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What is SEO? Content Tips For Graphic Designers - HOW Design & Scenttrail Note

What is SEO? Content Tips For Graphic Designers - HOW Design & Scenttrail Note | Content Creation, Curation, Management | Scoop.it

How strong is your content marketing strategy? What is SEO, anyway? Read 6 SEO tips and tricks to help you boost the visibility of your web content.

1. Strong Copy Trumps SEO.
2. Do Keyword Research.
3. Share Link Love (i.e. create great content).

Marty Note
Interesting to see how How Design explains SEO to graphic designers. I would take a slightly different tack. Let's reframe SEO in ways graphic designers can understand and adapt.

I create content daily and am learning SLOWLY how to make headlines sing and links flow in. As competition for links goes UP with the rising tide of content publishers are the right side of the bell curve where more than average links reside will learn a few tricks from graphic designers such as:

* ARRESTING Images.
* Demand hierarchy.
* Clear Calls To Action (CTAs).
* Headlines that GRAB and HOLD.

Content that doesn't get read doesn't help. The first rule of getting your content read is find an ARRESTING related image you won't get sued to use. Haiku Deck (http://www.haikudeck.com) is one of my favorite visual marketing tools. Need lawsuit free arresting images? Use Haiku Deck.

Demand Hierarchy is keeping demands on your visitors LOW. When I was a Director of Ecommerce we did extensive analysis of our 40+ homepage links and 5 mattered. Vicious 90%/10% rule in links. Key is to lower choice and eliminate the superfluous. 

CTAs don't have to be "buy now" anymore. We love asking a question with the link between the present page and the answer. Want To Be A Great Internet Marketer? Highlight and underline that sentence and it will get clicked because it is an IMPLIED CTA.

This doesn't mean we are above a good "Learn More", but too many "old style" CTAs can get boring and lose their punch.

Finally your HEADLINE or subheads matter. Headlines should set a hook. Subheads should organize the answer so readers can scan and skip sections. I try to live by the 7 word rule.

I read this rule about roadside billboards. Billboard creators limit their copy to 7 words because who can read more zipping buy at 60 mph. We all zip by at 100 mph on the web these days so short, punchy headlines that align with your arresting image and plant a hook work best.

We like KEYWORDS, Brands and questions in headlines too. Questions create curiosity. Keywords create scenttrail and brands create comfort and "like me" feelings of trust and security.



Via Martin (Marty) Smith
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Rescooped by massimo facchinetti from Google Plus and Social SEO
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5 Characteristics Of High Converting Headlines

5 Characteristics Of High Converting Headlines | Content Creation, Curation, Management | Scoop.it

The information you’re about to read is very powerful, but I need to offer two disclaimers.


  • All these techniques don’t work all the time in every situation. Nonetheless, the data does point to these characteristics as being effective most of the time.
  • Different techniques work better for different audiences. Studies may say one thing, but your mileage may vary. You know your audience best.

Via Neil Ferree
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Neil Ferree's curator insight, July 8, 2014 10:45 AM

The better your headline, the better your marketing. 


Use these five characteristics to improve your conversion rates. Here’s what works:


  • Use numbers (odd numbers work best)
  • Use 5-9 words if people are familiar 16-18 if they’re not
  • Use negative words, or at least few positive superlatives
  • Use a two-part model
  • Be very, very clear


I chose to Scoop this article from Neil Patel since he's one of the most respected and successful online marketers I know. 


The interesting thing was how the headline Neil used in this piece didn't score well when I tested it via AMI headline analyzer?


I made a minor tweak to get a score of 62% but left the original headline in tact. I only edited the image.

2DiFore Marketing Solutions's curator insight, July 10, 2014 8:12 AM

Useful, practical information to get your open rate that much higher, read on.....

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…

Via Karen Dietz, Jeff Domansky
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Ken Dickens's curator insight, August 27, 2014 1:56 PM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 2014 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

Jeff Domansky's curator insight, September 1, 2014 11:58 PM

Great headline writing tips via storyteller Karen Dietz.