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6 Hot Trends in Educational Technology [#Infographic]

6 Hot Trends in Educational Technology [#Infographic] | Content Creation, Curation, Management | Scoop.it
Where does your school stand when it comes to adopting the latest classroom innovations?

Via Dr. Susan Bainbridge
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Content Creation, Curation, Management
The best way to get informed on the content hype
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Google's “Panda 4.1″ Update will Change Your Content Marketing Strategy - Business 2 Community

Google's “Panda 4.1″ Update will Change Your Content Marketing Strategy - Business 2 Community | Content Creation, Curation, Management | Scoop.it
Google loves change and loves me, probably more than any other company in the world and that’s noticeable in their algorithms, especially Panda and more specifically, a new iteration in the form…
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Marco Favero's curator insight, Today, 4:21 AM

aggiungi la tua intuizione ...

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Six Reasons To Fire Your SEO Agency - Search Engine Land

Six Reasons To Fire Your SEO Agency - Search Engine Land | Content Creation, Curation, Management | Scoop.it
What distinguishes a good search engine optimization practitioner from a not-so-good one? Columnist Neil Patel shares his thoughts.
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16 great tools for creating mood boards | Graphic design | Creative Bloq

16 great tools for creating mood boards | Graphic design | Creative Bloq | Content Creation, Curation, Management | Scoop.it
Whether you work in digital media, logo design or even brochure design, if you're trying to get a big design idea across, a good mood board can be invaluable.

Via Ariana Amorim
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Are you thinking of your content as Lego building blocks?

Are you thinking of your content as Lego building blocks? | Content Creation, Curation, Management | Scoop.it
There are many content types and tactics for content marketing. Each has it's place. Each offers unique benefits. Creating original content on an ongoing

Via Guillaume Decugis
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Guillaume Decugis's curator insight, October 30, 4:50 PM

As a kid my favorite game was to play Lego and build, deconstruct and rebuild stuff (spaceships mostly: I'm a geek...). As a father, I've been fascinated to see that construction game becoming my kids' favorite too and see what they came out with in terms of new ideas to build. 


Are you thinking of your content as modular with lego-type building blocks?


Leed Odden says you should because you'll then be able to turn mico-content into eBooks and then blog posts, newsletters, etc... And vice versa. 


Rebecca Lieb of the Altimeter group came out with the turkey leftover analogy to explain how you could turn epic content such as an ebook or a white paper into many other pieces of content with only marginal additional work. It's interesting to complement that with the opposite approach and plan your micro-content so that it can fit into something bigger. 


As Lee Odden points out, content curation plays an important role if you want to pursue this strategy: "Curation of micro-content is easy, provides useful information to your target audience".


And because of the many benefits he describes with social and SEO, by assembling your Lego content blocks into an awesome content spaceship, you might realize that the whole is greater than the sum of its parts. 

Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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7 Content Marketing Tips For When You Lack Time & Resources

7 Content Marketing Tips For When You Lack Time & Resources | Content Creation, Curation, Management | Scoop.it

Content curation is a great tactic for marketers without the resources to produce tons of original content. Columnist Chuck Sharp shares his tips on how to do it right.


Via Kamal Bennani
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Rescooped by massimo facchinetti from The Social Media Slant Magazine
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Lacking ideas for your Pinterest boards? Check out this infographic!

Lacking ideas for your Pinterest boards? Check out this infographic! | Content Creation, Curation, Management | Scoop.it
Pinterest may be one of the most fun social media platforms to use, many small business owners and solo-entrepreneurs are still reluctant to use it. Is it because they don't understand how it works? No. To me, it has a lot more to do with a lack of inspiration. "What should I share there," people often ask me. "I don't have any ideas."

Via Cendrine Marrouat - www.socialmediaslant.com
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Technogala's comment, October 30, 8:43 AM
Great tips
Technogala's comment, October 30, 8:43 AM
Great tips
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Should Your Brand Focus On Pinterest Or Instagram? [Infographic]

Should Your Brand Focus On Pinterest Or Instagram? [Infographic] | Content Creation, Curation, Management | Scoop.it
Every day, brands ask us whether Pinterest or Instagram is the better marketing platform for them. We created this handy flowchart to help inform your decisions on where you should be focusing your e…

Via Kelly Lieberman
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Rescooped by massimo facchinetti from digital marketing strategy
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It's Time to Treat Content as Part of the User Experience

It's Time to Treat Content as Part of the User Experience | Content Creation, Curation, Management | Scoop.it
Posted by wrttnwrd
Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content.
It's not an add-on or a separate thing. It's an inseparable part of the user experience.

Via malek
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malek's curator insight, October 29, 7:58 AM
  1. Integrate content that can enhance the user experience
  2. Optimize what you already have
Martin (Marty) Smith's curator insight, October 30, 3:59 AM

YES, agree content is part of "user experience". Thinking social media should be in the same category.

Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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The 10 Essential Elements Of A Content Engine

The 10 Essential Elements Of A Content Engine | Content Creation, Curation, Management | Scoop.it
Content marketing is a critical component of your company’s marketing strategy. In order to be successful marketing with engaging, educational or entertaining content, it’s essential that you hav…

Via Stefano Principato
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Marco Favero's curator insight, October 29, 3:31 AM

aggiungi la tua intuizione ...

Bruce McDuffee's curator insight, October 29, 3:40 PM

Good way to present the components of a strong content marketing team.  Executive buy-in will be critical to the long term success, but sometimes you need to start a pilot program first to get the buy-in.

Rescooped by massimo facchinetti from Digital Delights - Digital Tribes
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Three Emerging Trends Drive Digital Business (Infographic)

Three Emerging Trends Drive Digital Business (Infographic) | Content Creation, Curation, Management | Scoop.it
The road to digital business starts with ubiquitous “smart” things that will range from contact lenses that measure blood glucose to complex industrial turbines that can predict a failed bearing before it happens. This proliferation of devices is part of a “virtuous circle of smart things,” where falling costs inspire increased connectivity, leading to greater

Via Ana Cristina Pratas
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Rescooped by massimo facchinetti from How to find and tell your story
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12 Ways to Improve Your Digital Storytelling | Vocus

12 Ways to Improve Your Digital Storytelling | Vocus | Content Creation, Curation, Management | Scoop.it

"I wanted to understand the mechanics of storytelling and how people are able to leverage this tool to communicate ideas more effectively than I am predisposed to communicate."


Read the full article to find out more about these 12 best practices that you can use to improve your digital storytelling:

  1. Your story must have conflict
  2. Your story must have form
  3. Your story must align with audience values
  4. Your story must be sensual
  5. Your story must be (heavily) edited
  6. Your story must be plausible
  7. Your storytelling must have anecdotes
  8. Your story must challenge your audience
  9. Your story must have economy
  10. Your story has a lexicon
  11. Your story must leverage technology
  12. You must know this: your story is capricious

Via Kim Zinke (aka Gimli Goose)
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Rescooped by massimo facchinetti from Inbound Marketing Update
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Get Inspired: How 3 Tech Brands Approach Content Marketing

Get Inspired: How 3 Tech Brands Approach Content Marketing | Content Creation, Curation, Management | Scoop.it

Branded content is more important than ever. Here are three inspiring examples of tech brands leading the way with their content marketing strategies.


Via Kamal Bennani, Craig Deakin
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Rescooped by massimo facchinetti from B2B Marketing-The Practical Side
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Why Your Brain Loves Good Storytelling

Why Your Brain Loves Good Storytelling | Content Creation, Curation, Management | Scoop.it
Studying the neuroscience of compelling communication.

Via Lydia's Marketing & Communication Consulting
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The Dark Side of Content Marketing [Infographic] - MarketingProfs.com (subscription)

The Dark Side of Content Marketing [Infographic] - MarketingProfs.com (subscription) | Content Creation, Curation, Management | Scoop.it
Content - Content marketing is all the rage right now, but it has a dark side that businesses must acknowledge.
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Spooktacular Treats for Halloween

Spooktacular Treats for Halloween | Content Creation, Curation, Management | Scoop.it
Whether you’re hosting a Halloween bash or just want some tasty snacks before heading out to trick-or-treat, these recipes are sure to be a hit.
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Rescooped by massimo facchinetti from Inbound Marketing Update
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Panda, Penguin, and What Google’s Recent Algorithm Updates Mean For Small Business Owners

Panda, Penguin, and What Google’s Recent Algorithm Updates Mean For Small Business Owners | Content Creation, Curation, Management | Scoop.it
If you are a small business owner who finds Google alliterative algorithms Penguin and Panda to be intimidating territory, you’re not alone. You have enough on your hands with running a business and maintaining a website without having to decipher what each Google algorithm update means for your marketing and SEO strategy. While it’s certainly …

Via Manish Dhane, Craig Deakin
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The Neuroscience of Storytelling

The Neuroscience of Storytelling | Content Creation, Curation, Management | Scoop.it
Why is storytelling so effective in a presentation and otherwise? Ethos3 is on the case.

Via José Carlos
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How to Future-Proof Your Content Marketing Strategy

How to Future-Proof Your Content Marketing Strategy | Content Creation, Curation, Management | Scoop.it
Learn why you should care about future-proofing your content -- and get tips on how to do it.

