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Content Marketing Throughout the Sales Funnel - Small Business Trends

Content Marketing Throughout the Sales Funnel - Small Business Trends | Content Creation, Curation, Management | Scoop.it
Content Marketing Throughout the Sales FunnelSmall Business TrendsThe principles of gamification are simple, and incredibly easy to employ in your content marketing strategy.
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Content Creation, Curation, Management
The best way to get informed on the content hype
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Telling The Short Brand Story

Telling The Short Brand Story | Content Creation, Curation, Management | Scoop.it
Everyone has a story to tell. Not everyone feels they have the time to listen. Which is why brands need to become adept at the short story form. Increasingly, the messages that pass between brands and their customers will need to be articulated in 140 characters, 6 seconds, a shot, an update…

Via Don Dea, oconnorandkelly, Brian Yanish - MarketingHits.com
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John Norman's curator insight, Today, 7:58 PM

You might call this the compressed 30 sec elevator pitch  for branding via social media. It is somewhat sad that we have gotten to the point where everything is so compressed that there is only time for 'millisecond marketing'. #Market Warrior.

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Experience maps, user journeys and more…

Experience maps, user journeys and more… | Content Creation, Curation, Management | Scoop.it

Basic layouts of Experience Maps.


Via Mario K. Sakata, Fred Zimny
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Roberto Nocera's curator insight, January 24, 2:18 PM

An useful recap about experience map #cxm #customerexperience

Rescooped by massimo facchinetti from How to find and tell your story
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Guide for a Great Storytelling | SlideShare - Entwine

"Storytelling is an art that takes planning, research, and skill; the storytellers make decisions along the way that drive their stories forward, engage their audience, and impart information vital to the telling of their story. The best content agencies understand this craft and can produce timely stories about a brand, product, or company.


By following these five rules, you too can tell an interesting, captivating story that will enchant your audience, share important information, and engage from beginning to end."


View the SlideShare to see more about these 5 rules of storytelling:

  1. Understand your brand and audience, speak in an authentic voice
  2. Get your facts straight, use the 5 Ws
  3. The power of specifics, details, and imagery
  4. Show, don't tell
  5. Know the end at the beginning

Via Kim Zinke (aka Gimli Goose)
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Is Curation the Easy Way Out for Content Marketing?

Is Curation the Easy Way Out for Content Marketing? | Content Creation, Curation, Management | Scoop.it
One of the biggest benefits touted with content curatio …
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17 Stats You Should Know About Visual Content Marketing in 2015

17 Stats You Should Know About Visual Content Marketing in 2015 | Content Creation, Curation, Management | Scoop.it
What does the visual content landscape look like for 2015? Here are 17 statistics that will give you a sneak peek.
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Marco Favero's curator insight, January 23, 5:13 AM

aggiungi la tua intuizione ...

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How To Optimize Website Content For SEO: A Content Marketer's Guide

How To Optimize Website Content For SEO: A Content Marketer's Guide | Content Creation, Curation, Management | Scoop.it
This guide for content marketers highlights strategies that show you how to optimize website content for SEO discovery and ultimately conversion.
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Here’s Why You Should Take Notes By Hand (Instead Of With A Laptop)

Here’s Why You Should Take Notes By Hand (Instead Of With A Laptop) | Content Creation, Curation, Management | Scoop.it
Scientific research says you should take notes by hand instead of using laptop. Read on for tips on how to take notes more effectively!
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Rescooped by massimo facchinetti from The Marketing Technology Alert
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The Ultimate Guide to 150+ Google Analytics Resources for 2015 - KISSmetrics

The Ultimate Guide to 150+ Google Analytics Resources for 2015 - KISSmetrics | Content Creation, Curation, Management | Scoop.it
Are you ready to get the most out of Google Analytics? If so, we’ve collected the ultimate guide to over 150 Google Analytics resources you can use, including the top official Google Analytics channels, Google Analytics integrations, tools for Google Analytics, and articles about Google Analytics.


Receive a FREE daily summary of The Marketing Technology Alert


Via iNeoMarketing
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iNeoMarketing's curator insight, January 21, 5:50 PM

This is a "must bookmark." You're using GA, so take a look at this list and find out what you're missing.

