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The Top 10 Branded Viral Videos from 2012

The Top 10 Branded Viral Videos from 2012 | Content Creation, Curation, Management | Scoop.it

What is  the biggest “branded” viral videos of the year?

Videos that were pushing a brand or product of some sort and still got shared. That is a little harder than getting a music video out there.


Via malek
massimo facchinetti's insight:

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

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malek's curator insight, January 9, 2013 5:49 AM

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

Content Creation, Curation, Management
The best way to get informed on the content hype
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Content Marketing Analysis [INFOGRAPH]

Content Marketing Analysis [INFOGRAPH] | Content Creation, Curation, Management | Scoop.it

WHAT IT IS AND HOW TO USE IT TO WIN BUSINESS The following infograph does a great job of providing an overview of what Content Marketing is, how it will benefit business, and where to get started.


Via Baochi
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How Big Businesses Use Colors to Affect Your Emotions [Infographic]

How Big Businesses Use Colors to Affect Your Emotions [Infographic] | Content Creation, Curation, Management | Scoop.it

How does the color in your logo make your customers and prospects feel? Here's a look at the emotions certain colors elicit and iconic business logos that use those colors.

 

Blue summons images of the sky and sea, which makes people feel such emotions as comfort, understanding, clarity, calm, and trust, according to the FinancesOnline's infographic.

 

"Green is associated with the harmony of nature," states the infographic. "What you feel is calm, relaxed, trust, peaceful, and hopeful."

Black conjures ideas of sophistication and boldness. "Black is associated with the formality and mystery of night," suggests FinancesOnline.

To find out more about logos, how much they cost, and how famous ones have evolved, check out the infographic:



Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, Today, 1:07 PM

Another look at the relationship between the use of color in #brand communications and #emotional response.

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Toontastic for Story Telling

Toontastic for Story Telling | Content Creation, Curation, Management | Scoop.it
Toontastic is a fantastic app you can use in your classroom.  Don't be fooled by the cartoon graphics, this app can be used with all ages. Students create their own short stories or retell a story ...

Via Cindy Rudy
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How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline

How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline | Content Creation, Curation, Management | Scoop.it

Besides interacting with customers, filling in the social media stream for their brands and clients is one of the main responsibilities of the community manager/social media manager.


It’s their job to provide the community with interesting, useful and entertaining content. It’s the best way to give value to the audience and make them ha glad for following your profile.


Internet is huge. No human can read it all. And finding interesting things to share every day, or to fill every posting time can be a combination of search skills, using the right tools and some luck. One can spend hours and hours flocking from website to website, reading and selecting things that your audience may be interested. Some days you find way more content you need, others you can barely fill in two facebook posts. I think that every social media manager have been in this spot a few times in their work routine.


Here are 3 of the most common and maybe more efficient ways to find content to share through your social media streams.



Via Brian Yanish - MarketingHits.com
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Emotional Headlines Get Shared More On Social Media [Conclusive Proof]

Emotional Headlines Get Shared More On Social Media [Conclusive Proof] | Content Creation, Curation, Management | Scoop.it

What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media.


... Emotional Marketing Value is a score that looks to asses how a group of words follows these emotional harmonics, and how likely they are to elicit an emotional response from a reader.


The Emotional Marketing Value Headline Analyzer  is a tool based on the research that is made freely available by the Advanced Marketing Institute. Using it can easily provide you with such a score...


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 6:52 AM

This cool tool will help you write better headlines and get better blogging results.

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Smartling Global Content Trends 2014

Smartling Global Content Trends 2014 | Content Creation, Curation, Management | Scoop.it
Content is now more multilingual than ever before. The average volume of content being translated by Smartling customers has grown by 88% in the last twelve months.
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Content Shock: Why The Content Marketing Party Is Over - Business 2 Community

Content Shock: Why The Content Marketing Party Is Over - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Business 2 Community
Content Shock: Why The Content Marketing Party Is Over
Business 2 Community
Not long ago, Mark Schaefer dropped a bomb with a blog post called Content Shock: Why content marketing is not a sustainable strategy.
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17 Tricks For Driving Traffic With Content Marketing - Business 2 Community

17 Tricks For Driving Traffic With Content Marketing - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Business 2 Community 17 Tricks For Driving Traffic With Content Marketing Business 2 Community 17 Tricks For Driving Traffic With Content Marketing image SocialEars Content Flow 2013 nh29lt 600x447 Earlier, I wrote a post about the myth of viral...
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Why Visual Content Matters in the Social Age [INFOGRAPHIC]

Why Visual Content Matters in the Social Age [INFOGRAPHIC] | Content Creation, Curation, Management | Scoop.it

I’m sure you know that visual content on social media can massively improve engagement. But just how important is it?

