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Rescooped by massimo facchinetti from Best Marketing Apps
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Why You Need to Build Your Brand Online [infographic]

Why You Need to Build Your Brand Online [infographic] | Content Creation, Curation, Management | Scoop.it

The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.

 

So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.

Learn more about online branding and more tips for business development through social media at the article link...


Via Lauren Moss, Koen Vanderhoydonk, GetApp
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Content Creation, Curation, Management
The best way to get informed on the content hype
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Rescooped by massimo facchinetti from Curation in Higher Education
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Content is king: easy & simple ways to curate relevant content

Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax…

Via Kim Flintoff
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Kraft Foods reveals the secret of content marketing ROI

Kraft Foods reveals the secret of content marketing ROI | Content Creation, Curation, Management | Scoop.it
Last week I found myself in Cleveland for Content Marketing World 2014, a huge event with 2,500 attendees and around 50 sponsors.
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Rescooped by massimo facchinetti from WebsiteDesign
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The Use of Texture in Web Design

The Use of Texture in Web Design | Content Creation, Curation, Management | Scoop.it

These days textures in web design are vying with other trends such as transparency and gradients. The days of such textures as wood, grass and chalkboards seem to be fading, but as you will see in this article, they are still around and they still work well.

A texture, whether it is used as a background or on elements, can add some interest to an otherwise plain design, and they work well with image-light websites. Take a look through this showcase that we have compiled and see if you think textures in web design are here to stay.


Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Startup Revolution
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50 Best Websites A Startups Revolution

50 Best Websites A Startups Revolution | Content Creation, Curation, Management | Scoop.it

For entrepreneurs, time is especially precious. Every wasted minute is a lost opportunity for networking, growing the business, and of course making money.




Via Justin Jones, juandoming, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, Today, 3:18 PM

Some of these resources such as Quora I know, but most are new to me and worth investigation. 


Rescooped by massimo facchinetti from Content Marketing and Curation for Small Business
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The Often Forgotten Viral Content Marketing Tactic

The Often Forgotten Viral Content Marketing Tactic | Content Creation, Curation, Management | Scoop.it
Exploding viral content marketing is often seen as the "Holy Grail" for marketers. But there is one form of viral content that is often forgotten but vital

Via Peg Corwin
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Peg Corwin's curator insight, September 5, 10:47 AM

Long form educational content can be viral.  Learn how.,

Marco Favero's curator insight, Today, 1:44 PM

aggiungi la tua intuizione ...

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My 4-Step Process to Marketing Research for Content Creation - Business 2 Community

My 4-Step Process to Marketing Research for Content Creation - Business 2 Community | Content Creation, Curation, Management | Scoop.it
My 4-Step Process to Marketing Research for Content Creation Business 2 Community Of course, every marketing researcher for content creation is going to tell you to use Google, but instead of just typing in your keyword and sifting through the...
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What Makes a Superior Content Marketer?

What Makes a Superior Content Marketer? | Content Creation, Curation, Management | Scoop.it
Once you've gotten the green light from your boss to launch a content marketing program, the next-and oftentimes the most difficult-step is figuring out who will spearhead your program.
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Creating Images for Your Blog the Right Way [Using Canva]

Creating Images for Your Blog the Right Way [Using Canva] | Content Creation, Curation, Management | Scoop.it
Find the best royalty free images for your blog posts and learn how to make them stand out from the crowd using the simple online graphic design tool Canva.
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Top 4 SEO Basics To Know As an Online Marketer - Business 2 Community

Top 4 SEO Basics To Know As an Online Marketer - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Business 2 Community
Top 4 SEO Basics To Know As an Online Marketer
Business 2 Community
This involves various techniques which could be performed upon a website to promote it better online.
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4 SEO Link-Building Changes You Need to Know - Business 2 Community

4 SEO Link-Building Changes You Need to Know - Business 2 Community | Content Creation, Curation, Management | Scoop.it
4 SEO Link-Building Changes You Need to Know
Business 2 Community
Search engine optimization (SEO) is constantly evolving, and unless you work in the industry, it can be hard to keep track of all of the changes.
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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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Visualistan: The Power of Visual Content #infographic

Visualistan: The Power of Visual Content #infographic | Content Creation, Curation, Management | Scoop.it
Creatives are often taught, “show don’t tell.” However, the process of engaging audiences is about more than just pairing a beautiful image with a few witty words. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. Thanks to the epic success of Pinterest and Instagram, the visual web has become a powerful and necessary tool for content marketers.

Via Stefano Principato
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Rescooped by massimo facchinetti from SEO Tips, Advice, Help
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20 Ways to Make Shareable Content

20 Ways to Make Shareable Content | Content Creation, Curation, Management | Scoop.it
To make a shareable content, you can talk about a new trend, data or publication; or write what others are writing just try to say it better.

Via Bonnie Burns
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Bonnie Burns's curator insight, September 17, 8:25 AM

Everything that can be said has been said before. Now, we need to find new ways of saying it.

Michael MacNeil's curator insight, Today, 5:19 AM

Useful advice for the web age.

GestionBarrette's curator insight, Today, 7:31 AM

You must all read this before going to bed !

Rescooped by massimo facchinetti from Modern Marketer
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Infographic: Social media then and now

Infographic: Social media then and now | Content Creation, Curation, Management | Scoop.it
Do you remember when Polaroids were the best way to quickly share photos, or when you tacked reminders to a bulletin board, not Pinterest?

