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The Top 10 Branded Viral Videos from 2012

The Top 10 Branded Viral Videos from 2012 | Content Creation, Curation, Management | Scoop.it

What is  the biggest “branded” viral videos of the year?

Videos that were pushing a brand or product of some sort and still got shared. That is a little harder than getting a music video out there.


Via malek
massimo facchinetti's insight:

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

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malek's curator insight, January 9, 2013 8:49 AM

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

Content Creation, Curation, Management
The best way to get informed on the content hype
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You First Steps In Content Marketing

You First Steps In Content Marketing | Content Creation, Curation, Management | Scoop.it

Diamo uno sguardo alle prime priorità nell'ottenere andare con una campagna di marketing di contenuti che ha anche un forte impatto sulla SEO.

 

Per saperne di più: http://searchengineland.com/first-steps-content-marketing-219169


Via Antonino Militello, Marco Favero
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Marco Favero's curator insight, Today, 1:56 PM

aggiungi la tua intuizione ...

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How to Create Easy, Yet Actionable, Content Marketing Personas

How to Create Easy, Yet Actionable, Content Marketing Personas | Content Creation, Curation, Management | Scoop.it

Learn the essential steps to create and apply content marketing personas more successfully.


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How to Write Content That Engages Mobile Readers

How to Write Content That Engages Mobile Readers | Content Creation, Curation, Management | Scoop.it
Google’s new emphasis on mobile-friendly search results doesn’t require just good mobile design, it requires great mobile copywriting–Content Marketing Institute.

Via malek, Brian Yanish - MarketingHits.com
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malek's curator insight, April 25, 7:11 PM

Don’t write less. Write better

Thanks @Os Ishmael.

Marco Favero's curator insight, Today, 8:01 AM

aggiungi la tua intuizione ...

Adam J. Kovitz's curator insight, Today, 9:57 AM

#conciseisking

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Are These The Winners & Losers Of Google Mobilegeddon?

Are These The Winners & Losers Of Google Mobilegeddon? | Content Creation, Curation, Management | Scoop.it
Was Reddit the biggest loser? Early results say yes, while TV Tropes and Entertainment Tonight are seen as winners.
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9 Steps to Compelling Contagious Content for Your Social Media Marketing

9 Steps to Compelling Contagious Content for Your Social Media Marketing | Content Creation, Curation, Management | Scoop.it
Content comes in all types of formats, shapes and styles and often the creator has only a few brief seconds to entice you to go beyond the headline or the opening line.
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5 Psychology Principles Every Visual Marketer Should Know

5 Psychology Principles Every Visual Marketer Should Know | Content Creation, Curation, Management | Scoop.it
Let’s face it. Lifestyle photography can be cheesy, bland, or completely lackluster. Even for experienced creatives, it’s hard to balance what’s engaging with what sells. That’s why we see so many cheesy stock photos — and so many boring ads — in marketing materials. The ‘search’ for the perfect visual can be frustrating, particularly when we’re using broad keywords like ‘lifestyle photography’ and ‘happy people’ to choose the perfect photo. We need to dig deeper.

In a study of more than 10,000 participants from 48 countries, psychologists Ed Diener of the University of Illinois at Urbana-Champaign and Shigehiro Oishi of the University of Virginia found that worldwide, people rate happiness as being more important than any other life outcome including living a life with meaning, become rich, and getting into heaven. It’s this reason why lifestyle photography featuring authentic happiness drives sales.

Stop spending hours sifting through cheesy, awkward, forced, and staged photos. Instead, use psychology to guide your search for the perfect photo. Here are five studies that will help art directors, brand marketers, and designers simplify the process of choosing amazing, impactful photos.

Via Brian Yanish - MarketingHits.com
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What Are Your Creative Habits? - YouTube

You might be the next genius inventor of our time. GE and BuzzFeed celebrate Inventor's Month. More on Invention From GE & BuzzFeed: Are You A Visual Thinker...

Via Ariana Amorim
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These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]

These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic] | Content Creation, Curation, Management | Scoop.it
Every part of your landing page that isn't optimized contributes to a lower conversion rate. Learn the common landing page mistakes all marketers should avoid.

Via Kamal Bennani
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Allan Manuel's curator insight, April 25, 11:52 PM

Less is more for landing pages. 

Marco Favero's curator insight, April 26, 5:59 AM

aggiungi la tua intuizione ...

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Why Google Should Google 'Storytelling' & Why Content Marketing is a Product

Why Google Should Google 'Storytelling' & Why Content Marketing is a Product | Content Creation, Curation, Management | Scoop.it
Why brand storytelling is essential to the success of any business' content marketing strategy and why brands must think of content marketing as a product.
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Meet Vivaldi: The Power User’s New Favorite Browser

Meet Vivaldi: The Power User’s New Favorite Browser | Content Creation, Curation, Management | Scoop.it
Do we really need a new web browser? I'm serious. Never have we had quite so much consumer choice as we do now. It's nothing like the bad old days of the late 1990s, where the only choice was between Internet Explorer and Netscape, which at that point was circling the drain. Now, we have…

Via Tom D'Amico (@TDOttawa)
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The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale

The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale | Content Creation, Curation, Management | Scoop.it
It seems dead-simple common sense that B2C buyers are emotionally driven to purchase the products they do (does this Apple Watch make me look cool? Rich? Fat?); after all, it’s all very personal. A…
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The ROI of Storytelling

The ROI of Storytelling | Content Creation, Curation, Management | Scoop.it
Can we measure the ROI of Storytelling? Some doubt that you can measure the ROI of storytelling. Here is an example where you can.

