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The Top 10 Branded Viral Videos from 2012

The Top 10 Branded Viral Videos from 2012 | Content Creation, Curation, Management | Scoop.it

What is  the biggest “branded” viral videos of the year?

Videos that were pushing a brand or product of some sort and still got shared. That is a little harder than getting a music video out there.


Via malek
massimo facchinetti's insight:

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

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malek's curator insight, January 9, 2013 8:49 AM

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

Content Creation, Curation, Management
The best way to get informed on the content hype
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55 Extremely Creative and Beautiful Logo Designs for Inspiration

55 Extremely Creative and Beautiful Logo Designs for Inspiration | Content Creation, Curation, Management | Scoop.it

Logo design holds a very important role in the promotion of any brand. A logo is the main identity of an individual or a corporation. The logo design process is very complicated as it requires incorporating the complete image of a person or a company into one single image that would be used for this purpose for years.

 

A logo must be creative, otherwise it won’t stay in the minds of the viewers and thus, the brand would be forgotten too. A logo may be predefined or exaggerated depending on the need of the client. But the most important thing in logo designing is the, “less is more” strategy...


Via Jeff Domansky, Marco Favero
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Jeff Domansky's curator insight, Today, 12:39 PM

Creativity with your coffee: 55 must-see logos.

jose antonio gabelas's curator insight, Today, 2:07 PM

AÑADA su visión ...

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25 Best Free Blogger Templates 2015 - Developers Feed

25 Best Free Blogger Templates 2015 - Developers Feed | Content Creation, Curation, Management | Scoop.it
Today we’d like to showcase best free blogger templates 2015 useful for creating blog website. This frees blogger templates are well designed and easy to use.


Dark marketing clouds ahead? Let us help you see clearly. Contact us.


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iNeoMarketing's curator insight, Today, 3:45 PM

You'll want to click through to see all the templates, and some of them are damn good. If you were thinking about a change, now's the time.

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Developing a Content Marketing Strategy 101

Developing a Content Marketing Strategy 101 | Content Creation, Curation, Management | Scoop.it
Content marketing is one of those things that can be a game changer if done well. It can morph a marketing department from one that talks at their customers to one that speaks with them. Content marketing, if done well, can help increase the top of the funnel, make the middle of the funnel more effective, and shorten the sales cycle. In short, content marketing is something everyone is either trying to do or something they want to do.

The problem is that pesky “if done well” problem.

The reality is that few marketing teams are doing this well and it all comes down to the way they researched and implemented their strategy. Success or failure in content marketing, just like everything in life, comes down to preparation. Winning in content marketing requires the right pieces being in place before content creation even starts. It also requires a business willing to buy into doing things differently. It is a tall order, and that is the reason why many marketing departments are failing.



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Brian Yanish - MarketingHits.com's comment:

 

This article provides an in-depth review of a content marketing strategy and gives many examples to help you develop yours.


Without a marketing strategy your business may be wasting valuable man-hours on creating content that is not portraying the proper message to your customer.


Via Brian Yanish - MarketingHits.com
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Content for Leads: How to Create Content That Spreads and Fills the Funnel

Content for Leads: How to Create Content That Spreads and Fills the Funnel | Content Creation, Curation, Management | Scoop.it
Social Media Marketing Podcast 137, in this episode Jason Miller focuses on creating sharable content that also generates leads.

Via Peg Corwin
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Peg Corwin's curator insight, March 22, 11:06 AM

Keys to lead gen content are involving influencers in your strategy and making it appropriate for your target audiences.  Quote:  "Jason believes we don’t need more content, we need more relevant content."

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Big Picture Thinking: Measuring Content Marketing Beyond Sales + Leads

Big Picture Thinking: Measuring Content Marketing Beyond Sales + Leads | Content Creation, Curation, Management | Scoop.it
Acting on the content marketing industry’s growing need, and inability, to truly understand and measure the impact of their craft, the Altimeter Group has developed a new report entitled, “Content Marketing Performance: A Framework to Measure Real Business Impact.” With their content marketing maturity model, the research and advisory firm urges marketers to practice seeing beyond sales, leads and vanity metrics and take in the much bigger picture of the ever-expanding field...
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Marco Favero's curator insight, Today, 8:56 AM

aggiungi la tua intuizione ...

