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Content Creation, Curation, Management
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A Content Marketing Microsite in 7 Steps

A Content Marketing Microsite in 7 Steps | Content Creation, Curation, Management | Scoop.it
Find out why a separate microsite should be a part of your content strategy and how to create one in 7 steps.

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Peg Corwin's curator insight, December 14, 2:24 PM

Learn about microsites and the 7 steps to set them up. Good spot for curated content:

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Inbound Marketing: the power of content curation

Inbound Marketing: the power of content curation | Content Creation, Curation, Management | Scoop.it
Inbound marketing is efficient and its lifeblood is content. So how can you scale it with ROI to generate more business?

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Peg Corwin's curator insight, November 16, 8:09 AM

Excellent Slideshare to explain content curation benefits.

Marco Favero's curator insight, November 20, 2:25 AM

aggiungi la tua intuizione ...

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Content Shock: Why It's Time To Rethink Your Content Marketing Strategy | Visually

Content Shock: Why It's Time To Rethink Your Content Marketing Strategy | Visually | Content Creation, Curation, Management | Scoop.it

...What made content marketing so successful was its ability to communicate with consumers without selling. It was a subliminal sales pitch that left potential customers with the desire to learn more about a product; a result of consuming relevant and moving content. Sites had to develop their message to appeal to consumers by creating a repository of interesting content.


With the amount of content growing rapidly, the ability to consume the content stays the same, despite technology having enable users to consume it at a higher rate than previously possible. Simply put: there aren’t enough hours in the day to consume the content available, requiring another great evolution to marketing theory in order to appease a group of consumers that have become oversaturated with different subject matter....


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Jeff Domansky's curator insight, October 13, 1:54 AM

Content shock? Overwhelmed? Saturated? Filter failure? Just a few of the challenges facing marketers in reaching consumers today.

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Content Curation: The Art of a Curated Post | Content Marketing Forum

Content Curation: The Art of a Curated Post | Content Marketing Forum | Content Creation, Curation, Management | Scoop.it

What should a curated post look like? How much of the original article should I include? How do I align this content with my own content?


To help answer some of these questions and outline the anatomy of curated piece of content, we have created “The Art of a Curated Post.” Just like a painting, a good curated post is not complete without all of the necessary elements. Follow along as this curator — let’s call her Claire — paints the perfect post....


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Jeff Domansky's comment, October 10, 6:27 PM
You're welcome Karen, I agree it's a useful depiction of curation.
Alexandre Rispal's curator insight, October 11, 1:55 PM

#Curation #what you  should do #social media #rules

Miguel Damiani's curator insight, October 12, 1:17 PM

Muy interesantes secretos para aprender a curar un artículo. Hay que tenerlos en cuenta

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Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter | Content Creation, Curation, Management | Scoop.it
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search



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Martin (Marty) Smith's curator insight, September 20, 12:46 AM

GREAT Haiku Deck by Harris (@OptimizePrime). So good its no wonder it has over 50,000 views. What makes it great is how well it understands the "we are all media companies" now riff I laid down in Red Bull Branding Lessons on Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ).

The "new seo" and "everyone is a media company" work nicely together. Great and INSIGHTFUL deck by a new trusted SEO source for me.

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From Brands To Communities - Understanding The Wiki-ization of Marketing

From Brands To Communities - Understanding The Wiki-ization of Marketing | Content Creation, Curation, Management | Scoop.it

As social media changes web marketint needw to inspire the kind of commitment, support and contribution made popular by Wiki-pedia. Market, create and communicate MOVEMENTS not simply SALES. Create and curate online community. Understand the Wiki-ization of Marketing.



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Martin (Marty) Smith's curator insight, August 18, 6:55 PM

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Sébastien Carensac's curator insight, August 19, 5:26 AM

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Martin (Marty) Smith's curator insight, August 19, 6:11 PM

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What Power of a Great Content Curator Means for Your Brand | Jan Gordon

What Power of a Great Content Curator Means for Your Brand | Jan Gordon | Content Creation, Curation, Management | Scoop.it

Many businesses focus heavily on creating fresh, high quality content. Although content creation is an indispensable part of content marketing, content curation  is powerful as well. It can add value to the content you already have, allow you to connect with your audience more effectively, and give you the freedom to focus on creating content that will truly benefit your brand.


