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Content Creation, Curation, Management
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The Best Tool to Collect, Organize & Publish Your Favorite Links - The Google Bookmark Manager

The Best Tool to Collect, Organize & Publish Your Favorite Links - The Google Bookmark Manager | Content Creation, Curation, Management | Scoop.it

Via Robin Good, Vladimir Kukharenko
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Lori Wilk's curator insight, November 9, 2014 1:00 PM

I love tools that can help me #organize what I've got and to be a more #effective #online #business person.

Mr Tozzo's curator insight, November 28, 2014 6:09 AM

The Best Tool to Collect, Organize & Publish Your Favorite Links - The Google Bookmark Manager

Nedko Aldev's curator insight, April 5, 12:23 PM

 

189
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Content Curation Takes Time

Content Curation Takes Time | Content Creation, Curation, Management | Scoop.it

Learn more:

 

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 

https://gustmees.wordpress.com/2014/02/20/curation-tips-and-tricks-with-scoop-it-rescoop-and-tags/

 

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

 


Via Robin Good, Gust MEES, Vladimir Kukharenko
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Filomena Gomes's curator insight, April 18, 9:52 AM
Robin Good's insight:

 

 

Notwithstanding the viral content-marketing tam-tam keeps selling the idea of content curation as a miracle-shortcut to work less, produce more content and get all of the benefits that an online publisher would want to have, reality has quite a different shade.

To gain reader's attention trust and interest, it is evidently not enough to pull together a few interesting titles while adding a few lines of introductory text.

 

Unless your readers are not very interested themselves into the topic you cover, why would they take recomendations from someone who has not even had the time to fully go through his suggested resources?

Superficially picking apparently interesting content from titles or even automatically selecting content for others to read is like recommending movies or music records based on how much you like their trailers or their cover layouts.

 

Can that be useful beyond attracting some initial extra visibility?

 

How can one become a trusted information source if one does not thoroughly look and understand at what he is about to recommend?

This is why selling or even thinking the idea of using content curation as a time and money-saver is really non-sense.

Again, for some, this type of light content curation may work in attracting some extra visibility in the short-term, but it will be deleterious in the long one, as serious readers discover gradually that content being suggested has not even been read, let alone being summarized, highlighted or contextualized.

Content curation takes serious time.

 

A lot more than the one needed to create normal original content.

To curate content you need to:

Find good content, resources and references. Even if you have good tools, the value is in searching where everyone else is not looking. That takes time.

Read, verify and vet each potential resource, by taking the time needed to do this thoroughly.

Make sense of what that resource communicates or represents / offers and be able to synthesize it for non-experts who will read about it.

Synthesize and highlight the value of the chosen resource within the context of your interest area.

Enrich the resource with relevant references, and related links for those that will want to find out more about it.

Credit and attribute sources and contributors.

 Preserve, classify and archive what you want to curate.

Share, distribute, promote the curated work you have produced. Creating it is not enough.


(While it is certainly possible to do a good curation job without doing exactly all of the tasks I have outlined above, I believe that it is ideal to try to do as many as these as possible, as each adds more value to the end result you will create.)

 

These are many more steps and activities than the ones required to create an original piece of content.

Curation is all about quality, insight and attention to details.

It is not about quantity, speed, saving time, producing more with less.

 
Robert Kisalama's curator insight, April 18, 11:37 AM

truly Curation should not be  merely aggregating different links without  taking off time to reflect indeed it is very to end up like some one buying clothes impulsively only to realise you could have done without some of them.

Nedko Aldev's curator insight, April 19, 2:24 PM

 

326
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Curating Content: A Few Principles to Guide Your Efforts - Profs

Curating Content: A Few Principles to Guide Your Efforts - Profs | Content Creation, Curation, Management | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.


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iNeoMarketing's curator insight, April 1, 5:13 PM

So to really do it right, you need to constantly ask yourself "What value am I bringing to the reader?" Nail this down, add your own content/messaging to the curated content, and you should find a bevy of new readers.


Of course I'm going to encourage you to use Scoop.it. It's superb.

