Yellow Pages Rebrands into a Brand for "Doers" | Branding Magazine | Content Creation, Curation, Management | Scoop.it

Being that it’s North America’s largest local search, media and advertising company and claims a top-40 web domain in the U.S. according to BrandNew, it’s not surprising that Yellow Pages rebranded itself for a new age and a digital audience.

 

Recognizing the need to make a strong and direct move into digital and mobile, YP isn’t only refreshing it’s look, its also rebranding into a service for “doers”, strongly targeting a specific group of customers that get thing done.


Via Russ Merz, Ph.D.