How about this: the human brain processes images 60,000 times faster than text. Accordingly, 90 percent of all information that comes to the brain is visual.

On the web, it’s estimated that 55 percent of all traffic will be video by 2016, and mobile video traffic will increase by 1800 percent. YouTube, Instagram and Vine are currently the best platforms to maximise video engagement, so are you utilising them to their full potential in your marketing campaigns?

Check the visual below for more statistics, which comes courtesy of Gryffin.


Via Brian Yanish - MarketingHits.com, Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 25, 6:13 PM

Great collection of #stats about the importance of visual communication for #brands. The unanswered question is how to manage the #contentquality of the visual elements.

massimo scalzo's curator insight, Today, 5:58 AM

Yes, it has been proved that Visual Content turboboosts Engagement !

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IKEA: A Brand That Knows How to Connect with Content - brandchannel.com

IKEA: A Brand That Knows How to Connect with Content - brandchannel.com | Content Creation, Curation, Management | Scoop.it
IKEA: A Brand That Knows How to Connect with Content
brandchannel.com
At its core, the IKEA brand is all about experience.
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43 Tips For Creating Viral Content Campaigns (Research) - Business 2 Community

43 Tips For Creating Viral Content Campaigns (Research) - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Business 2 Community
43 Tips For Creating Viral Content Campaigns (Research)
Business 2 Community
“Marketing speak” came in at number one, with words including: revolutionary, stunning, life changing, and incredible.

Via Raj Nadar
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Content Marketing Enlightenment in Four Steps [Infographic] | Content Marketing Forum

Content Marketing Enlightenment in Four Steps [Infographic] | Content Marketing Forum | Content Creation, Curation, Management | Scoop.it

According to our recent study, the majority of marketers have adopted content marketing as an integral part of their marketing strategy. However, many of these marketers are still creating product-focused, egocentric content that brings little value to the reader; and they are struggling to compete against other content in the market.

 

To create non-egocentric content and to rise above the noise, we have provided four steps to content marketing enlightenment — a place where marketers are engaging readers and earning their trust. Within each step, we explain what marketers are doing, what the results are and what tactics to use to bring content to the next level.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 24, 8:33 PM

A maturity model view of #contentmarketing orientation starting with product focused egocentric content and culminating with enlightened quality focused content. Interesting view of different levels of brand content marketing sophistication. Where is your brand?

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5 Reasons We Forget Presentations

Learn 5 reasons why our audiences may not remember what we share in presentations. The principles are rooted in cognitive science.

Via Ariana Amorim
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15 indispensable content marketing tips

15 indispensable content marketing tips | Content Creation, Curation, Management | Scoop.it

Some people may hate the term, but there's no doubt that content marketing has caught on big time.


Via Baochi
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Infographic: Are brands shifting to owned media instead of Facebook?

Infographic: Are brands shifting to owned media instead of Facebook? | Content Creation, Curation, Management | Scoop.it

Jun Group, a content distribution platform, released data this week that shows brand advertisers have shifted their digital goals away from Facebook and YouTube to promote their owned online destinations.


According to the data, the share of clicks driving consumers to brand owned and operated sites more than doubled from 2012 to 2013, increasing from 28 percent to 57 percent. Facebook and YouTube, which represented 31 percent and 38 percent respectively, declined to 10 percent and 24 percent over the same period.


Via Brian Yanish - MarketingHits.com
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72 Takeaways from the Content Marketing Show 2014

72 Takeaways from the Content Marketing Show 2014 | Content Creation, Curation, Management | Scoop.it
We had a great day spent at the Content Marketing Show put on by Rough Agenda - the folks behind Brighton SEO.
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The Science of Storytelling

The Science of Storytelling | Content Creation, Curation, Management | Scoop.it

Many studies show us that our brains prefer storytelling to facts.When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.This means that it’s easier for us to remember stories than facts. Our brains can't make major distinctions between a story we’re reading about and something we are actually doing....


