | Content Creation, Curation, Management | Scoop.it

What is  the biggest “branded” viral videos of the year?

Videos that were pushing a brand or product of some sort and still got shared. That is a little harder than getting a music video out there.


Via malek
massimo facchinetti's insight:

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

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malek's curator insight, January 9, 2013 8:49 AM

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

Content Creation, Curation, Management
The best way to get informed on the content hype
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Content Marketing Statistics That Actually Drive Action

Content Marketing Statistics That Actually Drive Action | Content Creation, Curation, Management | Scoop.it
Data roundups are a helpful resource when it comes to presentation day. Throw some stats on a slide deck, present it to your boss and hope that project gets approved. But how...
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Rescooped by massimo facchinetti from Ukr-Content-Curator
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6 Steps to Build a Massive Audience with Content Marketing

6 Steps to Build a Massive Audience with Content Marketing | Content Creation, Curation, Management | Scoop.it
Joe Pulizzi has been a content marketer before content marketing had a name. While working at a media company in the Custom Publishing department, he had d

Via Vladimir Kukharenko
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Failed Connections: Why Your Content Isn't Landing - Business 2 Community

Failed Connections: Why Your Content Isn't Landing - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Creating content is not the same as engaging your readers; similarly, communicating does not always lead to connecting. This is one of the potential frustrations of content marketing: That you might…
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What Organic #1s Teach About Content Marketing via @Scenttrail

What Organic #1s Teach About Content Marketing via @Scenttrail | Content Creation, Curation, Management | Scoop.it
SEO #1 organic listings are great, but not all keywords are equal - of Scenttrail Marketing's top posts the most promise comes from a Google #3 because ...

Via Martin (Marty) Smith
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YouTube Can Be Strange and Wonderful: Use YouTube to Build a Free Creative and Professional Development Curriculum for Yourself and Your Team

YouTube Can Be Strange and Wonderful:  Use YouTube to Build a Free Creative and Professional Development Curriculum for Yourself and Your Team | Content Creation, Curation, Management | Scoop.it
Note: This is the first in a series of posts on the importance of taking your professional development in to your own hands via amazing online resources. Click here to read the introduction on why ...

Via Mark E. Deschaine, PhD
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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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B2B Content Marketing Tips for Creating Winning Content

B2B Content Marketing Tips for Creating Winning Content | Content Creation, Curation, Management | Scoop.it
The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. W

Via Stefano Principato
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Stefano Principato's curator insight, May 22, 3:56 AM

Writing killer content for business buyers takes practice.

Rescooped by massimo facchinetti from MarketingHits
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14 Content Marketing Tools That Will Double Your Search Traffic

14 Content Marketing Tools That Will Double Your Search Traffic | Content Creation, Curation, Management | Scoop.it

What’s the best content marketing tool out there? Chances are, it’s mentioned in this article – along with thirteen other tools that can double your blog’s search trafficwhen paired up with good stories and valuable content.

Marketers are investing more into content marketing than ever before – but just like them, you want to make sure that you get the best ROI.


Via Brian Yanish - MarketingHits.com
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Free Roadmap PowerPoint templates

Free Roadmap PowerPoint templates | Content Creation, Curation, Management | Scoop.it

Free Roadmap PowerPoint templates with awesome timelines and slide designs that you can use for product development.


Via SlideHunter, Marc Wachtfogel, PhD, Mark E. Deschaine, PhD
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SlideHunter's curator insight, April 18, 2014 4:17 PM

Download free roadmap templates for PowerPoint presentations.

TONIC's curator insight, July 11, 2014 2:41 AM

to add

nityanand's curator insight, July 28, 2014 8:37 AM

check this

Rescooped by massimo facchinetti from Integrated Brand Communications
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Content Marketing is a Balance of Curation and Creation | Marketing Technology

Content Marketing is a Balance of Curation and Creation | Marketing Technology | Content Creation, Curation, Management | Scoop.it

Content Marketing is a Balance of Curation and Creation by Douglas Karr on Marketing Technology

 

As we review topics on the Marketing Technology Blog to write about, we research their popularity as well as the content that’s already been published. If we believe we can update the topic and add additional details that are key to the topic – we typically take on the task of writing it ourselves. If we believe we can better illustrate the topic through images, diagrams, screenshots or even video – we’ll also take it on.

A good example of this was responsive design. We read a ton of articles out there – there was no shortage! However, when we identified that we could produce a video that explained it well, an article that pointed to its advantages, and an infographic that we could share that someone else had created… we knew we had a winner.

Our push isn’t just to write, it’s to share the best content we can develop. And if you follow the Marketing Technology Blog on Twitter, Facebook, or anywhere else, you’ll see that we share a ton of content from sites that are very much competing with us for our audience. Why? Because if we can’t do a better job explaining it, why not add value to our audience by sharing the amazing content of others?


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, May 21, 1:47 PM

Looking for some guidance about what type of content your brand should post online? Here are some useful guidelines.

Rescooped by massimo facchinetti from Latest Social Media News
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21 Tips to Write Blog Content Effectively

21 Tips to Write Blog Content Effectively | Content Creation, Curation, Management | Scoop.it
If you are having a hard time writing good content for your blog online, learn these 21 tips to write blog content effectively. These are great writing tips

Via Steven Healey, Gerrit Bes
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Marco Favero's curator insight, May 21, 4:53 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Social Marketing Revolution
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Why LinkedIn Doesn't Work for Content Marketing

Why LinkedIn Doesn't Work for Content Marketing | Content Creation, Curation, Management | Scoop.it

Why LinkedIn Doesn't Work for Content Marketing
Having a fascinating conversation with +Cendrine Marrouat about LinkedIn. Linkedin's "edgerank" or whatever they are using to depress how many of my connections see content I post IN LinkedIn is working. 

