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19 tools to improve your content marketing strategy | Econsultancy

19 tools to improve your content marketing strategy | Econsultancy | Content Creation, Curation, Management | Scoop.it
As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.

 

No doubt you’ll have the objectives in place, created a well thought out strategy and work plan as long as your arm.  

 

It’s that last element I want to help you with in this blog post, by sharing a clutch of tools and services which will save you time, improve your results and give you the freedom to work on the creative aspects of your campaign....


Via Stefano Principato, massimo facchinetti, Jeff Domansky
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Jeff Domansky's curator insight, January 7, 2013 4:00 PM

Econsultancy suggests some excellent tools for more effective content marketing.

AlGonzalezinfo's curator insight, January 8, 2013 12:43 PM

a great resource!

Content Creation, Curation, Management
The best way to get informed on the content hype
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How Attractive is your Company Blog? Take the quiz to find out

If you’ve ever read Cosmopolitan (women) or Maxim (men), you’ve probably seen their signature quizzes, usually about personality assessment or social behavio...

Via Mike Searles
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5 Simple Ways To Convert Leads With Content Marketing

5 Simple Ways To Convert Leads With Content Marketing | Content Creation, Curation, Management | Scoop.it
Can you convert leads with content marketing? Um, YEAH! Isn’t that what using content marketing is all about? You don’t have to take my word for it. Let the experts at Demand Metric sway you: “…
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Rescooped by massimo facchinetti from Business Tips
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10 Easy to use Tools for creating great Infographics in your Business

10 Easy to use Tools for creating great Infographics in your Business | Content Creation, Curation, Management | Scoop.it
Here's a list of tools you can use to create infographics, visualizations, or simply use to communicate visually with your teammates.

Via TechinBiz
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Content Promotion Tools: The Ultimate List | Content Marketing Forum

Content Promotion Tools: The Ultimate List | Content Marketing Forum | Content Creation, Curation, Management | Scoop.it
Are you looking to expand the reach of your content? Consult our list of promotion tools.
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A brief history of user experience

A brief history of user experience | Content Creation, Curation, Management | Scoop.it
Think about the last time you ate at a restaurant. What cuisine did it serve?

What made you to choose that particular restaurant? What was your first impression as you walked in? Were you asked ...

Via Fred Zimny
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Marco Favero's curator insight, February 27, 6:12 PM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from The Social Media Slant Magazine
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The ultimate checklist to craft perfect pitches

The ultimate checklist to craft perfect pitches | Content Creation, Curation, Management | Scoop.it
A few months ago, I came across an interesting article published on Muck Rack. Written by Austin Cross, "The 10 commandments of pitching" is a compendium of bad pitching practices and an attempt at changing the way many brands and PR pros approach members of the media.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, February 27, 2:39 PM


If you try to increase exposure for your brand, you know that getting featured on blogs and other online publications is very important. This checklist from Prezli is very useful. Give it a try!

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A Beautiful Visual Featuring The 7 Cs of Effective Communication | THE letter "C" in "ICT"

A Beautiful Visual Featuring The 7 Cs of Effective Communication | THE letter "C" in "ICT" | Content Creation, Curation, Management | Scoop.it
February 24, 2015
Following the post we shared here a few weeks ago featuring some useful resources to help teachers and educators master the art of presenting, somebody sent us this beautiful visual...


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=communication



Via ICTPHMS, Gust MEES
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ICTPHMS's curator insight, February 25, 10:54 AM

Students please look at this infographic as a template for you to look at when you start to piece together your information. 

Gust MEES's curator insight, February 27, 10:07 AM
Following the post we shared here a few weeks ago featuring some useful resources to help teachers and educators master the art of presenting, somebody sent us this beautiful visual...


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=communication


Rescooped by massimo facchinetti from Online Marketing Resources
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7 SEO Strategies You Can't be Without in 2015

7 SEO Strategies You Can't be Without in 2015 | Content Creation, Curation, Management | Scoop.it

Search Engine Optimization (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will…


Via Pedro Da Silva
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Marco Favero's curator insight, February 27, 6:49 AM

aggiungi la tua intuizione ...

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The Ultimate Freebies Guide for Presentations

DOWNLOAD AND VIEW IN FULL RESOLUTION! Download link: http://goo.gl/SQJvSD Here is a free compilation of all the freebies you might need for your presentations,…

Via Ariana Amorim
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The 10 Things you must do when Distributing your Press Release

The 10 Things you must do when Distributing your Press Release | Content Creation, Curation, Management | Scoop.it
In today's world, it's not enough to simply post a few words about your company's latest news and take the rest of the week off.

Via TechinBiz
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Marco Favero's curator insight, February 27, 6:50 AM

aggiungi la tua intuizione ...

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5 Helpful Reminders to Keep Your Content Fresh - Business 2 Community

5 Helpful Reminders to Keep Your Content Fresh - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Creating valuable and relevant content to engage a clearly defined target audience is what content marketing is all about.
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Rescooped by massimo facchinetti from Google Plus and Social SEO
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The Anatomy of a Perfect Web Page

The Anatomy of a Perfect Web Page | Content Creation, Curation, Management | Scoop.it

Your headline is the most important piece of copy on your page.


In terms of user navigation, it needs to describe the content featured on the page, so that the user knows what to expect and is reassured that they are in the right place. 


Via Neil Ferree
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Neil Ferree's curator insight, February 25, 7:50 PM

Information Architecture (IA) is the organising and labelling of your website content to support usability and findability. You want to enable your users to find what they are looking for, whilst also funnelling them into the areas you want them to go. 


Navigation is fundamental to IA, and should be determined during the research and planning phase.