According to the Content Marketing Institute, “Content curation is a means by which we either supplement or promote our brand’s point of view to our specific audiences within the context of how the ‘world’ is talking about that particular topic.” Although it’s true that a lot of curated content comes from outside sources, you can also curate your own content by using content your company has already created....


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Jeff Domansky's curator insight, August 5, 1:48 AM

Jan Gordon provides a valuable blueprint for content curation and useful tips to help anyone get better results.

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6 Reasons Content Curation Is Your Elephant - via @Curagami

6 Reasons Content Curation Is Your Elephant - via @Curagami | Content Creation, Curation, Management | Scoop.it

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:


6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  


Post mentions Scoopiteer @Brian Yanish - MarketingHits.com 


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Why You Should Curate Content (And How to Do It Right)

Why You Should Curate Content (And How to Do It Right) | Content Creation, Curation, Management | Scoop.it
In the first episode of our 4-part series, we discuss what content curation is, the benefits, and provide an overview of how to do it effectively.

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Peg Corwin's curator insight, June 15, 8:19 AM

Podcast on content curation, in 4 parts.

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Collector or Curator? Becoming a Social Connoisseur

Collector or Curator? Becoming a Social Connoisseur | Content Creation, Curation, Management | Scoop.it
It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud

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janlgordon's curator insight, June 16, 2:17 PM

I selected this article by Bryan Kramer because it absolutely speaks to me and many of you!


Today’s modern day curator is a curator of knowledge. We have come to rely on the best to tell us what is good and what isn’t. Their history of shares heightens their status in some cases to social connoisseur, a title not easily earned.


Bryan asks this question: Have you ever read something that made you stop and think... and you saved it? You're a collector. The question is, how do you move from collector, to connoisseur?


There are 5 great takeaways in this piece......


Here's what caught my attention:


Understand the Shelf Life - News will always serve a purpose, but today’s news only last seconds. To build a story around something that drives a different perspective is what drives new opinions, conversations and communities. What you share reflects on your beliefs, so add something that lasts longer than a retweet.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://linkd.in/1i1RNrc


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

 

malek's curator insight, June 16, 4:09 PM

Thought provoking article.

I had to stop and read "Goosebumps" twice, the down-to-earth notion of human touch mixed with quality content, is something to ponder and keep trying.

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7 Focused Tactics For Content Curation Success via IM guru Heidi Cohen

7 Focused Tactics For Content Curation Success via IM guru Heidi Cohen | Content Creation, Curation, Management | Scoop.it

Want to excel at content curation? Here are 7 tactics for content curation success:

1. Provide editorial selection expertise.2. Add commentary to augment existing information.3. Write attention-grabbing headlines.4. Package your content to attract attention and facilitate consumption.5. Offer curated content on regular schedule.6. Distribute curated content effectively across channels, platforms and devices.7.Track results of curated content to achieve your objectives.


Marty Note
My favorite is the idea of "packaging" your content. Fascinating.


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Marilyn Moran's comment, May 14, 5:21 PM
Awesome tips on content curation. Heidi Cohen rocks.
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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.

 

This presentation explains why and outlines content curation best practices for SEO.


Via Guillaume Decugis, Luciana Viter, Peter Mellow
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Alexandre Garnier's curator insight, November 11, 5:06 AM

Curation de contenu et SEO, must read !

Rachael Johnston's curator insight, November 19, 4:54 PM

Curated content is not the same as duplicated content. Although it is put on websites that are not its original, it is not duplicating because it is linked to the URL of the original source, therefore it drives traffic for the original owner and it beneficial to the creator. The curated content adds value for the readers and encourages SEO in Google. Google is against duplicated material but is strongly in favour of shared content, Google views the sharing of URLs and content as a way to determine reliability and  relevancy.

 

As curated content adds value for your readers, here are The New Rules for SEO when curating, as stated in slideshow:

- Freshness - keep the content current and up-to-date. You want readers to see value in what you are sharing, and it will not do that if it is out of date.

- Relevance - you want to share content that is relevant. Sometimes things can get off track and you can lose track of the initial goal. Content curation helps organize your topics. Because you separate your content into categories, it makes it easy to rank long-tail keywords and keyword combinations within the niche. 

