Content Creation,...
Follow
Find tag "following"
81.8K views | +28 today
Content Creation, Curation, Management
The best way to get informed on the content hype
Your new post is loading...
Your new post is loading...
Rescooped by massimo facchinetti from Curation Revolution
Scoop.it!

Content Marketing: Don't Over Plan - via @Curagami

Content Marketing: Don't Over Plan - via @Curagami | Content Creation, Curation, Management | Scoop.it

Over Planning Can KILL Your Content Marketing
We see a lot of experts, gurus and people who should know better sharing yesterday's advice. We've read thousands of words about the importance of goal setting, planning and objectives for content marketing.

People talk about creating content marketing calendars and planning everything to within an inch of your life. Good luck with that. Might have worked 3 years ago, but today's social / mobile / connected world means you need to become a NOWIST.

This Curagami post embeds the influential Joy Ito TED talk about becoming a Nowist by pulling from the network to meet demand. Your content needs to do the same.

AND You need to digitally listen. We riff a few paragraphs about what it means to digitally listen such as FOLLOWING those who follow you, Retweeting and curating content from your customers and brand advocates.

Next time you read 1,000 words on planning your "content calendar" STOP and read this Curagami post so you don't over plan your content marketing.


Via Martin (Marty) Smith
more...
Brian Yanish - MarketingHits.com's curator insight, October 15, 2014 1:29 PM

Great post and insight by @Martin (Marty) Smith sure to help you with your content marketing.

Rescooped by massimo facchinetti from Marketing Revolution
Scoop.it!

Redesigning Scoopit and Your Web Design Too - via @Curagami

Redesigning Scoopit and Your Web Design Too - via @Curagami | Content Creation, Curation, Management | Scoop.it

Scoop.it Redesign Suggestions
Redesigning Scoopit sets a new stage for a favorite content marketing tool. Making Scoopit to be social & to createscommunity can help your web design too.


Things every website design can improve discussed in our Curagami post (www.curagami.com/featured/redesigning-scoopit-web-design/ )::


* Set your “stage” (webpages) to be aligned in a “hierarchy” of need.
* Create feedback loops and expose them (like nonprofits use thermometers to track donations).

* Don’t hide your analytics SHARE THEM.

* Double down on winners, leave laggards behind.
* KNOW what is winning so you can double down.
* Ask for and prize User Generated Content.
* Share MORE and then SHARE MORE.






Via Martin (Marty) Smith
more...