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The Top 10 Branded Viral Videos from 2012

The Top 10 Branded Viral Videos from 2012 | Content Creation, Curation, Management | Scoop.it

What is  the biggest “branded” viral videos of the year?

Videos that were pushing a brand or product of some sort and still got shared. That is a little harder than getting a music video out there.


Via malek
massimo facchinetti's insight:

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

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malek's curator insight, January 9, 2013 5:49 AM

Don't miss Fiat UK 

It targeted hip moms everywhere with their ‘Motherhoo’ rap. The lyrics pull no punches and it is likely NSFW, but the entertainment quality is unquestionable.

Content Creation, Curation, Management
The best way to get informed on the content hype
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Adidas on the new rules of content marketing - Marketing

Adidas on the new rules of content marketing - Marketing | Content Creation, Curation, Management | Scoop.it
Adidas on the new rules of content marketing
Marketing
'All in or nothing' was more than just a World Cup strapline for Adidas, it was a real-time marketing state of mind.

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4 Content Generation Tools Digital Marketers Can’t Live Without

4 Content Generation Tools Digital Marketers Can’t Live Without | Content Creation, Curation, Management | Scoop.it
Farewell writer’s block! By using the follow six topic generation tools, you can develop article topics when you don’t have the slightest clue. Here are the four tools: 1. Blog Topic Generator Bl…

Via Stefano Principato
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Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer | Content Creation, Curation, Management | Scoop.it
Here's what you should focus on during your first 100 days as an inbound marketer.

Via Peg Corwin
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Peg Corwin's curator insight, July 16, 5:22 AM

Great action plan for getting started with inbound marketing.  

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How LinkedIn’s Content Score Can Help You Master the 3 Fs of Content Marketing

How LinkedIn’s Content Score Can Help You Master the 3 Fs of Content Marketing | Content Creation, Curation, Management | Scoop.it
Aberdeen’s Content Marketing & Management survey (238 responses through December 2013) indicated that 75% of B2B companies had an active content marketing initiative in place. I’ve seen other…
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How to Use Persona Empathy Mapping | UX Magazine

How to Use Persona Empathy Mapping | UX Magazine | Content Creation, Curation, Management | Scoop.it

Empathy: it’s a buzzword in the UX design world. Everybody’s doing it! But what exactly are they doing? There isn’t a quick “Empathy Filter” that we can apply to our work or our team, no formula to pump out results, and no magic words to bring it forth. There is, however, a simple workshop activity that you can facilitate with stakeholders (or anyone responsible for product development, really) to build empathy for your end users. At Cooper, we call it Persona Empathy Mapping.


Via Terry Patterson, Fred Zimny
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Terry Patterson's curator insight, July 20, 4:11 PM

Yet another way to find out details about users in a very creative and practical way. The empathy mapping workshop from Cooper reminds us how important it is to consider "context" in our design work. This is an activity that may cost a bit of time and effort, but when it is well done, it delivers great insight for any design team. 

malek's curator insight, July 21, 4:13 AM

An excellent example of the how to use design thinking in producing this highly informative empathy map.

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The Simple Email Marketing Tactic That Tripled My Response Rate

The Simple Email Marketing Tactic That Tripled My Response Rate | Content Creation, Curation, Management | Scoop.it
Here's how freelance writers can streamline their email marketing and send letters of introduction that land more clients.

Via Laura Brown
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5 Cool PowerPoint Slide Design Tools

5 Cool PowerPoint Slide Design Tools | Content Creation, Curation, Management | Scoop.it
Tired of the same-old presentations? These five free tools can help you add visual oomph to your PowerPoint slides.

Via Baiba Svenca
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Louis Levy's curator insight, July 20, 11:40 PM

À tester...

Joaquín Ballester's curator insight, July 21, 2:37 AM

Interesting in order to save time when starting a new project.

Mirta Liliana Filgueira's curator insight, July 21, 12:57 PM

Mejores diapositivas para PowerPoint...