I created a test between Linkedin and my blog recently posting half on Scenttrail marketing (http://www.scenttrail.com/why-im-not-an-seo/ ) and the other half on LinkedIn (https://www.linkedin.com/pulse/why-im-seo-martin-marty-smith ) Scenttrail Marketing, my personal blog I just dusted off, crushed Linkedin confirming what we've been feeling - there is no "there" there for LI and content markeitng. 

Post continues on G+ where there is a there there despite naysayers.l  


Via Martin (Marty) Smith
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Martin (Marty) Smith's comment, May 21, 9:13 AM
@massimo facchinetti Thanks for the share my friend. Good to see you again! Marty
Martin (Marty) Smith's comment, May 21, 9:13 AM
@steve batchelder thanks for sharing Why I'm Not A SEO Steve and good to "see" you too :). Marty
Karen Dietz's comment, May 21, 1:20 PM
Wow -- great info Marty. I post my scoops to LinkedIn but don't count on it for much. I get likes from folks already following me. Not sure there's any value there.
Rescooped by massimo facchinetti from MarketingHits
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Content Marketing Why Knowing Your Numbers Matters

Content Marketing Why Knowing Your Numbers Matters | Content Creation, Curation, Management | Scoop.it
Every single business should have a blog and this blog should be part of your website, not hosted elsewhere, in fact I would go far as to say a blog is essential in today’s content marketing world. Your blog is your main focal point, the center if you like of all your content marketing efforts and that is why it must be on your website, because your website is the one thing that you own and control. If you think of your blog as the engine, then blogging is the fuel that drives that engine on your journey to online success. Without the knowledge to ensure blogging success, you’re simply shooting in the dark with your blog posts hoping something sticks and gives you traction. Miracles like this do happen, occasionally but you are an awful lot more likely to have success if you understand what you are doing and are following a plan.

By having your blog setup correctly, which normally means installing Google Analytic you have access to a wealth of information you can view and study. Viewing your numbers will help you to do more of what is working and less of what isn’t working for you.

Your numbers will tell you how many people are visiting your blog, how they came to you, what they are reading (interested in) and much more. You can determine through your stats how many people landed on your website and simply bounced off to another website without sticking around to read more. Plus if you use Google Analytic correctly you can figure out how many visitors you’re converting to subscribers and how many of those become customers.

Via Brian Yanish - MarketingHits.com
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Millennials Have A Different Definition Of Diversity and Inclusion - Fast Company

Millennials Have A Different Definition Of Diversity and Inclusion - Fast Company | Content Creation, Curation, Management | Scoop.it

Diversity and inclusion are more than just buzzwords or boxes to check. Millennials believe they are essential to business success.


Via W. Robert de Jongh
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Rescooped by massimo facchinetti from Content Strategy |Brand Development |Organic SEO
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30+ SEO tools to make your life easier - Econsultancy (blog)

30+ SEO tools to make your life easier - Econsultancy (blog) | Content Creation, Curation, Management | Scoop.it
With the help of some SEO experts, I've compiled a list of useful tools to help with on-site optimisation, link analysis and more.

Via Level343
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The Key to story structure in two words: Therefore & But

The Key to story structure in two words: Therefore & But | Content Creation, Curation, Management | Scoop.it
There are a ton of storytelling-related books and websites in the cosmos. And there is no shortage of people giving story advice and tips. Much of the advice is helpful, but the enormous volume of information related to writing or...

Via José Carlos
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4 Profitable Content Marketing Techniques from Real Case Studies

4 Profitable Content Marketing Techniques from Real Case Studies | Content Creation, Curation, Management | Scoop.it
4 Content Marketing Techniques from Real Case Studies That Will Have Your Boss Kissing Your Ass! http://t.co/tKf1owKvRg #digitalmarketing
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9 SEO secrets every business should know

9 SEO secrets every business should know | Content Creation, Curation, Management | Scoop.it
The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being Google’s heightened push towards strong user experiences.
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8 Design Elements Your Blog Needs Right Now

8 Design Elements Your Blog Needs Right Now | Content Creation, Curation, Management | Scoop.it
The design of your blog is very important. Make sure you have these 8 design elements on your blog for your readers and for Google.

Via Stefano Principato
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Marco Favero's curator insight, May 22, 8:53 AM

aggiungi la tua intuizione ...

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7 Types of Content to Include in Your Strategy and Why {part 1}

7 Types of Content to Include in Your Strategy and Why {part 1} | Content Creation, Curation, Management | Scoop.it
Content Marketing Strategy Must-Haves | Part 1: When creating content, a good rule is to make it deep and wide. To get the full benefits of inbound marketing, you need to create shareable content.
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Marco Favero's curator insight, May 22, 8:55 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Digital marketing and user experience
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6 Essential Elements Of A Modern Website Redesign

6 Essential Elements Of A Modern Website Redesign | Content Creation, Curation, Management | Scoop.it
New technologies, tools, advancements in mobile, and the power of social media have altered the online landscape over the past decade.

Via Stephen Walker
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