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What is SEO? Content Tips For Graphic Designers - HOW Design & Scenttrail Note

What is SEO? Content Tips For Graphic Designers - HOW Design & Scenttrail Note | Content Creation, Curation, Management | Scoop.it

How strong is your content marketing strategy? What is SEO, anyway? Read 6 SEO tips and tricks to help you boost the visibility of your web content.

1. Strong Copy Trumps SEO.
2. Do Keyword Research.
3. Share Link Love (i.e. create great content).

Marty Note
Interesting to see how How Design explains SEO to graphic designers. I would take a slightly different tack. Let's reframe SEO in ways graphic designers can understand and adapt.

I create content daily and am learning SLOWLY how to make headlines sing and links flow in. As competition for links goes UP with the rising tide of content publishers are the right side of the bell curve where more than average links reside will learn a few tricks from graphic designers such as:

* ARRESTING Images.
* Demand hierarchy.
* Clear Calls To Action (CTAs).
* Headlines that GRAB and HOLD.

Content that doesn't get read doesn't help. The first rule of getting your content read is find an ARRESTING related image you won't get sued to use. Haiku Deck (http://www.haikudeck.com) is one of my favorite visual marketing tools. Need lawsuit free arresting images? Use Haiku Deck.

Demand Hierarchy is keeping demands on your visitors LOW. When I was a Director of Ecommerce we did extensive analysis of our 40+ homepage links and 5 mattered. Vicious 90%/10% rule in links. Key is to lower choice and eliminate the superfluous. 

CTAs don't have to be "buy now" anymore. We love asking a question with the link between the present page and the answer. Want To Be A Great Internet Marketer? Highlight and underline that sentence and it will get clicked because it is an IMPLIED CTA.

This doesn't mean we are above a good "Learn More", but too many "old style" CTAs can get boring and lose their punch.

Finally your HEADLINE or subheads matter. Headlines should set a hook. Subheads should organize the answer so readers can scan and skip sections. I try to live by the 7 word rule.

I read this rule about roadside billboards. Billboard creators limit their copy to 7 words because who can read more zipping buy at 60 mph. We all zip by at 100 mph on the web these days so short, punchy headlines that align with your arresting image and plant a hook work best.

We like KEYWORDS, Brands and questions in headlines too. Questions create curiosity. Keywords create scenttrail and brands create comfort and "like me" feelings of trust and security.



Via Martin (Marty) Smith
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Do Good Brands: 20 most iconic brands & why they work | Creative Bloq

Do Good Brands: 20 most iconic brands & why they work | Creative Bloq | Content Creation, Curation, Management | Scoop.it
We count down the 20 brands that have made the most impact on the world, and speak to leading design and branding experts to find out why they work so well.

Via k3hamilton, Martin (Marty) Smith
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Carlota Colom's curator insight, April 9, 12:47 PM

Ens diu el perquè dels colors i la forma dels logotips de marques molt conegudes. 

Martin (Marty) Smith's curator insight, April 27, 10:24 PM

Love these top "Do Good" brands.

malek's curator insight, April 28, 10:03 AM

Iconic brands are instantly recognizable, Coke is on top. The "Do Goods" and the "Greens" are rumbling.

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Only 28% Brands Can Measure Content Marketing ROI

Only 28% Brands Can Measure Content Marketing ROI | Content Creation, Curation, Management | Scoop.it

Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company


Via John van den Brink
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Martin (Marty) Smith's curator insight, March 17, 8:59 PM

Yep, this infographic sounds and feels right to me. Fact I was surprised it was as high as a third :). Marty

Tim Mustill's curator insight, March 18, 6:16 AM

No worse than print media imho!

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A Brand's Visual Storytelling Is A CSF (Critical Success Factor)

A Brand's Visual Storytelling Is A CSF (Critical Success Factor) | Content Creation, Curation, Management | Scoop.it

There is a well-known statement that brand isn't just a logo or a product. As well as brand identity isn't just a stationary set. It is much more.

Marty - Love looking into a brand's "galaxy". Faith Popcorn famously said we don't BUY brands we JOIN them. That statement seems increasingly true in this connected social time.


