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Content Creation, Curation, Management
The best way to get informed on the content hype
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Content Curation: ScoopIt Content Director Rocks via @Curagami

Content Curation: ScoopIt Content Director Rocks  via @Curagami | Content Creation, Curation, Management | Scoop.it
Content curation is key for Small To Medium Sized Businesses (SMBs) online success & Scoop.it's new Content Director makes curation a marketing reality.

Via Martin (Marty) Smith
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malek's curator insight, February 9, 8:25 AM

thought provoking, the Content Shock is worth further studying.  Hard to argue about how production is far exceeding supply

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Readymag, créer un microsite, un magazine ou une présentation en ligne

Readymag, créer un microsite, un magazine ou une présentation en ligne | Content Creation, Curation, Management | Scoop.it

Parce que vous n’êtes pas webmaster et encore moins codeur, il vous faut pourtant une plate-forme pour présenter votre produit.


Via Freewares&Tutos, Frédéric DEBAILLEUL, Rui Guimarães Lima
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Funk Up Your Web Design: Find Your Site's VOICE

Funk Up Your Web Design: Find Your Site's VOICE | Content Creation, Curation, Management | Scoop.it

Marty Note
Watching the excellent HBO Documentary about James Brown Mr. Dynamite made me think of FUNK and web design. Web design is easy to get WRONG (lol).

It is tricky to design online with a sense of surprise, beauty and novelty. I like the Digital Invaders design as it feels free and spontaneous. Other designs such as Monster CSS and Creative With A K feel like they are trying to appear spontaneous and free.

Trying too hard is EASY in web design too. Remember all websites are STAGES we designers SET. The trick is to set a stage that feels like it is happening now and won't feel dated tomorrow. Feels like there are enough visual hooks in Digital Invaders it would be easy to keep it fresh with minimum fuss.

I like Emigre too. Emigre creates the same sense of happening now but that design is at the other end of the spectrum from Digital Invaders. Its hard to beat the grid. First website I created, in 1999, used a Mondrian grid.

Grids help organize massive amounts of information without that mountain feeling like it is about to crush you. I like the funky NOISE contrasted to the quiet grid because they demonstrate the need to find a visual VOICE in your web design. That voice can be anything as long as it feels authentic TO YOU.

The web is very good at finding and amplifying DISSONANCE. When you try to FUNK IT UP and aren't really funky it shows like you are wearing the wrong decades fashion (painful). Your customers are your audience.Set the stage anyway you want, but do so with an eye toward YOUR TRUTH.

The closer you stay on the tiny beam of "authentically us" the more success your web design has. This is why there are no web design maxims that apply all the time. What works for Emigre is very different than Digital Invaders but both work, both are authentic and have that hard to describe but know it when you see it TRUTH great web design must have.


Via Martin (Marty) Smith
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50 Flat Fantastic Web Designs Shure To Look Good On Any Device

50 Flat Fantastic Web Designs Shure To Look Good On Any Device | Content Creation, Curation, Management | Scoop.it

Flat Design Rocks Mobile
Flat web design looks great on any device so it is one of he hottest trend i 2014. My faves from this group of great flat designs:

StashIcons
VeloSport (more because I'm a cycling nut)
Bollox

Flatness in and of itself doesn't make a web design look good on mobile. Responsive design is the holy grail of platform agnostic design. Responsive + Flat more powerful than either of those ideas alone.



Via Martin (Marty) Smith
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Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter | Content Creation, Curation, Management | Scoop.it
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search



Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 20, 2014 12:46 AM

GREAT Haiku Deck by Harris (@OptimizePrime). So good its no wonder it has over 50,000 views. What makes it great is how well it understands the "we are all media companies" now riff I laid down in Red Bull Branding Lessons on Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ).

The "new seo" and "everyone is a media company" work nicely together. Great and INSIGHTFUL deck by a new trusted SEO source for me.

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10 Top Flat Webdesigns Inspire

10 Top Flat Webdesigns Inspire | Content Creation, Curation, Management | Scoop.it

Great examples of flat webdesigns. Flat looks better as responsive design another way of saying it looks better on phones and pads. My faves here are the doesn't seem flat Beagle Ship and the Boldial WP theme.