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Take Global Content Quality to the Next Level Through Transcreation - Business 2 Community

Take Global Content Quality to the Next Level Through Transcreation - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Take Global Content Quality to the Next Level Through Transcreation
Business 2 Community
In today's world of personalized messaging and highly targeted marketing, addressing your global content needs with translation often isn't enough.
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Effective Content Marketing: 5 Steps to Track Your Efforts

Effective Content Marketing: 5 Steps to Track Your Efforts | Content Creation, Curation, Management | Scoop.it
CMI wraps up its "Back to Basics" series by sharing a process for tracking content. Use these 5 steps to track your efforts toward effective content marketing.
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Growing Talent Management Firms: Intellectual Property vs. Intellectual Capital

Growing Talent Management Firms: Intellectual Property vs. Intellectual Capital | Content Creation, Curation, Management | Scoop.it
Dr. Stephen L. Cohen reminds talent management firms to spend time and energy protecting their unique business model and approaches (intellectual capital) rather than ensuring every word, learning method, and inventory (intellectual property) are...
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Want to Crank It Up to 11? Try Content Amplification - Business 2 Community

Want to Crank It Up to 11? Try Content Amplification - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Business 2 Community
Want to Crank It Up to 11?
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How Long Should It Take to Produce a Piece of Content?

How Long Should It Take to Produce a Piece of Content? | Content Creation, Curation, Management | Scoop.it

"How long does it take to produce a piece of content?" We hear this question a lot—from customers, prospects, people just starting out, and those in the th


Via Monique Walhof
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SEO ranking factors for 2014

SEO ranking factors for 2014 | Content Creation, Curation, Management | Scoop.it
You want to know a secret? How about insider information on how you can move your website up in rank for all your important keywords? Ya, we thought you’d be interested. We all know Google® holds all the keys when it comes to its algorithms. They are...

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Neil Ferree's curator insight, July 17, 5:11 PM

These SEO Ranking Factors from GoDaddy seem to tilt in the favor of social signals and social shares and while +1's are at the top of the totem pole, Facebook social signals are overly influential?


I'm not so sure this is how and where I would invest my time and effort to manage my social media presence, would you?

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Storytelling Returns to Marketing - Huffington Post

Storytelling Returns to Marketing - Huffington Post | Content Creation, Curation, Management | Scoop.it
Storytelling Returns to Marketing
Huffington Post
I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling.

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Keyword Research: The Definitive Guide

Keyword Research: The Definitive Guide | Content Creation, Curation, Management | Scoop.it
The most thorough guide to keyword research online. Find untapped, high-volume keywords that your customers search for in this expert-written guide.

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Neil Ferree's curator insight, July 21, 3:53 PM

Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress. Good onpage optimization will results in more traffic to your site.


I curated All 7 Chapters into this List.ly List in case you want to have a single source to bookmark for reading later.

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How to Perform a Hashtag Search Across Multiple Channels

How to Perform a Hashtag Search Across Multiple Channels | Content Creation, Curation, Management | Scoop.it
When you run a conference, event or Twitter chat, how do you monitor the traffic that is generated across multiple channels?


Do you know how to track conversations across Twitter, Facebook and Instagram?


Via Brian Yanish - MarketingHits.com
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The State of Content Marketing Today: Content Shock and New Directions - Business 2 Community

The State of Content Marketing Today: Content Shock and New Directions - Business 2 Community | Content Creation, Curation, Management | Scoop.it
The State of Content Marketing Today: Content Shock and New Directions Business 2 Community During the last couple of years, content marketing has been so effective, so successful and so high on everybody's agenda that almost nobody seemed to...

Via Thomas Faltin
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​RebelMouse 101: Top Ingredients to Creating Shareable Content

​RebelMouse 101: Top Ingredients to Creating Shareable Content | Content Creation, Curation, Management | Scoop.it
I recently sat down with Paul Berry, Founder and CEO of RebelMouse to get his take on a topic that is on the minds of every brand marketer: How do you make content more shareable and make sure your best content is being discovered by your audience? Drawing from his time as The Huffington Post CTO an...

