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Strategic Storytelling | Business Truisms

Strategic Storytelling | Business Truisms | Content Creation, Curation, Management | Scoop.it
Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. “Storytelling” has become one of those words.

 

What a nicely written article pointing to several truisms in business storytelling. Some you are familiar with (storytelling is a pull, not a push technology). I like the ones that I don't read much about:
1. Storytelling is a selfless, empowering act
2. Storytelling looks to the future

 

As the author Bill Baker (from Marketing Profs) says, "Successful storytelling respects the past and appreciates the present, but it also looks boldly into the future, moving people past “what is” to “what if?” Done well, storytelling helps people collectively imagine a vision of the future that is achievable and worth achieving, helping them to understand not only what they’re working on but also what they’re working toward." Yes!

 

And, "As you consider using storytelling strategically to give meaning to your brand communications or employee-engagement efforts, don’t do so simply because it is “the next big thing.” Do it because, if you truly listen and you are willing to be generous, authentic, emotional, and collectively creative— it works. As one senior client recently said, “This is a bit frightening. I feel vulnerable; but at the same time, because I’m being myself, I feel more confident.” If your organization is ready for that journey, there’s a great story ahead."

 

Love it. This is a quick post that is rich in insights & examples (ignore its clunky layout). Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, malek
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SAP Launches Digital Magazine to Reach C-Level Execs

SAP Launches Digital Magazine to Reach C-Level Execs | Content Creation, Curation, Management | Scoop.it

SAP is launching a digital magazine called Digitalist, designed to reach c-level executives and cover topics around the digital economy.


Via Karl Wabst
massimo facchinetti's insight:

IT pros take note. SAP has a strategy to influence your executives. What is yours?


"The goal for the stories, as was the goal for a lot of the content on Business Innovation, is to step back from products and even specific technologies and talk about the business issues of using technology"


You are the dinosaur if you cannot speak to your executives about the business and its aspirations. Do you understand their needs and desires? Only then will you effectively explain how technology is relevant in terms they can understand. After that, you may be able to get the money for your own needs and desires.

 

Ban the Black Box view of technology.


Take A Step Back To See The Bigger Picture: Introducing Digitalist Magazine, Executive Quarterly

http://www.digitalistmag.com/


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Karl Wabst's curator insight, August 1, 3:25 PM

IT pros take note. SAP has a strategy to influence your executives. What is yours?


"The goal for the stories, as was the goal for a lot of the content on Business Innovation, is to step back from products and even specific technologies and talk about the business issues of using technology"


You are the dinosaur if you cannot speak to your executives about the business and its aspirations. Do you understand their needs and desires? Only then will you effectively explain how technology is relevant in terms they can understand. After that, you may be able to get the money for your own needs and desires.

 

Ban the Black Box view of technology.


Take A Step Back To See The Bigger Picture: Introducing Digitalist Magazine, Executive Quarterly

http://www.digitalistmag.com/


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The Emergence of the Content Marketing Platform | Content Marketing Forum

The Emergence of the Content Marketing Platform | Content Marketing Forum | Content Creation, Curation, Management | Scoop.it
Take a deep dive into the marketing technology universe. Learn about the rise of a platform that will enable content marketers to drive more impact within their organizations.

Via Peg Corwin
massimo facchinetti's insight:

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

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Mark E. Deschaine, PhD's curator insight, August 1, 6:24 PM

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

Marc Wachtfogel, PhD's curator insight, August 1, 6:27 PM

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

Os Ishmael's curator insight, August 1, 10:09 PM

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

Rescooped by massimo facchinetti from SEO and Social Media Marketing
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The Beginner’s Guide to Technical SEO

The Beginner’s Guide to Technical SEO | Content Creation, Curation, Management | Scoop.it

Neil Patel: 'Technical SEO just refers to any SEO work that is done aside from the content.Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.

 

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated.

While there isn’t much you can do to “game” search engines from a technical standpoint, there are some new factors in 2015 that you need to consider if you want to improve your or your clients’ rankings.

 

If I were to cover this subject in depth, I would have to create another advanced guide.

 

Instead, I’ll go over the most important aspects of technical SEO from a beginner’s perspective as well as give you a few specific tactics and next steps to fix common problems in each area'. 

 

Read More: http://www.quicksprout.com/2015/07/31/the-beginners-guide-to-technical-seo/


Via Antonino Militello
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Marco Favero's curator insight, August 1, 9:01 AM

aggiungere la vostra comprensione ...

