The recent growth of marketing podcasts is a symptom of our thirst for on demand content.
Consumers have more choices than ever before on the types of content they want to consume and where they choose to consume said content.
Netflix, Spotify, Kindle, STEAM, the App Store – all of these have programmed today’s consumer to collect and consume their favorite content types without attachment to a desktop computer.
With 80% of the world’s population owning a smartphone, and that number only continuing to rise, we’re seeing accessibility on a global level unlike ever before.
Via Russ Merz, Ph.D.