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iMedia 25 - 2013 Brands Redefining Content Marketing - iMediaConnection.com

iMedia 25 - 2013 Brands Redefining Content Marketing - iMediaConnection.com | Content Creation, Curation, Management | Scoop.it

The iMedia 25: 

 

The Brands Redefining Content Marketing list recognizes 25 brands that are making innovative use of content in their marketing efforts. Going beyond simple blogs and social media posts, these brands are committed to creating and promoting unique methods of storytelling around their products and services. These are the brands that lead the field of content marketing.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 9, 2013 2:45 PM

The iMedia list of the 25 #brands that are making innovative uses of the #contentmarketing efforts. Very useful cases examples.

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Big Brands Engage Customers For Hours via Curated Music Playlists

Big Brands Engage Customers For Hours via Curated Music Playlists | Content Creation, Curation, Management | Scoop.it

Why Engagement Is All The RAGE
Ever wonder why the tide turns? Two years ago we lucky few Internet marketers wanted HUGE numbers. We needed to pass millions by our webpages to convert 6% or less.

Times Are Changing
We don't understand the full impact or reach of Google's Panda and Penguin algorithm changes. Google isn't a leading indicator either. Google wants a better more relevant web because relevance lowers their cost and increases customer satisfaction. 

Customers (US) were at a tipping point before Google open their Zoo. We want MORE because more has been given. MORE and FASTER is the irony of modern marketing. Once an expectation is set that same expectation must be beat fast and in ever more significant loops or habituation sets in.

Habituation is only moments from being disgruntled and disgruntled customers do many things BUY and ENGAGE are never two of them. Google's Panda and Penguin algorithm shifts mirror the new game. 

Hearts & Minds = The New Game
In a time of abundance where versions of every commodity can easily come from a number of excellent sources, consumers change their ASK. We move from simple wish fulfillment to complex aspiration satisfaction. We want our EXPERIENCE of a brand to help achieve our dreams. 

Yeah but we all have to go to the grocery store to get food you may be thinking. Yes, but your smart phone is with you, laptop in the car and you were online moments before. Soon you will be online all the time (Google glass). 

Once we are online all the time every brand, business or service must win the digital communication battle to win our hearts and minds. Every product and service will need to harness the power of NEW, communicate and share. First grocery story to realize shopping for groceries is an experience capable of being integrated into our digital lives WINS BIG. 

 First brand to realize the EXPERIENCE can last for hours, as the examples in this excellent Robin Good post do, will win BIGGER. 


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Robin Good's curator insight, August 22, 2013 3:57 PM



While they may cost a few thousand dollars if commisioned through an agency, curated music playlist appear to be an emerging approach for big brands to develop a closer relationship with their fans.


From Nissan, to Juicy Fruit, Telus and Mr. Clean, there are already several large brands who have been investing in compiling dedicated music playlists to engage and stay in contact with their customers and potential ones for hours at a time. 


Songza (available only in the US and Canada) is one of the pioneering music distribution platforms monetizing this approach.


My comment: DJs and music experts may have yet to witness the opportunity to become fully part of the communication and marketing process of big brands by curating all of their marketing-related music needs.


Check out this article to learn more about it: http://www.6smarketing.com/blog/songza/ 






Richard Stadler's curator insight, August 23, 2013 3:51 AM

Another innovative way to reach your market...

Johel Mercado's comment, August 27, 2013 9:18 PM
prueba
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The Secrets of 7 Successful Brands

The Secrets of 7 Successful Brands | Content Creation, Curation, Management | Scoop.it

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites

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5 Ways Social Media Content is Rapidly Evolving For Brands

5 Ways Social Media Content is Rapidly Evolving For Brands | Content Creation, Curation, Management | Scoop.it
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Zhendan (Max) Wang's curator insight, April 11, 2013 8:08 PM

Thats very true :)

Jennifer Beever's curator insight, April 15, 2013 8:18 PM

Brands will post more visual material, have conversations outside of their industry (think of the companies that Tweeted during the Superbowl blackout), and make use of technology filters to communicate more easily.

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What Does Red Bull Know About Online Marketing? LOTS To Steal via @HaikuDeck

What Does Red Bull Know About Online Marketing? LOTS To Steal via @HaikuDeck | Content Creation, Curation, Management | Scoop.it
Connection, our human ability to listen, share and respond, is the new ecommerce. This Haiku Deck is in support of Marty Smith's Keynote talk at FedEx Connection Conference 7.30.14.



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Martin (Marty) Smith's curator insight, August 1, 9:16 AM

add your insight...