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Blogger Beware: You CAN Get Sued For Using Photos You Don't Own on Your Blog

Blogger Beware: You CAN Get Sued For Using Photos You Don't Own on Your Blog | Content Creation, Curation, Management | Scoop.it
One of the things I learned early on was that a post with a photo always looked nicer than one with just text. So I looked at what other people were doing for pictures. And mostly it seemed that everyone was grabbing pics from Google Images and pasting them on their sites. Sometimes with attribution, most of the time without. And when I asked others (or looked at disclaimers on websites and Tumblrs), it seemed that everyone agreed using pics that way was okay under Fair Use standards.

Via Laura Brown
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7 Indispensable Website Graders and Content Scores

7 Indispensable Website Graders and Content Scores | Content Creation, Curation, Management | Scoop.it

You can audit your content in many ways. Do you have a system in place for tracking your content score?


Via Kamal Bennani
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Why SEOs Need to Care About Correlation as Much (or More) than Causation

Why SEOs Need to Care About Correlation as Much (or More) than Causation | Content Creation, Curation, Management | Scoop.it
Gain a deeper understanding of what's really going on with your Google and your SEO by stepping away from causation for a moment and focusing on correlation. Rand explains.

Via malek
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malek's curator insight, January 20, 5:24 PM

Web marketers operate in a world where Google:

  • Uses machine learning to identify editorial endorsements vs. spam (e.g. Penguin)
  • Measures and rewards engagement (e.g. pogo-sticking)
  • Rewards signals that correlate with brands (and attempts to remove/punish non-brand entities)
  • Applies thousands of immensely powerful and surprisingly accurate ways to analyze content (e.g.Hummingbird)
  • Punishes sites that produce mediocre content (intentionally or accidentally) even if the site has good content, too (e.g. Panda)
  • Rapidly recognizes and accounts for patterns of queries and clicks as rank boosting signals (e.g. this recent test)
  • Makes 600+ algorithmic updates each year, the vast majority of which are neither announced nor known by the marketing/SEO community
Marco Favero's curator insight, January 21, 11:54 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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How To Plan And Build A Successful Content Marketing Strategy

How To Plan And Build A Successful Content Marketing Strategy | Content Creation, Curation, Management | Scoop.it
Did you know that every day on the internet: There are 4.75 Billion pieces of content shared There are 1.8 Billion photos uploaded There are 700 Million Snapchats There are 500 Million tweets Marketi…

Via Stefano Principato
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Marco Favero's curator insight, January 21, 9:57 AM

aggiungi la tua intuizione ...

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Why content will be king in 2015 | Jason Malikow | LinkedIn

Why content will be king in 2015 | Jason Malikow | LinkedIn | Content Creation, Curation, Management | Scoop.it
Why Content will be King in 2015: my newest @LinkedIn post for the #B2C and #B2B #marketing crowd. http://t.co/MwqhhMhbCS
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How To Increase Your E-Commerce Traffic By 37% Using YouTube #infographic

How To Increase Your E-Commerce Traffic By 37% Using YouTube #infographic | Content Creation, Curation, Management | Scoop.it
Unfortunately, many eCommerce businesses are not using YouTube to market their companies. YouTube is a great marketing strategy because it can be used to maintain and develop relationships with your customers. Do not lose out on selling more and getting more customers by not using YouTube.

Via malek
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malek's curator insight, January 24, 11:02 AM

Videos are turning out to be one of the most effective marketing tools. That is whereYouTube can become an ecommerce merchant's dream come true.

Rescooped by massimo facchinetti from Social Media Useful Info
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What You Need to Know About Inbound Marketing

What You Need to Know About Inbound Marketing | Content Creation, Curation, Management | Scoop.it

Inbound Marketing has gained a lot of attention in the past few years. However, inbound techniques have been around long enough that they are unlikely to be replaced by the next big thing in the near future.

Not convinced about the strength of Inbound Marketing? It's getting more difficult to succeed with straightforward search engine optimization, but Inbound Marketing can improve your rankings.


