Content Creation,...
Follow
Find
187.0K views | +5.2K today
 
Rescooped by massimo facchinetti from digital marketing strategy
onto Content Creation, Curation, Management
Scoop.it!

The Top 10 Branded Viral Videos from 2012

The Top 10 Branded Viral Videos from 2012 | Content Creation, Curation, Management | Scoop.it

What is  the biggest “branded” viral videos of the year?

Videos that were pushing a brand or product of some sort and still got shared. That is a little harder than getting a music video out there.


Via malek
massimo facchinetti's insight:

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

more...
malek's curator insight, January 9, 2013 8:49 AM

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

Content Creation, Curation, Management
The best way to get informed on the content hype
Your new post is loading...
Your new post is loading...
Rescooped by massimo facchinetti from MarketingHits
Scoop.it!

BuzzFeed Just Became a Content Marketing Tech Company

BuzzFeed Just Became a Content Marketing Tech Company | Content Creation, Curation, Management | Scoop.it
The content marketing tech industry is often likened to a horse race. If so, Secretariat might have just entered the field.

Yesterday, BuzzFeed signed a partnership deal with GroupM—the media-buying arm of major communications firm WPP and self-proclaimed “world’s largest media investment group”—to license out a combination of proprietary software and creative services.

While BuzzFeed gains access to GroupM’s large portfolio of clients, GroupM will be given a plethora of benefits. According to Advertising Age, the agency will receive “preferential” rates, a “creative residency” and dedicated staffers from BuzzFeed Motion Pictures, and, perhaps most importantly, exclusive access to BuzzFeed’s Pound analytics technology.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by massimo facchinetti from Transmedia Storytelling meets Tourism
Scoop.it!

The Pixar Way to Think About Story Conflict

The Pixar Way to Think About Story Conflict | Content Creation, Curation, Management | Scoop.it
Offers two lessons you can learn from the complicated story conflict in Toy Story to improve your own writing.

Via José Carlos, Soraia Ferreira
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

Inbound Marketing: Sales & Marketing Alignment Is Critical To Success - Business 2 Community

Inbound Marketing: Sales & Marketing Alignment Is Critical To Success - Business 2 Community | Content Creation, Curation, Management | Scoop.it
The number of companies practicing inbound marketing (or content marketing, as some call it) has grown dramatically in the last several years, and there is research to prove it.
more...
No comment yet.
Rescooped by massimo facchinetti from elearning stuff
Scoop.it!

Why We're More Likely To Remember Content With Images And Video (Infographic)

Why We're More Likely To Remember Content With Images And Video (Infographic) | Content Creation, Curation, Management | Scoop.it
Without a visual component, your message might not be getting heard.

Via steve batchelder
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

Five Skills You Need to Curate Standout Content

Five Skills You Need to Curate Standout Content | Content Creation, Curation, Management | Scoop.it
Content - At a time when marketers are challenged to furnish steady streams of engaging content, curating other people's content is an effective tactic. Still, it merely shifts the challenge to How ...
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

5 Reasons Why B2B Lead Based Marketing Is Bull

5 Reasons Why B2B Lead Based Marketing Is Bull | Content Creation, Curation, Management | Scoop.it
I’m going to go ahead and say it: the way B2B marketers look at metrics is total bull. You may disagree with me (and that’s fine if you do), but as the field of #MarTech continues to grow , we ca…
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

How to Measure Your Content Marketing ROI

How to Measure Your Content Marketing ROI | Content Creation, Curation, Management | Scoop.it
Let's be honest. Content marketing really sucks. For the most part you're doing it as a means to an end to get new leads and sales. You really have no desire to spend hours channeling your inner Maya Angelou writing blog posts about your topic that all sound the same to you.
more...
No comment yet.
Rescooped by massimo facchinetti from Google Plus and Social SEO
Scoop.it!

6 Convincing Reasons Why You Need a Content Strategy

6 Convincing Reasons Why You Need a Content Strategy | Content Creation, Curation, Management | Scoop.it
Investing in a content strategy as part of your marketing plan gets you where you want to go quicker, with much less anxiety and much better results.

Via Neil Ferree
more...
Scooped by massimo facchinetti
Scoop.it!

5 Reasons Content Marketing is Different From Other Marketing Approaches - Business 2 Community

5 Reasons Content Marketing is Different From Other Marketing Approaches - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Every company has customers with questions, and every customer has a million places they can go to get answers.
more...
No comment yet.
Rescooped by massimo facchinetti from Serious Play
Scoop.it!

Why are stories so important and why should we tell more of them?

Why are stories so important and why should we tell more of them? | Content Creation, Curation, Management | Scoop.it
I believe in being different and showing your uniqueness via a great story.
I believe that the businesses who tell stories will have a thicker bottom
line in the growing social web. Here are a few ways to tell better stories.

Via Ariana Amorim
more...
No comment yet.
Rescooped by massimo facchinetti from MarketingHits
Scoop.it!

How to Create Content That Drives Organic Traffic #infographic

How to Create Content That Drives Organic Traffic #infographic | Content Creation, Curation, Management | Scoop.it
When writing content, there are a lot of factors you have to keep in mind. You need:
A great headline that’ll get people to click (without it being clickbait).
Well-written content that must get to the point, move along, be an enjoyable read, etc.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by massimo facchinetti from Content Marketing & Content Strategy
Scoop.it!

Your Content Strategy Goes Green

No matter your business function, content is the core of your communication—internally and externally. But how can you make your content investment stretch? Re…


Via Stefano Principato
more...
No comment yet.
Rescooped by massimo facchinetti from Transmedia Storytelling meets Tourism
Scoop.it!

Content Marketing Tactics - 30 Examples

Content Marketing Tactics - 30 Examples | Content Creation, Curation, Management | Scoop.it
Content Marketing - Tactics and Best Practices Here is a series of practical tips on tactics that marketers can use to complement their content-focused onl

Via Soraia Ferreira
more...
No comment yet.
Rescooped by massimo facchinetti from Personal Branding & Leadership Coaching
Scoop.it!

Leadership in the Digital Age

What does it take to be a school leader in the digital age?


Via Stefano Principato
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

4 Creative PR Strategies for Your CEO | SEJ

4 Creative PR Strategies for Your CEO | SEJ | Content Creation, Curation, Management | Scoop.it
For those of you who still getting used to the new picture, here are a few PR strategies to get your CEO’s name out there effectively.
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A

This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A | Content Creation, Curation, Management | Scoop.it
In This Old Marketing, Joe and Robert talk the $48 million acquisition of a content agency, Facebook’s news, plus raves and more – Content Marketing Institute.
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

The roadmap to content marketing success for B2B software companies

The roadmap to content marketing success for B2B software companies | Content Creation, Curation, Management | Scoop.it
A breakdown of the best B2B tech content marketing timeline, including when to try different formats in your strategy. Based on numbers and hundreds of real world success stories.
more...
No comment yet.