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The Top 10 Branded Viral Videos from 2012

The Top 10 Branded Viral Videos from 2012 | Content Creation, Curation, Management | Scoop.it

What is  the biggest “branded” viral videos of the year?

Videos that were pushing a brand or product of some sort and still got shared. That is a little harder than getting a music video out there.


Via malek
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Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

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malek's curator insight, January 9, 2013 8:49 AM

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

Content Creation, Curation, Management
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Rescooped by massimo facchinetti from Estrategias de Curación de Contenidos:
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Content Marketing: La sabiduría del marketing de contenidos condensada en 21 reglas

Content Marketing: La sabiduría del marketing de contenidos condensada en 21 reglas | Content Creation, Curation, Management | Scoop.it
1. Trate las palabras clave como si fueran salsa picante.

2. Tenga una voz (o a una marca) con la que los consumidores puedan identificarse.

3. Alimente la confianza en su propia marca con transparencia.

4. Aproveche al máximo la gran idea que tiene entre manos con múltiples formatos.

5. Los titulares lo son todo.

6. Utilice las noticias.

7. Recuerde que no podrá llenar los cajones hasta que haya sacado fuera la basura.

8. No publique contenidos, ¡interactúe!

9. Cuélese en la fiesta de alguien de vez en cuando.

10. Tenga en cuenta que el contenido de calidad es un imán para los links.

11. Cree contenido en base a un plan ya en desarrollo.

12. La mejor inspiración proviene de múltiples fuentes.

13. La calidad es tan importante como la cantidad.

14. La cantidad todavía importa.

15. Tómese su tiempo.

16. Deje de comprar contenido a precio de ganga.

17. Tómese la molestia de conocer a su peor enemigo en el terreno del marketing de contenidos.

18. Utilice una pieza de contenido para promocionar otra.

19. Recicle sus grandes éxitos.

20. Hágase siempre la pregunta crucial sobre todas y cada una de las piezas de contenido que produce.

21. Utilice su contenido para convertir a buscadores, lectores y fans en compradores.

Via Jesus Alvarez desde www.sercompetitivos.com
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16 "nouvelles" banques d'images "libre de droit"

16 "nouvelles" banques d'images "libre de droit" | Content Creation, Curation, Management | Scoop.it
une liste de 16 nouveaux site proposant des images libres de droit

Via Gaëtan Compigni, Thierry Curty
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Francecopywriter's curator insight, August 26, 2014 7:29 AM

Toujours bon à noter pour varier les visuels... sans se ruiner !

Bruno Parmentier's curator insight, August 27, 2014 3:18 AM

Une liste complémentaire, c'est donc en tout 74 banques qui sont répertoriées.

Sandrine Delage (Borgé)'s curator insight, August 28, 2014 2:59 AM

Je collecte toujours ces infos très précieuses quand on contribue en interne ou en externe

Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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8 Content Marketing Trends to Watch Out for in 2015 (Infographic)

8 Content Marketing Trends to Watch Out for in 2015 (Infographic) | Content Creation, Curation, Management | Scoop.it
By this time, many businesses and digital marketers may have already realized that content marketing is not just some fad that you should do – because everyone else is doing it – but rather a ver…

Via Stefano Principato
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OXY GREY's curator insight, Today, 6:33 AM

good read !

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5 Reasons Social Media May be Totally Screwing Up Your Content Marketing

5 Reasons Social Media May be Totally Screwing Up Your Content Marketing | Content Creation, Curation, Management | Scoop.it
Are your social media marketing efforts actually hurting your ability to have content marketing success? You may be surprised…

Via Brian Yanish - MarketingHits.com
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Why Courage Is More Important Than Creativity

Why Courage Is More Important Than Creativity | Content Creation, Curation, Management | Scoop.it
There is no way around this fact: innovation entails tough sacrifices in often drastic circumstances. It's harder to stop doing old things than it is to start doing new things.

Via Rona Lewis
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Rona Lewis's curator insight, January 27, 1:27 PM

Necessity is the mother of invention, after all!

 

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How Lidl used storytelling to alter the brand's perception - Econsultancy (blog)

One of the big news stories in UK retail last year was the massive growth of discount grocery stores Lidl and Aldi.

Via brandinmind
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Styles of Storytelling

Styles of Storytelling | Content Creation, Curation, Management | Scoop.it
I've been running a workshop all day today, touching on storytelling in learning. I just wanted to capture some of the elements that i covered. We looked at approaches to storytelling and thought a...

