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INFOGRAPHIC: Content Marketing Metrics

INFOGRAPHIC: Content Marketing Metrics | Content Creation, Curation, Management | Scoop.it
An infographic about how to measure the success of content marketing campaigns.

 

Content marketing has generated a lot of buzz this year, but how do you measure content marketing success? Based on a survey of over 1000 marketing professionals, here's an infographic from Pardot on how to measure the results of content marketing.

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Content Creation, Curation, Management
The best way to get informed on the content hype
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7 Ways to Engage Your Customer's Reptilian Brain

7 Ways to Engage Your Customer's Reptilian Brain | Content Creation, Curation, Management | Scoop.it
In creating marketing material for your brand or product, you may be asking, “What drives a customer to buy?” and “What initially draws their attention?”

According to the Triune Brain Theory, the reptilian region is the brain’s attention gatekeeper and decision maker. If you can grab the attention of a consumer’s reptilian brain with your landing page, advertisement, or commercial, you’ve got a much better shot at guiding them to conversion.

Via Brian Yanish - MarketingHits.com
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Can Content Marketing Accelerate Sales Pipeline? | B2B Marketing Insider

Can Content Marketing Accelerate Sales Pipeline? | B2B Marketing Insider | Content Creation, Curation, Management | Scoop.it
Can posting the right content for the right customer on the right channel at the right time really speed up a sale? When it’s put that way, that type of sa
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The ABCs of Google AdWords

The ABCs of Google AdWords | Content Creation, Curation, Management | Scoop.it
Google shocked the world earlier this month when it announced that the company would be folded into an umbrella company called Alphabet. Of course, Google will still be Google, and AdWords isn’t go…
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How to Get Content into the Hands of Influencers Who Can Help Amplify It | Moz

How to Get Content into the Hands of Influencers Who Can Help Amplify It | Moz | Content Creation, Curation, Management | Scoop.it

There's a bigger gap in step 2 than many marketers anticipate, and one of the best ways to fill it is getting your content in front of influential people who can help spread the word. You'll have to make it worth their while, though, and in today's Whiteboard Friday, Rand explains how to go about that.


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 2:10 AM
Influencers in your industry can serve as megaphones for your content, but you have to earn their attention and appreciation first.
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The Art of Storytelling in Business

The Art of Storytelling in Business | Content Creation, Curation, Management | Scoop.it
“The universe is made of stories, not of atoms,” poet Muriel Rukeyser famously said. A seemingly ludicrous suggestion in a world where we seek proof that a + b=c. But in truth, our natural instin…

Via Ariana Amorim
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Techniques Smart Marketers Are Using to Generate Outrageous Response Rates

Techniques Smart Marketers Are Using to Generate Outrageous Response Rates | Content Creation, Curation, Management | Scoop.it
What if your marketing could get a 32% response rate? Or 53%? Or even 83%? Those aren't imaginary numbers. They are well-documented statistics and well within your reach.
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Interactive Content for Every Stage of the Sales Cycle

Interactive Content for Every Stage of the Sales Cycle | Content Creation, Curation, Management | Scoop.it
How many sales kits or pricing sheets do you receive from vendors every week? I’m guessing that you get at least one. And I bet you trash most of them before reading them, if you’re anything like…
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CMOs to Invest More in Brand Experience with Content Marketing

CMOs to Invest More in Brand Experience with Content Marketing | Content Creation, Curation, Management | Scoop.it
New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure.
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10 Apps For Making a Great Slideshow Presentation

10 Apps For Making a Great Slideshow Presentation | Content Creation, Curation, Management | Scoop.it
Here are ten of the best apps to use to do precisely that, and give you the edge when making that all important presentation at work. We suggest trying them and seeing which ones work best for you.

Via Baiba Svenca
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Baiba Svenca's curator insight, Today, 2:50 AM

Here is a reminder of what great apps you can use to make your presentations.

Roger L. Gill's curator insight, Today, 7:45 AM

Presentations are necessary--but they do take time to create.  These apps will help.

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Why You Should Stop Selling In Your Content Marketing

Why You Should Stop Selling In Your Content Marketing | Content Creation, Curation, Management | Scoop.it
The biggest mistake in content marketing is making the content all about you. Make your customers the heroes of your content stories.
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A Look At How Advertisers & Marketing Companies Are Using Images Of People In 2015 - #infographic

A Look At How Advertisers & Marketing Companies Are Using Images Of People In 2015 - #infographic | Content Creation, Curation, Management | Scoop.it
This infographic shows how demand for images of people is changing to represent an authentic take on every walk of life. Using insights from Shutterstock downloads and searches, this graphic illustrates how businesses, advertisers, and digital marketing agencies are bringing more people, and more diversity, to their campaigns.
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10 Smart Search Engine Marketing Tactics To Get Free Google Traffic

10 Smart Search Engine Marketing Tactics To Get Free Google Traffic | Content Creation, Curation, Management | Scoop.it
Search engines will drive 300% more traffic than social media. So how do you let Google know you exist? Here are 10 smart search engine marketing tactics
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Should Content Marketing Entertain? Lessons from a Content Strategist

Should Content Marketing Entertain? Lessons from a Content Strategist | Content Creation, Curation, Management | Scoop.it
Some of the best "serious" content marketing stories include elements of humor. What ways can brands incorporate entertainment in brand storytelling?

Via Brian Yanish - MarketingHits.com
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Why A Blog Is Instrumental In Increasing Organic Traffic - Business 2 Community (blog)

Why A Blog Is Instrumental In Increasing Organic Traffic - Business 2 Community (blog) | Content Creation, Curation, Management | Scoop.it
Organic traffic is seen as the best type of traffic because it is free, and it brings in users that actually searched for something relevant to your product or service; thus, they are the most likely…...
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3 New Apps that Help Automate Content Promotion - SERPs Blog

3 New Apps that Help Automate Content Promotion - SERPs Blog | Content Creation, Curation, Management | Scoop.it

There is a vast number of tools available on the market that help you spread the word on your content and reach a target audience.In this post I decided to show you 3 that can help with powerful content promotion strategies:Influencer outreach,Sharing archived content, and promoting your content with email....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 2:24 AM

3 cool tools to help you be more effective in your content marketing.

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Inspired Storytelling: Engaging People & Moving Them To Action

Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and dat…


Via Stefano Principato
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