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Content Creation, Curation, Management
The best way to get informed on the content hype
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5 Ways to Know if Your Branded Content Idea Is Good [infographic]

5 Ways to Know if Your Branded Content Idea Is Good [infographic] | Content Creation, Curation, Management | Scoop.it

When you're in a great brainstorm meeting and the creative juices are flowing, it's easy to get carried away. Before you know it, you're pitching ideas about cats in tuxedos and wondering if there's any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want. Effective branded content is created strategically with the intent to serve your brand's goals. Next time a light bulb goes off, ask yourself these 5 questions to find out if your branded content idea is really that good.


Via Lauren Moss
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massimo scalzo's curator insight, June 15, 8:45 AM

Have a look at these 5 ways to understand if your branded content is effective !

Arnaud d'Haen's curator insight, June 18, 11:54 PM

#noteworthy

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How to Leverage Infographics for B2C Marketing

How to Leverage Infographics for B2C Marketing | Content Creation, Curation, Management | Scoop.it

The effectiveness of an infographic as a marketing material depends in large part on the presentation or layout. The visual appeal plus the way information is displayed can go a long way to securing a sale.


Infographics present statistical data in a more palatable manner. Basically, it delivers information as a story, in a way that’s easier to understand. That’s why data shown in these graphics are more easily retained by viewers than if they read it in a paragraph.


With that in mind, marketers can take advantage of this potential and present their products in such a way that it will remain in the minds of the consumers. One of the best ways to do that is to tell a tale....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 8, 2013 6:40 AM

Content marketing with infographics.

Marc Kneepkens's curator insight, November 9, 2013 9:39 AM

This explains very well what infographics can do, images in general, and Pinterest for ecommerce.

Rescooped by massimo facchinetti from Training, eBook, Social Media & Web Design
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Intriguing study reveals the secrets of successful infographics

Intriguing study reveals the secrets of successful infographics | Content Creation, Curation, Management | Scoop.it
Che cosa rende un infografica di successo? Come designer, vogliamo raggiungere un equilibrio delle due cose principali: Ha il lettore ottiene il messaggio che volevamo loro di ottenere?

 

... Con sorpresa dei ricercatori, grafici a barre e grafici hanno fatto male. Si scopre (news flash) sono tutti un pò lo stesso aspetto. Le immagini più memorabili contenute "oggetti riconoscibili umani." Pensa roba banale come foto o illustrazioni di bottiglie, animali e scarpe, per non parlare di gente.


Altri punti importanti:

Colore fatto una grande differenza: il più, meglio è.Immagini con più disordine erano altamente memorabile. Quanto più memorabile?  Un sacco.Immagini con un sacco di cerchi e grafiche arrotondati angolo anche di alta classifica.


Via Jeff Domansky, Marco Favero
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Jeff Domansky's curator insight, March 31, 10:34 AM

Research worth noting for content, marketing, PR and design pros.

Alison D. Gilbert's curator insight, March 31, 1:38 PM

I love Infographics and agree with everything I've read here.

Alison D. Gilbert's curator insight, March 31, 1:40 PM

Infographics, the chart of the digital age.