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The Top 10 Branded Viral Videos from 2012

The Top 10 Branded Viral Videos from 2012 | Content Creation, Curation, Management | Scoop.it

What is  the biggest “branded” viral videos of the year?

Videos that were pushing a brand or product of some sort and still got shared. That is a little harder than getting a music video out there.


Via malek
massimo facchinetti's insight:

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

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malek's curator insight, January 9, 2013 5:49 AM

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

Content Creation, Curation, Management
The best way to get informed on the content hype
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A Guide to Laser Targeted Content Strategy

The digital channel is maturing to reflect the real world and with it marketers' focus is shifting from the technology and platforms to the person once more.


Via Pedro Da Silva
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CHART OF THE DAY: Netflix's Brilliant Expansion Plan

CHART OF THE DAY: Netflix's Brilliant Expansion Plan | Content Creation, Curation, Management | Scoop.it
Adding more countries has been huge for Netflix's bottom line.
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Bring Your Presentations To Life With These 5 Storytelling Components

Bring Your Presentations To Life With These 5 Storytelling Components | Content Creation, Curation, Management | Scoop.it
Get your audience's attention and keep them engaged with these tips on public speaking.

Via Cindy Rudy
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Rescooped by massimo facchinetti from World's Best Infographics
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9 reasons to use images in your content marketing

9 reasons to use images in your content marketing | Content Creation, Curation, Management | Scoop.it
Visual social media posts get more engagement than text, but this rule goes for all content marketing pieces. 

Via Jeff Domansky
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Jeff Domansky's curator insight, September 15, 8:36 PM

Get the picture?

Jeff Domansky's curator insight, September 15, 8:37 PM

Get the picture?

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The Power of Visual Content | Visual.ly

The Power of Visual Content | Visual.ly | Content Creation, Curation, Management | Scoop.it
Creatives are often taught, “show don’t tell.” However, the process of engaging audiences is about more than just pairing a beautiful image with
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Your Guide to Unleashing Killer Content Marketing on LinkedIn

Your Guide to Unleashing Killer Content Marketing on LinkedIn | Content Creation, Curation, Management | Scoop.it
Over the past few weeks, LinkedIn has gradually rolled out a way for users to publish their own content.
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Rescooped by massimo facchinetti from Business Improvement
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How to Effectively Communicate With Different Brain Types

How to Effectively Communicate With Different Brain Types | Content Creation, Curation, Management | Scoop.it

Via Daniel Watson
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Progressive training's curator insight, September 15, 7:31 AM

How to Effectively Communicate With Different Brain Types

José Antônio Carlos - O Professor Pepe's curator insight, September 15, 8:27 AM

Muito boas sacadas de Michael Cooper. Confira e amplie o alcance de sua de comunicação.

HOTEL CASINO INTERNACIONAL's curator insight, September 15, 11:27 AM

También estamos en:
1 - PIN→http://bit.ly/1tgovtQ
2 - SEGUIR → http://bit.ly/1w0ZG0Z
y por supuesto......3 - CLICK "ME GUSTA" en nuestra página de Facebook →http://on.fb.me/1jt5I9T

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Demystified: Top 7 Email Marketing Myths [Infographics]

Demystified: Top 7 Email Marketing Myths [Infographics] | Content Creation, Curation, Management | Scoop.it
Do you experience confusion when you come across too much information regarding email marketing?
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Is the Art of Writing Dying?

Is the Art of Writing Dying? | Content Creation, Curation, Management | Scoop.it
I remember my school teacher telling me that I had a talent for writing and was able to craft a good story. But I ignored her gentle advice to follow it further. I either was too young and foolish or…
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Rescooped by massimo facchinetti from How to find and tell your story
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How To Discover and Unleash Your Story Telling Ability - Storytelling in Business | Magnetic Speaking

How To Discover and Unleash Your Story Telling Ability - Storytelling in Business | Magnetic Speaking | Content Creation, Curation, Management | Scoop.it

"You might believe that you don’t have stories, that your life is boring, or that your topic of expertise doesn’t lend itself to storytelling.  I hope that I can change your mind."