Gabriela Mihailescu's curator insight, April 2, 6:49 PM

A good summary by marketingprofs.com. Your content strategy should focus also on distribution and a proper set of KPI's to measure reach, engagement and of course, conversion. Good hints on tools to churn the incredible amount of good quality content published every day!

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PracTICE: Learning To Learn | Curation | Blogs | PLN | PKM | Social Media

PracTICE: Learning To Learn | Curation | Blogs | PLN | PKM | Social Media | Content Creation, Curation, Management | Scoop.it

LEARNing To LEARN, the PracTICE | With ALL that mass of information which WE get on each day in OUR technology driven Digital World, with the messages from Social Media through OUR  PLN (Personal [Professional] Learning Network), there is a MUST to organize OUR LEARNing! WE MUST unlearn the OLD and learn to learn differently as that was the case twenty years ago!


Learn more:


https://gustmees.wordpress.com/2015/01/28/practice-learning-to-learn-example-2/


https://gustmees.wordpress.com/2014/10/11/learning-to-become-a-good-digital-citizen-digital-citizenship/


https://gustmees.wordpress.com/2014/07/10/education-collaboration-and-coaching-the-future/




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Gust MEES's curator insight, March 3, 6:08 PM

LEARNing To LEARN, the PracTICE | With ALL that mass of information which WE get on each day in OUR technology driven Digital World, with the messages from Social Media through OUR  PLN (Personal [Professional] Learning Network), there is a MUST to organize OUR LEARNing! WE MUST unlearn the OLD and learn to learn differently as that was the case twenty years ago!


Learn more:


https://gustmees.wordpress.com/2015/01/28/practice-learning-to-learn-example-2/


https://gustmees.wordpress.com/2014/10/11/learning-to-become-a-good-digital-citizen-digital-citizenship/


https://gustmees.wordpress.com/2014/07/10/education-collaboration-and-coaching-the-future/


Marco Favero's curator insight, March 4, 8:21 AM

aggiungi la tua intuizione ...

Iolanda Bueno de Camargo Cortelazzo's curator insight, March 14, 10:37 AM

A new tool I will use with  colleagues in the continuing teacher development program I coordinate.

It will help a lot. Thanks.

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Content Curation: ScoopIt Content Director Rocks via @Curagami

Content Curation: ScoopIt Content Director Rocks  via @Curagami | Content Creation, Curation, Management | Scoop.it
Content curation is key for Small To Medium Sized Businesses (SMBs) online success & Scoop.it's new Content Director makes curation a marketing reality.

Via Martin (Marty) Smith
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malek's curator insight, February 9, 8:25 AM

thought provoking, the Content Shock is worth further studying.  Hard to argue about how production is far exceeding supply

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A Content Marketing Microsite in 7 Steps

A Content Marketing Microsite in 7 Steps | Content Creation, Curation, Management | Scoop.it
Find out why a separate microsite should be a part of your content strategy and how to create one in 7 steps.

Via Peg Corwin
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Peg Corwin's curator insight, December 14, 2014 2:24 PM

Learn about microsites and the 7 steps to set them up. Good spot for curated content:

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Inbound Marketing: the power of content curation

Inbound Marketing: the power of content curation | Content Creation, Curation, Management | Scoop.it
Inbound marketing is efficient and its lifeblood is content. So how can you scale it with ROI to generate more business?

Via Peg Corwin
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Peg Corwin's curator insight, November 16, 2014 8:09 AM

Excellent Slideshare to explain content curation benefits.

Marco Favero's curator insight, November 20, 2014 2:25 AM

aggiungi la tua intuizione ...

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Content Shock: Why It's Time To Rethink Your Content Marketing Strategy | Visually

Content Shock: Why It's Time To Rethink Your Content Marketing Strategy | Visually | Content Creation, Curation, Management | Scoop.it

...What made content marketing so successful was its ability to communicate with consumers without selling. It was a subliminal sales pitch that left potential customers with the desire to learn more about a product; a result of consuming relevant and moving content. Sites had to develop their message to appeal to consumers by creating a repository of interesting content.


