Content Creation,...
Follow
Find
195.0K views | +6.2K today
 
Rescooped by massimo facchinetti from digital marketing strategy
onto Content Creation, Curation, Management
Scoop.it!

The Top 10 Branded Viral Videos from 2012

The Top 10 Branded Viral Videos from 2012 | Content Creation, Curation, Management | Scoop.it

What is  the biggest “branded” viral videos of the year?

Videos that were pushing a brand or product of some sort and still got shared. That is a little harder than getting a music video out there.


Via malek
massimo facchinetti's insight:

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

more...
malek's curator insight, January 9, 2013 8:49 AM

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

Content Creation, Curation, Management
The best way to get informed on the content hype
Your new post is loading...
Your new post is loading...
Rescooped by massimo facchinetti from Content Marketing & Content Strategy
Scoop.it!

So You Want to be a Content Engineer (ICC 2014)

A presentation that sought to introduce the fundamental concepts and principles behind the emergent idea of Content Engineering. Served as the kick-off present…


Via Stefano Principato
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

Why Brand Content is a Vital Part of your Website

Why Brand Content is a Vital Part of your Website | Content Creation, Curation, Management | Scoop.it
Apart from great product or service, one of the most important elements for the brand is to decide what image it wants...
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

The Top 5 Complaints About Outsourcing Web Design (and How to Fix Them)

The Top 5 Complaints About Outsourcing Web Design (and How to Fix Them) | Content Creation, Curation, Management | Scoop.it
Are you outsourcing your web design but find out your design firm doesn’t meet your expectations? Are you hesitant to take the leap? Avoid issues with your designer by… Outsourcing web design wor…
more...
No comment yet.
Rescooped by massimo facchinetti from MarketingHits
Scoop.it!

7 Ways to Engage Your Customer's Reptilian Brain

7 Ways to Engage Your Customer's Reptilian Brain | Content Creation, Curation, Management | Scoop.it
In creating marketing material for your brand or product, you may be asking, “What drives a customer to buy?” and “What initially draws their attention?”

According to the Triune Brain Theory, the reptilian region is the brain’s attention gatekeeper and decision maker. If you can grab the attention of a consumer’s reptilian brain with your landing page, advertisement, or commercial, you’ve got a much better shot at guiding them to conversion.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

Can Content Marketing Accelerate Sales Pipeline? | B2B Marketing Insider

Can Content Marketing Accelerate Sales Pipeline? | B2B Marketing Insider | Content Creation, Curation, Management | Scoop.it
Can posting the right content for the right customer on the right channel at the right time really speed up a sale? When it’s put that way, that type of sa
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

The ABCs of Google AdWords

The ABCs of Google AdWords | Content Creation, Curation, Management | Scoop.it
Google shocked the world earlier this month when it announced that the company would be folded into an umbrella company called Alphabet. Of course, Google will still be Google, and AdWords isn’t go…
more...
No comment yet.
Rescooped by massimo facchinetti from Public Relations & Social Media Insight
Scoop.it!

How to Get Content into the Hands of Influencers Who Can Help Amplify It | Moz

How to Get Content into the Hands of Influencers Who Can Help Amplify It | Moz | Content Creation, Curation, Management | Scoop.it

There's a bigger gap in step 2 than many marketers anticipate, and one of the best ways to fill it is getting your content in front of influential people who can help spread the word. You'll have to make it worth their while, though, and in today's Whiteboard Friday, Rand explains how to go about that.


Via Jeff Domansky
more...
Jeff Domansky's curator insight, Today, 2:10 AM
Influencers in your industry can serve as megaphones for your content, but you have to earn their attention and appreciation first.
Rescooped by massimo facchinetti from Serious Play
Scoop.it!

The Art of Storytelling in Business

The Art of Storytelling in Business | Content Creation, Curation, Management | Scoop.it
“The universe is made of stories, not of atoms,” poet Muriel Rukeyser famously said. A seemingly ludicrous suggestion in a world where we seek proof that a + b=c. But in truth, our natural instin…

Via Ariana Amorim
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

Techniques Smart Marketers Are Using to Generate Outrageous Response Rates

Techniques Smart Marketers Are Using to Generate Outrageous Response Rates | Content Creation, Curation, Management | Scoop.it
What if your marketing could get a 32% response rate? Or 53%? Or even 83%? Those aren't imaginary numbers. They are well-documented statistics and well within your reach.
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

Interactive Content for Every Stage of the Sales Cycle

Interactive Content for Every Stage of the Sales Cycle | Content Creation, Curation, Management | Scoop.it
How many sales kits or pricing sheets do you receive from vendors every week? I’m guessing that you get at least one. And I bet you trash most of them before reading them, if you’re anything like…
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

CMOs to Invest More in Brand Experience with Content Marketing

CMOs to Invest More in Brand Experience with Content Marketing | Content Creation, Curation, Management | Scoop.it
New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure.
more...
No comment yet.
Rescooped by massimo facchinetti from Digital Presentations in Education
Scoop.it!

10 Apps For Making a Great Slideshow Presentation

10 Apps For Making a Great Slideshow Presentation | Content Creation, Curation, Management | Scoop.it
Here are ten of the best apps to use to do precisely that, and give you the edge when making that all important presentation at work. We suggest trying them and seeing which ones work best for you.

Via Baiba Svenca
more...
Baiba Svenca's curator insight, Today, 2:50 AM

Here is a reminder of what great apps you can use to make your presentations.

Roger L. Gill's curator insight, Today, 7:45 AM

Presentations are necessary--but they do take time to create.  These apps will help.

Scooped by massimo facchinetti
Scoop.it!

Why You Should Stop Selling In Your Content Marketing

Why You Should Stop Selling In Your Content Marketing | Content Creation, Curation, Management | Scoop.it
The biggest mistake in content marketing is making the content all about you. Make your customers the heroes of your content stories.
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

The SEO "Food" Pyramid - The Elumynt of William Harris

The SEO "Food" Pyramid - The Elumynt of William Harris | Content Creation, Curation, Management | Scoop.it
Understanding the key ingredients to a healthy SEO recipe can be tough.  A lot of factors are at play – and sometimes it feels like…
more...
No comment yet.
Rescooped by massimo facchinetti from Stress-Less, Create More
Scoop.it!

The real reason your ideas aren't going anywhere - Fortune

The real reason your ideas aren't going anywhere - Fortune | Content Creation, Curation, Management | Scoop.it
If there's no framework for the team to work within, creativity will lead to chaos.

Via Rona Lewis
more...
Rona Lewis's curator insight, Today, 2:28 PM

A really good commentary on how leaders can help facilitate their team's (or whole company's) creativity.

Rescooped by massimo facchinetti from MarketingHits
Scoop.it!

How Advertising Makes Us Buy #Infographic

How Advertising Makes Us Buy #Infographic | Content Creation, Curation, Management | Scoop.it
According to a recent study from Microsoft, people lose concentration after eight seconds. To put that into perspective, that's one second less than the attention span of a goldfish.

Now factor in the absurd amount of ad exposure we encounter everyday, and it's no wonder why so many businesses are struggling to get their message heard.

As marketers and advertisers, it seems the odds couldn't be any less in our favor. 

So what's the solution?

Via Brian Yanish - MarketingHits.com
more...
No comment yet.