Via Marta Torán
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Marta Torán's curator insight, January 27, 4:28 PM

Contar historias de muchas maneras

Rescooped by massimo facchinetti from Geeky Tech-Curating
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Tendencias en diseño 2015 #infografia #infographic #design

Tendencias en diseño 2015 #infografia #infographic #design | Content Creation, Curation, Management | Scoop.it
Hola: Una infografía sobre Tendencias en diseño 2015. Un saludo Infographic: Shutterstock's 2015 Creative Trends

Via ThePinkSalmon
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5 Free Tools To Make Alternative School Presentations

5 Free Tools To Make Alternative School Presentations | Content Creation, Curation, Management | Scoop.it
Free EdTech to Make Alternative School Presentations. Check these 5 Free Tools to Make Alternative School Presentations to make your presentations unique!

Via Ana Cristina Pratas
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Content Strategy 2015: Marketing, Mobile, and the Enterprise

Content remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what bas…

Via Stefano Principato
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Creative Logo Designs for Inspiration #34 | Logos | Graphic Design Junction

Creative Logo Designs for Inspiration #34 | Logos | Graphic Design Junction | Content Creation, Curation, Management | Scoop.it
Fresh collection of business logo designs from 2015 for inspiration. I hope you will enjoy the concept and ideas of these creative logos. All logo design are
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9 Content Marketing Hacks to Help You Thrive in 2015

9 Content Marketing Hacks to Help You Thrive in 2015 |
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Content Marketing Killers Are Everywhere

Content Marketing Killers Are Everywhere | Content Creation, Curation, Management | Scoop.it
Beating blank page syndrome can be worse than your first date -- content creation is fraught with peril for many small businesses.

Via Brian Yanish - MarketingHits.com
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Ten Ways to Engage Students Using Graphics and Color

Ten Ways to Engage Students Using Graphics and Color | Content Creation, Curation, Management | Scoop.it
Graphic recording and visual note taking are new ways to interact with content. As a teacher or a student you don't need to be an artist to benefit from these strategies. Try them--they're fun!

Via Ariana Amorim
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Stories: What Sinks Organizational Change Infographic

Stories: What Sinks Organizational Change Infographic | Content Creation, Curation, Management | Scoop.it

Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization. Because these ingrained assumptions are tacit and below the surface, they are not easy to see or deal with, although they affect everything the organization does.


Via Vicki Kossoff @ The Learning Factor, Karen Dietz, Os Ishmael, malek
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Patricia D. Sadar - Leadership Strength Coach's curator insight, January 27, 9:14 AM

Insightful article!

 

As an HR Professional I have been on all sides of change:  As the person leading change initiatives inside the organization, as an external consultant partnering with senior leaders to execute change, and as the recipient of change inside the organization.

 

What I know to be true is this:  Long are the days when we would say to ourselves..."once this change initiative is complete, things will go back to normal."  The reality is we are living in a VUCA environment. (Volatile, Uncertain, Complex, and Ambiguous)  Change is the new normal, and we as leaders are tasked with communicating effectively and connecting the dots for our organization.

 

It was always important for the entire team to understand where we are now, where we want to be, and what we as an organization need to do to get there.  Once we confirmed our shared goals & confirmed roles, it was important that everyone understood the why -- the business reasons for the change and we all had the same picture of what success looked like with KPIs.

 

I would ask 3 quesions to adjust my change lens before planning or communications began:

In order for this change to be effective...

1.  What do we as leaders need to know?

2.  What do we need to do?

3.  How do we need to be?

 

Then repeat these 3 questions for our staff?

1.  What does our staff need to know? Is there anything that they need to learn, unlearn, or re-learn? Why should they care?

2.  What are we asking our staff to do as a result of this change?

3.  How do we want our staff to be?

 

Hope this article, and my humble opinion added value to you as a leader. 

---If you have any questions, comments, or best practices about culture, change, or leadership…I am on it!  My goal is to share thoughts, tools, and inspiration to help you leverage your strengths, and achieve your goals!  Walt Disney said, "Whatever we have accomplished has been because other people have helped  us."  So don't be afraid to ask for help...that is what I am here for!

 

Until next time...PS - Live on Purpose!

 

Trish

Strengths Leadership Coach

Karen Dietz's curator insight, January 27, 12:39 PM

Gotta love this. Here's an infographic that takes a lot of the mystery out of why change efforts fail. This particular piece is about organizations, but it applies to any size business, and even to personal change.