With the amount of content growing rapidly, the ability to consume the content stays the same, despite technology having enable users to consume it at a higher rate than previously possible. Simply put: there aren’t enough hours in the day to consume the content available, requiring another great evolution to marketing theory in order to appease a group of consumers that have become oversaturated with different subject matter....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 13, 2014 1:54 AM

Content shock? Overwhelmed? Saturated? Filter failure? Just a few of the challenges facing marketers in reaching consumers today.

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Content Curation: The Art of a Curated Post | Content Marketing Forum

Content Curation: The Art of a Curated Post | Content Marketing Forum | Content Creation, Curation, Management | Scoop.it

What should a curated post look like? How much of the original article should I include? How do I align this content with my own content?


To help answer some of these questions and outline the anatomy of curated piece of content, we have created “The Art of a Curated Post.” Just like a painting, a good curated post is not complete without all of the necessary elements. Follow along as this curator — let’s call her Claire — paints the perfect post....


Via Jeff Domansky
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Jeff Domansky's comment, October 10, 2014 6:27 PM
You're welcome Karen, I agree it's a useful depiction of curation.
Alexandre Rispal's curator insight, October 11, 2014 1:55 PM

#Curation #what you  should do #social media #rules

Miguel Damiani's curator insight, October 12, 2014 1:17 PM

Muy interesantes secretos para aprender a curar un artículo. Hay que tenerlos en cuenta

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Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter | Content Creation, Curation, Management | Scoop.it
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search



Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 20, 2014 12:46 AM

GREAT Haiku Deck by Harris (@OptimizePrime). So good its no wonder it has over 50,000 views. What makes it great is how well it understands the "we are all media companies" now riff I laid down in Red Bull Branding Lessons on Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ).

The "new seo" and "everyone is a media company" work nicely together. Great and INSIGHTFUL deck by a new trusted SEO source for me.

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From Brands To Communities - Understanding The Wiki-ization of Marketing

From Brands To Communities - Understanding The Wiki-ization of Marketing | Content Creation, Curation, Management | Scoop.it

As social media changes web marketint needw to inspire the kind of commitment, support and contribution made popular by Wiki-pedia. Market, create and communicate MOVEMENTS not simply SALES. Create and curate online community. Understand the Wiki-ization of Marketing.



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Martin (Marty) Smith's curator insight, August 18, 2014 6:55 PM

add your insight...

Sébastien Carensac's curator insight, August 19, 2014 5:26 AM

add your insight...


Martin (Marty) Smith's curator insight, August 19, 2014 6:11 PM

add your insight...


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What Power of a Great Content Curator Means for Your Brand | Jan Gordon

What Power of a Great Content Curator Means for Your Brand | Jan Gordon | Content Creation, Curation, Management | Scoop.it

Many businesses focus heavily on creating fresh, high quality content. Although content creation is an indispensable part of content marketing, content curation  is powerful as well. It can add value to the content you already have, allow you to connect with your audience more effectively, and give you the freedom to focus on creating content that will truly benefit your brand.


According to the Content Marketing Institute, “Content curation is a means by which we either supplement or promote our brand’s point of view to our specific audiences within the context of how the ‘world’ is talking about that particular topic.” Although it’s true that a lot of curated content comes from outside sources, you can also curate your own content by using content your company has already created....


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Jeff Domansky's curator insight, August 5, 2014 1:48 AM

Jan Gordon provides a valuable blueprint for content curation and useful tips to help anyone get better results.

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6 Reasons Content Curation Is Your Elephant - via @Curagami

6 Reasons Content Curation Is Your Elephant - via @Curagami | Content Creation, Curation, Management | Scoop.it

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:


6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  


Post mentions Scoopiteer @Brian Yanish - MarketingHits.com 


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Introducing LinkedIn Elevate: Helping Companies Empower Their Employees To Share Content

Introducing LinkedIn Elevate: Helping Companies Empower Their Employees To Share Content | Content Creation, Curation, Management | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, April 19, 11:45 AM

Linkedin's new company app will compete with curation tools like Scoop.it.