Via Martin (Marty) Smith
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Redesigning Scoopit and Your Web Design Too - via @Curagami

Redesigning Scoopit and Your Web Design Too - via @Curagami | Content Creation, Curation, Management | Scoop.it

Scoop.it Redesign Suggestions
Redesigning Scoopit sets a new stage for a favorite content marketing tool. Making Scoopit to be social & to createscommunity can help your web design too.


Things every website design can improve discussed in our Curagami post (www.curagami.com/featured/redesigning-scoopit-web-design/ )::


* Set your “stage” (webpages) to be aligned in a “hierarchy” of need.
* Create feedback loops and expose them (like nonprofits use thermometers to track donations).

* Don’t hide your analytics SHARE THEM.

* Double down on winners, leave laggards behind.
* KNOW what is winning so you can double down.
* Ask for and prize User Generated Content.
* Share MORE and then SHARE MORE.






Via Martin (Marty) Smith
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What Does Red Bull Know About Online Marketing? LOTS To Steal via @HaikuDeck

What Does Red Bull Know About Online Marketing? LOTS To Steal via @HaikuDeck | Content Creation, Curation, Management | Scoop.it
Connection, our human ability to listen, share and respond, is the new ecommerce. This Haiku Deck is in support of Marty Smith's Keynote talk at FedEx Connection Conference 7.30.14.



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7 Focused Tactics For Content Curation Success via IM guru Heidi Cohen

7 Focused Tactics For Content Curation Success via IM guru Heidi Cohen | Content Creation, Curation, Management | Scoop.it

Want to excel at content curation? Here are 7 tactics for content curation success:

1. Provide editorial selection expertise.2. Add commentary to augment existing information.3. Write attention-grabbing headlines.4. Package your content to attract attention and facilitate consumption.5. Offer curated content on regular schedule.6. Distribute curated content effectively across channels, platforms and devices.7.Track results of curated content to achieve your objectives.


Marty Note
My favorite is the idea of "packaging" your content. Fascinating.


Via Martin (Marty) Smith
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Marilyn Moran's comment, May 14, 2014 5:21 PM
Awesome tips on content curation. Heidi Cohen rocks.
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10 Beautiful Websites for Your Inspiration - Can Beauty Win As A Strategy?

10 Beautiful Websites for Your Inspiration - Can Beauty Win As A Strategy? | Content Creation, Curation, Management | Scoop.it

Design Beauty As Online Strategy
Beauty has a problem online. Imagine a line with pretty pictures on one end and makes money / converts on the other. As website design travels away from the balanced center out to either pole something is given up.

Beautiful sites often feel solipsistic and self referential. Commerce sites feel transactional and much like an not very special commodity. As visual marketing commands more and more of our attention, efforts and communication arresting imagery is important.

You can't sell someone who doesn't stop long enough to know who you are. Is beauty an effective strategy in and of itself? No. Is commerce an effective strategy in and of itself? No. Truth lies in the magic promise of a balanced approach as these 10 examples of somewhat practical beauty share.

My favorite and the one most centered between those two poles?
Juliana Bicycles - I don't typically like group scenes that aren't open to the viewer as they can send an exclusionary message. This bicycle site doesn't because of the magic of place pictured and the ancient desire to warm next to a fire with friends.

Would NEVER have thought Juliana Bicycles hero could feel so beautiful, friendly and inviting breaking several key rules - but it does.


Via Martin (Marty) Smith, malek
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malek's curator insight, April 25, 2014 8:50 AM

One Unusual trend we ignore

In Digital strategy pay maximum attention to social media tools, digital tricks and marketing tips. But, we don’t always keep tabs on website design trends and evolution

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Content Marketing Terms A to Z You Should Know

Content Marketing Terms A to Z You Should Know | Content Creation, Curation, Management | Scoop.it

Our A to Z of content marketing helps you get a handle on one of the most important aspects of digital marketing. Content marketing is becoming increasingly important (just check out our piece on how content is going to be dominant for 2014).