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14 Sites to Ignite Your Content Marketing

14 Sites to Ignite Your Content Marketing | Content Creation, Curation, Management | Scoop.it
Looking to heat up your content marketing and distribution? These 14 sites can help your SaaS, Ecommerce, or online business drive the inbound traffic that it needs to build its reputation and get the highest ROI on your content.
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Content Marketing: What To Measure Beyond Sales & Leads

Content Marketing: What To Measure Beyond Sales & Leads | Content Creation, Curation, Management | Scoop.it
Sure, you should be measuring revenue and leads related to your content marketing, but what are the other less-obvious benefits that content provides?
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10 Awesome Free Tools to Boost Your Online Marketing And Website Traffic

10 Awesome Free Tools to Boost Your Online Marketing And Website Traffic | Content Creation, Curation, Management | Scoop.it
There are heaps of tools to boost your traffic for online marketing success. Often you have to pay – and although often it is not much per tool, altogether these tools can sum up to a considerable amount of money.

Via Brian Yanish - MarketingHits.com
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8 Steps Found in the Best Content Marketing Strategies

8 Steps Found in the Best Content Marketing Strategies | Content Creation, Curation, Management | Scoop.it
What are the absolute crucial steps you need to go through when building your content marketing strategy? Learn from these 8 steps that come from years of experience, numerous books and thousands of blog posts.
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The 10 New Rules Of Visual Content Marketing

The 10 New Rules Of Visual Content Marketing | Content Creation, Curation, Management | Scoop.it
Consumers online behaviour has changed. They make split-second decisions based on visual content. Here are the 10 new rules of visual content marketing
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GUIDE des START_UP, édition 2015 : « pour les entrepreneurs en herbe qui souhaitent se lancer »

GUIDE des START_UP, édition 2015 : « pour les entrepreneurs en herbe qui souhaitent se lancer » | Content Creation, Curation, Management | Scoop.it

Olivier Ezratty, consultant et expert pour Frenchweb, vient de publier la version 2015 de son guide des start-up. Entièrement gratuit, celui-ci existe depuis 2006 et l'édition 2014 été téléchargée plus de 17 000 fois au format PDF.


Via JP Fourcade, association concert urbain
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Best Visual Marketing Apps to Create Social Media Graphics

Best Visual Marketing Apps to Create Social Media Graphics | Content Creation, Curation, Management | Scoop.it

Are you using graphics in your social media posts?


Would you like to connect consumers to your business through visual marketing?


Not only can the right graphic tell your company story, but they also optimize the consumer experience.


Via Pantelis Chiotellis, Stan Smith, Ivo Nový
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Marco Favero's curator insight, March 27, 6:44 AM

aggiungi la tua intuizione ...

Farah Jouffroy's curator insight, March 28, 7:17 AM
Utilisez-vous des images, graphiques, visuels dans vos messages de médias sociaux ? Si oui, voici 7 applications de marketing visuels qui vous permettront de créer des messages qui claquent et donne du Peps ;-)
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7 Types of Content to Include in Your Strategy and Why {part 1}

7 Types of Content to Include in Your Strategy and Why {part 1} | Content Creation, Curation, Management | Scoop.it
Content Marketing Strategy Must-Haves | Part 1: When creating content, a good rule is to make it deep and wide. To get the full benefits of inbound marketing, you need to create shareable content.
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Marco Favero's curator insight, March 27, 5:13 AM

aggiungi la tua intuizione ...

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How To Attract Global Traffic To Your Website On A Budget

How To Attract Global Traffic To Your Website On A Budget | Content Creation, Curation, Management | Scoop.it
If you've found your website is attracting traffic from all over the world, how do you harness those new audiences? This helpful guide shows you how

Via Mr Branson
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Marco Favero's curator insight, Today, 5:30 PM

aggiungi la tua intuizione ...

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How to Use Visual Content to Drive More Traffic

How to Use Visual Content to Drive More Traffic | Content Creation, Curation, Management | Scoop.it
Do your images inspire your readers to take action? In this article you'll discover how three creative businesses used visual content to get results.

