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Rescooped by massimo facchinetti from Content Marketing Observatory
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"Per dollar, content marketing produces 3 times more leads"


Via Frank Delmelle
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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall

Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall | Content Creation, Curation, Management | Scoop.it

Psst, maybe we shouldn't take this apartment—the floor seems kind of slanted.


Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall. Marketing shop Ubi Bene helped devise the impressive outdoor installation in the city of Clermont-Ferrand.


The wall is 9 meters high by 10 meters wide and fitted with steps and grips, allowing the public to navigate among stylish beds, cabinets, tables, chairs, sofas and accessories. (Using harnesses and with safety personnel on hand, naturally.)


The Swedish retailer's been in fine creative form with its marketing lately. Other notable efforts include lighting a forest with LED lamps to celebrate energy efficient bulbs, pitching its 2015 catalog as "cutting-edge technology" and teaming with Airbnb to give folks a chance to spend a night in one of its stores....


Via Jeff Domansky
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Laura Avila's curator insight, September 13, 2014 9:26 AM

Incredibly inventive. So fun!

Monique Walhof's curator insight, September 14, 2014 3:02 PM

another beautiful impressive marketing move from IKEA.. 

Street Advertising Services's curator insight, September 15, 2014 4:17 AM

Here's a fun and engaging experiential campaign from Ikea. Although the likelihood of people actually climbing on the wall is small, its an eye-catching and colourful display designed to grab attention and encourage online social sharing

Rescooped by massimo facchinetti from Facebook for Business Marketing
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Facebook Marketing Declines: How Business Should React

Facebook Marketing Declines: How Business Should React | Content Creation, Curation, Management | Scoop.it
Do you use Facebook to promote your business? Are you wondering how the recent Facebook algorithm changes will affect your marketing?

Via Peg Corwin
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Peg Corwin's curator insight, January 20, 2014 7:50 PM

Facebook pro MARI SMITH talks with Jay Baer about how FACEBOOK marketers should handle the decline of reach and what strategies work for Facebook ads.


Mari has recently created a Facebook ads course with her good friend Dennis Yu, who believes that the news feed ads are where it’s at.


If you like this scoop, please consider a thumbs up or share.,

Local Search HQ's comment, January 22, 2014 12:16 AM
Thanks alot for sharing this informative blog.
Rescooped by massimo facchinetti from Content Marketing and Curation for Small Business
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Stop Advertising and Use Content Marketing?

Stop Advertising and Use Content Marketing? | Content Creation, Curation, Management | Scoop.it
To wrest advertising from the hands of the traditional agencies, the content industry must master some basic brand management skills, including branding, strategic planning, media planning, and mea...

Via Peg Corwin
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Peg Corwin's curator insight, December 15, 2013 4:33 PM

==> "The traditional approach of interrupting the show or the story that attracted your audience is indeed a tactic with diminishing returns. Ads now need to be the show, not the sideshow."


Click for the argument and its implications.


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Rescooped by massimo facchinetti from The Marketing Technology Alert
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The New Advertising Landscape [Infographic] - B2B Infographic

The New Advertising Landscape [Infographic] - B2B Infographic | Content Creation, Curation, Management | Scoop.it
The New Advertising Landscape [Infographic]


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Via iNeoMarketing
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Marco Favero's curator insight, November 24, 2014 5:54 AM

aggiungi la tua intuizione ...

James Muskett's curator insight, December 10, 2014 12:03 AM

Some enlightening statistics around ROI on mobile advertising.

Rescooped by massimo facchinetti from Facebook for Business Marketing
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"Pay to play": How Facebook is screwing over content marketers

"Pay to play": How Facebook is screwing over content marketers | Content Creation, Curation, Management | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, January 15, 2014 2:29 PM

FACEBOOK and CONTENT MARKETING - now pay to play.


Quote: "...in an attempt to simultaneously raise revenue and disincentivise content marketers to produce shoddy content that they’re not prepared to put good money behind, Facebook are encouraging brands to now ‘pay to play’."


Actions steps are:

- "Revise your Facebook social/ad-spend strategy and budget

- Create useful content that fans want to share
- Consider other social distribution channels
- Realise that your influencers and super-fans are more important than ever
- Don’t negate the importance of Google Hummingbird (in serch, good content wins.)"


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Rescooped by massimo facchinetti from Transmedia: Storytelling for the Digital Age
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Are These 4 Brands Creating Great Content Or Just Entertaining Advertisements?

Are These 4 Brands Creating Great Content Or Just Entertaining Advertisements? | Content Creation, Curation, Management | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 29, 2013 10:48 PM


Benjy Boxer:  "In the same way that early network television studios were distribution channels of content in the 1940s and 1950s, YouTube, Google, Facebook (disclosure: I own shares of Facebook), and Twitter control content distribution today.  Brands are now using these distribution channels to attract enormous audiences to their world-class content."

Scooped by massimo facchinetti
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It’s official – Google keyword tool out, keyword planner in

It’s official – Google keyword tool out, keyword planner in | Content Creation, Curation, Management | Scoop.it

The Google Keyword Tool, used by SEO professionals the world over, has officially been retired.

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