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The Top 10 Branded Viral Videos from 2012

The Top 10 Branded Viral Videos from 2012 | Content Creation, Curation, Management | Scoop.it

What is  the biggest “branded” viral videos of the year?

Videos that were pushing a brand or product of some sort and still got shared. That is a little harder than getting a music video out there.


Via malek
massimo facchinetti's insight:

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

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malek's curator insight, January 9, 2013 8:49 AM

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

Content Creation, Curation, Management
The best way to get informed on the content hype
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Content Marketing’s 3rd Era: When Guessing Isn’t Good Enough

Content Marketing’s 3rd Era: When Guessing Isn’t Good Enough | Content Creation, Curation, Management | Scoop.it
Content marketing without data is just content. Data is what allows marketers to create a repeatable, predictable strategy that’s transformative.
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La Finlande va arrêter l'enseignement de l'écriture cursive

La Finlande va arrêter l'enseignement de l'écriture cursive | Content Creation, Curation, Management | Scoop.it
L'information est passée relativement inaperçue mais mérite d'être soulignée. En Finlande, les cahiers et stylos pourraient bien déserter peu à peu les tables d'écoliers. La semaine dernière, le quotidien finlandais Savon Sanomat a révélé que l'écriture cursive (en attaché) ne ferait plus partie des enseignements obligatoires dans les écoles primaires du pays nordique. Au lieu de se plier à des exercices de calligraphie, les élèves apprendront à taper sur un clavier, explique un article de la BBC qui reprend cette information. Ce changement devrait s'opérer dès l'automne 2016, a précisé Minna Harmanen, membre du conseil national de l'éducation. Minna Harmanen estime, en effet, que de bonnes compétences en dactylographie sont devenues indispensables. Elle reconnaît qu'il s'agit d'une évolution culturelle majeure, mais assure qu'une bonne maîtrise de la saisie sur clavier est devenue plus importante au quotidien que l'écriture liée. L'information aurait été plutôt bien accueillie par les enseignants. Certaines associations rappellent toutefois à quel point les exercices d'écriture cursive sont importants pour le développement de la motricité de l'enfant et suggèrent ainsi la mise en place de cours de dessin et de créations manuelles. Aux Etats-Unis, 45 Etats ont également exclu l'écriture cursive du tronc commun des connaissances requises dans l'enseignement scolaire.

Via Thierry Curty
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Thierry Curty's curator insight, Today, 3:37 AM

...Et dans 5 ans on ne tapera même plus, tout sera dicté et l'ordinateur corrigera la syntaxe de lui-même. 

Nous assistons tout simplement à la disparition de l'écriture manuelle, de l'orthographe, de la grammaire, de la dissertation...

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35 Content Marketing Stats You Need to Know

35 Content Marketing Stats You Need to Know | Content Creation, Curation, Management | Scoop.it

Content marketers are junkies for concise and compelling stats.


It’s easy to see why. Content marketers are constantly trying to sell clients and colleagues on why they should become publishers, even though it’s often a stark departure from the way they’re used to doing things.


And since content marketing is such a new and rapidly changing discipline, quick-hitting stats help them feel like they’re riding this wave of change.So let’s take a look at 35 stats you need to know....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 2:37 AM

Make note of these useful content marketing stats. Better yet, share them with your boss.

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How Imagery in Branding and Marketing Affects Your Strategy

How Imagery in Branding and Marketing Affects Your Strategy | Content Creation, Curation, Management | Scoop.it
In marketing and advertising, nothing is arguably more essential than imagery. This is especiall...
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6 Mind Mapping Uses for Personal Producivity

6 Mind Mapping Uses for Personal Producivity | Content Creation, Curation, Management | Scoop.it
Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort. -Paul J. Meyer There can be little doubt that most of us strive to…
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Content Marketing vs. Brand Journalism: the Outcomes Define Differences

Content Marketing vs. Brand Journalism: the Outcomes Define Differences | Content Creation, Curation, Management | Scoop.it

Today’s fragmented media landscape and information-loaded digital world offers brands new opportunities to communicate directly with their audiences; building visibility, affinity and even search traction along the way. However, success in the uppermost reaches of the funnel requires organizations to put corporate agenda in the back seat, and instead adopt a more journalistic approach to crafting and publishing their stories.

 

Enter brand journalism.