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Red Bull: BANG Branding Changed

Red Bull: BANG Branding Changed | Content Creation, Curation, Management | Scoop.it

This post is about branding's journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now. Thanks to everyone who is sharing our Red Bull Branding Lesson: We Are All Media Companies Now from Curatti.com. Post has reached a potential  audience of over several hundred thousand now thanks to shares.

So down a Red Bull and let us know how your company or brand is becoming a media company!


Via Martin (Marty) Smith, malek
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malek's curator insight, April 3, 6:02 PM

"Branding" Vs "Me Too",

One of the greatest confrontation in marketing wrapped up in an entertaining post. #HighFive 

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Social Media for Branding

Social Media for Branding | Content Creation, Curation, Management | Scoop.it
This infographic poster highlights the consumer interaction with brands on facebook and twitter and customer branding settlement.

Via Rami Kantari
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Ali Anani's curator insight, February 12, 12:22 AM

Even consider branding yourself

Mance Creative's curator insight, March 31, 5:59 PM

Being an active member of various social media sites is a great way to get your brand noticed.  Continuous interactions with your followers will also keep your brand relevant.

Mance Creative's curator insight, April 9, 3:56 PM

Social Media is an excellent resource for branding....and it's free.

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BRANDS - Creating Good Content for Your Brand

BRANDS - Creating Good Content for Your Brand | Content Creation, Curation, Management | Scoop.it
 

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Peg Corwin's curator insight, October 28, 2013 7:20 PM

How to create BRAND CONTENT, explained in an infographic.


If you like this scoop, please consider a thumbs up or share.



Amy Higgins's curator insight, October 31, 2013 9:06 PM

Great simple flowchart for content creation.

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How Big Brands Aggregate and Curate Fans and Employees Voices with Social Media Hubs

How Big Brands Aggregate and Curate Fans and Employees Voices with Social Media Hubs | Content Creation, Curation, Management | Scoop.it
Social content curation and social content creation are often the core to many brands' social networking efforts. Curating and sharing useful content associates

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Prof. Hankell's curator insight, August 26, 2013 4:52 AM
Robin Good's insight:

 

 

A growing number of big brands have started to utilize social media tools to aggregate and curate the best and most relevant voices talking about their products and offers and to bring them together into one unique online social media hub.

 

From Cisco to Intel, IBM and DELL, the understanding that both the customer and employees are the true, trusted voices of a company, will gradually replace the artificious, paid for and detached advertising heritage is slowly, but steadily growing.

 

Lee Odden writes about it: "Growing social participation is motivating many companies to aggregate content produced and curated by the brand’s own employees.


This is a compelling opportunity to harvest the brand’s own collective wisdom. A single destination for curated social content fuels a brand publisher model that supports brand storytelling, content marketing, PR and even SEO objectives." 

 

In this article you can find 10 real-world examples of social media hubs from big brands. Go explore them and see what are the traits and characteristics that make them so valuable to these companies.

 

 

Resourceful. Good examples and resources. 8/10

 

Full article: http://www.toprankblog.com/2013/06/brand-social-media-hubs/ ;

Sally Katsuta's curator insight, September 24, 2013 1:57 AM

Its great topic and I learnt the importance of social hubs with lots of examples. I also agree that social hubs are essential and key to gain more funs. I also enjoy to seeing those sites with blogs, pictures. thanks

Robert M's curator insight, August 2, 7:55 AM

Its amazing how important social media has become in today's business world.

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Apple is top storytelling brand: News from warc.com

Apple is top storytelling brand: News from warc.com | Content Creation, Curation, Management | Scoop.it

"Apple has emerged as the UK's top storytelling brand, with a strong narrative that "takes on aspects of religion to some consumers", a new survey has suggested..."

©


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What Creates Brand Loyalty? | Infographic

What Creates Brand Loyalty? | Infographic | Content Creation, Curation, Management | Scoop.it
This infographic shows what drives brand loyalty. A retro theme with some bright colors. Simple!

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 1, 2013 9:01 AM

Join Brands Don't Buy Them
Agree with this infographic about what makes people loyal to brands. Brands are shorthand for contemporary life. We bundle so much meaning into brands such as Nike, Apple and REI that it would be hard to imagine modern life without these shortcuts. 

Faith Popcorn famously said people don't BUY brands they JOIN them and these "loyalty" reasons can help form a brand people want to join.  

Yu Ji's curator insight, May 1, 2013 10:42 AM

Get your customer know you and then, don't forget to get them fall in love with you as well!!