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"Pay to play": How Facebook is screwing over content marketers

"Pay to play": How Facebook is screwing over content marketers | Content Creation, Curation, Management | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, January 15, 2:29 PM

FACEBOOK and CONTENT MARKETING - now pay to play.


Quote: "...in an attempt to simultaneously raise revenue and disincentivise content marketers to produce shoddy content that they’re not prepared to put good money behind, Facebook are encouraging brands to now ‘pay to play’."


Actions steps are:

- "Revise your Facebook social/ad-spend strategy and budget

- Create useful content that fans want to share
- Consider other social distribution channels
- Realise that your influencers and super-fans are more important than ever
- Don’t negate the importance of Google Hummingbird (in serch, good content wins.)"


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Facebook Marketing Declines: How Business Should React

Facebook Marketing Declines: How Business Should React | Content Creation, Curation, Management | Scoop.it
Do you use Facebook to promote your business? Are you wondering how the recent Facebook algorithm changes will affect your marketing?

Via Peg Corwin
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Peg Corwin's curator insight, January 20, 7:50 PM

Facebook pro MARI SMITH talks with Jay Baer about how FACEBOOK marketers should handle the decline of reach and what strategies work for Facebook ads.


Mari has recently created a Facebook ads course with her good friend Dennis Yu, who believes that the news feed ads are where it’s at.


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Local Search HQ's comment, January 22, 12:16 AM
Thanks alot for sharing this informative blog.
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TRENDS - Google Trends To Find Out What's Hot

TRENDS - Google Trends To Find Out What's Hot | Content Creation, Curation, Management | Scoop.it

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Peg Corwin's curator insight, October 20, 2013 6:49 PM

What are the trends for KEYWORD PHRASES in your niche?  Try Google Trends.


Also check its Top Charts and Hot Searches.


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The Five Laws of The Content Curation Economy by Steve Rosenbaum

The Five Laws of The Content Curation Economy by Steve Rosenbaum | Content Creation, Curation, Management | Scoop.it

Via Robin Good
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wanderingsalsero's curator insight, October 20, 2013 8:09 PM

Makes sense to me.

Julie Groom's curator insight, October 23, 2013 4:48 AM

Curating - how to manage it. And curation experts already exist - they're called Librarians!

John Thomas's curator insight, February 9, 12:29 PM
The Five Laws of The Content Curation Economy by Steve Rosenbaum
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2013 Color Trends on the Web

2013 Color Trends on the Web | Content Creation, Curation, Management | Scoop.it
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Stacy Coburn's curator insight, May 13, 2013 3:13 PM

greyscale with bright accents, muted pastels, neons and brights and color blocking

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The Top 5 Web Design Trends in 2013

The Top 5 Web Design Trends in 2013 | Content Creation, Curation, Management | Scoop.it
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6 developing trends in content marketing

6 developing trends in content marketing | Content Creation, Curation, Management | Scoop.it

Marketers are rushing to jump on the content marketing bandwagon, but the landscape continues to shift. Here's the latest.

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The 20 biggest logo design trends

The 20 biggest logo design trends | Content Creation, Curation, Management | Scoop.it

You don't have to follow them, but you need to be aware of them. We reveal the latest trends in branding, identity and logo design.

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Javier Díaz González's curator insight, March 12, 2013 5:37 AM

Tendencias e influencias

Brandsupply's curator insight, March 20, 2013 7:24 AM

Les dernières tendances dans la création de logo

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5 Search Engine Optimization Trends For 2014 (Infographic)

5 Search Engine Optimization Trends For 2014 (Infographic) | Content Creation, Curation, Management | Scoop.it

A previous report from Forrester Research established Search Engine Optimization (SEO) as the most important source of targeted traffic business owners can have for their websites, with organic web search or natural search sitting at the top of traffic sources. Digital marketers expect this trend to persist and would grow at a steady rate despite the proliferation and growing popularity of other traffic sources like social networks and other online or offline channels.

The following infographic describes some of the most anticipated SEO trends for the new year.