- Quality - you need to have value and quality in your created and curated content because that is the only way to get readers interested and seeing you as a leader and expert. Quality can be seen through Social Proof. Social proof is seen when readers share, indicating they found the content valuable and worthily of passing on to others. This can be measured by number of inbound links and social shares

 

Best 8 Content Curation Practices for SEO

- Focus on well-defined fopics

- Be relevant and consistent

- Curate from reliable sources

- Keep snippets short

- Add Insight

- Attribute to original creator

- Share to social networks

- Integrate Google Authorship with your content curation hub - add link when posting (helps SEO by creating Social Proof)

 

* All of these practices are very important in content curation and SEO. It is very important to start with a specific topic. You can choose this by determining the right keywords through the Google Keywords Tool, in order to help with SEO. You also want to make sure that you give credit to others for work that is not yours. It is imperative that once content is created and curated that it shared on the appropriate social networks in order to gain attraction and traffic. 

Marion's curator insight, December 2, 4:15 PM

SEO va de pair avec le contenu

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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | Content Creation, Curation, Management | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz(Michele)
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - www.socialmediaslant.com

@Neil Ferree

@Jesús Hernández

@Peg Corwin


Congratulations to Scoop.it on reaching 1M users. I wrote this post about my favorite 20 Scoopers a few months ago. It seems to be having a  REDUX moment today as Scoop.it reaches a major milestone. There are several people such as @Therese Torris@Beth Kanter and others I would add now (such is the danger of making a list like this). But you can't go wrong following any of these great, kind, smart, creative and generous content curators on Scoop.it. Marty


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malek's curator insight, June 24, 11:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 3:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 6:21 PM

Possible Inspiring readings for Summer Vacation...

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How the right influencer strategy can amplify your content marketing | Scoop.it Blog

How the right influencer strategy can amplify your content marketing | Scoop.it Blog | Content Creation, Curation, Management | Scoop.it
Rather than paying for distribution, getting influencers to amplify your reach is a much more efficient approach to scale content marketing.

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Peg Corwin's curator insight, December 6, 10:07 AM

To get visibility for your content, find or list influencers in your niche. Then mention and link to them in what you write, co-create with them, talk to them in social.  Great ways to amplify your content, curated or not. Click to learn more.

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Content Marketing: Don't Over Plan - via @Curagami

Content Marketing: Don't Over Plan - via @Curagami | Content Creation, Curation, Management | Scoop.it

Over Planning Can KILL Your Content Marketing
We see a lot of experts, gurus and people who should know better sharing yesterday's advice. We've read thousands of words about the importance of goal setting, planning and objectives for content marketing.

People talk about creating content marketing calendars and planning everything to within an inch of your life. Good luck with that. Might have worked 3 years ago, but today's social / mobile / connected world means you need to become a NOWIST.

This Curagami post embeds the influential Joy Ito TED talk about becoming a Nowist by pulling from the network to meet demand. Your content needs to do the same.

AND You need to digitally listen. We riff a few paragraphs about what it means to digitally listen such as FOLLOWING those who follow you, Retweeting and curating content from your customers and brand advocates.

Next time you read 1,000 words on planning your "content calendar" STOP and read this Curagami post so you don't over plan your content marketing.


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Brian Yanish - MarketingHits.com's curator insight, October 15, 1:29 PM

Great post and insight by @Martin (Marty) Smith sure to help you with your content marketing.

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Content Curation: The Art of a Curated Post [Infographic] |

Content Curation: The Art of a Curated Post [Infographic] | | Content Creation, Curation, Management | Scoop.it
What should a curated piece of content look like? Paint the perfect post with these five elements.

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Peg Corwin's curator insight, October 12, 7:56 AM

Infographic to describe curation best practices.

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A Beginner’s Guide to Content Curation

A Beginner’s Guide to Content Curation | Content Creation, Curation, Management | Scoop.it
What is content curation? This beginners guide to content curation answers that question and more.

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Redesigning Scoopit and Your Web Design Too - via @Curagami

Redesigning Scoopit and Your Web Design Too - via @Curagami | Content Creation, Curation, Management | Scoop.it

Scoop.it Redesign Suggestions
Redesigning Scoopit sets a new stage for a favorite content marketing tool. Making Scoopit to be social & to createscommunity can help your web design too.


Things every website design can improve discussed in our Curagami post (www.curagami.com/featured/redesigning-scoopit-web-design/ )::


* Set your “stage” (webpages) to be aligned in a “hierarchy” of need.
* Create feedback loops and expose them (like nonprofits use thermometers to track donations).

* Don’t hide your analytics SHARE THEM.

* Double down on winners, leave laggards behind.
* KNOW what is winning so you can double down.
* Ask for and prize User Generated Content.
* Share MORE and then SHARE MORE.






