Content Creation,...
Follow
Find tag "examples"
249.1K views | +29 today
Content Creation, Curation, Management
The best way to get informed on the content hype
Your new post is loading...
Your new post is loading...
Rescooped by massimo facchinetti from Content Marketing and Curation for Small Business
Scoop.it!

The Content Marketing Campaign Playbook

The Content Marketing Campaign Playbook | Content Creation, Curation, Management | Scoop.it
Planning your content marketing campaigns for 2016? This indispensable guide will help you ensure each one is a hit all the way through. Plus, a free downloadable campaign planner!

Via Peg Corwin
more...
Peg Corwin's curator insight, November 21, 2015 2:06 PM

Using the example of a particular campaign, this post walks you through how they strategically created a highly effective and engaging content marketing content.

Rescooped by massimo facchinetti from Design Revolution
Scoop.it!

Funk Up Your Web Design: Find Your Site's VOICE

Funk Up Your Web Design: Find Your Site's VOICE | Content Creation, Curation, Management | Scoop.it

Marty Note
Watching the excellent HBO Documentary about James Brown Mr. Dynamite made me think of FUNK and web design. Web design is easy to get WRONG (lol).

It is tricky to design online with a sense of surprise, beauty and novelty. I like the Digital Invaders design as it feels free and spontaneous. Other designs such as Monster CSS and Creative With A K feel like they are trying to appear spontaneous and free.

Trying too hard is EASY in web design too. Remember all websites are STAGES we designers SET. The trick is to set a stage that feels like it is happening now and won't feel dated tomorrow. Feels like there are enough visual hooks in Digital Invaders it would be easy to keep it fresh with minimum fuss.

I like Emigre too. Emigre creates the same sense of happening now but that design is at the other end of the spectrum from Digital Invaders. Its hard to beat the grid. First website I created, in 1999, used a Mondrian grid.

Grids help organize massive amounts of information without that mountain feeling like it is about to crush you. I like the funky NOISE contrasted to the quiet grid because they demonstrate the need to find a visual VOICE in your web design. That voice can be anything as long as it feels authentic TO YOU.

The web is very good at finding and amplifying DISSONANCE. When you try to FUNK IT UP and aren't really funky it shows like you are wearing the wrong decades fashion (painful). Your customers are your audience.Set the stage anyway you want, but do so with an eye toward YOUR TRUTH.

The closer you stay on the tiny beam of "authentically us" the more success your web design has. This is why there are no web design maxims that apply all the time. What works for Emigre is very different than Digital Invaders but both work, both are authentic and have that hard to describe but know it when you see it TRUTH great web design must have.


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by massimo facchinetti from Curation Revolution
Scoop.it!

8 Visual Marketing Lessons from Vogue - Curatti

8 Visual Marketing Lessons from Vogue - Curatti | Content Creation, Curation, Management | Scoop.it

You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue. Here are 8 Visual Marketing Lessons from Vogue:

Be specific & BIG NUMBERS are great ways to be specific.

Be branded – take advantage of existing brands such as Shades of Grey.

Be topical – March is “fashion week” in NYC and both magazines have extensive features.

Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose).

Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images.

Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions.

Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines.

Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.

 


Via Martin (Marty) Smith
more...
malek's curator insight, March 18, 2014 9:15 AM

@Martin (Marty) Smith proves again simplicity is the tip of sophistication.  A clean dozen of how-to.  For a visually wired species like human being, it's always the eye placement and the body positioning.

janlgordon's comment, March 21, 2014 2:45 PM
Loved this post and so did the community, still retweeting and buzzing about it - good job Marty!
Two Pens's curator insight, April 9, 2014 3:13 PM

It's hard to walk into a B-2-B client using Vogue as an ex. but everything they do has relevance. Takes an openminded client to know it.

Rescooped by massimo facchinetti from Content Curation World
Scoop.it!

