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The Top 10 Branded Viral Videos from 2012

The Top 10 Branded Viral Videos from 2012 | Content Creation, Curation, Management | Scoop.it

What is  the biggest “branded” viral videos of the year?

Videos that were pushing a brand or product of some sort and still got shared. That is a little harder than getting a music video out there.


Via malek
massimo facchinetti's insight:

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

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malek's curator insight, January 9, 2013 8:49 AM

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

Content Creation, Curation, Management
The best way to get informed on the content hype
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7 Awesome Business Tools and How They Can Help You

7 Awesome Business Tools and How They Can Help You | Content Creation, Curation, Management | Scoop.it
Mike Michalowicz, CEO of Provendus Group, swears by the importance of the cloud and writes that ...
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Your Guide To Using Images In Your Content Marketing Strategy

Your Guide To Using Images In Your Content Marketing Strategy | Content Creation, Curation, Management | Scoop.it
Compfight

Via Monique Walhof
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Monique Walhof's curator insight, October 1, 11:37 PM

Getting noticed requires strategic image use.  Includes some good image sources and good reminder of how to stay inside image-use guidelines. 

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[FREE REPORT] The 2015 Digital Marketing Budget and Trend Guide - ZOG Digital

[FREE REPORT] The 2015 Digital Marketing Budget and Trend Guide - ZOG Digital | Content Creation, Curation, Management | Scoop.it

In this report, ZOG Digital breaks down every trend marketers needs to be aware of as they plan for the 2015 fiscal year including:

Why Brands Must Move Closer to Audiences through Data Insights
-Custom Audience Targeting
-Smarter Retargeting
-Relationship Building over Link Building


How Brands Can Position Themselves in 2015 – The Year Led by Content
-Content to Engage Audiences
-Rise of Content in Social Media
-Video throughout Search and Social Platforms


How to Move Your Brand Closer to Customers Across All Devices
-Responsive Design for Today’s Mobile World
-Smart Devices to Gain Market Share


Via iNeoMarketing
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iNeoMarketing's curator insight, October 1, 9:01 PM

It covers topics that are out of the mainstream, so worthwhile to review.

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Experts Give Their Thoughts on the Digital Trends of 2015

Experts Give Their Thoughts on the Digital Trends of 2015 | Content Creation, Curation, Management | Scoop.it

Take a look at what the top industry experts have to say about how the digital marketing landscape will look in 2015


Via Pedro Da Silva
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Marco Favero's curator insight, October 1, 4:52 PM

aggiungi la tua intuizione ...

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Google Panda is choking SEO to death, and it’s actually a good thing - exploreB2B

Google Panda is choking SEO to death, and it’s actually a good thing - exploreB2B | Content Creation, Curation, Management | Scoop.it

The good news is that it’s still alive. In fact, Google’s Panda is only killing traditional or black hat SEO, and not SEO entirely. This will pave the way for a more ethical, legitimate ...


Via Frank Delmelle
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Frank Delmelle's curator insight, October 1, 6:04 AM
"Panda prioritizes original, trusted content (for this, Google uses human input to discern)"
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Level up your presentation design

10 quick and easy design hacks to turn your next PowerPoint into an eyecandy.

Via Ana Cristina Pratas
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flea palmer's curator insight, October 1, 10:42 AM

Some really beautiful slides here ...and I love the font!

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8 Reasons to Implement a Holistic SEO Campaign (Infographic)

8 Reasons to Implement a Holistic SEO Campaign (Infographic) | Content Creation, Curation, Management | Scoop.it
Business owners contemplating on performing a more comprehensive SEO campaign should realize that in the age of semantic search focusing merely on SEO alone will not be enough to achieve success.
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Keeping your customer experience program moving with a plan

Keeping your customer experience program moving with a plan | Content Creation, Curation, Management | Scoop.it
RT @ricktucker88: Keeping your customer experience program moving with a plan. http://t.co/0nJEi5nLoe #ccm #cxm http://t.co/5GZF7Tl6D4

Via Fred Zimny
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14 Tips and Tools to Create Original Images and Visuals

14 Tips and Tools to Create Original Images and Visuals | Content Creation, Curation, Management | Scoop.it
Thanks to hundreds of tools that now exist online, it’s easier than ever to create original imag...
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How to Be a Better Blogger Through Content Planning - SEO Copywriting

How to Be a Better Blogger Through Content Planning - SEO Copywriting | Content Creation, Curation, Management | Scoop.it
Discover how to create a content plan to get more leads and never run out of content for your site or blog again!
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How SEO Works in a Content Marketing Framework