Via The Fish Firm
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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization

Make no mistake; this is no ‘SEO for dummies.’ Rather, SEO Like I’m 5 is the ultimate beginner’s training system for forward-thinking businesses and entrepren…

Via Stefano Principato
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Content Quality Score: Googles Best Kept Secret For Ranking

Content Quality Score: Googles Best Kept Secret For Ranking | Content Creation, Curation, Management | Scoop.it
Every page indexed by Google has a content quality score which directly influences how well a page ranks in Google.
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Rescooped by massimo facchinetti from Content Marketing, Curation, Social Media & SEO
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SMBs: You Don't Need an Expensive Content Calendar Tool

SMBs: You Don't Need an Expensive Content Calendar Tool | Content Creation, Curation, Management | Scoop.it
So what do SMBs really need to be successful with content marketing?

Via Guillaume Decugis
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Guillaume Decugis's curator insight, Today, 3:01 PM

Jay Baer observed last week that there could be no market for content marketing software for SMBs. This is my response and attempt at defining what SMBs need in terms of content marketing tools based on observing thousands of them which are Scoop.it customers. 


Feel free to add your own thoughts! 

Rescooped by massimo facchinetti from Google Plus and Social SEO
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Why You Should Stop Curating From Top Content Sites

Why You Should Stop Curating From Top Content Sites | Content Creation, Curation, Management | Scoop.it

Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing


Via Neil Ferree
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Neil Ferree's curator insight, Today, 10:43 AM

Why you should Share Content From Lesser Known Authors?


Social media has a considerable amount of “noise”.


If you are going to be successful using content curation, then you need to be able to cut through the noise effectively.


If you are curating the same content everyone else is, from sources that everyone is already reading and sharing themselves, you end up amplifying the noise, not cutting through it.


This is how to How to Increase Your Social Media Presence 

Marco Favero's curator insight, Today, 1:43 PM

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Martin (Marty) Smith's curator insight, Today, 4:25 PM

add your insight...



Rescooped by massimo facchinetti from MarketingHits
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Storytelling Through the Category Page

Storytelling Through the Category Page | Content Creation, Curation, Management | Scoop.it

When you think of storytelling in an online store, what comes to mind? Product page copy? Embedded video? Blogs? Look-books?

Certainly not on the utilitarian category page…


Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, Today, 1:45 PM

aggiungi la tua intuizione ...

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Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right

Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right | Content Creation, Curation, Management | Scoop.it
I recently came across this video, in which renowned Austrian graphic designer Stefan Sagmeister tackles the stubbornly enduring buzzword “storytelling.” In refreshingly candid and colorful language (some of which is NSFW, by the way), Sagmeister...
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Easy Ways To Squeeze Incredible Value From Your Content Marketing

Easy Ways To Squeeze Incredible Value From Your Content Marketing | Content Creation, Curation, Management | Scoop.it
There's a phrase I've heard a few times: (Easy Ways To Squeeze Incredible Value From Your Content Marketing - http://t.co/q6Y4iSXp3E #smb #marketing)...
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Branding Strategy Insider | Brand Strategy: The Alternative To FREE

Branding Strategy Insider | Brand Strategy: The Alternative To FREE | Content Creation, Curation, Management | Scoop.it

I have a major problem with the free model. To me, it’s misleading – and the reason why is that it’s based on a false premise: that if you offer goods for free, people will be in time upgrade to the paid model. I see why people are tempted to go down this track. It’s easy to see free as a simple way to open the jaws of the funnel. Free gets you awareness and therefore volume, the thinking goes. And there is an implication given by some that you can then trust the conversion process to secure enough sales off that added volume to make the give-away worth it.

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Rescooped by massimo facchinetti from Metaglossia: The Translation World
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Is Writing Still the Most Important Social Skill? | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Is Writing Still the Most Important Social Skill? | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Content Creation, Curation, Management | Scoop.it
Ann Handley, Chief Content Officer at MarketingProfs, joins the Social Pros Podcast this week to discuss the essentials of writing in the visual media marketing world, key points of wisdom from her new book Everybody Writes, and the fact that honing your writing skills will make you a stronger digital marketer.

Via Charles Tiayon
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Rescooped by massimo facchinetti from Designing design thinking driven operations
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Why "Infographic Thinking" Is The Future, Not A Fad

Why "Infographic Thinking" Is The Future, Not A Fad | Content Creation, Curation, Management | Scoop.it
Francesco Franchi, a master of information design, describes how "infographic thinking" goes beyond pretty pictures, and creates an entirely...

Via Fred Zimny
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The New Evernote for iOS 8: Web Clipping, Quick Notes, and More

The New Evernote for iOS 8: Web Clipping, Quick Notes, and More | Content Creation, Curation, Management | Scoop.it
Evernote for iPhone and iPad gets three major new features that are made possible by iOS 8, plus a few other great additions.
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Rescooped by massimo facchinetti from Digital & Social Marketing
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5 Steps to Get Followers to Amplify Your Best Content Marketing

5 Steps to Get Followers to Amplify Your Best Content Marketing | Content Creation, Curation, Management | Scoop.it
Get your audience members excited about your content, and they'll do the hard part for you. The trick is to not get bogged down on the subject matter, and instead focus on context and execution. Cu...

Via Baochi
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Marilyn Moran's curator insight, September 17, 5:27 PM

Gotta love the social media rush hour!