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INFOGRAPHIC: Content Marketing Metrics

INFOGRAPHIC: Content Marketing Metrics | Content Creation, Curation, Management | Scoop.it
An infographic about how to measure the success of content marketing campaigns.

 

Content marketing has generated a lot of buzz this year, but how do you measure content marketing success? Based on a survey of over 1000 marketing professionals, here's an infographic from Pardot on how to measure the results of content marketing.

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Content Creation, Curation, Management
The best way to get informed on the content hype
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If You Want Your Content Marketing to be Great, Ask Influencers to Participate

If You Want Your Content Marketing to be Great, Ask Influencers to Participate | Content Creation, Curation, Management | Scoop.it
With ubiquitous internet connectivity and billions of people empowered to create and publish online, digital marketing competition is greater than ever.

Via Brian Yanish - MarketingHits.com
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Content Marketing Tips: 11 Types of Content That People Love To Share

Content Marketing Tips: 11 Types of Content That People Love To Share | Content Creation, Curation, Management | Scoop.it
Content marketing is about attracting attention. But attracting traffic and attention is getting harder. Here are some content marketing tips to help you.

Via Brian Yanish - MarketingHits.com
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7 Easy-to-Use Interactive Content Tools You Should Explore

7 Easy-to-Use Interactive Content Tools You Should Explore | Content Creation, Curation, Management | Scoop.it
Discover seven tools to help you create interactive content that drives traffic and engagement.
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Design With Personality: 25 Awesome Case Studies | Canva

Design With Personality: 25 Awesome Case Studies | Canva | Content Creation, Curation, Management | Scoop.it

Sia che stiate progettando un identità di marca per voi stessi o per un'altra azienda o di un prodotto, il processo rimane lo stesso; anche se uno può essere più inerente alla vostra natura rispetto agli altri. Chiedetevi: "se il prodotto era una persona, chi sarebbe?" Hippie o pantaloni a vita bassa? Amico o demonio? Wise o la spiritosa?

 

Elenco cinque tratti che caratterizzano la personalità del marchio, così come uno o due limiti - ciò che il marchio non è.

 

Ad esempio, può essere sentimentale ma non soppy; professionale ma non teso. Queste caratteristiche e confini diventano un sistema di valori che guiderà la vostra voce - le parole, il linguaggio e il tono - e le immagini - a colori, tipografia, e imagery.Want per vedere come è fatto? Qui ci sono 25 casi di studio impressionante di che cosa significa progettare con personalità ....


Via Jeff Domansky, Marco Favero
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Jeff Domansky's curator insight, Today, 10:11 AM

How designers do it? 25 great examples of design with personality from Canva.

Marco Favero's curator insight, Today, 11:00 AM

aggiungi la tua intuizione ...

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The Ultimate List of Blog Post Ideas


Never run out of Blog Post Ideas with this Infographic.


Via Gust MEES, Ivo Nový
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Gust MEES's curator insight, May 29, 3:21 PM

Never run out of Blog Post Ideas with this Infographic.


Learn more:


https://gustmees.wordpress.com/2013/10/14/practice-using-blogs-for-home-work-to-get-ict-skills-and-creativity/


https://gustmees.wordpress.com/2013/03/25/practice/


https://globaleducationandsocialmedia.wordpress.com/2014/07/02/put-your-title-in-here/



Deanya Lattimore Schempp's curator insight, Today, 10:34 AM

Best list of writing topic suggestions, especially for professional blogs, I've seen in a long time.  Thanks to Gust Mees for the tip.

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This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands

This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands | Content Creation, Curation, Management | Scoop.it
In This Old Marketing, the boys discuss a CMI acquisition, AOL’s content brands, a brand’s publishing opportunities and more – Content Marketing Institute.
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How to Write Copy that Converts: The Customer Comfort Zone

How to Write Copy that Converts: The Customer Comfort Zone | Content Creation, Curation, Management | Scoop.it

Where a web page is the terrain, the copywriter's the tour guide, instructor, concierge, maître d’, and of course, sales clerk. If the copy can’t seal the deal, it must offer something compelling to start some sort of relationship.

Conversion, we say. Conversion, we seek.


Via Kamal Bennani
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Mindmap : 50 outils pour votre STORYTELLING digital !

Mindmap : 50 outils pour votre STORYTELLING digital ! | Content Creation, Curation, Management | Scoop.it

Le storytelling digital fait la une de nombreux médias.  C’est un moyen puissant de mobiliser les foules.  Mais avec quels outils peut-on créer un storytelling digital digne de ce nom ?  Je vous en livre quelques-uns sous forme de mindmap cliquable.