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Kathie Nelson's curator insight, Today, 1:13 PM

Great refresher for those who know and for those who don't...use as a guide to get the most out of your visual content creation! 

Rafael D Jesus Ferreras Castillo's comment, Today, 2:03 PM
Great Content, i share in my website
Marco Favero's curator insight, Today, 5:30 PM

aggiungi la tua intuizione ...

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The Evolution of Keyword Research Tools

The Evolution of Keyword Research Tools | Content Creation, Curation, Management | Scoop.it

Let’s look back at the various keyword research tools that were developed to help us make our content stand out in the vast online ocean.


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9 Free Analytic Tools to Measure Your Content Effectiveness

9 Free Analytic Tools to Measure Your Content Effectiveness | Content Creation, Curation, Management | Scoop.it
These nine free analytic tools allow you to evaluate how well your content contributes to your content marketing goals – from Content Marketing Institute.
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How Millennials Consume News

How Millennials Consume News | Content Creation, Curation, Management | Scoop.it
Content - Some 82% of millennials say they get at least half of their news from online sources, according to a recent report from the Media Insight Project.

Via Kamal Bennani
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Marco Favero's curator insight, Today, 8:56 AM

aggiungi la tua intuizione ...

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How to Create a Content Marketing Strategy [INFOGRAPHIC] #smlondon

How to Create a Content Marketing Strategy [INFOGRAPHIC] #smlondon | Content Creation, Curation, Management | Scoop.it
Do you want to create a great content marketing strategy? Here are 10 easy steps to follow.
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Marco Favero's curator insight, Today, 8:56 AM

aggiungi la tua intuizione ...

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4 questions to expert content curator Robin Good

4 questions to expert content curator Robin Good | Content Creation, Curation, Management | Scoop.it
Robin Good is an online independent publisher, passionate explorer of new media technologies, and the founder of MasterNewMedia, an e-magazine for professional web publishers.

Via Cendrine Marrouat - SocialMediaSlant.com, Mr Branson
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 27, 3:10 PM


Thank you to @Robin Good for answering my questions!


He is one of the reasons why I became a curator myself, so this interview is extra special for me!

Marco Favero's curator insight, Today, 8:59 AM

aggiungi la tua intuizione ...

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5 valuable content marketing statistics for 2014 - Ben Stroup

5 valuable content marketing statistics for 2014 - Ben Stroup | Content Creation, Curation, Management | Scoop.it
Here are five content marketing statistics that could make a tremendous impact for brand, business, or cause in 2014.
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How to Properly Use Visual Storytelling in Content Marketing

How to Properly Use Visual Storytelling in Content Marketing | Content Creation, Curation, Management | Scoop.it
Jump start your visual storytelling strategy and create content that goes well beyond aesthetics, here…
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Rescooped by massimo facchinetti from Content Strategy |Brand Development |Organic SEO
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They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates

They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates | Content Creation, Curation, Management | Scoop.it
Google’s investment in artificial intelligence does more than just create better search results; it allows Google’s engineers to make constant algorithm changes right under our noses. Columnist Nate Dame explains.

Via Level343
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Level343's curator insight, March 27, 8:31 PM
Two Reasons For Fewer Google Algo Update Announcements

I don’t think that Google will ever kick back, put up their collective feet, and stop updating. So why the drop?

Mr Branson's curator insight, March 28, 10:47 AM

Like Google sheep to slaughter now SEO stands for Search Enterprise Optimization. Wakey, Wakey!

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The Science (and Practice) of Creativity

The Science (and Practice) of Creativity | Content Creation, Curation, Management | Scoop.it
"Creativity isn't about music and art; it is an attitude to life, one that everybody needs," wrote the University of Winchester's Professor Guy Claxton in the lead-up to the 2014 World Innovation Summit for Education (WISE) dedicated to creativity and education. "It is a composite of habits of mind which include curiosity, skepticism, imagination, determination, craftsmanship, collaboration, and self-evaluation."

Sounds like the perfect skill set for equipping young people to navigate an increasingly complex and unpredictable world. Encouragingly, there's plenty of evidence -- from both research and practice -- that most of the above can be taught in the cl