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Curation Is As Important as Creation

Curation Is As Important as Creation | Content Creation, Curation, Management | Scoop.it

Robin Good: If you are interested in understanding how "content curation" differentiates itself from simple re-sharing and re-blogging here is a great article by Chris DeLine.

 

Great advice for anyone wanting to become an effective content curator: “Whether in tweets, in blog posts, in podcasts, or in newsletters, be ruthless with your attention.

 

 

http://chrisdeline.com/curation

 

(Image credit: Shutterstock)

 


Via Robin Good, Dennis T OConnor, Paul Rawlinson
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Sinan Zirić's curator insight, January 19, 2013 11:50 AM

This is an excellent Curation review.

Content Creation, Curation, Management
The best way to get informed on the content hype
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Rescooped by massimo facchinetti from Social media insider
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10 Ways for Brands to Get YouTube-Famous

10 Ways for Brands to Get YouTube-Famous | Content Creation, Curation, Management | Scoop.it
For companies that don't want to pay millions of dollars for TV airtime, here's your blueprint for YouTube success.

Via Mat Loup
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How The Content Giants Are Tackling Global Markets - TechCrunch

How The Content Giants Are Tackling Global Markets - TechCrunch | Content Creation, Curation, Management | Scoop.it
It’s no surprise that the major content players – Facebook, Twitter, Skype, Yahoo, etc. – continue to capture front page news and headlines every day..
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Using Content Marketing to Build a Brand with Purpose

Using Content Marketing to Build a Brand with Purpose | Content Creation, Curation, Management | Scoop.it
Strategy and tactics are important for content marketing success, one consideration should inform the other. That factor is a sense of purpose.
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The Art of Storytelling on Social Media - Business 2 Community

The Art of Storytelling on Social Media - Business 2 Community | Content Creation, Curation, Management | Scoop.it
It is often repeated that social media is all about connecting with your audience on a personal level.
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How to Choose A Good SEO Agency - Business 2 Community

How to Choose A Good SEO Agency - Business 2 Community | Content Creation, Curation, Management | Scoop.it
How to Choose A Good SEO Agency If you think it might be time to put an SEO Strategy in place, but have no idea where to start, then here are some questions to consider before you call in the profess…...
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12+ Ways to Use Web Analytics for Better Content Marketing

12+ Ways to Use Web Analytics for Better Content Marketing | Content Creation, Curation, Management | Scoop.it
The data about your website is astounding. How do you know what is important to analyze? The experts share their tips – Content Marketing Institute.
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7 Tools to Help You Create Visual Content - SumAll

7 Tools to Help You Create Visual Content - SumAll | Content Creation, Curation, Management | Scoop.it
Visual content is king. Adding a photo to a post increases engagement, and the rise of apps like Snapchat, Pinterest and Instagram shows that visual content is here to stay.
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Rescooped by massimo facchinetti from Social Network Analysis #sna
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Trend of Narratives in the Age of Misinformation

Trend of Narratives in the Age of Misinformation | Content Creation, Curation, Management | Scoop.it
 Social media enabled a direct path from producer to consumer of contents changing the way users get informed, debate, and shape their worldviews. Such a disintermediation might weaken consensus on social relevant issues in favor of rumors, mistrust, or conspiracy thinking—e.g., chem-trails inducing global warming, the link between vaccines and autism, or the New World Order conspiracy. Previous studies pointed out that consumers of conspiracy-like content are likely to aggregate in homophile

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Social and SEO: How They Intersect and What You Need to Know

Social and SEO: How They Intersect and What You Need to Know | Content Creation, Curation, Management | Scoop.it
The worlds of social media and SEO are becoming even more intertwined. Here's what you need to know to create holistic campaigns that deliver results.
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How to Turn Research Into Content Marketing Strategy AND Tactics

How to Turn Research Into Content Marketing Strategy AND Tactics | Content Creation, Curation, Management | Scoop.it
Comparing your opinions to those of a larger interest group is intrinsically engaging — especially when the insights from the research are unexpected and/or entertaining.
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Rescooped by massimo facchinetti from SteveB's Social Learning Scoop
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Is SEO Taking a Backseat to Social Media? - Business 2 Community

Is SEO Taking a Backseat to Social Media? - Business 2 Community | Content Creation, Curation, Management | Scoop.it
It seems like such a short time ago, that changes in the Google algorithms could send a company that relies on search engine optimization (SEO) to help market its products into a frenzy.

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Lean and Mean: How to Scale Your Content Marketing Plan

Lean and Mean: How to Scale Your Content Marketing Plan | Content Creation, Curation, Management | Scoop.it
Content is the fuel of marketing. But delivering enough content to generate consistent results is hard. Lean Content Marketing is a set of strategies and best practices that help resource-constrained marketers achieve ROI from their content efforts. Learn...

Via Guillaume Decugis
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Guillaume Decugis's curator insight, August 25, 10:12 PM

This is a webinar BrightTalk asked me to present last week on how to tackle the main obstacle of modern marketers: developing content.


Some say content is the fuel of marketing but as it became so pervasive in all marketing activities, it also became the bottleneck. At Scoop.it, we developed a framework alongside top content marketing influencers to reach ROI with content and that we called lean content marketing. In this webinar, I presented some of the key lean content marketing strategies.

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What To Do When Content Marketing Fails To Improve SEO Performance

What To Do When Content Marketing Fails To Improve SEO Performance | Content Creation, Curation, Management | Scoop.it
You had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn't positively impacting your SEO.

Via malek
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malek's curator insight, August 26, 8:06 AM

Content marketing is not the only component, and as your mom told you "don't put all your eggs in one basket"

Rescooped by massimo facchinetti from digital marketing strategy
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The Current and Future Role of Visual Media in Marketing

The Current and Future Role of Visual Media in Marketing | Content Creation, Curation, Management | Scoop.it
Content - Some 65% of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according to a recent report from the ...

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The Single Marketing Practice That Will Make You Win in Google's Search Results

The Single Marketing Practice That Will Make You Win in Google's Search Results | Content Creation, Curation, Management | Scoop.it
There’s an easy way to throw a room full of marketers into a frenzy. Ask a simple question — ”What’s the one thing you should be doing to improve your search rankings? Go!” The shouting will begin. “Linkbuilding!
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Maximize Content Marketing for Unique Audiences

Maximize Content Marketing for Unique Audiences | Content Creation, Curation, Management | Scoop.it
Are you tailoring your content marketing strategy to your buyer personas? Our 3 tips will help you get your message in front of the right audience.
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8 Ways Content Marketing and SEO Can Work Together

8 Ways Content Marketing and SEO Can Work Together | Content Creation, Curation, Management | Scoop.it
Content marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other.
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