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The Top 10 Branded Viral Videos from 2012

The Top 10 Branded Viral Videos from 2012 | Content Creation, Curation, Management | Scoop.it

What is  the biggest “branded” viral videos of the year?

Videos that were pushing a brand or product of some sort and still got shared. That is a little harder than getting a music video out there.


Via malek
massimo facchinetti's insight:

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

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malek's curator insight, January 9, 2013 8:49 AM

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

Content Creation, Curation, Management
The best way to get informed on the content hype
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Rescooped by massimo facchinetti from Online Marketing Resources
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Are Keywords Still Relevant, and How to Use the Right Ones

Are Keywords Still Relevant, and How to Use the Right Ones | Content Creation, Curation, Management | Scoop.it

Editor's note: this post is brought to you by Kristi Hines, a freelance writer, professional blogger, and social media enthusiast.


Via Pedro Da Silva
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Marco Favero's curator insight, Today, 5:23 PM

aggiungi la tua intuizione ...

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Content Marketing Insourcing: Tips For Turning Internal Resources Into Content ... - Business 2 Community

Content Marketing Insourcing: Tips For Turning Internal Resources Into Content ... - Business 2 Community | Content Creation, Curation, Management | Scoop.it
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Welcome to the New Sales Process: How to Let Content Do the Selling

Welcome to the New Sales Process: How to Let Content Do the Selling | Content Creation, Curation, Management | Scoop.it
The way people buy has changed -- so your marketing and sales process has to, too. Here's why and how you can use content to close more deals.
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Rescooped by massimo facchinetti from B2B Marketing and PR
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The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum

The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum | Content Creation, Curation, Management | Scoop.it
“ Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.”
Via Jenni Hilton
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Rescooped by massimo facchinetti from Curation in Higher Education
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Content is king: easy & simple ways to curate relevant content

Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax…

Via Kim Flintoff
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Marta Torán's curator insight, Today, 2:26 PM

Los principios de la curación de contenidos. Soy fan! 

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Kraft Foods reveals the secret of content marketing ROI

Kraft Foods reveals the secret of content marketing ROI | Content Creation, Curation, Management | Scoop.it
Last week I found myself in Cleveland for Content Marketing World 2014, a huge event with 2,500 attendees and around 50 sponsors.
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The Use of Texture in Web Design

The Use of Texture in Web Design | Content Creation, Curation, Management | Scoop.it

These days textures in web design are vying with other trends such as transparency and gradients. The days of such textures as wood, grass and chalkboards seem to be fading, but as you will see in this article, they are still around and they still work well.

A texture, whether it is used as a background or on elements, can add some interest to an otherwise plain design, and they work well with image-light websites. Take a look through this showcase that we have compiled and see if you think textures in web design are here to stay.


Via Brian Yanish - MarketingHits.com
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50 Best Websites A Startups Revolution

50 Best Websites A Startups Revolution | Content Creation, Curation, Management | Scoop.it

For entrepreneurs, time is especially precious. Every wasted minute is a lost opportunity for networking, growing the business, and of course making money.




Via Justin Jones, juandoming, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 18, 6:18 PM

Some of these resources such as Quora I know, but most are new to me and worth investigation. 


Susan Bagyura, High Performance Coach's curator insight, Today, 8:55 AM

It's handy having all of these on one page.

Rescooped by massimo facchinetti from Content Marketing and Curation for Small Business
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The Often Forgotten Viral Content Marketing Tactic

The Often Forgotten Viral Content Marketing Tactic | Content Creation, Curation, Management | Scoop.it
Exploding viral content marketing is often seen as the "Holy Grail" for marketers. But there is one form of viral content that is often forgotten but vital

Via Peg Corwin
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Peg Corwin's curator insight, September 5, 1:47 PM

Long form educational content can be viral.  Learn how.,

Marco Favero's curator insight, September 18, 4:44 PM

aggiungi la tua intuizione ...

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My 4-Step Process to Marketing Research for Content Creation - Business 2 Community

My 4-Step Process to Marketing Research for Content Creation - Business 2 Community | Content Creation, Curation, Management | Scoop.it
My 4-Step Process to Marketing Research for Content Creation Business 2 Community Of course, every marketing researcher for content creation is going to tell you to use Google, but instead of just typing in your keyword and sifting through the...
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What Makes a Superior Content Marketer?

What Makes a Superior Content Marketer? | Content Creation, Curation, Management | Scoop.it
Once you've gotten the green light from your boss to launch a content marketing program, the next-and oftentimes the most difficult-step is figuring out who will spearhead your program.
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Creating Images for Your Blog the Right Way [Using Canva]

Creating Images for Your Blog the Right Way [Using Canva] | Content Creation, Curation, Management | Scoop.it
Find the best royalty free images for your blog posts and learn how to make them stand out from the crowd using the simple online graphic design tool Canva.
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Top 4 SEO Basics To Know As an Online Marketer - Business 2 Community

Top 4 SEO Basics To Know As an Online Marketer - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Business 2 Community
Top 4 SEO Basics To Know As an Online Marketer
Business 2 Community
This involves various techniques which could be performed upon a website to promote it better online.
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How HBR Has Turned Its Old Content Into New Revenue - Folio Magazine

How HBR Has Turned Its Old Content Into New Revenue - Folio Magazine | Content Creation, Curation, Management | Scoop.it
Folio Magazine
How HBR Has Turned Its Old Content Into New Revenue
Folio Magazine
Smart media companies have figured out how to continuously pull in revenue from some of their oldest content—sometimes going back over a hundred years.
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How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names - Whiteboard Friday