Via Lauren Moss
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Aziz Louksah's curator insight, January 28, 4:07 AM

what to look for when thinking SEO in 2014? obviously Google updates and here's the most important bits

Saranne Davies's curator insight, February 6, 4:21 AM

And..... here they are.

Succint.  Be customer friendly.

John Thomas's curator insight, February 12, 12:53 PM
5 Search Engine Optimization Trends For 2014 (Infographic)
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TRENDS - 10 Top Content Marketing Predictions: 2014

TRENDS - 10 Top Content Marketing Predictions: 2014 | Content Creation, Curation, Management | Scoop.it
10 Top Content Marketing Predictions: 2014 // With 2014 just around the corner, what will be the trends in content marketing? What new social media marketing tactics will you need to implement? What...

Via Peg Corwin
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Peg Corwin's curator insight, December 25, 2013 4:58 PM

CONTENT MARKETING trends for 2014 are:


- "Increased Content Marketing Budgets
- Visual Marketing
- Bite-Sized Quality
- SEO, Search and Social
- Influence Marketing
- Gamification
- Email is Not Dead - Again
- Mobile
- Online Advertising"
Click for more.


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Why Crowdsourcing Future Is Moving To Curation, Synthesis and Things

Why Crowdsourcing Future Is Moving To Curation, Synthesis and Things | Content Creation, Curation, Management | Scoop.it

Via Robin Good
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María Dolores Díaz Noguera's curator insight, November 16, 2013 8:13 AM

Great one.

Olinda Turner's curator insight, November 20, 2013 5:57 PM

Although directed at content marketing, these ideas translate into technical communications where users are trying to help each other find the best technical content. I totally agree that the fundamental way in which we communicate through content is shifting.

irene's curator insight, January 10, 9:16 AM

Perché il futuro del Crowdsourcing va in direzione della cura, sintesi e cose varie.

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15+ innovative flat design websites

15+ innovative flat design websites | Content Creation, Curation, Management | Scoop.it

Why flat designs are here to stay
SUMMARY: Web designers are turning their backs on gradients and drop shadows, and building "flat" websites, writes Kendra Gaines. They're doing so not just for aesthetic reasons, but also because flat designs are more user-friendly. "It makes sense. It promotes a clean user interface that's easy to use and understand," Gaines writes.

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55 Shareable Stats on Content Marketing Trends and Tactics

55 Shareable Stats on Content Marketing Trends and Tactics | Content Creation, Curation, Management | Scoop.it

Tweetable Facts and Figures

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Shannon Steuart's curator insight, May 2, 2013 12:15 AM

Saving the best stats for last- 90% of consumers find custom content useful; 78% believe that the organizations behind the content are interested in building good relationships. 

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History and Future of Websites [Infographic]

History and Future of Websites [Infographic] | Content Creation, Curation, Management | Scoop.it
This infographic explains the history of Websites and Website trends for 2013

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 11, 2013 11:29 PM

Trends at the end is worth the price of admission on this "History of Websites" infographic. 

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Latest Creative Infographic Trends: a visualization gallery

Latest Creative Infographic Trends: a visualization gallery | Content Creation, Curation, Management | Scoop.it

Infographics have become very famous the past years, and there have been have been numerous examples and posts showcasing inspiring and creative infographics related to certain topics across the internet.

 

This particular collection of designs includes 10 infographics that are not all focused on a specific niche subject, though they can all serve as examples of creative visualizations and innovative ways to convey information. Hopefully they will help inform or provide inspiration for any potential new and developing data visualization projects you may be working on...


Via Lauren Moss, luiy, Rui Guimarães Lima
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Internet Marketing Trends Ready To Take Off In 2013 [Infographic]

Internet Marketing Trends Ready To Take Off In 2013 [Infographic] | Content Creation, Curation, Management | Scoop.it

Where is Internet marketing headed in 2013? Discover this year's Internet marketing trends through this resourceful and vital infographic presentation.

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Reputation Selling's curator insight, January 7, 2013 5:53 AM

Blimey - Consumers become the marketers

Agnès Lisowski's curator insight, January 7, 2013 7:22 AM

Pas d'accord avec tout, mais des points intéressants (notamment sur l'évolution de Twitter)