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The Top 10 Branded Viral Videos from 2012

The Top 10 Branded Viral Videos from 2012 | Content Creation, Curation, Management | Scoop.it

What is  the biggest “branded” viral videos of the year?

Videos that were pushing a brand or product of some sort and still got shared. That is a little harder than getting a music video out there.


Via malek
massimo facchinetti's insight:

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

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malek's curator insight, January 9, 2013 8:49 AM

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

Content Creation, Curation, Management
The best way to get informed on the content hype
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The Three Trends Driving Digital Business

The Three Trends Driving Digital Business | Content Creation, Curation, Management | Scoop.it
By Stephen Prentice Gartner, Inc.  It won't be long before a contact lens can measure your blood sugar, instantly alerting you through a smart device to pay attention and adjust your diet, or consider complex industrial turbines that can predict a failed bearing before it happens. These devices become part of a [...]
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Amplify Content Marketing with an Influencer Strategy

To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, Today, 4:13 PM

Scaling Content Marketing is the key area of focus for many marketers these days. A number of strategies are being offered by experts, social networks or distribution platforms including the most natural one to them: pay for play. As Mark Schaefer wrote earlier this year, Content Marketing could be the victim of its own success if content strategists don't put in place strategies to overcome the content abundance that results in diminshing returns. 


As mentioned in my reply to Mark, I believe there are ways to overcome content shock and scale Content Marketing through Lean Content. Interest-based content curation is an answer in the broad sense as it's about leveraging existing content rather than adding to it but the team at Traackr puts it in a more specific context: influencer amplification.


Their point is a clear one: rather than paying for distribution, getting influencers to amplify your reach is a much more efficient approach.


To achieve that, co-creating with them and curating their content is not only a cost-effective approach compared to creating content alone but also a way to get in their radar and have them amplify your reach as explained in that great slideshare by the Traackr team. For more on that, I also suggest how Lee Odden describes it here.

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Technology Marketing Blog: What is Content Marketing? IDC's Definition of Content Marketing

Technology Marketing Blog: What is Content Marketing? IDC's Definition of Content Marketing | Content Creation, Curation, Management | Scoop.it

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Via iNeoMarketing
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iNeoMarketing's curator insight, November 23, 4:09 PM

The 5WH table is the pertinent part of this post. Anyway, FWIW.

Marco Favero's curator insight, Today, 5:50 AM

aggiungi la tua intuizione ...

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Setting Realistic Expectations For SEO - Business 2 Community

Setting Realistic Expectations For SEO - Business 2 Community | Content Creation, Curation, Management | Scoop.it
So, you’ve done your due diligence when it comes to your website. You are on board with the Inbound Marketing philosophy, you recognize the value of your Internet presence and you totally get why h…
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5 Tips for More Effective Brainstorming

5 Tips for More Effective Brainstorming | Content Creation, Curation, Management | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, November 23, 7:28 PM


Still looking for business improvement ideas in the same places you have always looked?


Are you struggling to come up with new ideas to help your business grow?


Are you using the same brainstorming methodology you have used since you started your business?


Are you open to trying any of the five tips (tip 5 is an interesting one that not many use) to more effective brainstorming, that you may not be using, and which are outlined in this good article ?

Pierre-André Fontaine's curator insight, Today, 1:42 AM

ajouter votre aperçu ...

Oliver Durrer's curator insight, Today, 2:49 PM

These techniques definitely are worth a try for your next brainstorming.

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Use Content Marketing To Tell Your Story, Not Sell Your Story

Use Content Marketing To Tell Your Story, Not Sell Your Story | Content Creation, Curation, Management | Scoop.it
Last week we joined Digital Megaphone’s Social Media Masters Summit to learn some cutting edge strategies from top brand marketers. We especially loved Andy Crestodina’s “Content Marketing 201�…
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30 Beautiful Christmas Icons Sets to Decorate Your Blog - Designmodo

30 Beautiful Christmas Icons Sets to Decorate Your Blog - Designmodo | Content Creation, Curation, Management | Scoop.it
Hereinafter, you can see he list of the most beautiful Christmas icons that will help you to decorate your blog.

Via Laura Brown
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How Content Is Changing And What Marketers Need To Know [Survey Data]

How Content Is Changing And What Marketers Need To Know [Survey Data] | Content Creation, Curation, Management | Scoop.it
Content marketing is hitting a very important inflection point. Find out what you need to do to keep up with its development.
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Marco Favero's curator insight, November 23, 7:20 AM

aggiungi la tua intuizione ...

