Content Creation,...
Follow
Find tag "process"
43.0K views | +57 today
Content Creation, Curation, Management
The best way to get informed on the content hype
Your new post is loading...
Your new post is loading...
Rescooped by massimo facchinetti from Content Marketing and Curation for Small Business
Scoop.it!

CONTENT CREATION - How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content

CONTENT CREATION - How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content | Content Creation, Curation, Management | Scoop.it
It can be pretty daunting to sit back and think about creating 12-months of content. Sometimes you face creative overload when topics won’t stop rolling around in your head.

Via Peg Corwin
more...
Peg Corwin's curator insight, November 18, 2013 8:52 PM

A plan to create content that generates LEADS:


- "Plan Campaigns around Cornerstone Pieces of Original Content
- Repurpose Cornerstone Piece
- Generate Blog Posts
- Unlock Marketing Context
- Turn it into System"


If you like this scoop, please consider at thumbs up or share.


Cees van Dijk's curator insight, December 11, 2013 8:47 AM

Think creative and keep in mind that your customers deserve quality content.

Rescooped by massimo facchinetti from Content Marketing and Curation for Small Business
Scoop.it!

PROCESS - 18 Keys to Building a Content Marketing Audience

PROCESS - 18 Keys to Building a Content Marketing Audience | Content Creation, Curation, Management | Scoop.it

Top Must-Haves:

 

Have Someone Responsible For Industry ResearchHave a Process for Curating InfoHave a Proof ReaderHave a Process for InfographicsHave Content Go Through 3 Pairs of HandsHave Keyword Research StrategiesHave Someone Put Curated Info onto Your WebsiteHave an Ever-Expanding List of Partner SitesBecome an AuthorityTalk to the MediaDevelop Strong Relationships
Via Peg Corwin
more...
Peg Corwin's curator insight, July 15, 2013 2:30 PM

You many not need an intro to content marketing, but check that list above on what it takes to do content marketing professionally.


Small businesses don't have all these resources, so they either have to outline a process they can manage or hire consultants


Excerpt:

"... point of content marketing is to be able to get more customers and keep them. This is achieved through providing valuable information that is geared towards changing the perceptions and behaviours of the consumer public."

Rescooped by massimo facchinetti from Content Marketing and Curation for Small Business
Scoop.it!

INBOUND - The End of Interruption Marketing | Inbound Marketing 101

INBOUND - The End of Interruption Marketing | Inbound Marketing 101 | Content Creation, Curation, Management | Scoop.it

Via Peg Corwin
more...
Peg Corwin's curator insight, July 18, 2013 4:55 PM

Summary Excerpt:


"We like to define the inbound marketing process as follows:

  • Answer your customer’s questions
  • Start a conversation with your customer
  • Establish a deeper engagement with your customer
  • Partner with your customer 
  • Your customer becomes your advocate"


Comment


LOVE the title of this post, the end of interruption marketing. Old marketing where we push products and services out no longer works.  We must instead entice customers with useful answers to their substantive questions.


Rescooped by massimo facchinetti from Content marketing for b2b
Scoop.it!

All You Need to Know About Infographics: Tips, Tutorials, Guides

All You Need to Know About Infographics: Tips, Tutorials, Guides | Content Creation, Curation, Management | Scoop.it

Let’s be honest, we don’t like to read big pieces of text. Text-heavy graphs are rather difficult for understanding, especially when dealing with numbers and statistics. That is why illustrations and flowcharts are often used for such kind of information.

An infographic, or a visual representation of study or data, like anything else, can be done right or wrong. How to create a successful infographic? A good idea and a good design.

 

Stop by the link for more on what defines an infographic, what contributes to its popularity, as well as the various types of infographics and references for tutorials and best practices.

 

Additional topics covered include:

The major parts of an infographic How to create an infographic Developing ideas & organizing data Research & sources Typography, graphics & color Facts & conclusions Designing & Editing
Via Lauren Moss, Monique Walhof
more...
HC's curator insight, April 30, 2014 9:26 PM

Some good tips here...