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Content Creation, Curation, Management
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What Organic #1s Teach About Content Marketing via @Scenttrail

What Organic #1s Teach About Content Marketing via @Scenttrail | Content Creation, Curation, Management | Scoop.it
SEO #1 organic listings are great, but not all keywords are equal - of Scenttrail Marketing's top posts the most promise comes from a Google #3 because ...

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Storyboarding: The Secret to Creating More Engaging Content

Storyboarding: The Secret to Creating More Engaging Content | Content Creation, Curation, Management | Scoop.it
Engaging content tells a story. Visualize the story you're trying to tell in your content marketing by using a storyboard.

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Marco Favero's curator insight, May 11, 3:15 AM

aggiungi la tua intuizione ...

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Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement

Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement | Content Creation, Curation, Management | Scoop.it
Finding a vantage point to observe customer stories is incredibly important. Knowing this, online learning and teaching platform Udemy was looking for a way to engage in the conversations its users were having outside of brand platforms.

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22 Free Content Marketing Tools To Jump Into Driver's Seat

22 Free Content Marketing Tools To Jump Into Driver's Seat | Content Creation, Curation, Management | Scoop.it

One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding.


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malek's curator insight, April 28, 4:05 PM

The kind of scoops you don't need to read everyday, but you'll keep coming back. Take my word.

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A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] | Content Creation, Curation, Management | Scoop.it

Great storytelling is a great differentiator.

Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage of their proceeds to a great cause. Or maybe you choose it because it has more protein -- and you were just reading this article about how protein helps boost concentration, and you've been having trouble concentrating at work recently.

People like making decisions quickly, and it'll be easier for them to choose your stuff if your message resonates with them. After all, content helps people travel through the inbound marketing methodology so that, someday, they might buy something from your company and spread your company's story with others.

But, as you may have noticed, a lot of people are trying to tell stories these days. How are you going to set yours part from the pack? And where on earth do you begin creating compelling stories for your brand?...


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Jeff Domansky's curator insight, April 16, 11:36 PM

Here's how you can use great storytelling for better social selling.

rodrick rajive lal's curator insight, April 17, 2:26 AM

A useful article which speaks volumes about the importance of developing the story telling culture. This is not just about entrepreneurs and business heads but also about educators and facilitators. The storytelling culture can make learning more experiential, it caters to congintive learning, that is social congintive learning. While no doubt the article is for corporates and business houses, I feel it has a lot of relevance in the field of education, both at school and in college. Think for example, how many more people would like to go through the story of your research on values rather than a dry statistical analysis of how values matter!

Marco Favero's curator insight, April 17, 3:16 AM

aggiungi la tua intuizione ...

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Storytelling Wins Again: Top Business Skill of the Future

Storytelling Wins Again: Top Business Skill of the Future | Content Creation, Curation, Management | Scoop.it
Storytelling has been the buzzword off and on since advertising became a thing.

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Karen Dietz's curator insight, April 10, 12:14 PM

I like how this post goes through the necessity of building storytelling skills today in order to survive and thrive in the marketplace of tomorrow.


The author, Shane Snow, links storytelling into the ability of a company to create effective content to capture customers. He talks about the huge shift in advertising and marketing that has been happening, and how storytelling is the critical factor. In fact storytelling is now a core competence that every business needs to pay attention to.


This is a quick read, with an important business slant that you are going to want to capture and use.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Janet Vasil's curator insight, April 11, 2:51 PM

Facts and figures are important but they'll resonate better when paired with a story. Stories make ideas stick.

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Best Visual Marketing Apps to Create Social Media Graphics

Best Visual Marketing Apps to Create Social Media Graphics | Content Creation, Curation, Management | Scoop.it

Are you using graphics in your social media posts?


Would you like to connect consumers to your business through visual marketing?


Not only can the right graphic tell your company story, but they also optimize the consumer experience.


Via Pantelis Chiotellis, Stan Smith, Ivo Nový
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Marco Favero's curator insight, March 27, 6:44 AM

aggiungi la tua intuizione ...

