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How to Build SEO into Content Strategy

Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job. It’s hugely technical, it’s

Via JordiCartes
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Jesse Soininen's curator insight, December 14, 2012 4:20 PM

Really good (and entertaining) slideset about the role of content in marketing and SEO strategy.

Content Creation, Curation, Management
The best way to get informed on the content hype
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Rescooped by massimo facchinetti from Website Design, Mobile Apps, Digital Marketing
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The Web Development App Process #Infographic

The Web Development App Process  #Infographic | Content Creation, Curation, Management | Scoop.it

The web app development process can be an intimidating thing to take on.

There is so much to do from wireframes to coding to design, so it is no surprise it is such a daunting task. In this Infographic, Tech King - http://bit.ly/Mm9VMe - break the process down at a high level and hopefully provide a more structured starting off point. Enjoy!

 

Source: http://bit.ly/Mmafe7


Via maxOz, Moumita Dasgupta
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Search Engine Optimization Complete Guide 2015

Search Engine Optimization Complete Guide 2015 | Content Creation, Curation, Management | Scoop.it
Un completo Search Engine Optimization (SEO) Guida 2015 con le migliori pratiche SEO, indicizzazione più rapida e veloce il traffico al tuo sito web.

Via Manlio Mannozzi, Marco Favero
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Marco Favero's curator insight, Today, 2:08 AM

aggiungi la tua intuizione ...

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Do B2B Content Marketers Struggle to Keep Ideas Coming?

Do B2B Content Marketers Struggle to Keep Ideas Coming? | Content Creation, Curation, Management | Scoop.it
Business-to-business (B2B) marketers are well aware of writer’s block, based on March 2015 research by Kapost. Among B2B marketers in North America, nearly four in 10 said it was difficult or somewhat difficult to come up with ideas for content marketing, and half said they didn’t have enough ideas to fuel such efforts.

Via Brian Yanish - MarketingHits.com
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Google Analytics Reports for Conversion Optimization

Google Analytics Reports for Conversion Optimization | Content Creation, Curation, Management | Scoop.it

Conversion rate optimization begins with identifying problem areas in your conversion funnel that will benefit from testing and improvements.

But how do you establish exactly what to test and improve?

Google Analytics can identify conversion uplift opportunities. Google Analytics cannot identify the problem areas. But it can provide the data, which you can interpret and make changes accordingly.

This post aims to list key reports and hidden features in Google Analytics to begin your conversion rate optimization — CRO — efforts.


Via Kamal Bennani
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Rescooped by massimo facchinetti from Digital Content Marketing
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User-Generated Content: How to Get It and Why You Should - Business 2 Community

User-Generated Content: How to Get It and Why You Should - Business 2 Community | Content Creation, Curation, Management | Scoop.it
User-generated content. What do those 3 words mean to you? The phrase tends to get thrown around in the marketing world but a lot of people don’t actually know the purpose or understand what it mea…

Via brandinmind
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Marco Favero's curator insight, April 20, 4:40 PM

aggiungi la tua intuizione ...

WebGems SNMinc's comment, Today, 12:49 AM
One of the best ways of content creation is user generated content. It actually works.
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Every Brand Is A Story but Does That Make It 'Transmedia'?

Every Brand Is A Story but Does That Make It 'Transmedia'? | Content Creation, Curation, Management | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 20, 2:44 AM


Dr. Pamela Rutledge:  '“Transmedia,” from a psychologist’s perspective, is how we learn about everything–assembling the pieces of what we know from various sources into a whole understanding.'

Dr. Pamela Rutledge's comment, April 20, 11:40 AM
Thanks for the rescoop!
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Storytelling with Data Visualization

Storytelling with Data Visualization | Content Creation, Curation, Management | Scoop.it
Does your data tell a story and can you visualize it? We look at the history and thought processes behind data visualization and successful infographics.

Via José Carlos
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Haris Maqbool's curator insight, Today, 1:16 AM

Interesting article on data viz..

Linda Ashida's curator insight, Today, 9:44 AM

Great ideas and examples to make learning visible and to share learning.

Chuck Taylor's curator insight, Today, 9:54 AM

Engaging the 5 senses = conversion

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Google is making a giant change this week that could crush millions of small businesses

Google is making a giant change this week that could crush millions of small businesses | Content Creation, Curation, Management | Scoop.it
A new algorithm.

Via Mr Branson
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How to Hack Your Efficiency with an Agile Blog Planning Process

How to Hack Your Efficiency with an Agile Blog Planning Process | Content Creation, Curation, Management | Scoop.it
Here’s exactly how you—and your team—will be super successful with an agile blog planning process.

10 Ways To Optimize Your Blog Planning Process With Agile Content Marketing

Via Brian Yanish - MarketingHits.com
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15 websites that use white space the right way

15 websites that use white space the right way | Content Creation, Curation, Management | Scoop.it

Whenever anyone says white space, then we literally visualize white blank/empty spaces in our mind (white space can be of any color though). Well, that is true and is applicable even while designing. White space is actually the space that exists between elements to give a clean look to your web design. These days, many and many designers are understanding the importance of white space for creating clean, user friendly and elegant designs. The white spaces are being used in headers, footers, between images, between menus, text and sidebars....