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How Your Content Strategy Should Affect Your SEO Expectations

How Your Content Strategy Should Affect Your SEO Expectations | Content Creation, Curation, Management | Scoop.it

If I had a dollar for every time someone asked me if I could get them a No. 1 Google ranking for a specific non-branded, hyper-competitive keyword, I would be rich. If I had a dollar for the number of times the people asking me that question actually had the content to warrant such a listing, I would be poor.


Many digital marketing folks, especially in enterprise B2B companies, don't quite understand the relationship between content and SEO. It's long been said in SEO circles that content is king. However, some SEO folks would argue that links or social engagement is king, and that content is the primary driver of links and social success. There are valid arguments on all sides of that meaningless debate, but the point that often gets lost is that creating the best user experience for the vast majority of people searching for a specific keyword is probably what's going to get you ranked consistently for that keyword.


A content strategy that supports that bigger vision is typically different than the customer-focused strategies most B2B companies use. Many people over the years have told me, "Our company is the market leader for this term! We should be No. 1!" That is often true for products or services that are relevant to the keyword phrase they are targeting. It is true that brand recognition - and certainly the links that typically accompany successful brands - make it more likely that a company will rank well for relevant terms, but the fact remains that brand authority is not always enough to guarantee a top ranking for a particular keyword....


Via Jeff Domansky
massimo facchinetti's insight:

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.

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Marc Wachtfogel, PhD's curator insight, August 1, 8:14 AM

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.

Marco Favero's curator insight, August 1, 9:02 AM

Senza una strategia di contenuti che fa appello a tutti coloro che cerca una determinata parola chiave, piuttosto che solo il pubblico di destinazione, non si può ottenere il SEO risultati che speri per scrive Catfish Comstock.

Neil Ferree's curator insight, August 1, 7:02 PM

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.

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Why Content Marketing Trumps Advertising | TechNationNews.com

Why Content Marketing Trumps Advertising | TechNationNews.com | Content Creation, Curation, Management | Scoop.it

Face it – the more advertising people receive, the more they hate it. As a result, to reach today’s information savvy customers, content marketing trumps advertising.


What was once interesting and special back in the MadMan days is now something we try to avoid. (Check out what Mad Man Leo Burnett had to say about advertising.)


On average, people in the US receive 5,000 brand messages per day according to Razorfish....


Via Jeff Domansky
massimo facchinetti's insight:

Content marketing rules, advertising drools.

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http://www.scoop.itantonioormachea's curator insight, August 1, 9:35 AM

Content marketing rules, advertising drools.

Jean-Pierre Blanger's curator insight, August 1, 10:30 AM

Content marketing rules, advertising drools.

Mark E. Deschaine, PhD's curator insight, August 1, 3:26 PM

Content marketing rules, advertising drools.

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SEO & Content Marketing Thought Leadership Diverging Again

SEO & Content Marketing Thought Leadership Diverging Again | Content Creation, Curation, Management | Scoop.it

SEO and content marketing are still not one and the same. However, they’re much more similar to each other today than what they were last decade. For much of this decade the search algorithms allowed for a “build it and they will come” environment for content marketers. In some ways, social media networks did, too. Both HubSpot and Moz reaped the benefits of this over the years. This made content marketers feel like SEOs and SEOs that created content for real consumers feel like content marketers.Over the last five years the cat’s been let out of the bag. It’s no longer a secret that content marketing can drive copious amounts of traffic to a brand’s website. That’s one of the major reasons why the amount of content on the Internet is supposed to grow by 500% in the year 2020.A lot of that growth in content can likely be attributed to the thought leadership of brands like Moz, HubSpot and CMI. However, in an era of 500% more content it becomes much more difficult for content to stand out, regardless of the channel (search, social, email, etc.).Add to that, social media networks and search engines aren’t built to serve up that much content today. With social algorithms purposefully reducing organic visibility and only 10 organic positions on the first page of most search engines, how are brands supposed to stand out? The age of “build it and they will come” is over for many major industry verticals. This conundrum has further pushed the two circles in the Venn diagram above further together....


Via Jeff Domansky
massimo facchinetti's insight:

SEO and content marketing work together like peanut butter and jelly.

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Jeff Domansky's curator insight, August 1, 3:11 AM

SEO and content marketing work together like peanut butter and jelly.

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Top 7 Content Marketing Analytics Tools

Top 7 Content Marketing Analytics Tools | Content Creation, Curation, Management | Scoop.it
Content marketing is the practice of developing content that, when it hits its mark, turns prospects into customers and customers into fans. But without analytics, you won’t know if your content ha…
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SEO and Content Marketing Thought Leadership Is Diverging Again

SEO and Content Marketing Thought Leadership Is Diverging Again | Content Creation, Curation, Management | Scoop.it
Last decade the disciplines of SEO and content marketing had very little in common and few would have said they did. Content marketing was just beginning to emerge as a viable organic digital mark
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Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website

Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website | Content Creation, Curation, Management | Scoop.it
If you run the typical website, more than half of the people who visit leave in fewer than 15 seconds.