How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names - Whiteboard Friday | Content Creation, Curation, Management | Scoop.it
Google is drawing connections between semantic concepts and brand names, and it's affecting SERPs. In today's Whiteboard Friday, Rand explains that process, offering tips on how we can help make sure our own brands are included.
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Handbook of Digital Storytelling

Handbook of Digital Storytelling | Content Creation, Curation, Management | Scoop.it
“The Digital Commmonwealth team have been working on producing a resource which helps people develop digital storytelling skills. The handbook is intended for use by the participants of the project,...”
Via Cindy Rudy
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Marco Favero's curator insight, Today, 9:48 AM

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Rescooped by massimo facchinetti from visualizing social media
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Visual Content Is Shaping the Future of Social Media [Infographic]

Visual Content Is Shaping the Future of Social Media [Infographic] | Content Creation, Curation, Management | Scoop.it
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.

Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.

According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.


Via Lauren Moss
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Momentum Factor's curator insight, Today, 12:16 PM

Have you noticed? Social media has been evolving! Here's why you're seeing more pictures and video clips all over your social feeds. #DirectSelling

Michelle Smith's curator insight, Today, 1:29 PM

Social media used to be about text that grabbed consumers attention. Now, its all about the visuals and text doesn't matter as much. According to this article our brains process visuals 60,000 times faster than text. Depending on whom you are targeting, visuals may be the best bet. For example, if you are targeting B2C, you should consider using things such as Vine to grab the consumers attention because they are much more responsive to that. If you are targeting B2B, it is best to stick with text-like options such as Linkedin. When marketing, it is important to take into consideration whom your target market is before you put together a marketing plan. You never know, they may want to see more visuals. 

Charlotte Mace de Gastines's curator insight, Today, 3:34 PM

Global trend : the power of visual content

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SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization

Make no mistake; this is no ‘SEO for dummies.’ Rather, SEO Like I’m 5 is the ultimate beginner’s training system for forward-thinking businesses and entrepren…

Via Stefano Principato
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Content Quality Score: Googles Best Kept Secret For Ranking

Content Quality Score: Googles Best Kept Secret For Ranking | Content Creation, Curation, Management | Scoop.it
Every page indexed by Google has a content quality score which directly influences how well a page ranks in Google.
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Rescooped by massimo facchinetti from Content Marketing, Curation, Social Media & SEO
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SMBs: You Don't Need an Expensive Content Calendar Tool

SMBs: You Don't Need an Expensive Content Calendar Tool | Content Creation, Curation, Management | Scoop.it
So what do SMBs really need to be successful with content marketing?

Via Guillaume Decugis
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Guillaume Decugis's curator insight, September 18, 6:01 PM

Jay Baer observed last week that there could be no market for content marketing software for SMBs. This is my response and attempt at defining what SMBs need in terms of content marketing tools based on observing thousands of them which are Scoop.it customers. 


Feel free to add your own thoughts! 

Rescooped by massimo facchinetti from Google Plus and Social SEO
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Why You Should Stop Curating From Top Content Sites

Why You Should Stop Curating From Top Content Sites | Content Creation, Curation, Management | Scoop.it

Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing


Via Neil Ferree
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Neil Ferree's curator insight, September 18, 1:43 PM

Why you should Share Content From Lesser Known Authors?


Social media has a considerable amount of “noise”.


If you are going to be successful using content curation, then you need to be able to cut through the noise effectively.


If you are curating the same content everyone else is, from sources that everyone is already reading and sharing themselves, you end up amplifying the noise, not cutting through it.


This is how to How to Increase Your Social Media Presence 

Marco Favero's curator insight, September 18, 4:43 PM

aggiungi la tua intuizione ...

Martin (Marty) Smith's curator insight, September 18, 7:25 PM

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Storytelling Through the Category Page

Storytelling Through the Category Page | Content Creation, Curation, Management | Scoop.it

When you think of storytelling in an online store, what comes to mind? Product page copy? Embedded video? Blogs? Look-books?

Certainly not on the utilitarian category page…


Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, September 18, 4:45 PM

aggiungi la tua intuizione ...

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Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right

Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right | Content Creation, Curation, Management | Scoop.it
I recently came across this video, in which renowned Austrian graphic designer Stefan Sagmeister tackles the stubbornly enduring buzzword “storytelling.” In refreshingly candid and colorful language (some of which is NSFW, by the way), Sagmeister...
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Easy Ways To Squeeze Incredible Value From Your Content Marketing

Easy Ways To Squeeze Incredible Value From Your Content Marketing | Content Creation, Curation, Management | Scoop.it
There's a phrase I've heard a few times: (Easy Ways To Squeeze Incredible Value From Your Content Marketing - http://t.co/q6Y4iSXp3E #smb #marketing)...
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Branding Strategy Insider | Brand Strategy: The Alternative To FREE

Branding Strategy Insider | Brand Strategy: The Alternative To FREE | Content Creation, Curation, Management | Scoop.it

I have a major problem with the free model. To me, it’s misleading – and the reason why is that it’s based on a false premise: that if you offer goods for free, people will be in time upgrade to the paid model. I see why people are tempted to go down this track. It’s easy to see free as a simple way to open the jaws of the funnel. Free gets you awareness and therefore volume, the thinking goes. And there is an implication given by some that you can then trust the conversion process to secure enough sales off that added volume to make the give-away worth it.

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