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Content Creation, Curation, Management
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‘Content Shock’, Curation and The Golden Opportunity

‘Content Shock’, Curation and The Golden Opportunity | Content Creation, Curation, Management | Scoop.it
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?

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janlgordon's curator insight, January 26, 11:00 AM

Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.

 

A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’

 

The topic resonated me as well as many others and the responses were swift, including  Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in curatti.com (Marty’s piece was published too late to be included).

 

 

We don’t feel that Content Shock is something that any of us need to be concerned over. 

 

Let’s not forget that

 

As content continues to grow, search keeps pace by constantly improving. “

 

Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”

 

And amongst those who stand to gain from the situation are:

 

“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”

 

… a statement which is at least partly backed up here by an end user perspective:

 

When I need to research something, I go to a few trusted sources and get what I want, when I want it.”

 

 

The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”

 

So is Content Shock real?  With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves


Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond

janlgordon's comment, January 26, 2:45 PM
Massimo, thank you, happy you liked the article
Rescooped by massimo facchinetti from Curation, Social Business and Beyond
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Websites vs. Blogs Which One is Better and Why

Websites vs. Blogs Which One is Better and Why | Content Creation, Curation, Management | Scoop.it

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Campus Extens - UIB Virtual -'s curator insight, January 10, 2:38 AM

El post següent presenta de manera clara i visual les diferències entre un lloc web i un blog, i aporta suggeriments sobre com emprar l’un i l’altre. 

Neil Ferree's curator insight, February 1, 6:15 AM

Read this article by [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] if you 're tossing with which path to proceed with?


I'm in favor of WordPress responsive website for its Social SEO  prowess and mobile adaptibility and publishing power.

Jonathan Ginsberg's curator insight, February 1, 11:16 AM

I build my websites in Wordpress and include a blog component - the best of both worlds.