Read the full article to find out more about these steps to unleash your storytelling potential & next steps:

  1. Pay attention to other people’s stories
  2. After hearing each story, ask yourself if you have something similar
  3. Find an opportunity to tell your matching story
  4. Study the patterns of stories
  5. Collect professional stories

Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, September 14, 1:23 PM

I like that the article ends with an exercise.  Follow the 5 steps for a month and your storytelling radar will improve, you'll start pulling out all kinds of your own stories, and then you'll be ready to start telling stories.

Rescooped by massimo facchinetti from The Marketing Technology Alert
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Here Comes the Content Marketing Shakeout | Convince and Conver

Here Comes the Content Marketing Shakeout | Convince and Conver | Content Creation, Curation, Management | Scoop.it

Digest...


Content marketing may be a bigger industry than social media marketing, but the software portion of the industry may always be smaller. Even if content is the parent of social media, there is a lot less money to collectively be made in content marketing software than there is in social media software.

 

Today’s content marketing software is good. Better than it should be at this stage, really. But does a medium-sized business or small business need a software license to help them curate, create, manage, and measure content marketing? Multiple vendors at Content Marketing World 2014 take the “our solution is way better than Excel” approach to pitching their calendaring solution, or similar. And while it may be accurate that Excel is an unlikely candidate for the Beloved Software Hall of Fame, it is also true that every business already has it, has already paid for it, and already knows how to use it.

 

You can buy the best software in the world, but if you don’t have smart, dedicated marketers to operate it, the outcome will be middling, at best. All modern marketing software (of any stripe) requires labor to make the magic happen. That makes the true cost of software ownership not just licensing and training costs, but salaries and benefits, too. It’s another reason why I’m not sure SMB will embrace content marketing with the same fervor as they have social media. Many of those companies have only recently finished swallowing the new software and personnel expenses needed to “get good” at social, and now they are expected to do it again with content marketing?

 

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Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



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iNeoMarketing's curator insight, September 14, 6:05 PM

Content marketing software comes after MAP, analytics, social media management. Why? Because you always have Excel.

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The Complete Guide to YouTube Content Marketing

The Complete Guide to YouTube Content Marketing | Content Creation, Curation, Management | Scoop.it

Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.


Via Brian Yanish - MarketingHits.com
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ContentMarketingNews's curator insight, September 14, 8:00 PM

www.ScottMartin.org / https://www.linkedin.com/groups/Content-Marketing-News-6773232/about ;  
@mktgContentNews

Benjamin Labarthe-Piol's curator insight, September 15, 12:29 AM

A very good and useful YouTube marketing guide

Michelle Gilstrap's curator insight, September 15, 8:34 AM

This is a good article for all of us. Video is the new content that we all should be using.

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Technology Is Radically Changing The Advertising Business — And The Consequences Are Profound

Technology Is Radically Changing The Advertising Business — And The Consequences Are Profound | Content Creation, Curation, Management | Scoop.it
"Media used to be based on scarce distribution."
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Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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4 Ecommerce Web Design Trends and Predictions for 2015

4 Ecommerce Web Design Trends and Predictions for 2015 | Content Creation, Curation, Management | Scoop.it

The Latest Ecommerce Web Design Trends and Predictions for 2015


Via Kamal Bennani
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How to Make Your Content Marketing Experiential

How to Make Your Content Marketing Experiential | Content Creation, Curation, Management | Scoop.it

Content marketers are taking it to the streets - and to stadiums, subways, and bus stops. With the vast majority of marketers using content to build their brands, it’s no wonder marketers are expanding the ways their content gets delivered.


Experiential marketing is nothing new -- from billboards to sandwich boards, brands have a history of engaging consumers outside their homes. In recent years, however, out-of-home media spend has been among the fastest-growing categories - global spend is expected to exceed $40 billionn by 2018, according to PWC. The large canvas, the emergence of digitally powered signage, and the hyper-local nature of outdoor advertising have all contributed to the growth. Still, while the format may be known, today’s top marketers are innovating they way they use experiential marketing to tell their brand stories.


