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Content Creation, Curation, Management
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CONTENT: How Netflix + Roku Is Changing Content Curation

CONTENT: How Netflix + Roku Is Changing Content Curation | Content Creation, Curation, Management | Scoop.it
How Netflix + Roku Is Changing Content Curation In Competitors Beware Ways.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 26, 2013 12:35 PM

Netflix + Roku is changing content curation. By making content a flexible layer of presentation a small number of titles feels infinite, relevance and User Generated Content goes up along with profits while costs go down. Amazon.com and very content curator and Internet marketer could learn a thing or two from Netflix + Roku. 

Lori Wilk's curator insight, December 26, 2013 2:30 PM

This was very helpful.

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Why games are good for learning?

Why games are good for learning? | Content Creation, Curation, Management | Scoop.it

Via Beth Dichter
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Francesco G. Lamacchia's curator insight, November 21, 2013 8:48 AM

Giocando....s'impara! 

Julio Cirnes's curator insight, November 25, 2013 12:46 PM

Please teacher, more games!

Ryan McDonough's curator insight, July 7, 5:19 AM

Self explanatory visual on the benefits of gaming as a means of learning. Outlined are the rewards, mastery, engagement, intensity, exercise, readiness, and competitiveness. These types of graphics need to be displayed in the classroom. There's always parents who are unsure of how gaming qualifies as teaching. Can't they just sit their kid in front of an iPad all day at home? Well, in the appropriate setting, with the right direction and guidance, games are certainly good for learning. Some people just don't know that from experience yet.

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Big Brands Engage Customers For Hours via Curated Music Playlists

Big Brands Engage Customers For Hours via Curated Music Playlists | Content Creation, Curation, Management | Scoop.it

Why Engagement Is All The RAGE
Ever wonder why the tide turns? Two years ago we lucky few Internet marketers wanted HUGE numbers. We needed to pass millions by our webpages to convert 6% or less.

Times Are Changing
We don't understand the full impact or reach of Google's Panda and Penguin algorithm changes. Google isn't a leading indicator either. Google wants a better more relevant web because relevance lowers their cost and increases customer satisfaction. 

Customers (US) were at a tipping point before Google open their Zoo. We want MORE because more has been given. MORE and FASTER is the irony of modern marketing. Once an expectation is set that same expectation must be beat fast and in ever more significant loops or habituation sets in.

Habituation is only moments from being disgruntled and disgruntled customers do many things BUY and ENGAGE are never two of them. Google's Panda and Penguin algorithm shifts mirror the new game. 

Hearts & Minds = The New Game
In a time of abundance where versions of every commodity can easily come from a number of excellent sources, consumers change their ASK. We move from simple wish fulfillment to complex aspiration satisfaction. We want our EXPERIENCE of a brand to help achieve our dreams. 

Yeah but we all have to go to the grocery store to get food you may be thinking. Yes, but your smart phone is with you, laptop in the car and you were online moments before. Soon you will be online all the time (Google glass). 

Once we are online all the time every brand, business or service must win the digital communication battle to win our hearts and minds. Every product and service will need to harness the power of NEW, communicate and share. First grocery story to realize shopping for groceries is an experience capable of being integrated into our digital lives WINS BIG. 

 First brand to realize the EXPERIENCE can last for hours, as the examples in this excellent Robin Good post do, will win BIGGER. 


Via Robin Good, Martin (Marty) Smith
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Robin Good's curator insight, August 22, 2013 12:57 PM



While they may cost a few thousand dollars if commisioned through an agency, curated music playlist appear to be an emerging approach for big brands to develop a closer relationship with their fans.


From Nissan, to Juicy Fruit, Telus and Mr. Clean, there are already several large brands who have been investing in compiling dedicated music playlists to engage and stay in contact with their customers and potential ones for hours at a time. 


Songza (available only in the US and Canada) is one of the pioneering music distribution platforms monetizing this approach.


My comment: DJs and music experts may have yet to witness the opportunity to become fully part of the communication and marketing process of big brands by curating all of their marketing-related music needs.


Check out this article to learn more about it: http://www.6smarketing.com/blog/songza/ 






Richard Stadler's curator insight, August 23, 2013 12:51 AM

Another innovative way to reach your market...

Johel Mercado's comment, August 27, 2013 6:18 PM
prueba
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26 Ways to Create Social Media Engagement With Content Marketing

26 Ways to Create Social Media Engagement With Content Marketing | Content Creation, Curation, Management | Scoop.it

Are you looking to create content that engages?

 

Does your content connect with people and encourage them to engage?

 

In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips.


Via Gregg Breward, malek
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What Are the 5 Keys to an Engaging Blog Post

What Are the 5 Keys to an Engaging Blog Post | Content Creation, Curation, Management | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, December 3, 2013 5:35 PM

5 Tips for Content that ENGAGES:
 

- Answers a pressing question
- Feels personal
- Has conversational tone
- Gives room for an easy response
- Leaves a chance for a sequel


Quote: "To sum it up, pick a topic that resonates with your crowd, answer a question, and leave room for further discussion."


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ENGAGEMENT - 8 Ways to Improve Your Facebook Engagement

ENGAGEMENT - 8 Ways to Improve Your Facebook Engagement | Content Creation, Curation, Management | Scoop.it
Facebook Page Engagement: follow these examples of cool Facebook posts to boost engagement on your Facebook Page.

Via Peg Corwin
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Peg Corwin's curator insight, September 18, 2013 6:40 PM

Check these ideas for improving FACEBOOK ENGAGEMENT:


- "Solve problems with photos
- Give a shout out to customers
- Involve customers with a question
- Crowdsource photo captions
- Share quotes
- Gather votes with Like vs share
- Use hashtags"

See photos and sample posts of each.


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Social Media & Sustainable SEO: Infographic

Social Media & Sustainable SEO: Infographic | Content Creation, Curation, Management | Scoop.it

The world of Search Engine Optimization (SEO) is constantly changing and with the rise of social media, the field has changed even more.


With this in mind, here is an infographic that compares Old SEO and New SEO with social media in mind and gives tips for sustainable and algorithm-proof SEO methods that work in 2013.


Via Lauren Moss
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Ali Anani's curator insight, July 29, 2013 9:53 PM

Great work and I like the idea of organic traffic.

Martin (Marty) Smith's curator insight, August 1, 2013 4:14 AM

GREAT way to think about and monitor social media, content marketing And SEO.

Carlos Cardoso's curator insight, August 2, 2013 4:00 AM

SEO New vs.Old

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How Brand Content Helped Transform a Bank into a Media Master

How Brand Content Helped Transform a Bank into a Media Master | Content Creation, Curation, Management | Scoop.it

How many banks can you think of that put so much faith in the power of brand content that they began producing award-winning television and video shows on a daily basis? No matter how hard you try, it’s likely you’ll only come up with one: Jyske (pronounced You-ska) Bank.

 

Jyske Bank has created one of the most high-tech, in-house television production studios in Denmark. In fact, the company refers to itself as both a bank and a media company. Jyskebank.tvproduces amazing financial programming, as well as compelling stories that the bank believes are relevant to its core audience of younger consumers and small enterprises.

 

Jyske’s brand content program is made up of two key values:

Remaining true to the organization’s guiding vision, which it calls “Our Foundations“Telling good stories

In addition, every piece of content the company shares is embeddable or sharable on other sites. Because of this “sharing” philosophy, 80 percent of Jyske’s content is viewed, not on its website or owned channels, but rather on outside sources, according to the company.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, April 7, 2013 12:18 PM

Very interesting case example of how a brand used its expertise to create content and build greater brand engagement.