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Rescooped by massimo facchinetti from Facebook for Business Marketing
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"Pay to play": How Facebook is screwing over content marketers

"Pay to play": How Facebook is screwing over content marketers | Content Creation, Curation, Management | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, January 15, 2:29 PM

FACEBOOK and CONTENT MARKETING - now pay to play.


Quote: "...in an attempt to simultaneously raise revenue and disincentivise content marketers to produce shoddy content that they’re not prepared to put good money behind, Facebook are encouraging brands to now ‘pay to play’."


Actions steps are:

- "Revise your Facebook social/ad-spend strategy and budget

- Create useful content that fans want to share
- Consider other social distribution channels
- Realise that your influencers and super-fans are more important than ever
- Don’t negate the importance of Google Hummingbird (in serch, good content wins.)"


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Rescooped by massimo facchinetti from Transmedia: Storytelling for the Digital Age
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Are These 4 Brands Creating Great Content Or Just Entertaining Advertisements?

Are These 4 Brands Creating Great Content Or Just Entertaining Advertisements? | Content Creation, Curation, Management | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 29, 2013 10:48 PM


Benjy Boxer:  "In the same way that early network television studios were distribution channels of content in the 1940s and 1950s, YouTube, Google, Facebook (disclosure: I own shares of Facebook), and Twitter control content distribution today.  Brands are now using these distribution channels to attract enormous audiences to their world-class content."

Rescooped by massimo facchinetti from Marketing Leadership Digest
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It’s official – Google keyword tool out, keyword planner in

It’s official – Google keyword tool out, keyword planner in | Content Creation, Curation, Management | Scoop.it

The Google Keyword Tool, used by SEO professionals the world over, has officially been retired.


Via John Gregory Olson
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Rescooped by massimo facchinetti from Facebook for Business Marketing
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Facebook Marketing Declines: How Business Should React

Facebook Marketing Declines: How Business Should React | Content Creation, Curation, Management | Scoop.it
Do you use Facebook to promote your business? Are you wondering how the recent Facebook algorithm changes will affect your marketing?

Via Peg Corwin
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Peg Corwin's curator insight, January 20, 7:50 PM

Facebook pro MARI SMITH talks with Jay Baer about how FACEBOOK marketers should handle the decline of reach and what strategies work for Facebook ads.


Mari has recently created a Facebook ads course with her good friend Dennis Yu, who believes that the news feed ads are where it’s at.


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Local Search HQ's comment, January 22, 12:16 AM
Thanks alot for sharing this informative blog.
Rescooped by massimo facchinetti from Content Marketing and Curation for Small Business
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Stop Advertising and Use Content Marketing?

Stop Advertising and Use Content Marketing? | Content Creation, Curation, Management | Scoop.it
To wrest advertising from the hands of the traditional agencies, the content industry must master some basic brand management skills, including branding, strategic planning, media planning, and mea...

Via Peg Corwin
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Peg Corwin's curator insight, December 15, 2013 4:33 PM

==> "The traditional approach of interrupting the show or the story that attracted your audience is indeed a tactic with diminishing returns. Ads now need to be the show, not the sideshow."


Click for the argument and its implications.


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