Farah Jouffroy's curator insight, March 28, 7:17 AM
Utilisez-vous des images, graphiques, visuels dans vos messages de médias sociaux ? Si oui, voici 7 applications de marketing visuels qui vous permettront de créer des messages qui claquent et donne du Peps ;-)
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How To Launch A Successful Business Blog - Heidi Cohen

How To Launch A Successful Business Blog - Heidi Cohen | Content Creation, Curation, Management | Scoop.it
Want a successful business blog? Here are the 5 winning elements you need with detailed blogging tips to help you achieve your blogging goal.

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Pantelis Chiotellis's curator insight, March 20, 11:01 AM

... your organization’s blog should be at the center of your content marketing strategy. A successful business blog connects the rest of your content marketing and makes it shine. 

Lori Wilk's curator insight, March 20, 2:18 PM

This article focuses on what you need to have a #successful #business #blog and use that blog as a springboard to the rest of your #content #marketing.

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The only 6 Content Marketing Tips you need for 2015

The only 6 Content Marketing Tips you need for 2015 | Content Creation, Curation, Management | Scoop.it
Content continues to be one of the most important aspects of online marketing; however, methods are rapidly changing. In 2015, successful businesses will be the ones that understand this dynamic shift and develop a strategy that accounts for new changes. More Valuable Than Ever Before  Content marketing is more valuable than ever [...]

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Marco Favero's curator insight, March 11, 4:12 AM

aggiungi la tua intuizione ...

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CMG: Co-creating with customers is rising in product innovation

CMG: Co-creating with customers is rising in product innovation | Content Creation, Curation, Management | Scoop.it
How CMOs and brands are better interacting with customers around product development and innovation has been put under the spotlight in a new report by US marketing consultancy, CMG Partners.

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Marco Favero's curator insight, February 18, 8:38 AM

aggiungi la tua intuizione ...

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Content Curation: ScoopIt Content Director Rocks via @Curagami

Content Curation: ScoopIt Content Director Rocks  via @Curagami | Content Creation, Curation, Management | Scoop.it
Content curation is key for Small To Medium Sized Businesses (SMBs) online success & Scoop.it's new Content Director makes curation a marketing reality.

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malek's curator insight, February 9, 8:25 AM

thought provoking, the Content Shock is worth further studying.  Hard to argue about how production is far exceeding supply

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GAMIFY Content Marketing - A Haiku Deck by Martin Smith

GAMIFY Content Marketing - A Haiku Deck by Martin Smith | Content Creation, Curation, Management | Scoop.it
Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.

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How to Effectively Use Visual Content in Social Media Marketing [infographic]

How to Effectively Use Visual Content in Social Media Marketing  [infographic] | Content Creation, Curation, Management | Scoop.it
Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.

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Roberto Ludovici's curator insight, January 6, 5:28 AM
I social media hanno mostrato nel tempo uno spostamento verso il contenuto visivo . Negli ultimi due anni , Facebook ha lanciato la propria Timeline , Pinterest è diventato il terzo social network più popolare , e Google ha rilanciato con un'interfaccia visivo - centrica . Contenuto visivo consente di realizzare una identità di marca distinta, genera nuovo interesse , e di connettersi a livello emotivo con i clienti e fan . In breve , una foto vale molto più di mille parole .
John Norman's curator insight, January 11, 11:00 PM

This certainly makes a lot of sense and while most of us like using visual elements, if you like me, we have been a bit slow it making use of this valuable component. Instagram is one area that has shown itself to be a viable marketing tool. Its pleasing to use because there is so much material around in the form of motivational quotes etc and you can put your own creative touches to images to help with your own branding.

Nedko Aldev's curator insight, March 5, 4:27 AM

 

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Why LinkedIn Doesn't Work for Content Marketing

Why LinkedIn Doesn't Work for Content Marketing | Content Creation, Curation, Management | Scoop.it

Why LinkedIn Doesn't Work for Content Marketing
Having a fascinating conversation with +Cendrine Marrouat about LinkedIn. Linkedin's "edgerank" or whatever they are using to depress how many of my connections see content I post IN LinkedIn is working. 