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Publishers' Top Email Marketing Pain Points [Infographic]

Publishers' Top Email Marketing Pain Points [Infographic] | Content Creation, Curation, Management | Scoop.it
Email Marketing - More than half (54%) of companies in the publishing industry say list growth is a major email marketing pain point, according to a recent report from FOLIO and Lyris.
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Marco Favero's curator insight, November 23, 7:19 AM

aggiungi la tua intuizione ...

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Implementing Email Marketing With Analytics

Implementing Email Marketing With Analytics | Content Creation, Curation, Management | Scoop.it
Email marketing is still one of the most effective forms of online marketing, that’s why so many companies spend so much time perfecting this aspect of their online business. The software you use to
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10 Easy Ways to Look Like a Marketing Genius

10 Easy Ways to Look Like a Marketing Genius | Content Creation, Curation, Management | Scoop.it
Do you want to look like a marketing genius? It’s really not that difficult; often, we over-complicate marketing to the point that even the simplest of marketing campaigns seems overwhelming to…
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Top 4 Content Marketing Trends For 2015 - Chief Marketer

Top 4 Content Marketing Trends For 2015 - Chief Marketer | Content Creation, Curation, Management | Scoop.it
Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.
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39 Blogging Tools to Help You Work Faster & Write Better

39 Blogging Tools to Help You Work Faster & Write Better | Content Creation, Curation, Management | Scoop.it
The best blogging tools for coming up with ideas, writing efficiently, and getting your post seen by more readers.

Via GrupoNeo
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Movenote - Present Documents with Video

Movenote - Present Documents with Video | Content Creation, Curation, Management | Scoop.it

Via Ana Cristina Pratas
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The New Advertising Landscape [Infographic] - B2B Infographic

The New Advertising Landscape [Infographic] - B2B Infographic | Content Creation, Curation, Management | Scoop.it
The New Advertising Landscape [Infographic]


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Via iNeoMarketing
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Marco Favero's curator insight, Today, 5:54 AM

aggiungi la tua intuizione ...

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8 Metrics to Conquer a Content Marketer's Fear of Measurement

8 Metrics to Conquer a Content Marketer's Fear of Measurement | Content Creation, Curation, Management | Scoop.it

best With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric.


Via Thorsten Strauss
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Thorsten Strauss's curator insight, November 23, 8:17 PM

best practice: metrics content marketing

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Step Up Your Link Strategy to Get Better Search Results #Infographic

Step Up Your Link Strategy to Get Better Search Results #Infographic | Content Creation, Curation, Management | Scoop.it
Great SEO can make a company, bad SEO can kill a company. For consumers, links are a way to learn more information about a subject, but to search engines they can serve as an indication of content that’s popular. If multiple pages link to the same article or news item, search algorithms assume it must be of value and rank it higher. External links are a major factor in how Google determines search results, according to separate reports from Moz and Searchmetrics.

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, November 23, 5:30 PM

aggiungi la tua intuizione ...

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Infographic: These Are The Weirdest Things Thousands of People Google Every Month

Infographic: These Are The Weirdest Things Thousands of People Google Every Month | Content Creation, Curation, Management | Scoop.it

Australian SEO company SearchFactory reveals some of the weirder questions that way too many people somehow keep asking Google all the time.


Via Frank Delmelle
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11 best Android news apps - Android Authority

11 best Android news apps - Android Authority | Content Creation, Curation, Management | Scoop.it
Thanks to the glory of the Internet, you can get your news pretty much anyway you want. In this roundup, we'll explore the best Android news apps for you.
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11 Ways to Beat Bad Email Habits

Many people don't even realize they are handling email in an offensive manner. Follow these tips to keep people happy on the other end.
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Why Reputation Matters In Email Marketing & How You Can Change Yours

Why Reputation Matters In Email Marketing & How You Can Change Yours | Content Creation, Curation, Management | Scoop.it
How many of your emails are reaching your customers' inboxes? According to columnist Tom Sather, it may be fewer than you think.
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Is Email Personalization Still a Conversion Clincher?

Is Email Personalization Still a Conversion Clincher? | Content Creation, Curation, Management | Scoop.it
Is email personalization engaging customers? Here`s a deep dive into the stats, plus tips for optimizing your personalization efforts to convert more.
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4 Reasons Why You Should Be Treating Your Emails Like a Blog

4 Reasons Why You Should Be Treating Your Emails Like a Blog | Content Creation, Curation, Management | Scoop.it
Email marketing may have the highest ROI of any form of marketing. However, that doesn’t mean it’s an automatic win for your organization. All too often, I see organizations fail at email. Their…
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How To Win At SEO & Content Marketing In 2015 - Search Engine Land

How To Win At SEO & Content Marketing In 2015 - Search Engine Land | Content Creation, Curation, Management | Scoop.it
Good news, content marketers: SEO hasn’t really changed! Columnist Nate Dame explains how to get the most bang from your SEO buck in 2015.
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