Via malek
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malek's curator insight, October 29, 8:06 PM

The title should be intriguing, but not over the top.

malek's comment, October 30, 7:03 AM
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4 Examples of Great Content Created for Pinterest

4 Examples of Great Content Created for Pinterest | Content Creation, Curation, Management | Scoop.it
4 Examples of Great Content Created for Pinterest | HelloSociety Blog

Via Kelly Lieberman
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Funk Up Your Web Design: Find Your Site's VOICE

Funk Up Your Web Design: Find Your Site's VOICE | Content Creation, Curation, Management | Scoop.it

Marty Note
Watching the excellent HBO Documentary about James Brown Mr. Dynamite made me think of FUNK and web design. Web design is easy to get WRONG (lol).

It is tricky to design online with a sense of surprise, beauty and novelty. I like the Digital Invaders design as it feels free and spontaneous. Other designs such as Monster CSS and Creative With A K feel like they are trying to appear spontaneous and free.

Trying too hard is EASY in web design too. Remember all websites are STAGES we designers SET. The trick is to set a stage that feels like it is happening now and won't feel dated tomorrow. Feels like there are enough visual hooks in Digital Invaders it would be easy to keep it fresh with minimum fuss.

I like Emigre too. Emigre creates the same sense of happening now but that design is at the other end of the spectrum from Digital Invaders. Its hard to beat the grid. First website I created, in 1999, used a Mondrian grid.

Grids help organize massive amounts of information without that mountain feeling like it is about to crush you. I like the funky NOISE contrasted to the quiet grid because they demonstrate the need to find a visual VOICE in your web design. That voice can be anything as long as it feels authentic TO YOU.

The web is very good at finding and amplifying DISSONANCE. When you try to FUNK IT UP and aren't really funky it shows like you are wearing the wrong decades fashion (painful). Your customers are your audience.Set the stage anyway you want, but do so with an eye toward YOUR TRUTH.

The closer you stay on the tiny beam of "authentically us" the more success your web design has. This is why there are no web design maxims that apply all the time. What works for Emigre is very different than Digital Invaders but both work, both are authentic and have that hard to describe but know it when you see it TRUTH great web design must have.


Via Martin (Marty) Smith
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15 Questions You Must Answer when Creating a B2B Content Marketing Plan

15 Questions You Must Answer when Creating a B2B Content Marketing Plan | Content Creation, Curation, Management | Scoop.it

Ho deciso di condividere le 15 domande che troviamo sono fondamentali per qualsiasi organizzazione di entrare in qualsiasi campagna di contenuti di marketing. E se la vostra azienda è in procinto di abbracciare contenuti di marketing, e non è stato ancora risposto ciascuna di queste domande, mi piacerebbe esorto vivamente di rispondere a loro prima di andare avanti. Qui va, ...


Via Jeff Domansky, Marco Favero
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Marco Favero's curator insight, October 29, 3:35 AM

aggiungi la tua intuizione ...

Guru Cancer Center's curator insight, October 29, 6:01 AM

What is  #surgicaloncology and it's procedures and when it is used in cancer  treatments?For more details  visit the link,http://goo.gl/vUjHwy

dave@zudepr's curator insight, October 29, 6:39 AM

Worth a read.

Rescooped by massimo facchinetti from Online Marketing Resources
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Keyword Finder & SEO Difficulty Tool - KWFinder.com

Keyword Finder & SEO Difficulty Tool - KWFinder.com | Content Creation, Curation, Management | Scoop.it

Find hundreds of hidden keywords with low SEO difficulty in seconds. KW Finder is your premier keyword research tool, try it out for free!


Via Pedro Da Silva
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Rescooped by massimo facchinetti from Digital Delights - Digital Tribes
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The 7 Skills of Knowledge Work

The 7 Skills of Knowledge Work | Content Creation, Curation, Management | Scoop.it

Via Ana Cristina Pratas
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Carlos Rodrigues Cadre's curator insight, October 29, 9:27 AM

adicionar a sua visão ...

Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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Quantity + Quality Storytelling x Consistency = Success [INFOGRAPHIC]

Quantity + Quality Storytelling x Consistency = Success [INFOGRAPHIC] | Content Creation, Curation, Management | Scoop.it

As content marketers we always have to be breaking through the clutter so that we can help bring our content to the top. The direct mail era was very similar to what we’re being challenged by today. Yes, quality does rise to the top, but it’s also become a big quantity game. There is just too much out there to think that one piece of content is going to strike it rich.


Via Kamal Bennani
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Marco Favero's curator insight, October 28, 7:03 PM

aggiungi la tua intuizione ...

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4 web design trends for 2015 that will change your job forever

4 web design trends for 2015 that will change your job forever | Content Creation, Curation, Management | Scoop.it
Change is in the air, says Paul Boag As web professionals we often look at other industries with disbelief at their failure to adapt to digital. The downfall of music retailing, the demise of companies like Kodak and the challenges faced by newspapers.

Via malek
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malek's curator insight, October 28, 8:17 AM
#4. The decline of the website

Chances are you have a single app on your mobile that aggregates movie listings from many sources.

Marco Favero's curator insight, October 28, 1:32 PM

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