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How to Use Keywords Throughout Your Marketing Strategy - Moz

How to Use Keywords Throughout Your Marketing Strategy - Moz | Content Creation, Curation, Management | Scoop.it

Are you using keywords to optimize your entire marketing strategy? If not, here are some ways to do it beyond webpage optimization.ow do you use keywords? If you're only using them to optimize your website for search, then you're missing out on many ways to get visibility amongst your target audience.


In this post, I'm going to share with you the best ways to use keywords across your entire online (and even offline) marketing strategy....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 15, 2015 6:09 AM

Kristi Hines offers an excellent primer on keywords and how to get impact right across your social media marketing program. Recommended reading. 10/10

Bruce Hopkins's curator insight, September 15, 2015 11:23 AM

I never really considered using keywords in your social media profiles, but it does make perfect sense.

Patricia Guzmán Aponte's curator insight, September 15, 2015 9:45 PM

#keyword tips #SEO tips

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Content Marketing to the Personalized Long-Tail

Content Marketing to the Personalized Long-Tail | Content Creation, Curation, Management | Scoop.it
In this post, Simon details a new content process designed to take advantage of the trend toward long-tail keywords by tying your content to more specific search opportunities.

Via Peg Corwin
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Peg Corwin's curator insight, April 8, 2015 10:41 AM

Google search has changed to focus more on the intent of the specific user.  


 "What that means, in practice, is that a search for "coffee shop" will actually have context, and one of the reasons for wanting you signed in is to allow the search engine to collect further signals from you to help understand that query in detail. That means things like your location, perhaps even your brand preferences, etc."


 The take-away for content marketers is:  "...that means understanding the audience you are attempting to capture and, in doing so, outlining the key questions they are asking every day."

Eric Webb | Marketing Executives Network Group's curator insight, April 10, 2015 8:29 AM

A must read for anyone trying to understand SEO and content. This particular post goes into specifics of a process and tools they use to increase search position for their clients. Really good.

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What is SEO? Content Tips For Graphic Designers - HOW Design & Scenttrail Note

What is SEO? Content Tips For Graphic Designers - HOW Design & Scenttrail Note | Content Creation, Curation, Management | Scoop.it

How strong is your content marketing strategy? What is SEO, anyway? Read 6 SEO tips and tricks to help you boost the visibility of your web content.

1. Strong Copy Trumps SEO.
2. Do Keyword Research.
3. Share Link Love (i.e. create great content).

Marty Note
Interesting to see how How Design explains SEO to graphic designers. I would take a slightly different tack. Let's reframe SEO in ways graphic designers can understand and adapt.

I create content daily and am learning SLOWLY how to make headlines sing and links flow in. As competition for links goes UP with the rising tide of content publishers are the right side of the bell curve where more than average links reside will learn a few tricks from graphic designers such as:

* ARRESTING Images.
* Demand hierarchy.
* Clear Calls To Action (CTAs).
* Headlines that GRAB and HOLD.

Content that doesn't get read doesn't help. The first rule of getting your content read is find an ARRESTING related image you won't get sued to use. Haiku Deck (http://www.haikudeck.com) is one of my favorite visual marketing tools. Need lawsuit free arresting images? Use Haiku Deck.

Demand Hierarchy is keeping demands on your visitors LOW. When I was a Director of Ecommerce we did extensive analysis of our 40+ homepage links and 5 mattered. Vicious 90%/10% rule in links. Key is to lower choice and eliminate the superfluous. 

CTAs don't have to be "buy now" anymore. We love asking a question with the link between the present page and the answer. Want To Be A Great Internet Marketer? Highlight and underline that sentence and it will get clicked because it is an IMPLIED CTA.

This doesn't mean we are above a good "Learn More", but too many "old style" CTAs can get boring and lose their punch.

Finally your HEADLINE or subheads matter. Headlines should set a hook. Subheads should organize the answer so readers can scan and skip sections. I try to live by the 7 word rule.

I read this rule about roadside billboards. Billboard creators limit their copy to 7 words because who can read more zipping buy at 60 mph. We all zip by at 100 mph on the web these days so short, punchy headlines that align with your arresting image and plant a hook work best.

We like KEYWORDS, Brands and questions in headlines too. Questions create curiosity. Keywords create scenttrail and brands create comfort and "like me" feelings of trust and security.



Via Martin (Marty) Smith
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Websites vs. Blogs Which One is Better and Why

Websites vs. Blogs Which One is Better and Why | Content Creation, Curation, Management | Scoop.it

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Campus Extens - UIB Virtual -'s curator insight, January 10, 2014 5:38 AM

El post següent presenta de manera clara i visual les diferències entre un lloc web i un blog, i aporta suggeriments sobre com emprar l’un i l’altre. 

Neil Ferree's curator insight, February 1, 2014 9:15 AM

Read this article by [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] if you 're tossing with which path to proceed with?


I'm in favor of WordPress responsive website for its Social SEO  prowess and mobile adaptibility and publishing power.

Jonathan Ginsberg's curator insight, February 1, 2014 2:16 PM

I build my websites in Wordpress and include a blog component - the best of both worlds.

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Here’s What “Quality Content” Actually Means

Here’s What “Quality Content” Actually Means | Content Creation, Curation, Management | Scoop.it
Learn what "quality content" actually means when it comes to blogging and content marketing. Get tips on how to write better blogs.

Via Pantelis Chiotellis, Ivo Nový
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SENAME Interactive's curator insight, June 24, 2015 2:03 AM

Many focus on quantity instead of quality. However, quality wins quantity. This post should help. 

2DiFore Marketing Solutions's curator insight, June 25, 2015 8:25 AM

Clear, concise, short, sweet and to the point....have you heard these suggestions before? Sure you have when telling a story well same is true with the content you create for your blog or social media content. Engage them quickly and they will keep coming back!

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How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday

How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday | Content Creation, Curation, Management | Scoop.it
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.

Via Pantelis Chiotellis
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