 

Not to be confused with content marketing, brand journalism is an upper funnel tactics that delivers more than ‘awareness.” Telling the brand’s stories in a compelling, audience-focused way can create affinity, earn media, build brand credibility and (when coupled with search and social strategies) deliver long-lasting online visibility.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, November 25, 3:48 PM

A concise discussion by Sarah Skerik that lays out the key differences between the roles played by #BrandJournalism and #ContentMarketing in the conversion process. Very useful and insightful.

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Slide Show: The Future of Content Consumption

Slide Show: The Future of Content Consumption | Content Creation, Curation, Management | Scoop.it

Contenuti efficace non è mai stato più importante per il successo di marketing del marchio. La proliferazione dei canali di social media e tecnologia mobile, insieme con la domanda del iperconnesso consumatore per l'istante, personale, e contenuti rilevanti, hanno cambiato il modo di marketing impegnarsi con i consumatori.

 

Mentre una manciata di marchi hanno decifrato il codice e costantemente fornire contenuti ad alte prestazioni, la maggior parte dei marchi di cadere ancora a corto di loro sforzi di contenuti, non riuscendo a soddisfare le aspettative dei consumatori e gli obiettivi di business. La differenza tra i marchi che riescono e quelli che sono a corto è il loro modello di contenuto. Marchi di successo implementare un approccio consumer-centric intuizioni-driven, permettendo loro di pensare e di agire più come un editore e meno come un inserzionista tradizionale ....


Via Jeff Domansky, Marco Favero
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Jeff Domansky's curator insight, November 25, 2:34 AM

Slide show worth viewing for its insight into consumer buying.

Marco Favero's curator insight, November 25, 3:40 AM

aggiungi la tua intuizione ...

Janique Durocher's curator insight, November 25, 3:36 PM

Interesting to see the predictions of how we will consume and manage information in the future. 

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45 Tools to Generate Content, for Ecommerce - Practical Ecommerce

45 Tools to Generate Content, for Ecommerce - Practical Ecommerce | Content Creation, Curation, Management | Scoop.it
Content marketing is the technique of creating and sharing content — blog posts, images, videos — to attract and retain customers. Generating relevant and compelling ...
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Cut Through The Clutter: Make Your Email Marketing Stand Out This Holiday Season

Cut Through The Clutter: Make Your Email Marketing Stand Out This Holiday Season | Content Creation, Curation, Management | Scoop.it
It’s that time of year again when inboxes are flooded with so many special offers, coupons, and “must-haves” that it’s impossible to have time to look at them all. So how do your recipients d…
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The Best Content Marketing Metrics According to 24 Experts

How do today's top marketing experts measure their content? Find out the answer to this question with insights from Lee Odden, Heidi Cohen, Cyrus Shepard & mor…

Via Peg Corwin
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Peg Corwin's curator insight, October 20, 2:37 PM

Interesting to me that some experts recommend revenue at the most relevant metric for content marketing  Challenging to get that one.

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5 Tools That Make Managing Your Content Marketing Strategy Simple And Straightforward

5 Tools That Make Managing Your Content Marketing Strategy Simple And Straightforward | Content Creation, Curation, Management | Scoop.it
If there’s one aspect of SEO that needs to be invested in regularly, it’s content marketing. Content is the key to your success in so many respects that it has to form the basis of your…
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The Three Trends Driving Digital Business

The Three Trends Driving Digital Business | Content Creation, Curation, Management | Scoop.it
By Stephen Prentice Gartner, Inc.  It won't be long before a contact lens can measure your blood sugar, instantly alerting you through a smart device to pay attention and adjust your diet, or consider complex industrial turbines that can predict a failed bearing before it happens. These devices become part of a [...]
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Marco Favero's curator insight, November 25, 2:58 AM

aggiungi la tua intuizione ...

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Amplify Content Marketing with an Influencer Strategy

To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.

Via Guillaume Decugis
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Paul P Roberts's curator insight, November 25, 6:55 AM

An interesting challenge for market research 

Nawel H's curator insight, November 25, 8:08 AM

Tournez-vous vers les internautes influents pour doper votre stratégie Content Marketing

MINGUIAMA Aymard's curator insight, Today, 3:44 AM

90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the rig…

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What SEO Used to Be Versus What SEO Is Now

What SEO Used to Be Versus What SEO Is Now | Content Creation, Curation, Management | Scoop.it
With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. So, how do you know what you shoul

Via Thorsten Strauss
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Here Are 20 Web Development Tools You Shouldn’t Go Without

Here Are 20 Web Development Tools You Shouldn’t Go Without | Content Creation, Curation, Management | Scoop.it
Web development is one of the topics on everybody’s lips. Whether it’s people talking about the website launched for the latest film, about the online shops they choose to visit or even actual web developers trading ideas, everyone is in on the discussion about websites.

