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Content Creation, Curation, Management
The best way to get informed on the content hype
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8 Ways to Use Email Alerts to Boost SEO - Whiteboard Friday

8 Ways to Use Email Alerts to Boost SEO - Whiteboard Friday | Content Creation, Curation, Management | Scoop.it
Posted by randfish
Link building is nowhere near dead, and some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web.

Via Lydia's Marketing & Communication Consulting
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5 Lessons From 2 Years of Using Email Newsletters in our Content Strategy

5 Lessons From 2 Years of Using Email Newsletters in our Content Strategy | Content Creation, Curation, Management | Scoop.it

As a platform that helps people, businesses or organizations with their content strategy, it’s always been natural for us to use content ourselves in our communication. For a lot of companies – including Scoop.it – communicating through content means having several distribution channels – including email – and today we’d like to share a few things we’ve learned using email newsletters as a content marketing distribution mechanism.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, January 22, 3:41 PM

If email is not an essential part of your content marketing mix, you're missing out. Here's why and how we found we could use as part of ours at Scoop.it.

Guillaume Decugis's curator insight, January 22, 10:54 PM

Email is one of these distribution channels which can consume a lot of time and have unpredictable results. At Scoop.it we wanted to experiment with it and adjust our efforts to it in the spirit of lean content. So here's what we learned.

Martine Coutu's curator insight, March 6, 9:22 AM

Wow! Votre infolettre ne vous donne pas les résultats escomptés? Lisez sans faute cette chronique.

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Why Every Company Needs Email Marketing [Infographic]

Why Every Company Needs Email Marketing [Infographic] | Content Creation, Curation, Management | Scoop.it

Customers acquired with email marketing are loyal and responsive. See on socialmediatoday.com.

 

Marty - Funny I JUST wrote how email marketing forms the BASIS of the web's future. Want to know how your website will function 36 months from now (or so) you don't have to look much further than email. Here is the link to that post:

http://sco.lt/7r6zkf

I will add to the persuasive argument made by this infographic about why everyone should have email. When I ran a #ecom team email had a full ten points of margin on its closest rival (organic SEO). PPC made NO MONEY but keep the engine well oiled and the list health (so we made money on Lifetime Value LTV). Print was dying and social was nascent.

Email is how I kept my job. Every company should have an active email marketing program since it makes money, but also because email is the future of it all.


Via Gerrit Bes, Martin (Marty) Smith
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INFOGRAPHIC: Email Security & Usage Around the World

INFOGRAPHIC: Email Security & Usage Around the World | Content Creation, Curation, Management | Scoop.it

Some of the other interesting facts about email say that in every 6 months around 17% of the Americans create a new mail address. Email address is changed by 30% of subscribers annually. Around 43% of the users check their mails for 4 or even more times in a day.


Via Peter Azzopardi
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Peter Azzopardi's curator insight, May 1, 2013 5:51 PM

Pretty interesting infographic.

 

Jim Doyle's curator insight, May 4, 2013 9:17 AM

Lots of Spam here

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Interview With Tamara Gielen, Email Marketing Expert

Interview With Tamara Gielen, Email Marketing Expert | Content Creation, Curation, Management | Scoop.it
We asked Tamara Gielen, an independent email marketing expert & coach, a few questions about her passion and trends in email marketing

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Red Bull Branding 2: Friends of Friends Marketing via Curatti

Red Bull Branding 2: Friends of Friends Marketing via Curatti | Content Creation, Curation, Management | Scoop.it
Red Bull Branding shared how we are all media companies now. Red Bull Branding 2 is about how to build online community via Friends of Friends. Marketing.

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Martin (Marty) Smith's curator insight, May 21, 1:05 PM

Think the core of the book we are going to write / edit is in this post - Marty

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Email Still Trumps Social Media for Online Marketing [INFOGRAPHIC]

Email Still Trumps Social Media for Online Marketing [INFOGRAPHIC] | Content Creation, Curation, Management | Scoop.it
The customer acquisition landscape is constantly in flux. The introduction of disruptive technologies and tools over the last few years has spawned enormous changes in online marketing.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 22, 2013 3:47 PM

Despite BIG changes in email such as MOBILE email remains #1 customer acquistion and converison tool for most online marketers.

Brien Shanahan's curator insight, October 23, 2013 1:11 PM

SEO still the best way to get customers.

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INFOGRAPHIC: Efficient Email System Management

INFOGRAPHIC: Efficient Email System Management | Content Creation, Curation, Management | Scoop.it
Efficient Email - Here is an infographic which illustrates some of the key benefits to securing your email in the Cloud.

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Peter Azzopardi's curator insight, May 2, 2013 5:53 PM

Organising email has become a big chore but in the long run it is definitely worth it. This infographic deals with some tips for better email management.

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Responsive Email Marketing An Ecom MUST In A Mobile World [Tips]

Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve

Via paulo oliveira, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 21, 2013 9:42 AM

Email The Register Of Ecommerce
Email out performed all other channels when I was an Ecom director. Email contributed more margin to the bottom line and was the cash register of other "lost leader" channels such as PPC. 

Email also creates important diversification. People on YOUR list put you in control at least as far as you don't irritate or spam. If more than a tiny group on your list complains you are marketing insensitive to their needs (spamming in other words) and your ISP will black ball your website and it can be hellish to get off. 

 

Email As Mobile Life Curator
Email marketing is not without its new challenges. Batch and blast the same message means conversion will go down as spam complaints go up. Email's role is changing with the dominance of smart phones.

Smart phones and pads are the easiest way to manage emails. Email deletion is easiest on mobile and mobile fills up the free time of waiting in lines and sitting on the subway. Wonder why your open rates are going DOWN? A: Smart phones. 

All of this means you need personas and segments AND responsive emails in your email marketing these days. You MUST create relevant messages. Use personas, fully articulated archetypes for between 3 and 7 "super groups" within your list. 

Know what segments within your list such as "multi-buyers" or VIPs are the most profitable. Combine personas, which THEY ARE with your financial segments what THEY MEAN to you to create campaigns that will appeal to THEM and make money for YOU. 

Email Marketing In Mobile World Tips
* Subject Line is beyond important.

* Create responsive email (email must look great on all devices).  

* Use PERSONAS and SEGMENTS together.

* Tell STORIES over TIME.

* Curate User Generated Content INTO your email marketing.

* Count and trend unopens as a NO.

* Create & Trend new KPIs such as $ / sent, $ / opens.

* Keep emails OFF your website (dupe content and hurt heuristics).

 

This last bullet needs some explanation. Your email marketing needs a "can't see this email view it here" link, but keep your creative in a NON-SPIDERED folder.

 

Allowing your emails to get spidered can cause duplicate content problems and the heuristics of your emails don't help since, if you are creating great Call To Action emails, your audience will not spend much time on your emails as they are simply attention getter pass through to points of conversion. 

Martin (Marty) Smith's comment, April 21, 2013 4:57 PM
Thanks for the Scoop Massimo. Marty