If that’s not a red flag to you, it should be. As digital marketers push the boundaries of delivering a truly excellent customer experience, brand websites are re-emerging as one of their most important marketing channels. After all, it’s the number one place consumers go to learn more about your brand and product offerings — and the longer you can get them to stick around, the more loyal they (and their wallets) become.

But inviting people to your website is like inviting them to a party: If it’s boring, they’re going to leave. Most of us wouldn’t invite our friends over and give them nothing to eat, nothing to drink, nothing to do and no one to talk to. And the same should apply to your website. If you want your guests to want to stay, you have to roll out the red carpet.

Here are three of the most common party fails and their surprisingly easy fixes:

Via Brian Yanish - MarketingHits.com
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steve batchelder's curator insight, July 31, 12:10 PM

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7 Amazing Website Layout Design Tools

7 Amazing Website Layout Design Tools | Content Creation, Curation, Management | Scoop.it
The art of creating a captivating website design is one of skill, efficiency, and precision. When it comes to website layout and design, seasoned web design professionals work smart, not hard.

In order to accomplish award winning WordPress web design, designers will often turn to helpful website design and layout tools which are available on the internet to do much of the heavy lifting. That is not to say that these tools do all the work; they merely make it easier.

The web design game seems to be constantly evolving, and at a break-neck speed. It is hard to keep up with all of the tools that are available, so with this in mind we asked our friends and colleagues what tools they rely on for the best web design layouts.

Via Brian Yanish - MarketingHits.com
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25 FREE Continuous Improvement Tools and Templates

25 FREE Continuous Improvement Tools and Templates | Content Creation, Curation, Management | Scoop.it
During my time working with some of the most successful companies on the planet I’ve amassed a collection of Kaizen templates that I’d love to share with you.There are other people online selling similar things for $10 each so that’s around $250 worth of continuous improvement templates you can have absolutely free.They are hosted for download in my members only process improvement community Compass Business Club.If you are a member just log in and find them in the ‘Templates’ section.If you aren't a member just yet you can get a free trial account HERE Not

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How To Curate Content To Make Your Brand Look Good

How To Curate Content To Make Your Brand Look Good | Content Creation, Curation, Management | Scoop.it

The perfect tool Should content curation: - help me analyze my audience and Identify Their main interests  - Suggest content filter and based on my business goals and relate it with my audience main interests - identify influencers and field experts (...) - allow me to personalize my message and the way I Communicate with the audience - Provide insights me of how my content curation strategy is going and what to Improve Could I do it - make it simple, quick and effective







Via Guillaume Decugis, Aki Puustinen, steve batchelder
massimo facchinetti's insight:

This is an interesting recap of how content curation Helps brand development and what is needed in a curation tool.

 

This was meant as a spec for Groupiest, a tool That unfortunately shut down on June 30 after it's initial lack of traction. But Regardless of What Happened to this tool, the premises on Which it was built still stand And what are You should look for in a content curation tool. 

 

Actually These requirements can be Grouped in three main areas:

 

1. Content discovery: at Scoop.it, we've built a semantic search algorithm That Helps you discover content from an infinite number of sources (not just the RSS feeds of the sites you know) by simply entering keywords. Also We Strongly believe That no algorithm is perfect. So we not only improve increase These results by taking the actions of other users on Scoop.it That content into account but we Ultimately let users choose what to publish. Discovery is automated but not publishing as it's the opportunity to add value and exercise judgment and this is what will create a bond With your audience. 

 

2. Content publishing: this step is not just about hitting publish, it's Also About editing your post. Beyond mere formatting, it's about adding your own message to your own voice: your insight as we call it. Bringing context adds value to your audience and Helps Establish yourself as a thought leader. 

 

3. Analytics: getting a feedback loop is extremely Important to anything you do that you 'd like to improve increase over time. Understanding how your audience views Respond not just But Also Through reactions and conversions is extremely Important for us. 


Making this content loop - discover, publish, analyze - Easier and faster for Themselves efficient is what professionals and marketers look Should heir When trying to streamline content curation process. 

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steve batchelder's curator insight, July 31, 12:11 PM

This is an interesting recap of how content curation Helps brand development and what is needed in a curation tool.

 

This was meant as a spec for Groupiest, a tool That unfortunately shut down on June 30 after it's initial lack of traction. But Regardless of What Happened to this tool, the premises on Which it was built still stand And what are You should look for in a content curation tool. 