Via Gwenaël Bonnafoux, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 16, 2014 12:33 AM

This is a cool post format - important content marketing terms with short explanations. The format has more editorial control than it appears because the writer is selecting the terms. I would probably arrange in order of priority. They arrange by alphabetical which makes all terms feel equal...they aren't :). M

Carmen Saunders's curator insight, February 16, 2014 4:54 PM

Great marketing tools

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Design With Impact: A Guide to Webpage Anatomy

Design With Impact: A Guide to Webpage Anatomy | Content Creation, Curation, Management | Scoop.it

Find out all the tips on how to design an impactful webpage with the Graphitas’ infogaphic, Design With Impact: A Guide to Webpage Anatomy.  See what you can and can’t live without on your webpage with the Impact-O-Meter.


Via Lauren Moss
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Ellyn Winters's curator insight, June 19, 2013 8:30 AM

Very cool infographic showing the high impact marketing rationale behind today's modern web design methods. 

Laurence Segbo's curator insight, June 19, 2013 9:10 AM

Pour faire de belles infographies... une alternative à infogr.am

Louise Robinson-Lay's curator insight, June 20, 2013 5:07 AM

How to use design to help make a website more appealing.

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Color Is Master Of Us All: Color Preference By Gender [Infographic]

Color Is Master Of Us All: Color Preference By Gender [Infographic] | Content Creation, Curation, Management | Scoop.it
From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. Let's take a look at what they say about color and gender.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 19, 2013 4:15 PM

Find first Color Is Master of Us All Infographic here: http://sco.lt/7FcZ4T

malek's curator insight, May 20, 2013 9:00 AM

Dazzling infograph

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Web Design Trends 2015 [Infographic]

Web Design Trends 2015 [Infographic] | Content Creation, Curation, Management | Scoop.it
Explore the top web designing trends for 2015. The infographic discusses the top 6 predictions that are set to rule the web designing world in 2015.

Via Martin (Marty) Smith, malek
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Martin (Marty) Smith's curator insight, December 8, 2014 9:37 AM

Liked and agreed with all 6 of these 2015 Web Design Trends when I read the post without the infogfpahic. Infographic helps and I bet wil get more shares :). M

malek's curator insight, December 8, 2014 11:24 AM

I like“Card” design, no, it\s not new, but I find it a good tool for designers working on responsive websites. Cards are a great way to keep things modular

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Four Marketing Secrets New Web Designers Should Use • 1stwebdesigner [w/ 1 Scenttrail Dissension ]

Four Marketing Secrets New Web Designers Should Use • 1stwebdesigner [w/ 1 Scenttrail Dissension ] | Content Creation, Curation, Management | Scoop.it

What separates the newbie web designers from experienced ones? It is these 4 marketing secrets every newbie web designer should know. Read all about it here.

Marty Note
The four tips shared are:

* Build Microsites (disagree)
* Create Freebies (really believe in this one).
* Develop a Niche Blog (agree).
* Business Cards.

I would change "microsites" to landing pages. In a post Google Panda / Penguin algorithm change SEO era sites or pages without social support don't fly. Build a website and try and drive traffic to it. NOW tell me you want to build more than one.

That's crazy talk these days because one is more than most can handle. Liked the other 3 tips.


Via Mike Power, Martin (Marty) Smith
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Content Marketing: Don't Over Plan - via @Curagami

Content Marketing: Don't Over Plan - via @Curagami | Content Creation, Curation, Management | Scoop.it

Over Planning Can KILL Your Content Marketing
We see a lot of experts, gurus and people who should know better sharing yesterday's advice. We've read thousands of words about the importance of goal setting, planning and objectives for content marketing.

People talk about creating content marketing calendars and planning everything to within an inch of your life. Good luck with that. Might have worked 3 years ago, but today's social / mobile / connected world means you need to become a NOWIST.

This Curagami post embeds the influential Joy Ito TED talk about becoming a Nowist by pulling from the network to meet demand. Your content needs to do the same.

AND You need to digitally listen. We riff a few paragraphs about what it means to digitally listen such as FOLLOWING those who follow you, Retweeting and curating content from your customers and brand advocates.

Next time you read 1,000 words on planning your "content calendar" STOP and read this Curagami post so you don't over plan your content marketing.


Via Martin (Marty) Smith
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Brian Yanish - MarketingHits.com's curator insight, October 15, 2014 1:29 PM

Great post and insight by @Martin (Marty) Smith sure to help you with your content marketing.