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Content Creation, Curation, Management
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Is your content marketing strategy paying off?

Is your content marketing strategy paying off? | Content Creation, Curation, Management | Scoop.it
Content marketing strategy is very popular nowadays, but since it affects many different areas of your business’s online visibility, it can be difficult to tell whether all your efforts are actually paying off.

Via Peg Corwin
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Antoinette Merlin's curator insight, July 20, 4:21 AM

ajouter votre perspicacité ...

Sam Hurley's comment, July 22, 6:41 AM
You may like to share this one Peg! http://www.answer-4u.com/business-time-saving-tips-calculator/
Go Sky Go's curator insight, August 6, 6:12 AM

How do you know if your B2B content is paying off?  

 

How much is the average customer worth in revenues over their tenure with you?  Say it's $10,000.  If your close ratio ( form submissions to sales) is 1 in 10, then your average value of a form submission conversion is $1,000.

 

Now log into Google Analytics and see how many pageviews your website has generated in the past month and the number of form submission conversions.  If 5,000 page views and 10 submissions, your total traffic conversion ratio is 10/5000 or .02%.  Of that, calculate how much your content generates and figure out how many conversions came from that to determine your content traffic conversion ratio.  Add qualitative benefits.

 

I might disagree that all organic and email traffic should be allocated to content creation, but overall this is a great explanation content ROI.

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6 metrics that reveal more than clicks - Ragan

6 metrics that reveal more than clicks - Ragan | Content Creation, Curation, Management | Scoop.it

MarTech is the New Black. Get fashionable. Contact us to see how.


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marketingIO's curator insight, June 15, 8:05 PM

Smart collection of alternative metrics that make far more sense than the normal stuff, e.g., clicks. 

marketingIO's curator insight, June 16, 1:17 PM

Smart collection of alternative metrics that make far more sense than the normal stuff, e.g., clicks. 

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How To Measure The Real Business Impact Of Content Marketing | B2B Marketing Insider

How To Measure The Real Business Impact Of Content Marketing | B2B Marketing Insider | Content Creation, Curation, Management | Scoop.it
By NewsCred Contributor Anastasia Dyakovskaya Acting on the content marketing industry’s growing need, and inability, to truly understand and measure the i

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5 Ways to Boost Conversion Rates Using Email Marketing

5 Ways to Boost Conversion Rates Using Email Marketing | Content Creation, Curation, Management | Scoop.it
Email marketing can be a powerful tool for driving more conversions from your audience. Here are 5 ways to boost your conversion rate using email marketing.

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william andrew's curator insight, November 28, 2014 5:55 AM

I think this is very helpful topic for all of us

InfoProfitz's curator insight, November 28, 2014 12:22 PM

Interesting post on email marketing

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How Using Facebook URL Tags Can Help Measure Viral Impact of Posts

How Using Facebook URL Tags Can Help Measure Viral Impact of Posts | Content Creation, Curation, Management | Scoop.it
Do you use URL tags to measure the viral impact of your Facebook posts or ads? Here's a real-life example to show you how it can be done...

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Peg Corwin's curator insight, November 1, 2014 4:54 PM

Learn how to track the results of Facebook campaigns by creating links you can track in Google Analytics.

Rafael Jimenez Rodriguez's curator insight, December 8, 2014 2:34 AM

 http://justonenetwork.com/usuario/registro/Liderrafajr

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Why You Should Shift Your Content Marketing Focus to ROI

Why You Should Shift Your Content Marketing Focus to ROI | Content Creation, Curation, Management | Scoop.it

Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner, Curata surveyed over 500 organizations about their content marketing strategies. Marketers identified their top three content challenges as limited staff, limited budget, andcreating enough content.

 

These same marketers ranked measuring content marketing ROI and promoting existing content as their lowest priorities. While it’s possible that some organizations are so effective that ROI and promotion aren’t seen as challenges, many companies are simply too focused on creatingcontent. They aren’t giving enough thought to promotion, distribution, and measurement. It’s time to put those priorities at the top of your list.


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Russ Merz, Ph.D.'s curator insight, March 15, 2014 8:09 PM

This article provides many useful guidelines on measuring and improving a brand's ROI on #contentmarketing activities. 

Monica Norton's curator insight, March 17, 2014 4:58 PM

I especially like the "content marketing pyramid" at the bottom of this article.

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METRICS: GOOGLE Analytics for Content Marketing Success

METRICS: GOOGLE Analytics for Content Marketing Success | Content Creation, Curation, Management | Scoop.it
Webpresence looks ahead to 2014 and the content marketing revolution that's set to take place. Here the analytics you need to focus on for content success!

Via Peg Corwin, Stefano Principato
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Peg Corwin's curator insight, January 12, 2014 11:26 AM

Use GOOGLE ANALYTICS to improve your CONTENT STRATEGY. Set dates for a quarter or a half year, and then:


- Check BEHAVIOR/SITE CONTENT/ALL PAGES for unique page views of for your pages and posts. What do they have in common? Do more of this.
- Check bounce rates in the report above to see what pages are NOT holding visitors' attention. Link from there to other pages, add calls to action.
- Click SECONDARY DIMENSION:SOCIAL NETWORK for what content does best on which social platforms.
- Check ACQUISITION/REFERRALS to see who is linking to you.

