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The Top 10 Branded Viral Videos from 2012

The Top 10 Branded Viral Videos from 2012 | Content Creation, Curation, Management | Scoop.it

What is  the biggest “branded” viral videos of the year?

Videos that were pushing a brand or product of some sort and still got shared. That is a little harder than getting a music video out there.


Via malek
massimo facchinetti's insight:

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

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malek's curator insight, January 9, 2013 8:49 AM

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

Content Creation, Curation, Management
The best way to get informed on the content hype
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5 Content Marketing Keys To The Customer Kingdom - MarketingThink by Gerry Moran

5 Content Marketing Keys To The Customer Kingdom - MarketingThink by Gerry Moran | Content Creation, Curation, Management | Scoop.it

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Creating Content for Every Stage of the Customer Lifecycle

Creating Content for Every Stage of the Customer Lifecycle | Content Creation, Curation, Management | Scoop.it
Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle. But don’t stop at sales; instead, create content to continuously e…

Via Stefano Principato
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9 Stats That Will Change Your Mind About Email Marketing

9 Stats That Will Change Your Mind About Email Marketing | Content Creation, Curation, Management | Scoop.it

Email marketing doesn’t have the best public image at the moment, a reputation built by studies questioning its usefulness. Yet despite the negative feelings about its relevance, email marketing is… (email is alive!


Via Baochi
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A Comprehensive Guide to Content Curation

A Comprehensive Guide to Content Curation | Content Creation, Curation, Management | Scoop.it
Content curation isn’t about creating new content. Instead, it’s about finding and organizing existing content for presentation under a meaningful context.
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Why Your Content Marketing Team Needs A Link Builder

Why Your Content Marketing Team Needs A Link Builder | Content Creation, Curation, Management | Scoop.it

Link building requires very different skills than those needed to create content. Make sure you have these very important capabilities at your disposal.


Via Baochi
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The Ultimate Content Marketing Tools List

The Ultimate Content Marketing Tools List | Content Creation, Curation, Management | Scoop.it
Using the right tools as part of your content marketing strategy can make all the difference in the world.

Via Fabrice
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Fabrice's curator insight, Today, 5:40 AM

comme son titre l'indique

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine

The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine | Content Creation, Curation, Management | Scoop.it

...In the altogether illuminating 1994 volume The Psychology of Writing (public library), cognitive psychologist Roland T. Kellogg explores how work schedules, behavioral rituals, and writing environments affect the amount of time invested in trying to write and the degree to which that time is spent in a state of boredom, anxiety, or creative flow. Kellogg writes:[There is] evidence that environments, schedules, and rituals restructure the writing process and amplify performance… The principles of memory retrieval suggest that certain practices should amplify performance. These practices encourage a state of flow rather than one of anxiety or boredom. Like strategies, these other aspects of a writer’s method may alleviate the difficulty of attentional overload. The room, time of day, or ritual selected for working may enable or even induce intense concentration or a favorable motivational or emotional state. Moreover, in accordance with encoding specificity, each of these aspects of method may trigger retrieval of ideas, facts, plans, and other relevant knowledge associated with the place, time, or frame of mind selected by the writer for work....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 2:55 AM

Looking in behind the science that psychology of writing in this interesting essay from Maria Popova of Brain Pickings.

Benjamin Labarthe-Piol's curator insight, Today, 9:58 AM

great

Manya Arond-Thomas's curator insight, Today, 1:04 PM

The trick is knowing your optimal environments, rituals, etc. that enhance and amplify your ability to write.  For example, it was only in 2013 that I realized that I actually write more easily in public environments (like cafes) where I can be anonymous, but still in the energy field of others.

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5 ideas to make lectures and presentations interactive

5 ideas to make lectures and presentations interactive | Content Creation, Curation, Management | Scoop.it

When I was a student, I had a problem staying awake in class. I felt bad and teachers were mad. Today, as a teacher myself, I discovered the blame was misplaced. I was sleeping because of boring lesson delivery. When I teach a class or an auditorium with hundreds, there is never any sleeping going on because I have an interactive and engaging delivery. Whether delivering a lesson to school children or providing professional development to adults, in today’s fast-paced, digital world, your audience deserves to have an interactive presentation where they are engaged.


Via Edumorfosis, Rui Guimarães Lima
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15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog

15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog | Content Creation, Curation, Management | Scoop.it
Here are 15 free content marketing tools that will help you deliver that amazing content to keep your customers coming back for more.
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Study: Sponsored Content Has a Trust Problem

Study: Sponsored Content Has a Trust Problem | Content Creation, Curation, Management | Scoop.it
Two-thirds of readers have felt deceived upon realizing that an article or video was sponsored by a brand, and 54 percent of readers don't trust sponsored content.