Via Jeff Domansky, Sharrock, Mark E. Deschaine Ph.D.
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Jeff Domansky's curator insight, January 21, 10:16 AM
15 websites that use white space the right way. Creativity with your coffee.
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The Best Tool to Collect, Organize & Publish Your Favorite Links - The Google Bookmark Manager

The Best Tool to Collect, Organize & Publish Your Favorite Links - The Google Bookmark Manager | Content Creation, Curation, Management | Scoop.it

Via Robin Good, Vladimir Kukharenko
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Lori Wilk's curator insight, November 9, 2014 1:00 PM

I love tools that can help me #organize what I've got and to be a more #effective #online #business person.

Mr Tozzo's curator insight, November 28, 2014 6:09 AM

The Best Tool to Collect, Organize & Publish Your Favorite Links - The Google Bookmark Manager

Nedko Aldev's curator insight, April 5, 12:23 PM

 

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Rescooped by massimo facchinetti from Digital Delights - Digital Tribes
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5 Insanely Useful Collaboration Tools Your Team Needs to Know About

5 Insanely Useful Collaboration Tools Your Team Needs to Know About | Content Creation, Curation, Management | Scoop.it
Remember the first time you ever saw the real-time collaboration feature for Google Docs (now Google Drive)? It seems obvious now, but in 2005 seeing changes happen live felt nothing short of magical. Never again would you have to email documents to various co-workers, only to manually add everyone's changes to a single document. Ten…

Via Ana Cristina Pratas
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4 Ways to Evolve Your Content Marketing Strategy

4 Ways to Evolve Your Content Marketing Strategy | Content Creation, Curation, Management | Scoop.it
To be competitive in today's marketplace, you need to keep up with the trends and give people what they want.
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The 10 SEO blogs you should be reading in 2015

The 10 SEO blogs you should be reading in 2015 | Content Creation, Curation, Management | Scoop.it
Articoli con consigli SEO sono galleggianti intorno al Internet. Questo elenco di 10 blog SEO vi porterà in contatto con tutte le notizie migliori, suggerimenti e consigli necessari.

Via Manlio Mannozzi, Marco Favero
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Marco Favero's curator insight, Today, 2:08 AM

aggiungi la tua intuizione ...

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How To Make Your Business More Profitable Using Digital Marketing: 9 Free Analytic Tools to Measure Your Content Effectiveness

How To Make Your Business More Profitable Using Digital Marketing: 9 Free Analytic Tools to Measure Your Content Effectiveness | Content Creation, Curation, Management | Scoop.it
Use these 9 free analytics tools to see how effective your content is
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Marco Favero's curator insight, Today, 2:08 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Didactics and Technology in Education
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Five Best Sites For Free High-Quality Images

Five Best Sites For Free High-Quality Images | Content Creation, Curation, Management | Scoop.it
Taking photos and uploading them to the web has never been easier. The best sites to store those photos keep them backed up, make them easy to share, showcase them in good-looking galleries, and offer you tons of space and editing tools. This week, we're looking at five of the best image hosting sites, based on your nominations.

Via Marc Wachtfogel, PhD, Mark E. Deschaine Ph.D., Rui Guimarães Lima
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Marco Favero's curator insight, Today, 2:08 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from SEO Tips, Advice, Help
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France Trying To Force Disclosure Of Google Algorithm, Wants To Regulate the SERP

France Trying To Force Disclosure Of Google Algorithm, Wants To Regulate the SERP | Content Creation, Curation, Management | Scoop.it
Not waiting for the European Commission's Statement of Objections (antitrust charges) to run its course, France is taking action to regulate Google's searc

Via Bonnie Burns
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Bonnie Burns's curator insight, April 20, 11:50 AM

If approved, the proposal would give Arcep, France’s telecoms regulator, powers to scrutinize any search engine that had sufficient power to “structure the functioning of the digital economy.” Google would be required to provide links to at least three rival search engines on its homepage, and disclose to users the “general principles of ranking.”

Richard Platt's curator insight, April 20, 7:40 PM

If approved, the proposal would give Arcep, France’s telecoms regulator, powers to scrutinize any search engine that had sufficient power to “structure the functioning of the digital economy.” Google would be required to provide links to at least three rival search engines on its homepage, and disclose to users the “general principles of ranking.”

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How to Create Content for Human Beings: A B2B Marketing Intervention - Business 2 Community

How to Create Content for Human Beings: A B2B Marketing Intervention - Business 2 Community | Content Creation, Curation, Management | Scoop.it
How to Create Content for Human Beings: A B2B Marketing Intervention
Business 2 Community
At our core, we are all writers. We are all humans. And as B2B marketers, over 60% of the buying process is in our hands to manage.
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How to Make Content Creation a Benefit for Your Team—Not a Burden

How to Make Content Creation a Benefit for Your Team—Not a Burden | Content Creation, Curation, Management | Scoop.it
These days, everyone is a brand evangelist. So, what about your workforce? Find out how to make content creation a benefit — and not a burden — for your team.
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Google to Shut Down Classic Google Maps, Will Introduce New Lite Version

Google to Shut Down Classic Google Maps, Will Introduce New Lite Version | Content Creation, Curation, Management | Scoop.it
Google has announced it will be shutting down the classic version of Google Maps. As a result, it will be replaced by a faster, ‘lite’ version.

Via Level343, Mr Branson
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Arti Sharma's curator insight, April 20, 8:29 AM

Yet another way to create user experience and lead the way. Browser compstability and able to do more with google maps seems interesting steps in this direction. 

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Write Ugly: How to Write 20 Posts In 48 Hours

Write Ugly: How to Write 20 Posts In 48 Hours | Content Creation, Curation, Management | Scoop.it
For many of us, writing is a luxury we don't have a lot of time for. Here, Jory MacKay shares how he writes 20 posts in two days
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