This is just the start.  Click for more.


If you like this scoop, please consider a thumbs up or share.

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Is Your Content Marketing a Failure? These Five Metrics Can Tell You

Is Your Content Marketing a Failure? These Five Metrics Can Tell You | Content Creation, Curation, Management | Scoop.it

Metrics & ROI - What metrics can marketers track to make sure their content strategy is headed in the right direction?

 

If you do content marketing, you probably want it to help increase sales in the long run. However, the tricky part is that usually there is a time-and-space gap between a piece of content you publish and a closed sale.

So, what metrics can marketers track to make sure their content strategy is headed in the right direction?

 


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Russ Merz, Ph.D.'s curator insight, January 6, 2014 5:19 PM

A useful summary of the five types of metrics #brands can use to assess the success of #contentmarketing activities.

Claudia Beggiato's curator insight, January 13, 2014 4:07 AM

Metrics are very important to change the perception of your marketing and communications job

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65 Metrics To Track Blog Success

65 Metrics To Track Blog Success | Content Creation, Curation, Management | Scoop.it
To measure your blog’s success, start by setting your blog’s goals and determining which metrics are most effective to track your progress against these objectives. This holds whether your blog is B2C, B2B, not-for-profit (NFP), or solorpreneur.

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A Better Way to Measure Users' Content Engagement

A Better Way to Measure Users' Content Engagement | Content Creation, Curation, Management | Scoop.it
This article discusses an idea for more effectively defining and measuring visitor engagement with text-based content like blogs, articles, or essays, on a website whose central value proposition is based on that content.

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Peg Corwin's curator insight, July 4, 7:30 AM

Let's improve on Time on Page or Pages per Session as a measure of content quality.


Quote: "I would propose a better way: we could measure how long the "container" for our main piece of content is visible to the visitor and has been on screen. We can measure this by page or by session, just as we do with time on page and time on site, but the main difference is that we are only measuring what is relevant to provide us feedback as to how engaging content is or how long our audience takes to read it."

Glenn Wallace's curator insight, July 13, 8:12 AM

Stay up

Vladimir Kukharenko's curator insight, August 4, 3:22 AM

Let's improve on Time on Page or Pages per Session as a measure of content quality.

 

Quote: "I would propose a better way: we could measure how long the "container" for our main piece of content is visible to the visitor and has been on screen. We can measure this by page or by session, just as we do with time on page and time on site, but the main difference is that we are only measuring what is relevant to provide us feedback as to how engaging content is or how long our audience takes to read it."

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Content Marketing Measurement: 29 Essential Metrics [Infographic]

Content Marketing Measurement: 29 Essential Metrics [Infographic] | Content Creation, Curation, Management | Scoop.it
How do you measure the effectiveness of your content marketing efforts? Start with these 29 metrics.

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Arnaud d'Haen's curator insight, June 2, 7:20 AM

Measuring content yes we can!

Susan Anderson's curator insight, June 6, 3:36 PM

Wondering whether your content marketing efforts are really paying off?

Elena Savina's curator insight, June 13, 4:05 PM

метрики! 

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How to Get Better Results From Your Content

How to Get Better Results From Your Content | Content Creation, Curation, Management | Scoop.it
The phrase “great content” frustrates the spit out of day-to-day business owners. I tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography - “I know it when I see it.” But we both know that this definition isn’t good enough.

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Peg Corwin's curator insight, January 21, 9:21 AM

Learn the metrics for each step of creating and evaluating great content.

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The Best Content Marketing Metrics According to 24 Experts

How do today's top marketing experts measure their content? Find out the answer to this question with insights from Lee Odden, Heidi Cohen, Cyrus Shepard & mor…

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Peg Corwin's curator insight, October 20, 2014 2:37 PM

Interesting to me that some experts recommend revenue at the most relevant metric for content marketing  Challenging to get that one.

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Seven Startup Metrics You Must Track - Forbes

Seven Startup Metrics You Must Track - Forbes | Content Creation, Curation, Management | Scoop.it
The Seven Startup Metrics You Must Track
Forbes
Not spending enough time gauging your business's progress can be just as harmful as wasting your time with needless emails or Excel sheets.

Via Kristine Santos, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 21, 2014 12:51 AM

Agree, our Triangle Startup Factory Funded startup is tracking most of these "magic metrics".

malek's curator insight, June 21, 2014 6:19 AM

Conversion to paid rate: if you started with a freemium model

Marc Kneepkens's curator insight, June 21, 2014 10:41 AM

If you want to creat an amazing business you have to keep track of your progress. Test, implement, adjust, keep on creating.

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Content Marketing Projections For 2014 [INFOGRAPHIC]

Content Marketing Projections For 2014 [INFOGRAPHIC] | Content Creation, Curation, Management | Scoop.it
This infographic takes a closer look at the content marketing success metrics, how B2B organizations personalize content and 2014's projections for content marketing.</