How SEO Works in a Content Marketing Framework | Content Creation, Curation, Management | Scoop.it
Thanks to changes in Google algorithms in recent years, the approach that many entrepreneurs and small online business owners have taken in terms of reaching ...
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Herramientas de content curation | Listly List

Herramientas de monitorización y publicación para el content curator, documentalista... | 10alike (@10alike), AlertiES (@AlertiES), Atomic Reach (@Atomic_Reach), BagTheWeb (@bagtheweb), Bundlr (@bundlr), Circa (@Circa), Clipsi (@ClipsiClips), ContentGems (@ContentGems), Cowbird (@cowbird), and Curah! (@mscurah)

Via Rosa Díez D
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Rise of the Storyteller / Analyst - via @Jgraymatter for Forbes

Rise of the Storyteller / Analyst - via @Jgraymatter for Forbes | Content Creation, Curation, Management | Scoop.it

Marty Note
Wait long enough, or in my case live long enough, and it gets to be YOUR TURN (lol). I loved this Justin Gray post on Forbes explaining that MARKETING is the last thing an online play needs.

Couldn't agree more.

I was trained in a different kind of marketing than we practice now at our startup Curagami. I was trained to invade Russia in the winter. THEN messages were few enough and far enough between capturing territory and holding it was possible.

Not so much anymore.

These days capturing hearts, minds and loyalty is the game and everything is happening all at once all the time. The skills needed to play this game, as Justin so astutely notes, are different. Here is an excellent summary of those skills from his Forbes post:

  • Content creators. In an era of shrinking attention spans, the ability to craft compelling stories into engaging online content is key. That’s why marketers need the same skills as a journalist: ideation, writing and editing.
  • Analysts. Marketers need to know how to extract insights from data and use it to make meaningful decisions. They also need to create models to collect data and feedback easily.
  • Designers. Modern marketers must have an eye for aesthetics and be able to capitalize on trends in real time. Look for candidates who can create high-quality, consumer-facing assets at a rapid pace.
  • Planners. Marketers engineer a brand’s interface with the buyer, including when, how and where they’re interacting. That means creating workflows and campaigns based on buyers’ behaviors while paying attention to other messages and campaigns.


AGREE and not just because I'm benefiting from such an analysis. I imagine EVEN if I was still working for one of the largest Consumer Products companies as I did a lifetime ago (P&G, M&M/Mars) we wouldn't be invading Russia in the winter anymore.

UNLESS, we were invading with a tribe of brand Sherpas, telling the story as we went and watching our analytics and pivoting based on what we learn in near real time.





Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 30, 10:49 PM

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Brian Yanish - MarketingHits.com's curator insight, October 1, 8:05 AM
With companies like Facebook and Twitter leading the way on new marketing, where the ad/marketing message is tailored to the consumer's state of mind and interactions both online and off. Gone are the days one ad for all.
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20 Must Have Tools For Creating And Maintaining Your Website

20 Must Have Tools For Creating And Maintaining Your Website | Content Creation, Curation, Management | Scoop.it
Being a web developer or designer nowadays can be both stressful and rewarding. Rewarding because your services are some of the most sought after ones in t
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The 4 Stages of Creativity

The 4 Stages of Creativity | Content Creation, Curation, Management | Scoop.it
Forget just getting into the bathtub and waiting to yell eureka! A psychologist explains the long and winding road our brains take to produce a groundbreaking new idea.

Via Rona Lewis
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Rona Lewis's curator insight, October 1, 5:54 PM

Makes you think about creativity in a whole new way--stress not, try THESE new steps to creativity!

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2015 B2B Content Marketing Benchmarks, Budgets, and Trends

2015 B2B Content Marketing Benchmarks, Budgets, and Trends | Content Creation, Curation, Management | Scoop.it

The secret to content marketing success: document a strategy and adhere to it.

Two critical factors differentiate great content marketers from the rest: having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute.


Via Brian Yanish - MarketingHits.com
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Content Marketing: How to Surpass 90% of the Field in 90 Days

Content Marketing: How to Surpass 90% of the Field in 90 Days | Content Creation, Curation, Management | Scoop.it
Here you go, the most effective content marketing tip you can possibly ever hope to hear.
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Television's Six Eras | Visual.ly

Television's Six Eras | Visual.ly | Content Creation, Curation, Management | Scoop.it
A focal point of many first-world households for over half a century, television has moved far beyond a simple means of basic entertainment. Today, th
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Free Fonts for Designers - 22 New Typefaces | Fonts | Graphic Design Junction