George Schildge's curator insight, April 20, 8:21 AM

How do you empower your employees to use social media?

C. Todd Livengood's curator insight, April 20, 9:59 AM

Building loyalty should be every company's goal and building trust is an essential element. It should be easy to understand that people connect with people more than with companies, so it should follow that companies need to enable their employees to make those connections.

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Content Curation Takes Time

Content Curation Takes Time | Content Creation, Curation, Management | Scoop.it

Via Robin Good, Vladimir Kukharenko
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Filomena Gomes's curator insight, April 18, 9:52 AM
Robin Good's insight:

 

 

Notwithstanding the viral content-marketing tam-tam keeps selling the idea of content curation as a miracle-shortcut to work less, produce more content and get all of the benefits that an online publisher would want to have, reality has quite a different shade.

To gain reader's attention trust and interest, it is evidently not enough to pull together a few interesting titles while adding a few lines of introductory text.

 

Unless your readers are not very interested themselves into the topic you cover, why would they take recomendations from someone who has not even had the time to fully go through his suggested resources?

Superficially picking apparently interesting content from titles or even automatically selecting content for others to read is like recommending movies or music records based on how much you like their trailers or their cover layouts.

 

Can that be useful beyond attracting some initial extra visibility?

 

How can one become a trusted information source if one does not thoroughly look and understand at what he is about to recommend?

This is why selling or even thinking the idea of using content curation as a time and money-saver is really non-sense.

Again, for some, this type of light content curation may work in attracting some extra visibility in the short-term, but it will be deleterious in the long one, as serious readers discover gradually that content being suggested has not even been read, let alone being summarized, highlighted or contextualized.

Content curation takes serious time.

 

A lot more than the one needed to create normal original content.

To curate content you need to:

Find good content, resources and references. Even if you have good tools, the value is in searching where everyone else is not looking. That takes time.

Read, verify and vet each potential resource, by taking the time needed to do this thoroughly.

Make sense of what that resource communicates or represents / offers and be able to synthesize it for non-experts who will read about it.

Synthesize and highlight the value of the chosen resource within the context of your interest area.

Enrich the resource with relevant references, and related links for those that will want to find out more about it.

Credit and attribute sources and contributors.

 Preserve, classify and archive what you want to curate.

Share, distribute, promote the curated work you have produced. Creating it is not enough.


(While it is certainly possible to do a good curation job without doing exactly all of the tasks I have outlined above, I believe that it is ideal to try to do as many as these as possible, as each adds more value to the end result you will create.)

 

These are many more steps and activities than the ones required to create an original piece of content.

Curation is all about quality, insight and attention to details.

It is not about quantity, speed, saving time, producing more with less.

 
Robert Kisalama's curator insight, April 18, 11:37 AM

truly Curation should not be  merely aggregating different links without  taking off time to reflect indeed it is very to end up like some one buying clothes impulsively only to realise you could have done without some of them.

Nedko Aldev's curator insight, April 19, 2:24 PM

 

326
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Haiku Deck Magic - Top Trending Decks & Over 100,000 Views

Haiku Deck Magic - Top Trending Decks & Over 100,000 Views | Content Creation, Curation, Management | Scoop.it

Haiku Deck Magic

The 40  Haiku Decks team Curagami has created just passed 100,000 views! Our decks gained 19,459 views since the end of December, a 23% increase. Haiku Deck proves a favorite point - slides are a new marketing channel.

Every deck gained something. Here are the top 5 trending decks:

#1. SEO for Web Designers, 8,602 Views - 1000% Gain
http://shar.es/1f9LcB

Fastest deck past 8,000 and climbing on Warren Buffet fast (Startup Tips From Warren Buffet has the most views at 8,965 but is only growing at 3%). This deck is only a few weeks old, but it has hit a clear nerve.