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How To Increase Your Content Marketing Visibility - Heidi Cohen

How To Increase Your Content Marketing Visibility - Heidi Cohen | Content Creation, Curation, Management | Scoop.it
s your content marketing getting the visibility it needs to reach the maximum audience it deserves?

Does your evergreen content receive visibility at the specific times relevant to your audience or does it stay buried in the depths of your website or blog?

Don’t worry if you answered “No” to either of these questions because you’re not alone. Like many marketers, you probably have a content marketing distribution checklist focused on owned and social media platforms.

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, February 26, 6:47 AM

aggiungi la tua intuizione ...

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Millennials: Understanding the Generation

Understanding the Millennial mindset can be a tricky thing to do. Understand some of the key things Millennials need in the workforce in order to be happy. For…
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Content marketing : la checklist en 8 points - Balises Infos

Content marketing : la checklist en 8 points - Balises Infos | Content Creation, Curation, Management | Scoop.it
Le contenu est roi dit-on. Soucieux de vous faire connaître, de convaincre et de vendre vous décidez de vous lancer et de partager avec le monde les bienfaits que vous pouvez lui apporter. Mais avant tout voyage, rien ne vaut une check-list. Pour l’occasion j’ai réalisé ma première infographie en utilisant canva. Il y a une marge de progression, mais c’est un début Chaque point mérite un article à part entière. Je vous promets de compléter celui-ci. N’hésitez pas à me laisser vos commentaires. S

Via Fabrice
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7 Step Content Creation Strategy for Epic Content Marketing

7 Step Content Creation Strategy for Epic Content Marketing | Content Creation, Curation, Management | Scoop.it
The success of your content marketing strategy depends on the nature of your content. If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketi...
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Lacoste Uses Instagram, Vine & Interactive Mobile App To Introduce New Tennis Racket, Fashion Line

Lacoste Uses Instagram, Vine & Interactive Mobile App To Introduce New Tennis Racket, Fashion Line | Content Creation, Curation, Management | Scoop.it
The fashion brand shows off its new tennis-inspired line with a social media campaign and content marketing initiative.
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Rescooped by massimo facchinetti from Business Tips
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5 great Tools you can’t run your Business without

5 great Tools you can’t run your Business without | Content Creation, Curation, Management | Scoop.it
Here are five business tools you shouldn’t run any business without.

Via TechinBiz
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Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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The Ultimate Guide to Creating a Killer Explainer Video

The Ultimate Guide to Creating a Killer Explainer Video | Content Creation, Curation, Management | Scoop.it

When you land on a website, do you end up reading all of the text on the page? The chances are, you don’t._Only 28% of written website text is read on average._
So why not put an explainer video on your site? It could be an easy way to convert more visitors into customers.


Via Kamal Bennani
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4 Key Strategies for Smarter Social Media Posting by CEOs #infographic

4 Key Strategies for Smarter Social Media Posting by CEOs #infographic | Content Creation, Curation, Management | Scoop.it

So, before you tweet just be ‘cool’, here are four key strategies to keep in mind for social media postings.”


Via Brian Yanish - MarketingHits.com, donhornsby, Ivo Nový
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donhornsby's curator insight, February 27, 6:52 AM

If you have nothing to say, say nothing. Nothing is better than something irrelevant. Looking foolish on social media by making comments just for the sake of posting is off brand and will hurt you more than help you.

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B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience - TopRank

B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience - TopRank | Content Creation, Curation, Management | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄


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iNeoMarketing's curator insight, February 26, 7:25 PM

A bare-bones beauty of a post. Simple, direct. And it fits within the confines of the non-linear buyer's journey.

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5 Contact Page Design Ideas That Generate Better Lead Conversions

5 Contact Page Design Ideas That Generate Better Lead Conversions | Content Creation, Curation, Management | Scoop.it

Progettare una semplice pagina di contatto è abbastanza facile. Hai solo bisogno di inserire alcuni campi e poi lasciare il resto del lavoro, per l'utente a completare. Tuttavia, che si tratta di un approccio in cui il vostro scopo manca eleganza. Il vostro compito non termina con una pagina di contatto, piuttosto il lavoro comincia da qui.


Via Kamal Bennani, Marco Favero
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Marco Favero's curator insight, February 26, 4:59 PM

aggiungi la tua intuizione ...

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Six Crucial Attributes of a Successful Business Blog - Profs

Six Crucial Attributes of a Successful Business Blog - Profs | Content Creation, Curation, Management | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄


Via iNeoMarketing
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iNeoMarketing's curator insight, February 26, 6:41 PM

Blogging basics 101, i.e., if you're doing any of this, there's a problem.

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Three Approaches to Effective Brand Storytelling by @lkpetrolino

Three Approaches to Effective Brand Storytelling by @lkpetrolino | Content Creation, Curation, Management | Scoop.it
OK class! Today we are going to discuss an interesting psychological phenomenon called Pareidolia.

Why do we as professional communicators care about Pareidolia? Because understanding how it works is crucial to effective brand storytelling.

Via Brian Yanish - MarketingHits.com
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How to Dominate Content Marketing in 2015 #contentmarketing

How to Dominate Content Marketing in 2015 #contentmarketing | Content Creation, Curation, Management | Scoop.it
This can be the year that you dominate content marketing.

2015 is a year that has some new challenges, but it’s also a year of incredible opportunity. If you know these challenges, then you’ll be able to successfully overcome them.

Via Brian Yanish - MarketingHits.com
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SageRave's curator insight, February 26, 8:00 PM

It's not always necessary to "dominate" others in your field. I hope that we start seeing more cooperation, instead of more competition.