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The Rise of Podcasting: The Ultimate On Demand Content [Infographic]

The Rise of Podcasting: The Ultimate On Demand Content [Infographic] | Content Creation, Curation, Management | Scoop.it

The recent growth of marketing podcasts is a symptom of our thirst for on demand content.

Consumers have more choices than ever before on the types of content they want to consume and where they choose to consume said content.

Netflix, Spotify, Kindle, STEAM, the App Store – all of these have programmed today’s consumer to collect and consume their favorite content types without attachment to a desktop computer.

With 80% of the world’s population owning a smartphone, and that number only continuing to rise, we’re seeing accessibility on a global level unlike ever before.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, November 28, 2014 7:07 PM

An enlightening article with some thought provoking stats about the benefits of using #podcasts to deliver #brand #marketingcontent.

Rescooped by massimo facchinetti from How to find and tell your story
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Forget Storytelling: Think Story Sharing! | Group Process Consulting

Forget Storytelling: Think Story Sharing! | Group Process Consulting | Content Creation, Curation, Management | Scoop.it

Annette Simmons, business storytelling author and thought leader in the field, interviews Karen Dietz about her insights into business storytelling.


Karen talks about the importance of story sharing instead of storytelling, why she prefers not to do single story workshops with clients, and what to pay attention to when working with stories in organizations.


Read the full article to find out more details about what you'll find out by listening to this free podcast.


Via Karen Dietz, Kim Zinke (aka Gimli Goose)
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Rita's curator insight, October 24, 2013 2:13 PM

Share stories...that's what people want to hear. 

Jim Signorelli's curator insight, October 25, 2013 7:54 AM

Annette Simmons,  one of the "Storyati," has a new weekly podcast. 

In this, her second podcast, and while interviewing my delightful story friend Karen Dietz,  they talk about their connection to story, what it means to them and how they help others make the most of its power. Karen,  who claims she's more of a story scholar than a storyteller, does a pretty good job of telling her own story about some funny things that happened on the way to her doctorate.    Highly recommend a listen and subscribing to these podcasts. 


Don Cloud's curator insight, October 25, 2013 9:25 PM

The best stories are those worth sharing.  Even better stories are those that a leader helps his/her people to create together.