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Rescooped by massimo facchinetti from Transmedia: Storytelling for the Digital Age
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12 Essential Steps of a Phenomenal Story


Via Jess McCulloch, The Digital Rocking Chair
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Martin (Marty) Smith's comment, January 7, 2013 8:49 PM
Strange to tell Joseph Campbell's Hero With A Thousand Faces with Lego characters but it flies by faster chan Campbell.
Martin (Marty) Smith's curator insight, January 7, 2013 8:55 PM

Could this 65 slide deck have saved me plowing through Joseph Campbell's Hero With A Thosand Faces? Not really, but its fun and flies by providing ADD insight into the basis of all stories. 

Content Creation, Curation, Management
The best way to get informed on the content hype
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Rescooped by massimo facchinetti from Content insider
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Content Isn't King - Customer Experience Is

Content Isn't King - Customer Experience Is | Content Creation, Curation, Management | Scoop.it
Content is not king. A new study shows that while brands pursue content strategies, they get less engagement. This is why customer experience is the king.

Via Mat Loup
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Mat Loup's curator insight, Today, 8:45 PM

Top insight: "While the supply of content has risen, what has happened to the demand for it? Consumers may be multitasking more, but they still have just two ears, two eyes and so many hours in the day to consume media. Media consumption has risen, but nowhere near the pace of media production."

Rescooped by massimo facchinetti from Digital Delights for Learners
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77 Tools to Build a Website or App Without Code

77 Tools to Build a Website or App Without Code - Life Learning - Medium
Here's a list of the best website & app builders

Via Ana Cristina Pratas
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Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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10 Rocking Social Media and Content Marketing Insights

10 Rocking Social Media and Content Marketing Insights | Content Creation, Curation, Management | Scoop.it

At the end of the day, our marketing strategy depends on connecting with the reader with the best content to incite action. Like buying from you — right?

Here are ten social media, content marketing and customer experience facts and insights to help you put the ‘I know’ behind the ‘I think’ as you develop and activate your marketing plan this week.



Via Kamal Bennani
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Rescooped by massimo facchinetti from MarketingHits
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Snapchat Content Strategy: How Marketers Can Win With Snapchat 

Snapchat Content Strategy: How Marketers Can Win With Snapchat  | Content Creation, Curation, Management | Scoop.it

Are you on Snapchat?

Want to know how to use it for marketing?

To discover how to create a content strategy on Snapchat, with this interview with Carlos Gil.


Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from MarketingHits
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Content Strategy: A Development Guide #contentmarketing

Content Strategy: A Development Guide #contentmarketing | Content Creation, Curation, Management | Scoop.it
User engagement metrics, which measure what users do on your website and how they do it (such as time on page, session duration, bounce rate, and returning users), have become unofficial ranking signals with Google.

Gone are the days when posting a 400-word article with a 2% keyword density could boost a page’s search rankings. Now, poor quality content has a far more negative impact on a site, causing it to drown in a sea of content that was created just for SEO purposes.

Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Ukr-Content-Curator
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How to Measure the SEO Impact of Curated Content

How to Measure the SEO Impact of Curated Content | Content Creation, Curation, Management | Scoop.it
Curation is the key to consistently delivering relevant content to your target audience, but how can you measure the SEO impact of curated content?

Via Vladimir Kukharenko
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