Via Brian Yanish - MarketingHits.com
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Why Your Business Should Make Use of Video in Marketing

Why Your Business Should Make Use of Video in Marketing | Content Creation, Curation, Management | Scoop.it
We’ve ramped up our video efforts here on the Marketing Technology blog and it’s been great… engaging deeper on YouTube and social media with 1 to 2 minute Marketing Clips.

Via Brian Yanish - MarketingHits.com
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6 free visual marketing tools

6 free visual marketing tools | Content Creation, Curation, Management | Scoop.it

This lack of artistic ability poses a threat to my marketing career, especially now that visual content marketing is the ticket to success. Even though I have other creative traits, I'm worried I'll get left in the visual storytelling dust.


I know I'm not alone.


Luckily, we non-artists have a few tools to mask our lack of design talent.


These tools are free, but often have advanced paid features for when you're ready to step up your game. They don't replace a designer's expertise, but you can use them for smaller projects, like blogs, social media graphics, or Slideshare templates....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 15, 8:43 PM

Looking for a way to make charts more appealing? Wish you knew what font was on your competitor's ad? Here's help.

Jeff Domansky's curator insight, September 15, 8:47 PM

Looking for a way to make charts more appealing? Wish you knew what font was on your competitor's ad? Here's help.

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10 Conversion Psychology Resources That Will Make You a Smarter Marketer

10 Conversion Psychology Resources That Will Make You a Smarter Marketer | Content Creation, Curation, Management | Scoop.it

Understanding peoples’ motivations helps you create landing pages that convert. Here are 10 conversion psychology resources every marketer needs to know.


Via Pedro Da Silva
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10 Top Flat Webdesigns Inspire

10 Top Flat Webdesigns Inspire | Content Creation, Curation, Management | Scoop.it

Great examples of flat webdesigns. Flat looks better as responsive design another way of saying it looks better on phones and pads. My faves here are the doesn't seem flat Beagle Ship and the Boldial WP theme.



Via Martin (Marty) Smith
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Email Marketing v/s Social Media | Garuda - The Intelligent Mailer

Email Marketing v/s Social Media | Garuda - The Intelligent Mailer | Content Creation, Curation, Management | Scoop.it
Email Marketing ought to be necessity of each business; it’s cost effective and more powerful compared to Social media. Utilize email marketing campaign software and cover a wide range of worldwide customers to promote your business.
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Retargeting 101: Everything You Need to Know About Retargeting

Retargeting is a powerful digital marketing technique. Here's a complete guide to getting started, including choosing the right provider, best practices, and how to amplify various channels

Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Training, eBook, Social Media & Web Design
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5 Data-Backed Reasons to Redesign an Ugly Website [Infographic]

5 Data-Backed Reasons to Redesign an Ugly Website [Infographic] | Content Creation, Curation, Management | Scoop.it

Learn which parts of your website impact users the most in this infographic from Red Website Design.


Via Kamal Bennani, Marco Favero
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Athena Catedral's curator insight, September 15, 1:04 AM

Web users have a tendency to leave a page that takes more than 3 seconds to load

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A Keyword Strategy as Easy as Counting to Five [Infographic]

A Keyword Strategy as Easy as Counting to Five [Infographic] | Content Creation, Curation, Management | Scoop.it
Examining the Five Fingers of SEO
SEO. We see this acronym everywhere. Three simple letters that should be as easy to decipher as “ABC”.

Via Brian Yanish - MarketingHits.com
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When it Comes to URLs, Does Size Matter?

When it Comes to URLs, Does Size Matter? | Content Creation, Curation, Management | Scoop.it

Pop quiz: You’re buying a website domain. You sell disco balls. Disco-ball-fever.com is $200. Disco.ball is $20. Which one do you buy?


Via Pedro Da Silva
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20 Must Have Tools For Web Developers

20 Must Have Tools For Web Developers | Content Creation, Curation, Management | Scoop.it

With the increase in popularity of the web development industry, developers need to keep up with the demands and create different tools that make developing, designing and managing a website an easier task. Listed below are 20 of the most interesting such tools that can make your work a lot easier.


Via Brian Yanish - MarketingHits.com
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