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Content Creation, Curation, Management
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Going Viral: Secrets of Writing Smart, Long Form Storytelling

Going Viral: Secrets of Writing Smart, Long Form Storytelling | Content Creation, Curation, Management | Scoop.it
Going deep with the founders of Wait But Why, who show that thoughtful, long-form content is king.

Via Karen Dietz, Os Ishmael, malek
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Karen Dietz's curator insight, March 9, 3:11 PM

What a great article! The data is now in -- long form storytelling goes viral and bucks the myth that we all have the attention spans of a gnat.


What I love about this post is how thorough it is. And thoughtful. Author Michael Grothaus @michaelgrothaus features long-form bloggers Tim Urban and Andrew Finn and their site Wait But Why. Grothaus digs deep into why their blog has been such a run-away success with its long form stories, and what it means. Plus he shares numbers with us:

  1. Average length of their article (3,000 words)
  2. Traffic in 19 months: 31 million unique visitors, 87 million page views, 106,000 newsletter subscribers
  3. Average shares: 300,000 to 600,000 shares per article
  4. Posting frequency: one article/week on average


Gotta love those numbers! Next Grothaus shares Urban and Finn's philosophy about writing such long posts. The he delves into 4 elements that make their posts go viral that you, too, can follow.


May all your business stories bring you numbers like those above!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


Marco Favero's curator insight, March 10, 2:55 AM

aggiungi la tua intuizione ...

Lachlan Brown's curator insight, March 11, 6:27 AM

Some excellent advice for creating valuable and quality long form content.  Key takeaways include writing on what you're passionate about, being authentic, working hard, and using images to support the words, not the other way around.

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Top 5 Ways of Writing Viral Content

Top 5 Ways of Writing Viral Content | Content Creation, Curation, Management | Scoop.it
Content is a king of SEO. We have provided 5 ways how to write a viral content for your SEO activity to get high rankings in search engines.

Via Peg Corwin
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Peg Corwin's curator insight, August 10, 2014 12:06 PM

5 good keys to viral content.  

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Infographic: 5 Elements of Viral Content - Marketing Technology Blog

Infographic: 5 Elements of Viral Content - Marketing Technology Blog | Content Creation, Curation, Management | Scoop.it

The good folks at Social Media Explorer have posted an infographic, 5 Key Elements of Viral Content, from Intersection Consulting.

Personally, I don’t like the word viral for this infographic… I like the word shareable. Many times you can exceed expectations on each key element within this infographic – but it doesn’t mean that it’s going viral.


Via Tyler Borosavage
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Tyler Borosavage's curator insight, July 10, 2013 10:26 AM

This is a great infographic discussing the 5 elements for creating the best sharable content. 

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The Often Forgotten Viral Content Marketing Tactic

The Often Forgotten Viral Content Marketing Tactic | Content Creation, Curation, Management | Scoop.it
Exploding viral content marketing is often seen as the "Holy Grail" for marketers. But there is one form of viral content that is often forgotten but vital

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Peg Corwin's curator insight, September 5, 2014 1:47 PM

Long form educational content can be viral.  Learn how.,

Marco Favero's curator insight, September 18, 2014 4:44 PM

aggiungi la tua intuizione ...

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Anatomy of Viral Content [Infographics] |

Anatomy of Viral Content [Infographics] | | Content Creation, Curation, Management | Scoop.it
Successful Viral Marketing Tips,Viral Marketing,Successful Viral Marketing,how to create Viral Marketing,Viral Marketing for business,top 10 tips for Viral Marketing,Viral Marketing provider

Via Peg Corwin
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Peg Corwin's curator insight, December 23, 2013 6:24 PM

Infographic on VIRAL CONTENT, which relies on 2 things;


 - content itself is worthy of being shared

 - content is shared widely enough to get benefits of network effects.


See also types of viral content and reasons we share.


If you like this scoop, please consider a thumbs up or share.

Stephen Walker's curator insight, January 12, 2014 6:24 PM

Interesting to see an element of science applied to virality, although I am sure there are many examples of viral content that break the rule.

Brett Jarman's curator insight, January 14, 2014 5:44 AM

*Viral Marketing Overview *

 

Nothing new but a good overview for anyone trying to make sense of content marketing.

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The Viral Marketing Cheat Sheet

The Viral Marketing Cheat Sheet | Content Creation, Curation, Management | Scoop.it
Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 26, 2013 10:43 AM

Cool checklist for how to have your content go viral. Love "don't be neutral" since that is so hard to train out of corporations.


Poeple have no problem not being neutral. Companies want to please eveyrbody. Yeah, that day is GONE, so take a stand, have a voice tell us what you really think and so who you really are and we may just LOVE you back. 

Nat Sones's curator insight, March 26, 2013 12:11 PM

Creating #viral's like Douglas Adams' tips on flying: aim at the ground and miss. It's hard to force it. But there are some tips, and some great ones here.