Via Baochi
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13 Tricks to Help You Remember What You’ve Learned

13 Tricks to Help You Remember What You’ve Learned | Content Creation, Curation, Management | Scoop.it
By exploring the techniques of recall and learning, improve your ability to remember.
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A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images

A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images | Content Creation, Curation, Management | Scoop.it
As visual content on social networks has grown, so too has the emphasis on storytelling with pictures. Indelible, craveable, relatable images have become a high currency in the world of content marketing, and the push for visual content seems to only be getting stronger.

Via Kimberly Castleberry
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Kimberly Castleberry's curator insight, August 31, 10:25 PM

*A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images*

This is an amazing post you're going to want to not only read but bookmark... wow! All sorts of goodies and resources here!

 

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40+ Creative Marketing Campaign Slogans

40+ Creative Marketing Campaign Slogans | Content Creation, Curation, Management | Scoop.it
We are featuring some of the most creative marketing and advertising slogans/catchphrases used by top brands in the world.

Via Brian Yanish - MarketingHits.com
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Keyword Research Made Easy With These 3 Tips

Keyword Research Made Easy With These 3 Tips | Content Creation, Curation, Management | Scoop.it
Many business owners get stuck when they performing keyword research for their paid search marketing campaign. Many will use Google’s Keyword Planner tool, but most of the times that isn’t enough…
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35 Content Marketing Tools To Promote Your Brand

35 Content Marketing Tools To Promote Your Brand | Content Creation, Curation, Management | Scoop.it

Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business.


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Six Brands Doing Email Marketing Right

Six Brands Doing Email Marketing Right | Content Creation, Curation, Management | Scoop.it
There is a common rumor spreading that email marketing is “losing its value”, “dying off”, “outdated”, “kicking the bucket”, “not worth your time” – you get the idea.
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How Content Strategy and Content Marketing Are Separate But Connected

How Content Strategy and Content Marketing Are Separate But Connected | Content Creation, Curation, Management | Scoop.it
Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there's often significant overlap, but as we begin budgeting and planning for 20...
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Leave the guesswork behind: 3 ways to come up with high engaging content ideas

Leave the guesswork behind: 3 ways to come up with high engaging content ideas | Content Creation, Curation, Management | Scoop.it
The content marketer’s real challenge in creating content is the combination of large quantities of content in a short period of time and keeping it relevant to the target audience and engaging. So how do you come up with tons of content ideas that will be read and shared by thousands of users every time? You use data.

Via Pedro Da Silva
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Pedro Da Silva's curator insight, Today, 12:39 PM

The more I read about the power of using BuzzSumo for content discovery, industry influencer outreach, and content generation ideas the keener I am to sign up for a trial version.

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How to create a stellar global content strategy - exploreB2B

How to create a stellar global content strategy - exploreB2B | Content Creation, Curation, Management | Scoop.it
How effective will your content be when you enter a new market? It’s a good question. And it’s a crucial aspect to consider in your global marketing plan.
After all, content is still ...
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Science of storytelling: why and how to use it in your marketing

Science of storytelling: why and how to use it in your marketing | Content Creation, Curation, Management | Scoop.it
A look at how humans have always loved stories, and six tips for incorporating them into your digital marketing
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3 New Content Curation Tools to Discover & Share Content

3 New Content Curation Tools to Discover & Share Content | Content Creation, Curation, Management | Scoop.it

Do you have trouble coming up with content to share on social networks? These three content curation tools will help you discover and share content.


Via Therese Torris
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Therese Torris's curator insight, Today, 1:10 AM
Scary to think how these powerful semi automated tools could be (mis)used to inundate the world with duplicate content
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Is Your Small Business Doing Content Marketing Wrong?

Is Your Small Business Doing Content Marketing Wrong? | Content Creation, Curation, Management | Scoop.it
As a small business, you likely have limited resources and limited funds. You don’t want to be spending them on the wrong marketing campaigns. Content marketing is one of the most effective methods of marketing, especially for small businesses, but only if it is done properly.
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Back to SEO Basics: Why Relevant External Links Matter - Business 2 Community

Back to SEO Basics: Why Relevant External Links Matter - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Back to SEO Basics: Why Relevant External Links Matter
Business 2 Community
Our own Kaila Strong, Senior Director of SEO Services, recently conducted a survey across several link builders in the industry on The Best Link I've Ever Built!
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Apple Reportedly Partnering Visa, MasterCard, AMEX

Apple Reportedly Partnering Visa, MasterCard, AMEX | Content Creation, Curation, Management | Scoop.it
The countdown to Apple’s event on September 9, where it will almost certainly announce the next iPhones, has started — and rumors are increasingly piling up. The latest is that Apple will... Keep reading →
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Colorful Branding Infographics

Colorful Branding Infographics | Content Creation, Curation, Management | Scoop.it
color psychology - This infographic explores how color psychology can benefit your business, influence your audience and get your brand results. From home improvement...

Via Brian Yanish - MarketingHits.com
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