Look at where stories sit: they are the biggest factor, just a hair above feelings. Now look at where shared values are -- near the top of the iceberg. Yet how often are we told with stories to tell ones that focus on shared values? Lots! So -- bzzzzzzz (buzzer sound) -- wrong answer. Or "give folks a vision and share stories about the 'why' behind it". Hear that buzzer again.


OK -- what this infographic is telling us that we've got to go deeper into the underbelly of the iceberg. In other words, listen for the stories people are telling and identify those deep emotions to understand what they really mean. This leads to understanding unwritten rules and behavior norms. Then start working on shifting the stories of "how we do things around here". Keep working up the chart.


Want personal change? Here's the process.


No question -- it's hard work and not easy. But at least this offers a clear road map. Keep it handy.


Many thanks to fellow curator icki Kossoff @ The Learning Factor for originally finding and sharing this piece.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 



Ian Berry's curator insight, Today, 12:17 AM

Good insights into what needs to be addressed to co-create a great culture

Rescooped by massimo facchinetti from Digital Presentations in Education
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5 PowerPoint Shortcuts That Will Save Your Life

Looking for some ways to make the arduous act of presentation-making faster and easier? Look no further than BrightCarbon's top five shortcuts!

Via Baiba Svenca
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Baiba Svenca's curator insight, January 27, 3:48 PM

Watch this slideshow about PPT shortcuts and save your time when creating a presentation.


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How To Step Up Your Content Marketing [INFOGRAPHIC]

How To Step Up Your Content Marketing [INFOGRAPHIC] | Content Creation, Curation, Management | Scoop.it
Spread the word about your content marketing by creating a content amplification strategy to build awareness.

Via brandinmind
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10 Ways to Master Storytelling in Business | Business O Féminin

10 Ways to Master Storytelling in Business | Business O Féminin | Content Creation, Curation, Management | Scoop.it

"Your business story matters, people want to know how you got here and what you can do to positively impact them and/or their business. The audience could be just one person or thousands, it doesn’t really matter, what does is that your story is true, engaging and relevant."


Read the full article to find out more about coach, entrepreneur and storytelling expert Madeline McQueen's top 10 techniques for mastering the art of telling a great story and captivating your audience:

  1. Everyone has a story to tell so don’t be afraid to tell yours
  2. People buy people so make your business story personal
  3. Share information your audience can relate to
  4. Order your information
  5. Every story needs to have a point and must come to a conclusion
  6. If you are not sure about your story no one else will be
  7. Remember that storytelling in business is also a form of selling
  8. Know which story to choose
  9. Practice, practice, practice
  10. Time is precious so keep to it

Via Kim Zinke (aka Gimli Goose)
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15 B2B case studies show how content marketing drives ROI |

15 B2B case studies show how content marketing drives ROI | | Content Creation, Curation, Management | Scoop.it

Could content marketing drive your B2B business? Here are 15 B2B case studies that show how content marketing drive ROI


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, January 26, 11:13 PM

More case studies that make the linkage between #contentmarketing and B2B #ROI. Definitely a keeper.

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How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales

How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales | Content Creation, Curation, Management | Scoop.it
Columnist Neil Patel reminds us it's not the search query itself, but the intent behind it that is important to divine, if we marketers are to effectively drive conversions

Via Peg Corwin
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Peg Corwin's curator insight, January 25, 10:18 AM

VERY good post about how to sort your organic website traffic into navigational, informational and transnational queries.  Then 4 steps to create pages to convert that traffic to sales.

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9 Content Marketing Hacks to Help You Thrive in 2015

9 Content Marketing Hacks to Help You Thrive in 2015 | Content Creation, Curation, Management | Scoop.it
The idea of content marketing can be daunting. Being responsible for creating high quality content that actively engages your customers and prospects can sometimes seem overwhelming. But there’s hope! Here are nine content marketing hacks to ease the burden and help you excel.

Via Brian Yanish - MarketingHits.com
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Leanne Cohens's curator insight, January 26, 11:37 PM

The first three steps are essential:  Create a strategy, Use an editorial calendar, Curate others content!

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7 Content Marketing Tools to Improve Your Productivity

7 Content Marketing Tools to Improve Your Productivity | Content Creation, Curation, Management | Scoop.it
These seven tools can make a big difference in your content marketing productivity. From discovering your competitors keyword rankings to Google Analytics interpretations and editorial calendar plug-ins, these tools are all free.
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Autodesk Reshapes Itself for the Future | Cadalyst

Autodesk Reshapes Itself for the Future | Cadalyst | Content Creation, Curation, Management | Scoop.it
At Autodesk University 2014, the software developer shares its plan for adapting to a new era of design, production, and demand.
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