Via Brian Yanish - MarketingHits.com
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5 Ways To Have A Meaningful Thanksgiving

5 Ways To Have A Meaningful Thanksgiving | Content Creation, Curation, Management | Scoop.it
Photo by Martin Cathrae How do you typically spend your holiday season? Do you spend it alone or with many other people? What do you often look forward to?
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Seven Email Automation Stats to Geek Out to in 2015 [Infographic]

Seven Email Automation Stats to Geek Out to in 2015 [Infographic] | Content Creation, Curation, Management | Scoop.it
When assessing the hottest trends in marketing in the last year, automation definitely makes my top three. And there’s good reason the marketing community has gone gaga over automation: it work…
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The Beginner’s Guide to Dropped Domains - #infographic

The Beginner’s Guide to Dropped Domains - #infographic | Content Creation, Curation, Management | Scoop.it
Are you wondering how to find dropped domains, and how to determine whether they’re worth the often hefty price tag? Take a look at this infographic guide, and get ready to snatch up some prime virtual real estate before someone else beats you to it.
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10 Proven Ways to Make Your Content Go Viral [Infographic]

10 Proven Ways to Make Your Content Go Viral [Infographic] | Content Creation, Curation, Management | Scoop.it
Content marketing is a digital marketing strategy where businesses share information that is useful or valuable to their audience, with the goal of growing their business. It’s the goal of every marketer to have their content go viral: to be shared and reshared thousands and even millions of times. Content marketing is used by SEO, digital marketing and PR agencies to help their clients grow their online visibility and their business. What makes content go viral – to be shared and reshared? The team at Buzzsumo analyzed more than 100 million articles to understand why content goes viral. Here are 10 proven strategies to help your content go viral.

Via Brian Yanish - MarketingHits.com
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How SEO And SEM Work Together To Deliver Results! - Business 2 Community

How SEO And SEM Work Together To Deliver Results! - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Have you ever wondered what the difference is between SEO (search engine optimization) and SEM (search engine marketing)? Or are they the same thing?
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Email Marketing Knocks Out Social Media in 5 Rounds | Visual.ly

Email Marketing Knocks Out Social Media in 5 Rounds | Visual.ly | Content Creation, Curation, Management | Scoop.it
We know that communicating with your customers isn’t as easy as it looks and picking the right platform is even harder.To help you make the best d
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What Is Content Marketing? And Why You Need To Understand It! - Business 2 Community

What Is Content Marketing? And Why You Need To Understand It! - Business 2 Community | Content Creation, Curation, Management | Scoop.it
In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care?
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For successful content marketing, focus on authority over SEO

For successful content marketing, focus on authority over SEO | Content Creation, Curation, Management | Scoop.it
Quality content conveying expertise, authority and trust plays a key role in gaining positive organic search results.

Via Don Dea
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Don Dea's curator insight, November 25, 12:14 AM
Sourcing the right authors to write

The goal of most brand publishers is to have journalist-quality authors (in-house and external) who are subject matter experts in your industry. Your team of writers must lead visitors through a path to conversion through their compelling, unique content

ebook4seo's curator insight, November 25, 3:09 AM

Imprescindible: autoridad por encima del SEO

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7 tips to write stellar blog posts

7 tips to write stellar blog posts | Content Creation, Curation, Management | Scoop.it

Do you know that only two in 10 of your visitors will read your articles until the end? People don't have time to waste. They want to find the information they need quickly and easily. And it has to be presented in a friendly manner. Today, let's go back to the basics. Here are seven tips to format your blog posts so that they get read -- and shared.


Read the article at http://socialmediaslant.com/tips-write-stellar-blog-posts/


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Cendrine Marrouat


Via Cendrine Marrouat - www.socialmediaslant.com
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Alicia Rodriguez Ruiz's curator insight, November 25, 2:55 AM

Throug this Slideshare presentation Cendrine Marrouat teaches us how to write awesome posts for our Blogs. Must Read

Marco Favero's curator insight, November 25, 2:58 AM

aggiungi la tua intuizione ...

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39 Blogging Tools to Help You Work Faster & Write Better

39 Blogging Tools to Help You Work Faster & Write Better | Content Creation, Curation, Management | Scoop.it
The best blogging tools for coming up with ideas, writing efficiently, and getting your post seen by more readers.

Via GrupoNeo
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Marco Favero's curator insight, November 25, 3:15 AM

aggiungi la tua intuizione ...