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malek's curator insight, July 20, 2:46 PM

RebelMouse is now more attuned to viral content

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Check These 5 Tactics to Make Your Content Go Viral #infographic

Check These 5 Tactics to Make Your Content Go Viral #infographic | Content Creation, Curation, Management | Scoop.it
We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos.

Via Brian Yanish - MarketingHits.com, Beth Kanter, Peg Corwin
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Jakarta Web Developer's curator insight, July 7, 8:07 AM

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Beth Kanter's curator insight, July 8, 7:23 AM

Very useful infographic summarizing the problems with content that isn't being shared and how to solve that problem.  I like the good practical tips for creating more "emotionally charged" content.   The other main points:


  • Lack of emotional appeal – people share content that generates curiosity, amazement, interest, astonishment, uncertainty, admiration and humor.
  • Not “Share Worthy” – people want to share it, it’s easy to share, it provides value, and it’s going to draw attention to those who share it.
  • Bad Timing – find the times of the day, week, season or event that the content is in demand and popular.
  • Poor Design – the layout, colors and visual appeal matters when it comes to sharable content. An investment in design is an investment in the likelihood it will be shared.
  • Poor Distribution – this is probably the one we see least deployed… distribute and promote your content across sites where it’s going to reach a large audience.



Peg Corwin's curator insight, July 20, 7:29 AM

Learn with pictures what makes content share-worthy, and even viral.

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How to Find the Right Writer for Content Creation

How to Find the Right Writer for Content Creation | Content Creation, Curation, Management | Scoop.it
Many B2B organizations are outsourcing content creation to stay in step with consumers' voracious appetites for relevant news, information, and advice. CMI asked a group of blog contributors, Onlin...
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How Inbound Thinking Influences Content Marketing - Business 2 Community

How Inbound Thinking Influences Content Marketing - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Business 2 Community How Inbound Thinking Influences Content Marketing Business 2 Community The terms “content marketing” and “inbound marketing” are often used interchangeably, but recent Aberdeen Group research on content in the lead-to-revenue...
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Content Management Firm FilmTrack Acquires Jaguar Consulting

Content Management Firm FilmTrack Acquires Jaguar Consulting | Content Creation, Curation, Management | Scoop.it
Content and rights-management firm FilmTrack has acquired Jaguar Consulting, which provides software for IP rights, royalty and contract management. Studio City, Calif.-based FilmTrack will integra...
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Finding Authority as an Online Content Creator - Business 2 Community

Finding Authority as an Online Content Creator - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Finding Authority as an Online Content Creator Business 2 Community Modern-day content marketers have more opportunities for establishing credibility, visibility, and authority than the past generations who were limited to publishing work on print...
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A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | Content Creation, Curation, Management | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good
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Jakarta Web Developer's curator insight, July 21, 10:50 AM

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Michael Gleyzerov's curator insight, July 21, 12:07 PM

Email designs that work

Jeroen Lugtigheid's curator insight, Today, 12:53 AM

Een fantastische website vol met voorbeelden van e-mailings. Voor ontwerpers een enorme grafische inspiratiebron, voor marketeers en communicatieprofessionals een bak vol ideeën over hoe je e-mailings kunt opzetten en (laten) uitvoeren. Ga kijken, ga browsen, de e-mailings zijn gecategoriseerd naar type/doelstelling dus gemakkelijk te doorzoeken.

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SEO, Social Media, Content Marketing … All Need A Plan - Business 2 Community

SEO, Social Media, Content Marketing … All Need A Plan - Business 2 Community | Content Creation, Curation, Management | Scoop.it

SEO, Social Media, Content Marketing … All Need A PlanBusiness 2 CommunitySo, what then? Do SEO, do Social Media, and do Content Marketing, right? Not really.


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