Via Brian Yanish - MarketingHits.com
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50 Promotion Tactics To Include In Your Content Marketing Strategy | @SujanPatel

50 Promotion Tactics To Include In Your Content Marketing Strategy | @SujanPatel | Content Creation, Curation, Management | Scoop.it
You’ve slaved away over your site’s content marketing pieces – don’t let that effort go to waste by failing to give your creations the promotional bump they need to get found!
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Marco Favero's curator insight, April 26, 6:03 AM

aggiungi la tua intuizione ...

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Promote Your Content Marketing

Promote Your Content Marketing | Content Creation, Curation, Management | Scoop.it
Promote your content marketing by dividing your audience up into segments. You must understand the difference between PR and promotion to make it work.

Via Brian Yanish - MarketingHits.com
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PowerPoint Spice - YouTube

PowerPoint Spice - YouTube | Content Creation, Curation, Management | Scoop.it
Fun tips and tricks to spice up your presentations. I work for a management consulting firm and love to play around with PowerPoint in my client work. I enjo...

Via Ariana Amorim
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Why marketers should keep sending you e-mails | McKinsey & Company

Why marketers should keep sending you e-mails | McKinsey & Company | Content Creation, Curation, Management | Scoop.it
There’s a reason your inbox always seems jam-packed: e-mail marketing works. But companies can get smarter about ensuring every message counts. A McKinsey & Company article.
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7 Smart SEO Tactics That are Actually Dumb #seo

7 Smart SEO Tactics That are Actually Dumb #seo | Content Creation, Curation, Management | Scoop.it
Every now and then, an article makes the rounds that sound just like this one — all the stupid SEO mistakes you’re making or similar protestations of SEO ignorance.

Why? Because SEO is changing, and because stuff that used to work gets you penalized today.

This is another such a list, but it comes with a caveat. I work with a lot of really intelligent and well-informed people. They read Search Engine Journal. They read Moz. They stay up to date. But they still do dumb stuff with their SEO.

Via Brian Yanish - MarketingHits.com, Moumita Dasgupta
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Marco Favero's curator insight, Today, 3:56 AM

aggiungi la tua intuizione ...

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25 Essential Books on Storytelling, Copywriting, and Marketing to Read in 2015

25 Essential Books on Storytelling, Copywriting, and Marketing to Read in 2015 | Content Creation, Curation, Management | Scoop.it
Want to get better at communicating your visions, positioning yourself as a thought leader, and sharing your work in the world? Read these books.

Via José Carlos
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4 Simple Tech Tools That Will Change the Way You Get Things Done

4 Simple Tech Tools That Will Change the Way You Get Things Done | Content Creation, Curation, Management | Scoop.it
Ever start a work week with so much to do and so many things to remember that your run-of-the-mill Monday turns into a disaster before you even make it to lunch?

Yeah, you’re not alone.

If you’re tired of repetitive tasks, lost passwords, browser chaos, and forgotten work, try these four tech tools to make your job quick and easy. All of the tools are simple to get started with, most are available for all kinds of devices, and some are even free to use.

Not only will you soon be on your way to much more enjoyable work weeks, but you’ll also start getting the right kind of attention. Sounds like a better way to start any day, doesn’t it?

Via Brian Yanish - MarketingHits.com
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hybrid-power's curator insight, Today, 12:07 AM

HDI electronic boost controllers

HDi Manual Boost Controller MBC-R AU$69.00

HDi Manual Boost Controller MBC-R-EVO AU$133.00

NEW HDi Electronic Boost controller EBC-R-DRB  AU$224.00

2014 HDi Super Electronic Boost controller SE  AU$165.00

http://www.hybrid-power.com/#!hdi-electronic-product/c1yc2

SNMinc WebGems's comment, Today, 1:17 AM
I use all these tools except the text expansion tool. I will be considering it in future.
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10 Easy-to-Use Photo Editing Programs for Newbie Photographers

10 Easy-to-Use Photo Editing Programs for Newbie Photographers | Content Creation, Curation, Management | Scoop.it
Ever since Steve Jobs slapped a camera onto the iPhone, everyone has become a budding photographer. Before, you had to buy a roll of film and carefully take your shots (so you didn't waste any), then take it to the shop to be developed (which would take days). Fast forward to today, when you can…

Via Tom D'Amico (@TDOttawa)
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Marco Favero's curator insight, Today, 5:28 AM

aggiungi la tua intuizione ...

David W. Deeds's curator insight, Today, 8:46 AM

Here we go! Some good info here.

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5 Ways to Build A Compelling Story Using Data

5 Ways to Build A Compelling Story Using Data | Content Creation, Curation, Management | Scoop.it

Via Tom D'Amico (@TDOttawa)
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6 Significant Changes On Crafting Content Strategy That Really Works

6 Significant Changes On Crafting Content Strategy That Really Works | Content Creation, Curation, Management | Scoop.it
The cliché they say about change being the only thing that’s constant is also true online as it is offline.That’s the thing about the virtual universe, it is very fickle. A trending topic on Twi…
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