Via Jeff Domansky
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Charlie Dare's curator insight, Today, 4:11 PM
I should say that many Video clips tell a visual image to loosely follow the storyline of songs ~ These can be funny or dramatic depending on the mood of the story line~ These are particularly powerful images in break up love songs I,ve seen like "broken Wing " a country song leaving memorable impressions on the watcher , like an open window curtain flapping in the wind and guy looking out, not knowing if she`s jumped or just left~
James Yin's curator insight, Today, 6:26 PM

our brains prefer storytelling to facts.

rodrick rajive lal's curator insight, Today, 7:31 PM

This is most interesting. To make content more compelling and interesting try telling the story rather than dry facts. Good idea for teachers and researchers- tell the story of your research!

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Why Aren't Readers Reading Your Content? - Business 2 Community

Why Aren't Readers Reading Your Content? - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Why Aren't Readers Reading Your Content?
Business 2 Community
“Commercializing” is when you inject ad-heavy, promotional material into your content. Most readers (i.e.
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Why SEO objectives are fuelling content marketing growth | Branded3

Why SEO objectives are fuelling content marketing growth | Branded3 | Content Creation, Curation, Management | Scoop.it
”Content marketing's purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behaviour”. Now, there were a few ...
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The human brain loves visual content. This is why (Infographic)

The human brain loves visual content. This is why (Infographic) | Content Creation, Curation, Management | Scoop.it
You may remember the infographic on visual content that I shared a couple of weeks ago. "The Visual Web: A Love Story" featured some insightful stats to prove that effective content marketing must include visuals. Here is another one on the same topic. Created by Column Five, it is a great example of what an infographic should look like: simple, well laid-out, and most importantly, appealing.

Via Thomas Faltin
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Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic) - Entrepreneur

Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic) - Entrepreneur | Content Creation, Curation, Management | Scoop.it
Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic)
Entrepreneur
Stop spouting cookie-cutter pitches, and start offering your target audience a steady stream of valuable, relevant content.
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The Power of Visuals in eLearning Infographic

The Power of Visuals in eLearning Infographic | Content Creation, Curation, Management | Scoop.it
Why eLearning developers should embrace visuals when creating their courses. The Power of Visuals in eLearning Infographic presents 4 reasons why eLearning developers should embrace visuals when creating their courses: Visuals stick in long-term memory One of the easiest ways to ensure that ... http://elearninginfographics.com/power-visuals-in-elearning-infographic/
Via elearninginfographic
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Death of Branded Content - The Rise of Brand Storytelling

Death of Branded Content - The Rise of Brand Storytelling | Content Creation, Curation, Management | Scoop.it
Brilliant panel discussion on the “The Death of Branded Content – The Rise of Brand Storytelling. Scott Donaton, President & CEO, Ensemble and a pioneer at the intersection of content and commerce, moderates a debate that taps the minds of forward-thinking, bold-face names from the worlds of marketing and content creation including: Laura Caraccioli, President, Electus; Lauren Radcliffe, Director [...]

Via Soraia Ferreira
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6 Keys To Creating Compelling And Shareable Content

6 Keys To Creating Compelling And Shareable Content | Content Creation, Curation, Management | Scoop.it
It is so easy to start a site these days. This has contributed to the internet getting bloated with common sense advice from people imitating and copying each other. Creating content is not difficult…

Via Stefano Principato
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Olu Oyelowo's curator insight, July 25, 6:59 PM

Original ideas stand the test of time

Sébastien Carensac's curator insight, Today, 1:43 AM

add your insight...


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7 Marketing Diagrams That Explain Content Marketing

7 Marketing Diagrams That Explain Content Marketing | Content Creation, Curation, Management | Scoop.it

Quando i concetti si fanno difficili, contenuti diventa visivo. Diagrammi di marketing sono un modo veloce per spiegare i concetti interrelati e idee difficili. Niente rende un posto fangoso chiaro come una buona visuale.


Via Geoffrey Laloux, Stefano Principato, Marco Favero
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Olivier Milo's curator insight, July 25, 9:45 PM

Impressive collection of content marketing diagrams by Andy Crestodina. Thanks!