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Martin (Marty) Smith's curator insight, August 29, 11:04 PM

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Great Examples of How Content Curation Tools Can Be Effectively Used In Education

Great Examples of How Content Curation Tools Can Be Effectively Used In Education | Content Creation, Curation, Management | Scoop.it

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N Kaspar's curator insight, September 2, 12:33 PM

Intriguing idea.

Alina Dogaru's curator insight, December 19, 4:42 AM

Forstå og komme i gang med kurator tjenester.

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A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | Content Creation, Curation, Management | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

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Caren Taubman Glasser's curator insight, July 25, 10:38 AM

Thanks @Robin Goodfor a great resource.

Christian Habermann's curator insight, August 8, 10:55 AM

Very nice!

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Curate, Organize and Archive Your Favorite Bookmarks On The Fly with Unmark

Curate, Organize and Archive Your Favorite Bookmarks On The Fly with Unmark | Content Creation, Curation, Management | Scoop.it

Via Robin Good
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Mike Power's curator insight, July 7, 5:33 AM

Looks very nice. Clean and simple design. But I can't see myself using it rather than Diigo. For any serious bookmarker out there Diigo Pro is just so much more capable and feature rich. It's new "Focused Research" feature is very useful. But nice try from Unmark and I'm sure for many people it will be just the ticket. 

Jamie Ruppert's curator insight, July 8, 1:13 PM

Curate, Organize and Archive Your Favorite Bookmarks On The Fly with Unmark

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Blogging as a Content Curation Hub

Blogging as a Content Curation Hub | Content Creation, Curation, Management | Scoop.it

I want to take a look at curation through the lens of blogging. How can educators and students use their blogs to become their own information curators and content curators for others in their learning community.


Via Gust MEES, Guillaume Decugis, Mat Loup
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Mónica Silakowicz's curator insight, June 24, 9:39 AM

Curar contenido es más que simplemente buscar y seleccionar información.

María Dolores Díaz Noguera's curator insight, July 26, 7:45 AM

Blogging as a Curation Platform

John Poole's curator insight, July 28, 6:03 AM

Founder of scoopIT

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Red Bull Branding 2: Friends of Friends Marketing via Curatti

Red Bull Branding 2: Friends of Friends Marketing via Curatti | Content Creation, Curation, Management | Scoop.it
Red Bull Branding shared how we are all media companies now. Red Bull Branding 2 is about how to build online community via Friends of Friends. Marketing.

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Martin (Marty) Smith's curator insight, May 21, 1:05 PM

Think the core of the book we are going to write / edit is in this post - Marty

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Storytelling Is The New SEO via @CrowdFunde

Storytelling Is The New SEO via @CrowdFunde | Content Creation, Curation, Management | Scoop.it
Storytelling is the new SEO shares examples of how your website and online marketing can tell engaging stories to win the NEW SEO.

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La CURATION de CONTENUS pour accélérer le développement des talents

La CURATION de CONTENUS pour accélérer le développement des talents | Content Creation, Curation, Management | Scoop.it

La curation est la collecte sélective de contenus pertinents en relation avec une thématique pour composer un corpus cohérent de sources, d’information, de connaissances et de renseignements utile à un individu, une équipe, une communauté.

La curation permet en premier lieu de collecter ou  dejuxtaposer des contenus en relation avec le contexte. Dans un second temps, elle donne l’opportunité d’annoter et d’élaborer des analyses, des recommandations et des synthèses. Les curations peuvent avoir une portée ludique, scientifique, commerciale ou stratégique.


Via Aqui!Presse Formation&Conseils, Cecile Verdier, Lydia Gracia, Véronique D, Bernard BRUNET, association concert urbain
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Philippe-Didier Gauthier's curator insight, April 21, 8:45 AM

#DemarchePortfolio #Veille #Curation  la curation est devenue une compétence clé pour piloter sa navigation professionnelle tout au long de la vie : le capitaine doit savoir se tenir informé avec discernement !!!

Cadic Services's curator insight, April 22, 11:26 AM

Article complet pour découvrir l'importance de la curation, les différentes formes, et les outils.

Jean Louis NAUD's curator insight, April 28, 2:05 PM

Tous curateurs ? individuellement et collectivement ?

Les outils existent...les bonnes pratiques sont identifiées, les risques aussi. Reste à se convaincre et se lancer, non ?