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Content Creation, Curation, Management
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Rescooped by massimo facchinetti from Google Plus and Social SEO
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50 Stats You Need to Know About Content Marketing

50 Stats You Need to Know About Content Marketing | Content Creation, Curation, Management | Scoop.it

Via Neil Ferree
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Becky Gaylord's curator insight, December 3, 2014 1:14 PM

Great post! 

Cloudstaff's curator insight, December 3, 2014 7:23 PM

Content Marketing is truly one of the best ways in establishing your presence online. For further help, you can visit http://cloudstaff.com/contentmoderation and jumpstart your Internet marketing today!

Dawn Matheson's curator insight, December 18, 2014 1:01 PM

The numbers may impress, they may overwhelm ... just remember that every grain of sand is important to sustaining the beach. Think about ways you can break these numbers into "local relevance" for your marketing goals. 

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How to Be An Author Google Loves

How to Be An Author Google Loves | Content Creation, Curation, Management | Scoop.it
Want to be an established author and rank well on the SERPs? You've got to put in the work! Here are some guidelines on how to be an author Google loves.

Via Neil Ferree
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Neil Ferree's curator insight, May 15, 2014 9:38 PM

Now that Scoop.it has enabled us to update our G+ Brandpages from our Scoop.ot Topics page, its more important than ever to follow these Authorship setup guidelines.


Social Shares is the New SEO. You are the Brand and your Google Authorship Bio Headshot Rich Snippet is your new personal logo.


If you want your headshot to render in the organic search results (and you do) then follow these tips from SEMrush.

Rescooped by massimo facchinetti from Latest Social Media News
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Search Engine Optimization (SEO), using Google Plus - Martin Shervington

Search Engine Optimization (SEO), using Google Plus - Martin Shervington | Content Creation, Curation, Management | Scoop.it
Search engine optimization may have gone through a transformation over the past few years with the arrival of Google Plus. This is now all about Social SEO.

Via Neil Ferree, Gerrit Bes
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Neil Ferree's curator insight, May 2, 2013 1:27 PM

Social Shares is the New SEO and after you view a few of Martin's videos you'll see why Google+ and Social SEO go hand in hand

Trent Blizzard's curator insight, May 16, 2013 4:35 PM

A pretty lengthy article about Google+ and SEO

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5 Characteristics Of High Converting Headlines

5 Characteristics Of High Converting Headlines | Content Creation, Curation, Management | Scoop.it

The information you’re about to read is very powerful, but I need to offer two disclaimers.


  • All these techniques don’t work all the time in every situation. Nonetheless, the data does point to these characteristics as being effective most of the time.
  • Different techniques work better for different audiences. Studies may say one thing, but your mileage may vary. You know your audience best.

Via Neil Ferree
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Neil Ferree's curator insight, July 8, 2014 10:45 AM

The better your headline, the better your marketing. 


Use these five characteristics to improve your conversion rates. Here’s what works:


  • Use numbers (odd numbers work best)
  • Use 5-9 words if people are familiar 16-18 if they’re not
  • Use negative words, or at least few positive superlatives
  • Use a two-part model
  • Be very, very clear


I chose to Scoop this article from Neil Patel since he's one of the most respected and successful online marketers I know. 


The interesting thing was how the headline Neil used in this piece didn't score well when I tested it via AMI headline analyzer?


I made a minor tweak to get a score of 62% but left the original headline in tact. I only edited the image.

2DiFore Marketing Solutions's curator insight, July 10, 2014 8:12 AM

Useful, practical information to get your open rate that much higher, read on.....

Rescooped by massimo facchinetti from Google Plus and Social SEO
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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | Content Creation, Curation, Management | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - SocialMediaSlant.com

@Neil Ferree

@Jesús Hernández

@Peg Corwin


Via Martin (Marty) Smith, Peg Corwin, Neil Ferree
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malek's curator insight, June 24, 2014 11:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 2014 3:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 2014 6:21 PM

Possible Inspiring readings for Summer Vacation...