#2. 7 Reasons You Must Curate Content, 6,901 Views - 88% Gain
http://shar.es/1f9LPu

#3. Top Ecommerce Trends 2015, 2,201 Views - 57% Gain
http://shar.es/1fUncX

#4. Crowdfunding Tips From The Clash, 2,223 Views - 31% Gain
http://shar.es/1fUnku

#5. Invisible Giant of the New SEO, 5,004 Views - 9% Gain
http://shar.es/1fUnN7


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Content Curation Takes Time

Content Curation Takes Time | Content Creation, Curation, Management | Scoop.it

Via Robin Good
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Filomena Gomes's curator insight, April 18, 9:52 AM
Robin Good's insight:

 

 

Notwithstanding the viral content-marketing tam-tam keeps selling the idea of content curation as a miracle-shortcut to work less, produce more content and get all of the benefits that an online publisher would want to have, reality has quite a different shade.

To gain reader's attention trust and interest, it is evidently not enough to pull together a few interesting titles while adding a few lines of introductory text.

 

Unless your readers are not very interested themselves into the topic you cover, why would they take recomendations from someone who has not even had the time to fully go through his suggested resources?

Superficially picking apparently interesting content from titles or even automatically selecting content for others to read is like recommending movies or music records based on how much you like their trailers or their cover layouts.

 

Can that be useful beyond attracting some initial extra visibility?

 

How can one become a trusted information source if one does not thoroughly look and understand at what he is about to recommend?

This is why selling or even thinking the idea of using content curation as a time and money-saver is really non-sense.

Again, for some, this type of light content curation may work in attracting some extra visibility in the short-term, but it will be deleterious in the long one, as serious readers discover gradually that content being suggested has not even been read, let alone being summarized, highlighted or contextualized.

Content curation takes serious time.

 

A lot more than the one needed to create normal original content.

To curate content you need to:

Find good content, resources and references. Even if you have good tools, the value is in searching where everyone else is not looking. That takes time.

Read, verify and vet each potential resource, by taking the time needed to do this thoroughly.

Make sense of what that resource communicates or represents / offers and be able to synthesize it for non-experts who will read about it.

Synthesize and highlight the value of the chosen resource within the context of your interest area.

Enrich the resource with relevant references, and related links for those that will want to find out more about it.

Credit and attribute sources and contributors.

 Preserve, classify and archive what you want to curate.

Share, distribute, promote the curated work you have produced. Creating it is not enough.


(While it is certainly possible to do a good curation job without doing exactly all of the tasks I have outlined above, I believe that it is ideal to try to do as many as these as possible, as each adds more value to the end result you will create.)

 

These are many more steps and activities than the ones required to create an original piece of content.

Curation is all about quality, insight and attention to details.

It is not about quantity, speed, saving time, producing more with less.

 
Robert Kisalama's curator insight, April 18, 11:37 AM

truly Curation should not be  merely aggregating different links without  taking off time to reflect indeed it is very to end up like some one buying clothes impulsively only to realise you could have done without some of them.

Nedko Aldev's curator insight, April 19, 2:24 PM

 

326
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Content Curation: 7 Reasons Why You Must - A Haiku Deck by Martin Smith

Content Curation: 7 Reasons Why You Must - A Haiku Deck by Martin Smith | Content Creation, Curation, Management | Scoop.it

Thanks to Haiku Deck for the Honorable Mention for 7 Reasons you Must Content in their list of the year's best decks: ow.ly/Gz09L

Discover 7 Reasons here:
http://shar.es/1H7hnP


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donhornsby's curator insight, December 30, 2014 8:47 AM

(From the article): HOW you say things matters. Go EASY and be FUN. If you are a control freak get someone else to write important pieces of your brand defining content such as: * About Page. * Ambassador Program Call To Action and Explanation page. * Terms (never let lawyers write this critical content). You might think the lawyers thing is strange, but if you let legal speak go on your site you are DEAD and much more DEAD than if you get sued. You are dead because no tribe will form. Without a tribe the web's natural and regular costs are unrecoverable. You MUST create online community or be eaten by the inevitable costs of creating and maintaining a website. You must curate to crate a tribe.