Je ne suis pas le dernier à vous parler du storytelling.  J’y ai fait plus qu’allusion dans des articles sur Prezi, notamment.  Mais ces techniques narratives, si utiles pour concevoir des présentations efficaces, se révèlent aussi très puissantes dans le monde numérique : médias sociaux, blogs, sites web, marketing, etc.  On parle alors de « storytelling digital ».


Via Marco Bertolini, association concert urbain
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Marco Bertolini's curator insight, May 26, 5:56 AM

50 outils pour votre #storytelling dans une #mindmap

Audencia-innovation's curator insight, May 28, 3:39 AM

Des outils en ligne pour créer des supports dynamiques...

Rescooped by massimo facchinetti from The Social Media Slant Magazine
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The best ways to stay creative (Video)

The best ways to stay creative (Video) | Content Creation, Curation, Management | Scoop.it
Creativity is not the privilege of a few. Everyone has the ability to be consistently creative. Here are 29 simple tips to achieve this goal.

Via Cendrine Marrouat - SocialMediaSlant.com
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Readability Tools That Will Help Improve Your Site's Content

Readability Tools That Will Help Improve Your Site's Content | Content Creation, Curation, Management | Scoop.it
Content readability is an important factor in the user's experience. This is a list of excellent tools for testing the readability of your content.
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Marco Favero's curator insight, Today, 10:35 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Online Marketing Resources
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Republishing Your Content May Still Be Dangerous

Republishing Your Content May Still Be Dangerous | Content Creation, Curation, Management | Scoop.it

In the past, I enjoyed republishing content to sites like Business 2 Community and Yahoo Small Advisor. I also experimented with reposting on platforms like Linkedin.


Via Pedro Da Silva
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30+ Free Infographic Templates & Vector Kits for Download

30+ Free Infographic Templates & Vector Kits for Download | Content Creation, Curation, Management | Scoop.it
Infographics are incredibly useful design kits that include data related graphics. Laying out charts and graphs can be an unwelcome chore for some designers, but with a handy vector infographic kit it can be easy and effortless.

Via steve batchelder
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Millennials value greater flexibility, appreciation, team collaboration and global opportunities

Millennials value greater flexibility, appreciation, team collaboration and global opportunities | Content Creation, Curation, Management | Scoop.it

Our study looks at millennials' attitudes toward work, how they will impact workplace dynamics, and how companies should adjust their talent strategy to accommodate this new reality


Via W. Robert de Jongh
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5 Alternatives To Infographics When Creating Your Content Marketing Mix

5 Alternatives To Infographics When Creating Your Content Marketing Mix | Content Creation, Curation, Management | Scoop.it
In your content marketing strategy, you probably realize that high-quality content is important.

Via steve batchelder
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Do People Trump Content in Marketing? | {grow}

Do People Trump Content in Marketing? | {grow} | Content Creation, Curation, Management | Scoop.it

Now if you live in the world of B2B marketing, you have been inundated with statistics for the last four years claiming sales is being disintermediated by today’s empowered buyer, with statistics like “57% of the buying process is complete before a buyer talks to sales” or “70% of the buying process is now digital.”But Sirius, to their credit, looked at this again. According to their research, more than 50% of buyers talked to a sales person at the beginning of the buying process. For more complex purchases, the figure increases to two-thirds!The most impactful “content” according to their research? A sales presentation. Not a video. Not a white paper. Not any of the content we produce as marketers. But a real live presentation from sales....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 11:18 AM

The world is digital. We find, research, and buy online. But when it comes to big decisions, Eric Wittlake says we still lean on real people, even if that leaning is often digital content in marketing

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How to Write with Substance

How to Write with Substance | Content Creation, Curation, Management | Scoop.it

For essays, updates, announcements, emails, and more, here’s an abridged guide to writing with clarity and substance.

 


Via Kamal Bennani
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25 Stats Content Marketers Need to Know

25 Stats Content Marketers Need to Know | Content Creation, Curation, Management | Scoop.it
As content marketing continues to evolve, so too do the stats surrounding its practice.

That’s why we’ve put together 25 of the best, most recent stats to reflect on the present and future of content marketing. We also put together a framework for how the best content marketing is done—you’ll find the statistics below each key phase in creating the most effective content.

Via Brian Yanish - MarketingHits.com
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75 examples of best practice content marketing


Via Thorsten Strauss
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Thorsten Strauss's curator insight, Today, 6:45 AM

best practice: content marketing

Marco Favero's curator insight, Today, 10:33 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Content Marketing Observatory
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How to Do SEO in 2015 [Infographic]

How to Do SEO in 2015 [Infographic] | Content Creation, Curation, Management | Scoop.it

Navigating the constant pace of Google algorithm updates makes SEO in 2015 a much harder game to play. But there are ways you can make a difference.


Via Frank Delmelle
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