 

Actually These requirements can be Grouped in three main areas:

 

1. Content discovery: at Scoop.it, we've built a semantic search algorithm That Helps you discover content from an infinite number of sources (not just the RSS feeds of the sites you know) by simply entering keywords. Also We Strongly believe That no algorithm is perfect. So we not only improve increase These results by taking the actions of other users on Scoop.it That content into account but we Ultimately let users choose what to publish. Discovery is automated but not publishing as it's the opportunity to add value and exercise judgment and this is what will create a bond With your audience. 

 

2. Content publishing: this step is not just about hitting publish, it's Also About editing your post. Beyond mere formatting, it's about adding your own message to your own voice: your insight as we call it. Bringing context adds value to your audience and Helps Establish yourself as a thought leader. 

 

3. Analytics: getting a feedback loop is extremely Important to anything you do that you 'd like to improve increase over time. Understanding how your audience views Respond not just But Also Through reactions and conversions is extremely Important for us. 


Making this content loop - discover, publish, analyze - Easier and faster for Themselves efficient is what professionals and marketers look Should heir When trying to streamline content curation process. 

Marc Wachtfogel, PhD's curator insight, July 31, 4:48 PM

This is an interesting recap of how content curation helps brand development and what is needed in a curation tool.

 

This was meant as a spec for Groupiest, a tool that unfortunately shut down on June 30 after it's initial lack of traction. But regardless of what happened to this tool, the premises on which it was built still stand And are what you should look for in a content curation tool. 

 

These requirements can actually be grouped in 3 main areas:

 

1. Content discovery: at Scoop.it, we've built a semantic search algorithm that helps you discover content from an infinite number of sources (not just the RSS feeds of the sites you know) by simply entering keywords. We also strongly believe that no algorithm is perfect. So we not only improve these results by taking the actions of other Scoop.it users on that content into account but we ultimately let users decide what to publish. Discovery is automated but not publishing as it's the opportunity to add value and exercise judgement and this is what will create a bond with your audience. 

 

2. Content publishing: this step is not just about hitting publish, it's also about editing your post. Beyond simple formatting, it's about adding your own message to your own voice: your insight as we call it. Bringing context to your audience adds value and helps establish yourself as a thought leader. 

 

3. Analytics: getting a feedback loop is extremely important to anything you do that you'd like to improve over time. Understanding how your audience responded not just through views but also reactions and conversions is extremely important for us. 

 

Making this content loop - discover, publish, analyze - easier and faster for themselves is what efficient professionals and marketers should look when trying to streamline heir content curation process. 

Mediaschool ExEd's curator insight, August 1, 9:52 AM

This is an interesting recap of how content curation helps brand development and what is needed in a curation tool.

 

This was meant as a spec for Groupiest, a tool that unfortunately shut down on June 30 after it's initial lack of traction. But regardless of what happened to this tool, the premises on which it was built still stand And are what you should look for in a content curation tool. 

 

These requirements can actually be grouped in 3 main areas:

 

1. Content discovery: at Scoop.it, we've built a semantic search algorithm that helps you discover content from an infinite number of sources (not just the RSS feeds of the sites you know) by simply entering keywords. We also strongly believe that no algorithm is perfect. So we not only improve these results by taking the actions of other Scoop.it users on that content into account but we ultimately let users decide what to publish. Discovery is automated but not publishing as it's the opportunity to add value and exercise judgement and this is what will create a bond with your audience. 

 

2. Content publishing: this step is not just about hitting publish, it's also about editing your post. Beyond simple formatting, it's about adding your own message to your own voice: your insight as we call it. Bringing context to your audience adds value and helps establish yourself as a thought leader. 

 

3. Analytics: getting a feedback loop is extremely important to anything you do that you'd like to improve over time. Understanding how your audience responded not just through views but also reactions and conversions is extremely important for us. 


Making this content loop - discover, publish, analyze - easier and faster for themselves is what efficient professionals and marketers should look when trying to streamline heir content curation process. 

Rescooped by massimo facchinetti from Herramientas y recursos para el aprendizaje online
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Las 5 mejores alternativas a PowerPoint

Las 5 mejores alternativas a PowerPoint | Content Creation, Curation, Management | Scoop.it

Si las diapositivas tradicionales no son lo tuyo, hay un número increíble de alternativas a PowerPoint disponibles para ti, tanto si quieres dar una presentación de ventas de gran impacto, como si se trata de una presentación con los resultados de la gestión de tu empresa o una ponencia sobre un tema interesante.


Via Net-Learning