I created a test between Linkedin and my blog recently posting half on Scenttrail marketing (http://www.scenttrail.com/why-im-not-an-seo/ ) and the other half on LinkedIn (https://www.linkedin.com/pulse/why-im-seo-martin-marty-smith ) Scenttrail Marketing, my personal blog I just dusted off, crushed Linkedin confirming what we've been feeling - there is no "there" there for LI and content markeitng. 

Post continues on G+ where there is a there there despite naysayers.l  


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Martin (Marty) Smith's comment, May 21, 9:13 AM
@massimo facchinetti Thanks for the share my friend. Good to see you again! Marty
Martin (Marty) Smith's comment, May 21, 9:13 AM
@steve batchelder thanks for sharing Why I'm Not A SEO Steve and good to "see" you too :). Marty
Karen Dietz's comment, May 21, 1:20 PM
Wow -- great info Marty. I post my scoops to LinkedIn but don't count on it for much. I get likes from folks already following me. Not sure there's any value there.
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10 Awesome Instagram Posts To Boost Your Business

10 Awesome Instagram Posts To Boost Your Business | Content Creation, Curation, Management | Scoop.it

I'm always raving about Facebook (especially with the exciting news lately!). However, for this week's issue of The Social Scoop, I thought I'd put the spotlight on a different platform: INSTAGRAM!

Instagram is one of the fastest growing social networks this year, with over 300 Million monthly active users. (Yes, it’s owned by Facebook!)


Via Pantelis Chiotellis, Ivo Nový
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Marco Favero's curator insight, May 9, 6:19 AM

aggiungi la tua intuizione ...

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5 Ways People Fix Content Marketing - Curagami

5 Ways People Fix Content Marketing - Curagami | Content Creation, Curation, Management | Scoop.it

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

  • Ask for HELP.
  • Create An Ambassador Program (with some gamification).
  • Curate 90%, Create 10% (make your content about THEM).
  • Reward, Value, Encourage & Listen to PEOPLE.
  • Create a Weekly, Monthly and Yearly CONTEST to Reward Contributors.

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malek's curator insight, May 1, 8:14 AM

Another great piece from one of the "Marketing Illuminati", and his daring exposition of the "Tyranny of Perfection". 

You're  placing too much focus on achieving perfection, you lose track of exploring a project's full creative potential. 

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Should you Use Content Creation or Content Sharing? [Infographic]

Should you Use Content Creation or Content Sharing? [Infographic] | Content Creation, Curation, Management | Scoop.it

Content is a very important part of a company’s social media presence, and as a pivotal part of your marketing mix, it’s crucial to understand whether sharing content or creating content is right for business and activities...


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Marco Favero's curator insight, April 22, 5:40 AM

aggiungi la tua intuizione ...

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33 Content Marketing Influencers You Need to Follow right now! | BusinessUpdates

33 Content Marketing Influencers You Need to Follow right now! | BusinessUpdates | Content Creation, Curation, Management | Scoop.it

Unless you’ve been living under a rock for the past couple of years, it’s no big surprise that Twitter is one of the hottest platforms for sharing and absorbing information, specifically when it comes to content marketing and all of its related fields.


However, finding the right people to follow in this roiling sea of tweets isn’t always the easiest of prospects, especially if you’re new to this portion of the “Twitterverse.”



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Marco Favero's curator insight, April 16, 12:57 PM

aggiungi la tua intuizione ...

Pecsi Ferenc | Soreo.biz's curator insight, April 17, 4:33 AM

Ezt a listás (vagy egy hasonlót?) láttam már korábban is. Nagyjából a harmadukat ismerem/követem is. A többieket majd tesztelem. 

DrAlfonso Orozco C.'s curator insight, April 17, 1:44 PM

Marketing for today.

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How To Measure The Real Business Impact Of Content Marketing | B2B Marketing Insider

How To Measure The Real Business Impact Of Content Marketing | B2B Marketing Insider | Content Creation, Curation, Management | Scoop.it
By NewsCred Contributor Anastasia Dyakovskaya Acting on the content marketing industry’s growing need, and inability, to truly understand and measure the i

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