7 Great Examples of Simple But Effective Content Curation Services on the Web

7 Great Examples of Simple But Effective Content Curation Services on the Web | Content Creation, Curation, Management | Scoop.it

"Finding great content isn't getting any easier. Search engines do what they can, but for many of us they're not always adequate."


Via Robin Good
more...
Brian Yanish - MarketingHits.com's curator insight, January 12, 2014 6:25 PM

I like this quote from the article


"Curation is about people. It’s about knowing what people want, when they want it, and how they want it. As smart as computers are (and will be), I think we all appreciate the front-and-center engagement of humans with high degrees of expertise in certain subjects, guiding the curation process."

Lori Wilk's curator insight, January 12, 2014 7:28 PM

Content curation will continue to grow and curators will get more help from computers to get the work done.

Therese Torris's curator insight, January 13, 2014 4:34 AM

Growthhackers isn't bad, indeed

Rescooped by massimo facchinetti from Content Curation World
Scoop.it!

Snowfallen StoryTelling: 150+ Examples of Long-Format Multimedia Stories

Snowfallen StoryTelling: 150+ Examples of Long-Format Multimedia Stories | Content Creation, Curation, Management | Scoop.it

Via Robin Good
more...
Robin Good's curator insight, January 4, 2014 8:07 AM



Snowfallen definition: "to publish a whopping great story online that’s stuffed full of integrated multimedia elements — in the manner of the New York Times’ Snow Fall, the epic report on a brutal avalanche that was released late last year to much acclaim."

(source: Matter)

Whether you think that the SnowFall-like journalism format is a great thing or not, this new storytelling format characterized by long narrative texts accompanied by many multimedia elements, seems to see no stop to its growth.


Bobby Johnson of Matter / Medium, is not quite convinced that this format is always the best way to go, but besides his interesting pros and cons for the use of the snowfallen format, he has done a fantastic job of curating a great an "open" collection of all of the "snowfallen" examples already published out there.


The collection provides in a chronological order, "snowfall"-like examples essentially for the last three years, though there are a few dating back as far as to 1996. 


Excellent. 9/10


SnowFallen Examples Collection: https://docs.google.com/spreadsheet/ccc?key=0AnWYxsUNHS4FdGVYMnpkdGdTNTU0RS1SXzktcnZwRWc&usp=sharing#gid=0 




malek's curator insight, January 4, 2014 8:26 AM

A frowing different species in the Storytelling kingdom. Save it in your Google Doc, enjoy at your leisure.

Rescooped by massimo facchinetti from Content Curation World
Scoop.it!

Curated Guidelines and Examples for Aggregating Content Professionally

Curated Guidelines and Examples for Aggregating Content Professionally | Content Creation, Curation, Management | Scoop.it

Via Robin Good
more...
Prof. Hankell's curator insight, September 8, 2013 10:23 AM
Robin Good's insight:

 

 

Among the types of content curation that are broadly used, content aggregation has been one of the first and most popular approaches that has naturally sprung up.

Content aggregation itself can be carried out in many different ways, from a completely manual approach to a fully automated one, with many different shades in between.

 

If you are interested in learning more about these, and about how to aggregate content in the most ethical and professional fashion, I strongly suggest reading these two short articles written by two curation professionals:

http://mindymcadams.com/tojou/2013/aggregation-and-curation-in-journalism/ ;
 http://stevebuttry.wordpress.com/2012/05/16/aggregation-guidelines-link-attribute-add-value/ ;

  The first, by Mindy McAdams is a curated version of the second one which was published more than a year earlier by Steve Buttry. Together they do an excellent job of clarifying to the non-expert what curation and aggregation are all about.

 

The two articles offer clear guidelines, real-world examples and recommendations on how you can make content aggregation provide true additional value to both the content sources used and to the readers alike.

 

 

Recommended. 8/10

 

Original article: http://stevebuttry.wordpress.com/2012/05/16/aggregation-guidelines-link-attribute-add-value/ ;



(Image credit - Sea anemons by Shutterstock)

Stephen Dale's curator insight, September 9, 2013 4:29 AM

A useful introduction to the mechanics of "curation"