Free Fonts for Designers - 22 New Typefaces | Fonts | Graphic Design Junction | Content Creation, Curation, Management | Scoop.it
Free fonts to download for Windows or Mac in truetype and opentype format. All new fonts can make your design more attractive, these fonts are applicable for
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Tell a Good Story When Presenting a Business Case - Management Tip of the Day - October 01, 2014

Tell a Good Story When Presenting a Business Case - Management Tip of the Day - October 01, 2014 | Content Creation, Curation, Management | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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Infographics: Everything You Need to Know | Nuzzel

Infographics: Everything You Need to Know | Nuzzel | Content Creation, Curation, Management | Scoop.it

 Are you ready to use infographics in your social media marketing?Do you know how to get started?Creating infographics is getting easier. When you illustrate a concept with images, you’re likely to find a bump in social media visibility.In this article you’ll discover how to create and promote infographics to put your content front and center...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 1, 12:52 AM
Practical tips to get you started in creating your own infographics.
Jeff Domansky's curator insight, October 1, 12:55 AM

Practical tips to get you started in creating your own infographics.

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6 Powerful Tips to Effective Content Curation - Huffington Post

6 Powerful Tips to Effective Content Curation - Huffington Post | Content Creation, Curation, Management | Scoop.it
6 Powerful Tips to Effective Content Curation
Huffington Post
As a result, content curation has emerged and is becoming increasingly more popular.
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My Favorite Top 10 Free SEO Tools | Siteber

My Favorite Top 10 Free SEO Tools | Siteber | Content Creation, Curation, Management | Scoop.it

Digest...


1. Google Keyword Planner

2. Google Analytics

3. Google Webmaster

4. Moz Toolbar

5. Screaming Frog

This is a very useful tool for on Page SEO. Basically, after you launched the software and enter your website url. Within few minutes, the software will scrawl all inner page urls and basic SEO information for you.

6. Ahrefs

This is by far my favorite website to check amount of backlinks that my website has. 

7. GTmetrix

GTmetrix is a very cool online website speed diagnosis tool. 

8.  Majestic SEO

This is my second favorite website to check backlinks.

9. Google Trends

10. IFTTT

 

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Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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iNeoMarketing's curator insight, September 30, 7:49 PM

Excellent list of free tools. Jump in and review.

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How I Doubled Traffic To Over 200000 Organic Visitors, Overnight - Business 2 Community

How I Doubled Traffic To Over 200000 Organic Visitors, Overnight - Business 2 Community | Content Creation, Curation, Management | Scoop.it
How I Doubled Traffic To Over 200000 Organic Visitors, Overnight Business 2 Community This is a case study on how I doubled organic traffic to an existing website from 100,000 visits per month to over 200,000 visitors per month, overnight, using...
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The Importance of Creating a Media Hub for Your Small Business (and how to do it)

The Importance of Creating a Media Hub for Your Small Business (and how to do it) | Content Creation, Curation, Management | Scoop.it

Over the past few years you may have noticed a change in the way you are consuming content. With more and more large companies looking to find ways to connect to their ideal consumer there has been a shift in the way content is being developed and shared.


Via Ally Greer
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Ally Greer's curator insight, September 30, 7:15 PM

What exactly is a media hub? 


In the context of marketing, it's a place where various types of content - articles, videos, images, etc - exist for the purpose of engaging audiences and spreading knowledge and information to current and future customers.


As Daniel Newman explains, we're no longer living in a time where brands can simply publish content about themselves and successfully connect with their audiences. Newman puts it perfecly when he says today's world of marketing "is more about sharing and collaborating and with that generosity comes interest, loyalty, and commitment to a brand."


While the example in this article is American Express, a company that most of us have heard of and is probably a little bit bigger than the average SMB, having a media hub is equally important for the mom & pop businesses who are trying to grow their brands online.


Creating a media hub doesn't only apply to large businesses, and it also doesn't have to take a lot of budget and/or time.


The tips in this article, like beginning to blog and create visual content, building community, and getting social, are great for getting started with your media hub. Once you've begun putting your knowledge out there, your community will start coming together and your audience will have a place to go to interact with you and your brand.


But, one question still remains: how do I actually organize all of this activity without having to create my own website from scratch?


The tips provided by Newman in this article are a great starting point, and having a place for your media hub to live is the next step of the equation. There are many tools in existence that brands can use to discover content, to organize content, and to distribute content, and there are also some tools that serve as all three. At Scoop.it, we've divided our content hub based upon the different demographics that we'd like to reach and the different areas of our expertise that are aligned with each of these demographics.


By having an organized content-filled page for each of the areas of expertise of the company, we're able to engage different audiences in different ways while still maintaining the overall media hub feel. 


Are you ready to get started with your media hub? Get a demo of Scoop.it Enterprise and we'll get you on your feet!