Via Ivo Nový
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How To Know What Your Audience Wants Before Investing in Content Creation and Marketing

How To Know What Your Audience Wants Before Investing in Content Creation and Marketing | Content Creation, Curation, Management | Scoop.it

Nothing sets content marketing up for success quite like a deep knowledge of the people you're hoping will love what you create. In today's Whiteboard Friday, Rand shows you how to acquire that knowledge.


Via Pedro Da Silva, Os Ishmael, malek
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malek's curator insight, January 24, 6:52 PM

putting the cart before the horse, we always do.

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The 8 Types of Articles That Will Attract Intelligent Readers

The 8 Types of Articles That Will Attract Intelligent Readers | Content Creation, Curation, Management | Scoop.it
Looking to attract a smarter audience? Incorporate these types of articles into your content strategy.
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Moved To Published: Using Trello As An Editorial Calendar

Moved To Published: Using Trello As An Editorial Calendar | Content Creation, Curation, Management | Scoop.it
We manage a robust content pipeline without sending one, single, solitary email. Trello is the easy way to manage a large amount of content, and any size team, without ever pushing back a publish d...
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Is SEO a Myth? - Business 2 Community

Is SEO a Myth? - Business 2 Community | Content Creation, Curation, Management | Scoop.it
There is an old man in Woking, Surrey, who carefully places a bowl of custard outside his front door every night before he goes to bed.
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5 ways to come up with great PR ideas

5 ways to come up with great PR ideas | Content Creation, Curation, Management | Scoop.it
Feeling tapped out? Try these techniques to get your creative juices flowing again.

Via Jenni Hilton
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Rescooped by massimo facchinetti from Creative Web Publishing
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How to Find Amazing Photos You Can Legally Use and Add Text To

How to Find Amazing Photos You Can Legally Use and Add Text To | Content Creation, Curation, Management | Scoop.it
Here's the thing: You can't use someone else's photo on your blog or in social media without permission.
Even if you give attribution and a link back to the photographer.
Even if everyone you know does it all the time.
Even if you think the photographer will like the promotion you're giving her.
Even if you have ASKED permission from someone to use one of her photos in the past!

Via Laura Brown
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Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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Up Your Content Game with Engaging Infographics

Up Your Content Game with Engaging Infographics | Content Creation, Curation, Management | Scoop.it

Infographics done well are informative, interesting, and visually appealing. Here's how to make yours worth sharing!


Via Kamal Bennani
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Marina Phen's curator insight, January 21, 3:26 PM

nyfriedchicken.net our restaurant is provide the delicious food service chicken curry and fish curry recipes, Pizza, chicken korma recipes, delicious chicken curry rice recipe Restaurant - Order Online. We are provide great Italian food and Pizza,lamb curry recipe , spicy chicken curry recipe ,chicken breasts place located in New York Ny. for more information visit this web site:

 

 

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31 Essential Content Marketing Tools - Verve

31 Essential Content Marketing Tools - Verve | Content Creation, Curation, Management | Scoop.it
The SEO Experts at Verve have compiled a blog post of 31 Essential Content Marketing Tools.

Via Stefano Principato
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Apple buys the UK startup behind music analytics service Musicmetric

Apple buys the UK startup behind music analytics service Musicmetric | Content Creation, Curation, Management | Scoop.it
Apple has acquired British startup Semetric, which runs the Musicmetric analytics tool, as part of its plans to relaunch its Beats Music streaming music service later in the year.

Via Gust MEES
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Gust MEES's curator insight, January 21, 3:30 AM

Apple has acquired British startup Semetric, which runs the Musicmetric analytics tool, as part of its plans to relaunch its Beats Music streaming music service later in the year.


Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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Instagram: Visual Storytelling For Your Brand

Instagram: Visual Storytelling For Your Brand | Content Creation, Curation, Management | Scoop.it
Instagram’s user base has taken off in recent months, with 300 million active users and 70 million photos posted per day. It is one of the fastest-growing social networks today, and for good reason…

Via Stefano Principato
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Marco Favero's curator insight, January 21, 9:57 AM

aggiungi la tua intuizione ...