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FACEBOOK and CONTENT MARKETING - now pay to play.
Quote: "...in an attempt to simultaneously raise revenue and disincentivise content marketers to produce shoddy content that they’re not prepared to put good money behind, Facebook are encouraging brands to now ‘pay to play’."
Actions steps are:
- "Revise your Facebook social/ad-spend strategy and budget
- Create useful content that fans want to share - Consider other social distribution channels - Realise that your influencers and super-fans are more important than ever - Don’t negate the importance of Google Hummingbird (in serch, good content wins.)"
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Benjy Boxer: "In the same way that early network television studios were distribution channels of content in the 1940s and 1950s, YouTube, Google, Facebook (disclosure: I own shares of Facebook), and Twitter control content distribution today. Brands are now using these distribution channels to attract enormous audiences to their world-class content."
The Google Keyword Tool, used by SEO professionals the world over, has officially been retired.
Do you use Facebook to promote your business? Are you wondering how the recent Facebook algorithm changes will affect your marketing?
Facebook pro MARI SMITH talks with Jay Baer about how FACEBOOK marketers should handle the decline of reach and what strategies work for Facebook ads.
Mari has recently created a Facebook ads course with her good friend Dennis Yu, who believes that the news feed ads are where it’s at.
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To wrest advertising from the hands of the traditional agencies, the content industry must master some basic brand management skills, including branding, strategic planning, media planning, and mea...
==> "The traditional approach of interrupting the show or the story that attracted your audience is indeed a tactic with diminishing returns. Ads now need to be the show, not the sideshow."
Click for the argument and its implications.
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